Titze

What Titze does

Unternehmensberatung Titze GmbH is a privately held, founder-operated German management consultancy headquartered in Neuss that has specialized for more than 30 years in the European bathroom, sanitary, kitchen, furniture, and construction industries. The company is led by Managing Director Winfried Titze and operates without external investors, serving four primary customer segments — industry manufacturers, trade/retail buyers, financial investors, and executive search clients — with no public customer logos disclosed.

The firm's core product is an extensive catalog of nearly 50 published multi-client market studies covering product categories such as kitchen sinks, kitchen faucets, bathroom furniture, sanitary ceramics, shower systems, worktops, extractor hoods, cooktops, beds, mattresses, office furniture, interior and exterior doors, and prefabricated houses across the DACH region and the TOP 10 European countries (Germany, Austria, Switzerland, Netherlands, Belgium, UK, France, Italy, Spain, and Poland). Studies are sold as complete reports, individual country reports, or individual chapters, priced at €3,000-€5,000 per complete study, and published in German and English. Additional revenue streams include strategic consulting (industry, trade, investor, executive search), PR services (press conferences, press events, press trips, and press distribution), and a newer Key Performance Indicators benchmarking service for the bathroom/sanitary and kitchen segments.

Titze distributes entirely through direct sales via its website, phone, and email, supplemented by an email newsletter, podcast appearances by the managing director, and earned media coverage generated through its PR service line. Studies are typically updated in multi-year edition cycles (e.g., 3rd edition March 2023, 5th edition October 2021), and seven new studies were launched between February 2025 and March 2026, indicating an active catalog refresh and continued productization of European market intelligence.

Name

Titze

Legal name

Unternehmensberatung Titze GmbH

Website

https://titze-online.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Unternehmensberatung Titze GmbH is a founder-operated German management consultancy that publishes multi-client market studies and provides strategic consulting, PR, and executive search services to manufacturers, trade/retail, and investors across the European bathroom, sanitary, kitchen, furniture, and construction industries.

Ownership category

akta.pro rank

Product category

Market Research and Management Consulting Services

NAICS

Management Consulting Services (54161), Marketing Research and Public Opinion Polling (54191), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHACAA

Strategy & Corporate Development Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPAHALAA

Market Research & Consumer Insights

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYMPAAALAI

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

• Market research consulting
• Furniture industry studies
• Bathroom sanitary research
• Kitchen market analysis
• Construction industry consulting

Headquarters

HQ city

Neuss

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Management Consulting: Strategic consulting services for industry, trade, investors, and executive search in the bathroom, sanitary, kitchen, furniture, and construction sectors. Delivered through direct engagement with clients on projects and strategic questions.
2. Market Studies: Multi-client market studies on market developments in the wood and furniture industry. Studies are sold as complete reports, individual country reports, individual chapters, or with strategy conversation add-ons. Published in both German and English for European markets.
3. PR Services: Press and public relations services including press conferences, press events, and press trips for clients in relevant industry media.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Unternehmensberatung Titze GmbH provides strategic management consulting, multi-client market studies, executive search, and PR services for the European bathroom, sanitary, kitchen, furniture, and construction industries. Market studies are sold as complete reports, individual country reports, or individual chapters in German and English, covering the TOP 10 European countries and DACH region. Consulting engagements span industry, trade/retail, and investor advisory use cases.

Product overview

Titze is a German business consulting company offering market studies, strategic consulting, and PR services for the bathroom, sanitary, kitchen, furniture, and construction industries. The core product is a comprehensive portfolio of market studies covering various product categories (kitchen, bathroom, office furniture, bedroom, construction) across European markets (TOP 10 European countries and D/A/CH region). The studies provide market analysis, industry data, trend forecasting, and strategic insights with offerings available as complete multi-client studies or individual country reports and thematic chapters. Additional services include consulting in industry, retail, investor, and executive search domains, plus PR work with press releases, press events, and press trips.

Differentiator

Problem solved

Functional benefit

Products and services

• Beratung (Consulting Services) Strategic management consulting offering covering industry consulting, retail/trade consulting, investor consulting, and personnel/executive search advisory for companies in the bathroom, sanitary, kitchen, furniture, and construction sectors across Europe.
• Marktstudien (Market Studies) Multi-client market studies analyzing current market developments in the wood, furniture, bathroom, sanitary, kitchen, and construction industries across Europe, available as complete reports, individual country reports, or individual chapters in German and English.
• PR-Arbeit (PR Services) Public relations services including press releases, press conferences, press events, press trips, and newsletter distribution for client companies in the bathroom, sanitary, kitchen, furniture, and construction industry media.
• Leistungskennzahlen (Key Performance Indicators) Performance metrics and benchmarking service for product groups in Bad/Sanitary and Kitchen segments, supporting sales management in domestic and international markets and helping investors make faster decisions.
• Arbeitsplatten (Worktops) Market study analyzing the worktops market in TOP 10 European countries from 2017 to 2030, covering 552 pages with 296 tables and graphics.
• Küchenarmaturen (Kitchen Faucets) Market study covering kitchen and multifunction faucets across TOP 10 European countries, 606 pages with 350 tables and graphics.
• Küchenspülen D/A/CH (Kitchen Sinks D/A/CH)

Quantifiable outcome

• Market studies cover over 410 million end customers in TOP 10 European countries — a market larger than the USA
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Verband der Holz- und Möbelindustrie Nordrhein-Westfalen e.V. (Herford)minorOthersTitze is a promoting member (Fördermitglied) of the Verband der Holz- und Möbelindustrie Nordrhein-Westfalen e.V. based in Herford. This membership provides industry networking and association with the wood and furniture industry in North Rhine-Westphalia, Germany. Members of this association receive a 20% discount on Titze market studies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leinweber Industriedialog: German industry consultancy with deep focus on the furniture, interior fit-out and construction supply chain. Comparable client profile (manufacturers, trade, investors) and service mix (consulting + market intelligence) to Titze.
• Schlegel & Partner: German consulting firm for the building products, sanitary and interior finishing sectors. Overlaps Titze in delivering strategic consulting and market intelligence to European manufacturers and trade partners.
• CSIL (Centre for Industrial Studies): Milan-based research and consulting firm focused on furniture, lighting, kitchens, home appliances and interior finishes globally. Closest direct peer to Titze, selling multi-client studies and bespoke consulting to manufacturers and investors across the same European verticals.
• tepasse Industrieberatung: German management consultancy specializing in the bathroom, sanitary and installation industry. Overlapping client base and vertical focus with Titze's Bad & Sanitär practice, addressing manufacturers, trade and investors.
• B+L Marktdaten GmbH: German market data and research provider for the furniture, kitchen and home-living sectors. Directly comparable publishing model producing syndicated studies for European manufacturers and retail buyers.
• Interconnection Consulting: Slovakia-based consultancy producing multi-client market studies for the furniture, mattress, carpet and kitchen industries across Europe. Competes head-to-head with Titze in the same multi-client study format for European building-product manufacturers.

Broad incumbents

• Euromonitor International: Global market research firm covering consumer goods, home and construction-relevant categories. Indirect competitor to Titze's market study business at the upper end, though breadth rather than vertical depth defines its offering.
• Roland Berger: Global strategy and management consultancy with a Munich base and deep European industrial practice. Competes with Titze for higher-end strategy mandates from manufacturers and investors in building products, though covering many sectors beyond Titze's niche.
• McKinsey & Company: Global management consulting firm serving European consumer durables and building-products manufacturers. Only overlaps Titze at the enterprise/marquee end of the consulting market, not in multi-client syndicated studies.

Emerging players

• ifo Institut (Leibniz-Institut für Wirtschaftsforschung): Munich-based economic research institute publishing industry-level analyses and consumer-relevant indices across Germany. Adjacent research provider whose datasets and methodology intersect with Titze's European bath/kitchen/construction coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titze