Bell Tent Sussex

What Bell Tent Sussex does

Bell Tent Sussex is a family-run, UK-incorporated e-commerce business (operating as Clementine 2020 Limited, registered number 12800967) headquartered in Newhaven, East Sussex. The company designs, sources, and sells canvas tents and glamping equipment, with a core product portfolio spanning bell tents (3m-7m diameters), Touareg, Emperor, Bell Tent Pro, BURT Tent, geodesic domes, safari tents, stretch tents (via Qtents), and AirVenture inflatable air tents. Technical differentiators center on material specification: 360gsm Proban-treated fire-retardant cotton canvas certified to BS 7837:1996, 540gsm ripstop PVC zipped groundsheets, and heavy-duty steel pole construction, with exclusive in-house designs featuring dual centre poles, 85cm wall heights, and customizable side-wall panels.

The business operates a direct-to-consumer Shopify storefront at belltentsussex.co.uk with next-day UK delivery and international shipping to the US, Europe, and worldwide markets, supplemented by a trade program for glamping site operators and event companies. Pricing spans $335 for entry-level festival tents to $29,303 for premium geodesic domes, with 0% finance options and accessories (stoves, BBQs, flooring, lighting, furniture, sanitation) generating incremental attach revenue. Marketing combines social media, content/SEO, festival event presence, The Glamping Podcast, and customer referral programs, with the company claiming 10K+ customers and a 4.8/5 Trustpilot rating across 344+ reviews.

Customer segments split between individual consumers (weekend campers, festival-goers, garden glampers) and B2B trade buyers (glamping site operators, event companies, rental businesses, hotels/wedding venues). A Greenspark/Plastic Bank partnership recovers 10 plastic bottles per tent sold from the Sussex coast, providing a verified ESG narrative. The company is privately held with no disclosed external investment, no headcount disclosed, and no published financials.

Name

Bell Tent Sussex

Legal name

Clementine 2020 Limited

Website

https://belltentsussex.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Bell Tent Sussex is a family-run UK e-commerce retailer and light manufacturer (Clementine 2020 Limited) selling proprietary and sourced canvas tents, glamping equipment, and accessories directly to consumers and trade buyers across UK, Europe, and international markets.

Ownership category

akta.pro rank

Product category

Outdoor Camping and Glamping Tents

NAICS

Textile Bag and Canvas Mills (31491)

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

akta.pro secondary industries

Camping & Overlanding Equipment Retail (CRAMAAAC), Safari Camps & Tented Lodges (THAGAOAF), Outdoor Event Equipment Rentals (Umbrellas, Patio Heaters, Fire Pits) (HSACAFAL)

Keywords

• Bell tents
• Glamping equipment
• Canvas tents
• Tent accessories
• Stretch tents

Headquarters

HQ city

Newhaven

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Tent Sales: One-time purchase revenue from selling bell tents, stretch tents, safari tents, geodesic domes, and accessories directly to consumers and trade customers through e-commerce. Tents range from $335 for 3m festival tents to $29,303 for geodesic domes.
2. Accessories and Consumables: Sales of complementary products including stoves, BBQs, flooring, lighting, furniture, glamping essentials, tent care products, and spare parts.
3. Trade and Bulk Sales: Volume discounts and dedicated trade programs for glamping site operators, event companies, and rental businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bell Tent Sussex designs, manufactures (via partners), and sells premium canvas bell tents and glamping equipment directly to consumers and trade buyers through an own e-commerce storefront. The range spans 3m to 7m bell tents, exclusive proprietary designs (Bell Tent Pro, BURT Tent), safari tents, geodesic domes, stretch tents, and accessories such as stoves, flooring, lighting, and furnishings. Next-day UK delivery and international shipping are offered alongside 0% finance options and a dedicated trade discount program.

Product overview

Bell Tent Sussex is a family-run business in East Sussex offering a diverse portfolio of canvas tents and outdoor accommodation solutions. The core product line centers on traditional bell tents in multiple sizes (3m to 7m diameter) crafted from breathable cotton canvas, supplemented by exclusive proprietary designs like the Bell Tent Pro with enhanced features. The range expands to include alternative tent styles—Touareg, Emperor, Safari, Geodesic Dome, Stretch, LARP, and Sauna tents—catering to glamping sites, events, festivals, and wellness retreats. The portfolio bundles complementary accessories including inner tents, stoves, flooring, awnings, and full glamping furnishing kits. Trade-grade options support professional hire businesses and event operators, while the company differentiates through environmental initiatives (plastic bottle recovery program) and sustainability partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Bell Tents (3m, 4m, 5m, 6m, 7m) Classic breathable cotton canvas bell tents available in 3m to 7m diameter sizes for individual campers, families, and festival-goers. Options include standard canvas, fireproof variants with stove holes, ultra-lightweight Oxford polyester festival versions, and polycotton variants with mosquito mesh, roll-up sides, and waterproof construction compatible with wood-burning stoves.
• Bell Tent Pro Exclusive double bell tent (6m x 5m) with extra-high 85cm walls, two centre poles for increased walkable space, privacy wall option, six windows, and customizable side-wall panels (stove hole, AC vent, electrical hook-up, or blank). Made from 360gsm fireproof cotton canvas with 540gsm PVC zipped groundsheet. Designed for premium glamping and event use.
• Touareg Tent Extra-large family-sized tent (500cm x 400cm) accommodating up to 10 people. Features dual entrances for connecting to camper vans, 360gsm fireproof cotton canvas, 500gsm PVC floor, and pre-installed stove hole. Designed for all-season camping with excellent ventilation.
• Emperor Tent Largest rectangular tent (600cm x 400cm) for 10-12 people. Features dual doors, 360gsm fireproof cotton canvas, 540gsm PVC groundsheet, and heavy-duty 38mm steel poles. Includes stove hole and flap for wood-burning stove use.
• BURT Tent Spacious all-season tent designed for families, groups, or event hosting, available in configurations accommodating 2 or 6 guests.
• AirVenture Canvas Air Tent Innovative pole-free inflatable canvas tent featuring a quick inflation system for fast assembly without traditional poles. Ideal for festival-goers and weekend trips.
• Geodesic Dome Luxury glamping and event structure featuring geodesic dome design. Available in commercial/compliant fire-rated versions for professional event use by glamping operators and event companies.
• Stretch Tents Professional-grade stretch tents manufactured in the Netherlands by Qtents. Available for hire or purchase, suitable for weddings and events. Includes custom sizing options and professional installation services.
• Safari Tents Luxury safari-style tents delivering high-end glamping experiences, designed for hotels, wedding venues, and resorts.
• Sauna Tent Portable sauna tent designed for glamping setups and wellness retreats, adding luxury wellness facilities to outdoor experiences.
• The Utopian Hideaway Luxury all-season outdoor suite for hotels, wedding venues, and resorts. Authentic European quality construction for premium hospitality settings.
• Glamping Furnishings and Accessories Bundle Complete glamping furnishing collection including Ultra-Comfort Camping Beds, Bohemian Reversible Cotton Blankets, Canvas Windbreaks, lighting, cooking equipment, power packs, sleeping gear, furniture, furnishing, and toiletries. Designed to outfit glamping tents and sites.
• Stoves & BBQs Wood-burning stoves and BBQ equipment including Highlander 304 Stainless Steel Portable Stove, Highlander 304 Oven, and Highlander BLK Portable Stove, compatible with fireproof bell tent stove holes.
• Stretch Tent Hire, Installation, and Cleaning Services Professional services including Stretch Tent Hire (Sussex & UK), Installation Services & Training, and Professional Stretch Tent Cleaning Service for event operators and wedding venues.

Quantifiable outcome

• 10K+ happy customers and 4.8/5 Trustpilot rating based on 344+ reviews
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GreensparkcoreStrategic or Co-development PartnerEnvironmental partnership through Greenspark platform where Bell Tent Sussex collects 10 plastic bottles from Sussex coast beaches for every tent sold. The plastic is converted to clean energy through a local waste-to-energy centre. Partnership includes live impact tracking dashboard showing plastic recovery numbers.
• Plastic BankcoreStrategic or Co-development PartnerOcean-bound plastic recovery initiative working with Greenspark to prevent plastic from reaching waterways. Provides certified, vetted environmental projects evaluated against UN SDGs while supporting local communities economically.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Coleman: Mass-market global outdoor and camping equipment incumbent. Competes at the entry-level price band that Bell Tent Sussex also targets (festival tents from ~$335), but with broader product lines and far greater distribution.
• Decathlon: Global sporting goods and outdoor retailer with private-label tent ranges (Quechua) competing on price across every camping tier including festival tents. Overlaps with Bell Tent Sussex at the entry and mid-tier price points.
• Snow Peak: Premium Japanese outdoor brand spanning tents, shelters, and camping lifestyle. Comparable premium canvas/aesthetic positioning but at much larger scale with global retail footprint, making it an aspirational incumbent peer.
• Mountain Hardwear: Premium outdoor brand with technical tent and shelter lines. Comparable premium positioning and use of advanced materials, though skewed toward mountaineering rather than family/glamping.

Direct peers

• Outwell: European family camping and glamping tent specialist. Direct overlap in canvas tent retail, festival and glamping site supply, and accessories — comparable mid-premium positioning and target buyer.
• QTents: Netherlands-based stretch tent manufacturer whose products are sold by Bell Tent Sussex. Operates as both supplier and direct competitor in the UK/European stretch tent and event-tent market.
• Whitepod: Luxury Swiss glamping operator using tented accommodation; comparable end customer and aesthetic in the premium glamping segment and a benchmark for the safari/lodge-style structures Bell Tent Sussex sells.
• Vango: UK-based tent and outdoor equipment manufacturer/retailer with deep festival and family-camping distribution. Competes head-on with Bell Tent Sussex in the canvas and family tent category, with broader scale and longer heritage.

Others

• Glamping Hub: Online marketplace connecting glamping operators with travelers. Adjacent rather than competitive — Bell Tent Sussex supplies the operators Glamping Hub lists, making it an ecosystem peer/channel relationship.

Emerging players

• Tentsile: Niche elevated/tree tent brand serving eco-glamping and adventure consumers. Partial overlap with Bell Tent Sussex's premium, design-forward glamping buyer and festival-adjacent audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bellsussex
• YouTubeyoutube.com/@belltentsussex4552
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/belltentsussex/?hl=en
• LinkedInlinkedin.com/company/bell-tent-sussex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bell Tent Sussex