Nebbiu

AI Commerce Solutionsnebbiu.com

Nebbiu Limited is a boutique IT consultancy founded in 2005 that builds AI-powered commerce solutions (search, conversational, recommendations, knowledge) on Google Cloud Vertex AI for manufacturing, retail, and grocery enterprise clients across the UK, US, and France.

Company typePrivate
Founded2005
HeadquartersLondon, United Kingdom
Headcount1–10
GTM typeB2B
OfferingSoftware

What Nebbiu does

Nebbiu Limited is a boutique IT services and consulting firm founded in 2005, specializing in AI-powered commerce solutions for enterprise clients in manufacturing, retail, grocery, and adjacent sectors. The company operates from four locations — London (UK), Atlanta (US), Paris (France), and Bastia, France (HQ) — and is led by CEO Antoine Cardi alongside Sr. Director Engineering Jean-Louis Bourgeois and Sr. Director Revenue Operations Tim Fletcher. Despite nearly two decades of operation, the firm remains small at 1-10 employees, positioning itself as a high-touch specialist rather than a scaled product vendor.

The company's core offering consists of four AI-powered commerce products: Product Search & Browse, Conversational Commerce, Recommendations, and Knowledge Search. All products are built on Google Cloud's Vertex AI for Commerce platform, leveraging generative AI, natural language processing, computer vision, and autonomous agent capabilities. Nebbiu has assembled a broad integration ecosystem spanning SAP, Salesforce, Shopify, Algolia, Microsoft Azure, Contentful, Contentstack, Elastic, and commercetools, allowing its solutions to be embedded within client commerce stacks across both legacy and headless architectures.

Nebbiu monetizes via quote-based professional services and productized AI solution deployments, with pricing not publicly disclosed. Its go-to-market is anchored by a five-phase delivery methodology (PROVE, DESIGN, BUILD, ENABLE, RUN) designed to reduce enterprise adoption risk by front-loading validation. Named customers include Servers.com and ProdBIM. The firm's strategic positioning is that of a specialized AI implementation partner for mid-market and enterprise commerce buyers rather than a self-serve SaaS vendor, with no disclosed funding rounds, acquisitions, or material M&A activity.

Nebbiu firmographics

Firmographics

Name: Nebbiu
Legal name: Nebbiu Limited
Website: https://nebbiu.com
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 1–10 employees
Short description: Nebbiu Limited is a boutique IT consultancy founded in 2005 that builds AI-powered commerce solutions (search, conversational, recommendations, knowledge) on Google Cloud Vertex AI for manufacturing, retail, and grocery enterprise clients across the UK, US, and France.
Ownership category
akta.pro rank

Nebbiu industry classification

Industry

Product category: AI Commerce Solutions
NAICS: Computer Systems Design Services (541512), Custom Computer Programming Services (541511)
SIC: Services-Computer Programming Services (7371)
akta.pro primary industry: AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

AI-powered product search
Conversational commerce
Product recommendation engine
Knowledge search solutions
Commerce AI consultancy

Where Nebbiu is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices4 records

Markets served

Nebbiu business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

AI Search & Discovery Solutions: Implementation and ongoing licensing of AI-powered search, recommendations, and conversational commerce solutions built on Google Cloud Vertex AI. Engagement models include fixed bid projects, phased projects, time & materials, and technology partnerships.
Professional Services & Consulting: Strategic technology partnership, digital transformation advisory, technology roadmap development, training and development programs, and co-development services.
Support and Optimization: On-demand support, performance optimization, and process improvement services ensuring systems run smoothly and efficiently.

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Custom enterprise engagement - quote-based pricing

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Nebbiu product offering

Product offering

Core offering

Nebbiu delivers and licenses AI-powered commerce solutions built on Google Cloud Vertex AI, including Product Search & Browse, Conversational Commerce, Recommendations, and Knowledge Search. The company serves mid-market and enterprise customers with complex catalogs (Manufacturing/HVAC, Retail & Fashion, Grocery & Supermarket) by integrating these AI capabilities on top of their existing platforms such as SAP, Salesforce Commerce, and Shopify. Engagements begin with a 4-week Proof of Value and progress through Design, Build, Enable, and Run phases under quote-based, multi-year contracts.

Product overview

Nebbiu offers a unified suite of AI-powered commerce solutions built on Google Cloud's Vertex AI platform. The portfolio comprises four core products: Product Search & Browse for intelligent ML-driven search with semantic understanding and visual search capabilities; Conversational Commerce for AI-powered shopping assistants that guide customers through product selection; Recommendations for personalized, AI-driven product suggestions across all touchpoints; and Knowledge Search for self-service access to technical documentation and support content. These solutions are delivered as integrated modules that work together to drive revenue through improved product discoverability, higher conversion rates, and larger average order values.

Differentiator

Problem solved

Functional benefit

Products and services

Product Search & Browse

Quantifiable outcome

+12% Click-Through Rate improvement for clients
+5 more outcomes

Companies that use Nebbiu

Customer profile

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Nebbiu technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature19 records

Nebbiu partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Google Cloud (Vertex AI for Commerce)coreTechnology or IntegrationPrimary technology partnership leveraging Google Cloud's Vertex AI for Commerce platform. Same AI technology powering YouTube and Google Shopping. Nebbiu adapts Google's AI for customer-specific B2B catalog environments including manufacturing, retail, and grocery verticals.
Google CloudcoreTechnology or IntegrationPowered by Google's AI engine - the same technology behind YouTube and Google Shopping, now adapted for B2B catalog environments with 100k+ SKUs.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Nebbiu competitors and assessment

Company assessment

Broad incumbents

Accenture: Global systems integrator delivering digital transformation and AI commerce engagements at scale. Competes with Nebbiu on enterprise commerce modernization work, with vastly greater delivery capacity.
Bloomreach: Established commerce experience platform combining content, search, and personalization. Competes as a broader incumbent with packaged AI search and recommendations where Nebbiu offers consultancy-led delivery.
Deloitte Digital: Large consulting and digital transformation practice within Deloitte. Competes for the same enterprise commerce and AI search budget Nebbiu targets, with broader hyperscaler partnerships and scale.

Emerging players

Constructor: AI-first search and product discovery platform for ecommerce. Competes with Nebbiu's Recommendations and Product Search solutions and targets similar enterprise retailers and brands with clickstream-driven personalization.
Klevu: AI search and product discovery platform purpose-built for ecommerce. Competes with Nebbiu's Search and Recommendations modules, particularly for Shopify and similar mid-market commerce stacks.
Searchspring: Ecommerce search, merchandising, and personalization platform. Comparable to Nebbiu's Search and Recommendations offerings for retail and DTC commerce customers, particularly on Shopify.
Syte: Visual AI and product discovery platform for retail and fashion. Overlaps with Nebbiu's visual search and recommendation capabilities for the Retail & Fashion segment.

Direct peers

Lucidworks: AI-powered search and discovery platform with strong enterprise integration capabilities. Competes with Nebbiu's commerce search and knowledge search offerings, especially in complex-catalog and B2B environments.
Coveo: Enterprise AI search, recommendations, and generative experiences platform. Competes with Nebbiu's combined Search, Recommendations, and Knowledge Search products, particularly for commerce and customer-support use cases.
Algolia: AI-powered search-as-a-service platform for commerce and enterprise. Directly competes with Nebbiu's Product Search & Browse offering and is even listed as a Nebbiu integration partner, making it both a complementary and competing player.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Nebbiu financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Nebbiu leadership team

Management profile

Number of profiles

Profiles3 records

Nebbiu funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Nebbiu M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nebbiu

What does Nebbiu do?

Is Nebbiu a public or private company?

Nebbiu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Nebbiu founded?

Nebbiu was founded in 2005. It employs 1 to 10 people.

Where is Nebbiu based?

Nebbiu is headquartered in London, United Kingdom, in the Europe region.

How does Nebbiu make money?

Three revenue lines are on record. AI Search & Discovery Solutions are the primary driver. The others are professional Services & Consulting and support and Optimization.

Who are Nebbiu's main competitors?

Broad incumbents on record are Accenture, Bloomreach and Deloitte Digital. Emerging players are Constructor, Klevu, Searchspring and Syte. Direct peers are Lucidworks, Coveo and Algolia.

Does Nebbiu have an API?

No public API is recorded for Nebbiu.

What industry is Nebbiu in?

Nebbiu's product category is AI Commerce Solutions. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs). Its NAICS code is 541512 and its SIC code is 7371.