The Cambridge Club

What The Cambridge Club does

The Cambridge Club is a private family social club operating from a single facility at 400 Lloyd Road in Aberdeen, New Jersey. It offers resort-style amenities including five saltwater pools, fine dining (Stillwater), a spa (Seasons Spa with Hydrafacial and massage services), a Technogym-equipped fitness center, children's programming (Kids Korner, Cambridge Swim & Play Camp), and five event spaces with capacities ranging from 15 to 200+ guests. The club serves families with children, couples, individuals, and the special needs community in the Garden State Parkway corridor, with ownership (Tammy and Frank) anchoring an explicit inclusion philosophy tied to their daughter's experience with Down syndrome.

The business operates a tiered membership model with two plans: Super Social (unlimited access, monthly dues, premium concierge, three-year pricing guarantee) and Social (no monthly dues, pay-as-you-go pool access, two-year pricing guarantee). Beyond membership fees, the club generates revenue through non-member spa appointments, private event hosting and catering for weddings, bar/bat mitzvahs, and corporate events, and day-pass pool access. The member portal is operated on Northstar Technologies infrastructure and the public site is built on Wix CMS; no proprietary technology or AI capabilities are evidenced.

Acquisition is conducted through direct sales, private tours, social media presence on Instagram and Facebook, and an influencer partnership program targeting lifestyle content creators. The club was originally known as the Strathmore Bath & Tennis Club before being rebranded to its current identity, and is independently owned with no disclosed institutional investors, parent company, or funding rounds.

Name

The Cambridge Club

Legal name

The Cambridge Club

Website

https://cambridgeclubnj.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Cambridge Club is a private family social club in Aberdeen, New Jersey, offering resort-style amenities — five saltwater pools, fine dining, spa, fitness, children's programs, and event venues — to member families, couples, individuals, and the special needs community via a tiered subscription model.

Ownership category

akta.pro rank

Product category

Private Social Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Specialty Membership Clubs (Category-Focused) (CRAEADAI)

akta.pro secondary industry

Travel & Services Membership Clubs (Ancillary Services-Led) (CRAEADAK)

Keywords

• Private social club
• Family recreation services
• Saltwater swimming pools
• Member dining venues
• Event venue rentals

Headquarters

HQ city

Matawan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Membership Fees - Super Social: Top-tier membership plan offering unlimited access to all club features, premium concierge services, preferred dining reservations, and guest privileges. Pricing includes a one-time initiation fee, monthly dues, and yearly club minimum. Features a three-year pricing guarantee.
2. Membership Fees - Social: Entry-level membership plan offering year-round access to facilities and amenities with limited pool access. Includes invites to social activities and events, access to Cambridge Swim and Play Camp. Pricing includes a one-time initiation fee and yearly club minimum. No monthly dues; pay-as-you-go pool access. Two-year pricing guarantee.
3. Spa Services: Seasons Spa offers massage therapy (Swedish, Deep Tissue, Hot Stone) and Hydrafacial treatments. Open to non-members by appointment only, providing a revenue stream from outside the membership base.
4. Event Space Rental and Catering: Private event spaces (Rainbow Room, Stillwater Lounge, Rooftop Deck, pool deck) available for booking. Non-members can host events including weddings, bar mitzvahs, sweet sixteens, corporate events, and celebrations. Full catering and banquet services available.
5. Day Pass / Pool Access: Social members and non-members pay daily fees for pool access, allowing pay-as-you-go use of facilities without full membership commitment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Cambridge Club is a private family social club located in Aberdeen, New Jersey, operating a resort-style facility on the site of the former Strathmore Bath & Tennis Club. It offers membership-based access to five saltwater swimming pools, two dining venues (Stillwater Fine Dining and Stillwater Grille), a full-service spa (Seasons Spa) with Halotherapy salt-cave services, a Technogym-equipped fitness center, children's programming including an 8-week summer camp, and five private event spaces for 15 to 200+ guests. The club also provides à la carte services to non-members including spa appointments, day passes, and event venue rentals.

Product overview

The Cambridge Club is a private family social club operating as a unified platform offering resort-style amenities and membership-based services. The portfolio consists of the core club experience supported by two membership tiers (Super Social and Social), multiple dining venues (Stillwater Fine Dining and Stillwater Grille), wellness services (Seasons Spa and Technogym fitness), aquatic facilities (saltwater pools complex), children's programming (Kids Korner and Cambridge Swim & Play Camp), and event spaces (Rainbow Room, Stillwater Lounge, Rooftop Deck). Additional services include banquet & catering, private event hosting, and an influencer collaboration program. The club also provides members with a digital portal powered by Northstar Technologies for account management and reservations.

Differentiator

Problem solved

Functional benefit

Products and services

• Super Social Membership
• Social Membership
• Stillwater Fine Dining
• Stillwater Grille
• Seasons Spa Services
• Fitness Center
• Summer Camp
• Event Venue Rentals
• Day Passes

Quantifiable outcome

• Eight-week summer camp program for children ages 4-12 with small-group activities including professional entertainment, Ga-Ga pit, martial arts, swimming lessons
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Northstar Technologies, Inc.coreTechnology or IntegrationNorthstar Technologies provides the member portal platform (members.cambridgeclubnj.com) powering the membership management system including login, member number authentication, and member-only content access.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Madison Club: Private social and athletic club in Madison, NJ offering dining, fitness, aquatics, and social programming on a membership basis. Closest direct peer to The Cambridge Club in business model (membership-only, family-oriented, no golf dependence) and NJ footprint.
• New Jersey Athletic Club: Private NJ athletic and social club offering pools, dining, fitness, and member events. Comparable as a direct membership-club competitor with similar amenity mix serving NJ families in the same suburban demographic.

Regional players

• Canoe Brook Country Club: Established New Jersey private country club in Summit offering golf, tennis, swimming, dining, and family programming. Directly comparable as a NJ-based private membership club serving families with resort-style amenities, though it adds golf as a core offering The Cambridge Club deliberately excludes.
• Plainfield Country Club: Historic NJ private club in Edison offering golf, racquet sports, swimming, dining, and member events. Comparable as a long-established family-oriented private club competing for the same affluent central-NJ households that The Cambridge Club targets.
• Fiddler's Elbow Country Club: Multi-generational NJ private country club in Bedminster offering golf, swimming, dining, fitness, and family programming. Comparable in targeting the same family demographic with a full amenity suite, but anchored by golf rather than aquatics.
• Bay Head Yacht Club: Private NJ shore club offering dining, pool, sailing, tennis, and family events. Comparable as a family-oriented private membership club in New Jersey with swimming and dining as core amenities.
• Crestmont Country Club: Private family country club in West Orange, NJ with golf, pool, dining, and member events. Comparable as a NJ family-focused private club competing for similar suburban demographics.

Broad incumbents

• Equinox: Premium national fitness club operator offering pools, spa, dining, and group programming on a membership basis. Comparable in tiered membership pricing and resort-style amenities, though anchored in fitness rather than family aquatics.
• Life Time: National premium fitness and lifestyle club operator with resort-style pools, dining, spa, family programming, and kids' camps. Comparable in offering a full family-resort amenity bundle under membership, but at much larger scale and with a fitness-first core.

Emerging players

• Edge Sports Complex: Newer NJ family sports and entertainment facility offering aquatics, fitness, events, and children's programming on a membership/pay-per-use basis. Comparable as an emerging NJ family-amenity operator pursuing a similar multi-service, family-focused positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/The-Cambridge-Club-of-Aberdeen/61552509647479
• Instagraminstagram.com/thecambridgeclubofaberdeen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cambridge Club