What Hive Marketing does

Hive Marketing is a privately held, founder-owned B2B hospitality marketing and sales consultancy founded in 2009 by Susan Barry and headquartered in Atlanta, Georgia. The firm serves hotel brands, management companies, ownership groups, vendors, and hospitality start-ups, helping them market to and communicate with other hospitality businesses rather than directly to travelers. Its stated positioning emphasizes top-of-funnel awareness creation that primes audiences before sales conversations, with operational reach across 60 markets and 5 countries covering 17 US states, Canada, the Caribbean, and Europe, and a client base of 100+ hotels that includes major hotel brands such as Hilton, Marriott, Hyatt, IHG, and Wyndham as well as independents and management companies.

The company's offering is a portfolio of consulting services rather than a technology platform. Core services include market analysis, brand messaging development, sales strategy and revenue optimization, price positioning, staff evaluation, deployment analysis, goal setting and financial projection support, target account identification, action planning, and sales task force support during leadership transitions. The firm also operates the Top Floor Podcast, a hospitality-focused audio property featuring C-suite and founder interviews, and a self-serve Recession Readiness Stress Test diagnostic on its website. There is no proprietary software product, no disclosed API or SDK, and no technology integration or ecosystem disclosed.

Revenue is generated through custom, quote-based professional services engagements tailored to individual client scope; no pricing is publicly disclosed and no recurring subscription, retainer, or marketplace channel exists. Go-to-market is sales-led and content-driven, relying on the podcast, a twice-monthly newsletter, weekly blog content, LinkedIn, and speaking engagements at industry events such as AAHOACON and AAHOA to generate inbound demand in a narrow vertical niche. The company has no institutional funding, no parent, no subsidiaries, and no acquisitions, operating as an independent boutique consultancy.

Name

Hive Marketing

Legal name

Hive Marketing

Website

https://hive-marketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Hive Marketing is an Atlanta-based, founder-owned boutique consultancy that provides B2B sales, marketing, and revenue strategy services to hotel brands, management companies, ownership groups, and hospitality vendors across the US, Canada, the Caribbean, and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting Services: Hive Marketing generates revenue through consulting engagements focused on sales strategy, marketing strategy, revenue optimization, and market analysis for hospitality companies. Projects include market studies, deployment analysis, brand messaging, sales strategy development, and performance improvement engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hive Marketing is a B2B hospitality consulting firm that provides sales strategy, marketing strategy, revenue optimization, and market analysis services to hotel brands, ownership groups, management companies, and hospitality vendors. The firm supports clients across more than 60 markets in five countries, working with major hotel brands including Hilton, Hyatt, Marriott, IHG, and Wyndham.

Product overview

Hive Marketing is a B2B marketing and sales consulting firm for the hospitality industry, founded in 2009. The company offers a portfolio of consulting services including market analysis, brand messaging, sales strategy, price positioning, staff evaluation, deployment analysis, goal setting, target accounts, and action planning. Their primary offerings include the Top Floor Podcast (a media/content product about hospitality industry trends) and various consulting engagements focused on hotel sales and revenue performance improvement. The company operates primarily as a service-based consultancy rather than a software product company.

Differentiator

Problem solved

Functional benefit

Brands

• Top Floor Podcast: A podcast about the future of hospitality, specializing in helping listeners elevate their hotel, restaurant, or other hospitality business story through practical, tangible advice from experts.

Products and services

• Hospitality Sales & Marketing Consulting
• Top Floor Podcast
• Recession Readiness Stress Test

Quantifiable outcome

• Social media audience grew by 1,368% in 30 days for Florida Restaurant Group case study
• +1 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Idea Hall: Boutique PR, branding, and marketing agency with a hospitality and travel practice serving hotels, resorts, and destination clients. Comparable to Hive as a boutique agency competing for similar hospitality marketing budgets.
• The Zimmerman Agency: Integrated marketing and advertising agency with a dedicated hospitality practice, providing branding, advertising, digital, and PR services to hotels and tourism clients. Comparable to Hive in offering marketing services to enterprise hospitality clients and competing for similar hospitality RFPs.
• Lou Hammond Group: A boutique PR and communications firm specializing in hospitality, travel, and lifestyle clients, serving hotels, resorts, and tourism boards with media relations and brand storytelling. Similar boutique-services model and hospitality-only focus to Hive, with comparable client profile and engagement economics.
• MMGY Global: One of the largest integrated marketing firms dedicated to travel, tourism, and hospitality, offering branding, advertising, PR, digital, and research services to hotels, destinations, and travel brands. Comparable to Hive as a competing hospitality-focused marketing services provider, though substantially larger and primarily B2C traveler-facing.
• HeBS Digital: Digital marketing and technology agency exclusively serving the hospitality industry, providing hotel website design, digital advertising, SEO, and CRM services. Comparable to Hive as a hospitality-only marketing services provider competing for the same enterprise hotel clients.
• Noble Studios: Independent digital marketing and branding agency with significant hospitality and travel experience, offering brand strategy, web, and content services. Comparable to Hive in boutique-services model and hospitality client overlap, though broader across verticals.
• J Public Relations: Boutique PR and marketing agency serving hospitality, lifestyle, real estate, and entertainment brands with global media relations and brand strategy. Comparable to Hive in scope (boutique services firm serving hotel and hospitality clients with B2B brand communications) and in target customer profile.
• BCV Social: Social media and digital marketing agency exclusively focused on the hotel and resort industry. Comparable to Hive as a boutique, hospitality-only marketing services firm with overlapping service lines (social media, brand content) and a similar boutique-services business model.
• HVS: Global hospitality consulting firm offering hotel valuation, asset management, feasibility studies, and operational strategy to owners, lenders, and brands. Comparable to Hive as a competing hospitality-dedicated consultancy serving hotel ownership groups and brands, though HVS is far larger and more valuation/finance-oriented.
• Barkley: Independent integrated marketing agency with deep hospitality and travel industry experience, providing brand strategy, creative, media, and digital services to hotel, restaurant, and tourism clients. Comparable to Hive in offering hospitality marketing services and competing for similar brand-side engagements.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hive-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hive Marketing