Force Blue
- Company typePrivate
- Founded2016
- HeadquartersMt Pleasant, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Force Blue firmographics
Firmographics- Name
- Force Blue
- Legal name
- FORCE BLUE, Inc.
- Website
- https://forceblueteam.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Force Blue is headquartered
LocationHeadquarters
- HQ city
- Mt Pleasant
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Force Blue business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations and Charitable Contributions: Tax-deductible donations from individuals, corporations, foundations, and organizations who support the mission of uniting veterans with marine conservation
- Memorial Donations: In-memory-of donations ranging from $100-$499 (name, branch, rank, service dates), $500-$999 (adds tribute), $1,000+ (adds tribute and photo)
- Merchandise Sales: Apparel sales including wristbands ($25), neck gaiters ($30), t-shirts ($75), prints ($100), and hoodies ($200)
- Named Scholarships: Support for veterans through recruitment, training and onboarding process; OCS costs approximately $3,000 per student
- Event Revenue: Annual gala celebration (Tattoo) with table sponsorships and ticket sales held at Yale Club in New York City
- Planned Giving and Legacy Gifts: Beneficiary designations through retirement plans, life insurance policies, donor advised funds, wills, or living trusts; Legacy Group membership
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time | In Memory Of Donation - Bronze Level |
| One time/ perpetual license | One-time | In Memory Of Donation - Silver Level |
| One time/ perpetual license | One-time | In Memory Of Donation - Gold Level |
| Unit Pricing | One-time | Wristband |
| Unit Pricing | One-time | Tiger Striped Neck Gaiter |
| Unit Pricing | One-time | Team T-Shirt |
| Unit Pricing | One-time | To Preserve and Restore Print |
| Unit Pricing | One-time | Team Hoodie |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Force Blue product offering
Product offeringCore offering
FORCE BLUE is a 501(c)(3) nonprofit that recruits former U.S. Special Operations combat divers and deploys them on marine conservation missions in NOAA National Marine Sanctuaries. It also runs the Ocean Conservation School for Gold Star children and families of wounded veterans, and conducts AAUS Scientific Diver certification training for new team members.
Product overview
FORCE BLUE is a nonprofit 501(c)(3) organization that unites Special Operations veterans with marine conservation. The core offering consists of deployment programs (Tour of Duty missions, Conservation Training, Scientific Diver Team Member program), educational programs (Ocean Conservation School for military families), documentary filmmaking, and memorial donation products. The organization also operates an apparel merchandise store. Programs require participants to be military-trained combat divers who are no longer on active duty and in good standing with the Special Operations community.
Differentiator
Problem solved
Functional benefit
Brands
- Tour of Duty: An 'until it's finished' campaign to conduct marine conservation missions in and around each of the country's eighteen National Marine Sanctuaries, launched in 2022 to commemorate the 50th Anniversary of NOAA's National Marine Sanctuary System.
- Ocean Conservation School (OCS)
Products and services
- Ocean Conservation School (OCS) A two-week educational program providing NAUI open-water dive certification training and marine conservation education to Gold Star children, children of wounded and severely injured veterans, and veteran families. Over 40–50 students have completed the program at approximately $3,000 per student.
- Tour of Duty An 'until it's finished' campaign of marine conservation deployments in and around each of NOAA's eighteen National Marine Sanctuaries. Missions include sea grass monitoring, marine debris removal, fish population surveys, coral restoration, kelp reforestation, data buoy installation, and shipwreck mapping. Five sanctuaries completed to date, with three more planned for 2026.
- Conservation Training
Quantifiable outcome
- Over 50 Ocean Conservation School students graduated with NAUI Open Water certification
- +1 more outcomes
Companies that use Force Blue
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Force Blue technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Force Blue partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, flagship and minor.
- AAUS (American Academy of Underwater Sciences)coreScientific diving certification body that provides the scientific diver credentials that FORCE BLUE operators earn through their training program
- NOAA National Marine SanctuariesflagshipGovernment agency overseeing 18 national marine sanctuaries; FORCE BLUE conducts conservation missions in and around sanctuaries as part of Tour of Duty program
- NAUI (National Association of Underwater Instructors)coreDiving certification organization providing open-water dive certification training for FORCE BLUE Ocean Conservation School and instructor credentials
- Marine Sanctuary FoundationcoreFoundation supporting national marine sanctuaries; partnered with FORCE BLUE for conservation initiatives
- Guy Harvey FoundationcoreMarine conservation foundation supporting FORCE BLUE missions and ocean preservation efforts
- I.CARE (Islamorada Conservation and Restoration Education)coreFoundation dedicated to restoring Florida Keys coral reefs; Admiral Kurt Tidd serves on I.CARE board
- Inwater Research GroupminorResearch organization focused on marine species research; partner in FORCE BLUE conservation efforts
- UM Rosenstiel School of Marine, Atmospheric, and Earth SciencecoreUniversity marine science department providing scientific expertise and research collaboration for FORCE BLUE missions
- Rescue a ReefminorCoral reef conservation organization partnering with FORCE BLUE for restoration initiatives
- Tampa Bay WatchminorEnvironmental organization focused on Tampa Bay restoration; partner in conservation work
- Florida Fish and Wildlife Conservation CommissioncoreState agency supporting marine conservation in Florida waters; Kelcie LaRoche worked as Fisheries Manager after Coast Guard service
- South Carolina AquariumminorAquarium supporting FORCE BLUE conservation efforts in South Carolina region
- EOD Warrior FoundationminorFoundation supporting Explosive Ordnance Disposal warriors; veteran community connection
- Marine Corps Scholarship FoundationminorFoundation providing scholarships to Marine Corps families; veteran community connection
- Navy UDT-SEAL MuseumminorMuseum honoring UDT/SEAL history; veteran community connection and historical preservation
- The Unquiet ProfessionalminorVeteran nonprofit co-founded by Krista Simpson Anderson supporting military families and survivors; FORCE BLUE advisory board member
- PublixminorRegional grocery retailer providing corporate sponsorship support
- NFLminorNational Football League; corporate partnership for veteran support initiatives
- NHLminorNational Hockey League; corporate partnership supporting veteran causes
- BoeingminorAerospace corporation; corporate partnership for veteran initiatives
- LuminoxminorWatch brand known for military timepieces; merchandise partnerships
- Vineyard VinesminorClothing brand; corporate supporter of FORCE BLUE
- World of WarshipsminorVideo game; naval-themed marketing partnership
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Force Blue competitors and assessment
Company assessmentBroad incumbents
- Wounded Warrior Project: One of the largest and best-known U.S. veteran service nonprofits, providing physical and mental health programs to injured post-9/11 veterans. Comparable as a high-profile veteran-services donor brand, though it operates at vastly larger scale and does not focus on marine conservation or dive-based therapy.
- Ocean Conservancy: One of the largest U.S. marine conservation nonprofits, focused on ocean policy, trash reduction, and ecosystem protection. Comparable in marine conservation mission and NOAA-adjacent positioning, but operates at a much larger advocacy scale rather than direct dive deployment.
Emerging players
- Coral Restoration Foundation: Nonprofit focused on restoring coral reef ecosystems in the Florida Keys through active restoration techniques. Comparable in marine conservation mission, dive-based field work, and NOAA-region geographic focus, though without the veteran rehabilitation overlay that distinguishes FORCE BLUE.
- Warrior Canine Connection: Veteran service nonprofit that pairs wounded warriors with service dog training as therapeutic programming. Comparable in its mission-therapy framing — purposeful activity as rehabilitation for veterans — though centered on canine training rather than marine conservation.
- Reef Environmental Education Foundation (REEF): Marine conservation nonprofit focused on citizen science dive surveys, invasive species monitoring, and ocean literacy. Comparable in dive-based marine conservation field work and citizen-science training programs, though without a veteran-specific recruitment pipeline.
Direct peers
- Project Healing Waters Fly Fishing: Nonprofit that uses fly fishing and associated conservation activities as therapeutic programming for disabled veterans. Comparable to FORCE BLUE's Mission Therapy approach of pairing outdoor/conservation engagement with veteran rehabilitation, though centered on freshwater angling rather than ocean diving.
- Higher Ground: Nonprofit providing therapeutic recreation programs including adaptive skiing, rafting, and other outdoor activities to injured veterans and their families. Directly comparable therapeutic-via-outdoor-recreation model to FORCE BLUE's dive-based Mission Therapy programming.
- The Mission Continues: Veteran service nonprofit that places post-9/11 veterans into community impact fellowships. Comparable in its veteran-to-mission-deployment model and focus on continued service after military transition, though its deployments are community service rather than marine conservation.
- Team Rubicon: Veteran-led nonprofit that mobilizes former military members into disaster response and community service missions. Closely comparable to FORCE BLUE's model of channeling elite veteran skillsets into mission-driven service work, though Team Rubicon focuses on disaster response rather than marine conservation.
Others
- Student Veterans of America: Nonprofit supporting military-connected students in higher education through chapter-based programming and scholarships. Tangentially comparable as a veteran-services nonprofit operating scholarships and cohort-based programming, but focused on postsecondary education rather than conservation field work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Force Blue social profiles
Digital presenceForce Blue compliance and trust
Trust signalCompliance4 records
Force Blue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Force Blue leadership team
Management profileNumber of profiles
Profiles9 records
Force Blue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Force Blue M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Force Blue
What does Force Blue do?
FORCE BLUE is a 501(c)(3) nonprofit that recruits former U.S. Special Operations combat divers and deploys them on marine conservation missions in NOAA National Marine Sanctuaries. It also runs the Ocean Conservation School for Gold Star children and families of wounded veterans, and conducts AAUS Scientific Diver certification training for new team members.
Is Force Blue a public or private company?
Force Blue is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Force Blue founded?
Force Blue was founded in 2016. It employs 11 to 50 people.
Where is Force Blue based?
Force Blue is headquartered in Mt Pleasant, United States, in the North America region.
How does Force Blue make money?
Six revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are memorial Donations, merchandise Sales, named Scholarships, event Revenue and planned Giving and Legacy Gifts.
Who are Force Blue's main competitors?
Broad incumbents on record are Wounded Warrior Project and Ocean Conservancy. Emerging players are Coral Restoration Foundation, Warrior Canine Connection and Reef Environmental Education Foundation (REEF). Direct peers are Project Healing Waters Fly Fishing, Higher Ground, The Mission Continues and Team Rubicon. Student Veterans of America is listed as an others.
Does Force Blue have an API?
No public API is recorded for Force Blue.