Ferguson Agency
- Company typePrivate
- Founded1956
- HeadquartersAda, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Ferguson Agency does
Ferguson Agency, LLC is a privately held, family-owned independent insurance agency headquartered in Ada, Ohio, founded in 1956 by John and Ruth Ferguson at their family farm. The agency operates as a traditional multi-line insurance brokerage, distributing personal and commercial policies (auto, home, commercial, life, renters, and classic car) from at least eight regional and national carriers including AARP Medicare, American Modern, Dairyland, Grange, Hagerty, Safeco, Wayne Insurance Group, and Western Reserve. Its core technology stack consists of EZLynx Agency Suites, a third-party SaaS that powers online quoting, customer self-service (policy viewing, ID card printing, document downloads), and workflow automation; no proprietary technology or AI capabilities are developed in-house.
Ferguson Agency earns revenue through insurance commissions on policies placed across its carrier portfolio, with monthly billing to end customers. Its go-to-market is sales-led and relationship-driven: in-person consultations at the Ada office, phone-based service, and online self-service quoting, supported by a Facebook page for community engagement and word-of-mouth referrals. The customer base is split across individual homeowners, auto insurance customers, Ohio business owners, families/breadwinners seeking life insurance, renters, and classic car owners, all concentrated in Ohio communities. Headcount is reported at 1-10, with current day-to-day operations run by cousins Jamie and Laura Ferguson, granddaughters of the founders, who assumed leadership in 2015.
The business model is asset-light and structurally similar to thousands of U.S. independent insurance agencies: it competes on carrier breadth, local presence, and personal service rather than on technology, scale, or pricing power. No external capital, acquisitions, or expansion beyond the Ohio footprint have been disclosed, and revenue figures are not publicly reported.
Ferguson Agency firmographics
Firmographics- Name
- Ferguson Agency
- Legal name
- Ferguson Agency, LLC
- Website
- https://fergusonagencyllc.com
- Company type
- Private
- Founded year
- 1956
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Ferguson Agency industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Retail (Personal Lines) Insurance BrokerageFinancial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory
Keywords
Where Ferguson Agency is headquartered
LocationHeadquarters
- HQ city
- Ada
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ferguson Agency business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Insurance Commissions: Traditional insurance agency/brokerage earning commissions from multiple insurance carriers including AARP Medicare, American Modern, Dairyland, Grange, Hagerty, Safeco, Wayne Insurance Group, and Western Reserve. Revenue generated from policy placements across auto, home, commercial, life, renters, and classic car insurance lines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based insurance policies tailored to individual needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Ferguson Agency product offering
Product offeringCore offering
Ferguson Agency, LLC is an independent insurance agency that sells personal and commercial insurance policies (auto, home, commercial, life, renters, and classic car) on behalf of multiple insurance carriers to individuals, families, and small businesses in Ohio. The agency places coverage through carriers such as AARP Medicare, American Modern, Dairyland, Grange, Hagerty, Safeco, Wayne Insurance Group, and Western Reserve, earning commissions for each policy placed, and supports both phone-based/in-person consultations and online self-service quoting via EZLynx Agency Suites.
Product overview
Ferguson Agency offers a portfolio of six core and specialized insurance products: Auto Insurance, Home Insurance, Commercial Insurance, Life Insurance, Renters Insurance, and Classic Car Insurance. The agency operates as an independent insurance agency with access to carriers at local and national levels, offering these products as individual standalone policies rather than a unified platform architecture. Customers can obtain instant quotes online or work directly with agents for personalized coverage solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Vehicle insurance coverage that pays for medical bills, legal fees, vehicle damages, animal collisions, weather damage, and liability claims from third parties for vehicle owners in Ohio.
- Home Insurance Property insurance covering personal property, liability, natural calamities, man-made hazards, and living expenses during home renovation periods for Ohio homeowners.
- Commercial Insurance Business insurance package including Commercial General Liability, Worker's Compensation, and Commercial Property coverage tailored to each Ohio business's unique needs.
- Life Insurance Insurance policy providing predetermined benefits to beneficiaries upon the policyholder's death or incurable illness, including term life, whole life, universal, and retirement plans.
- Renters Insurance Coverage for personal property replacement, personal liability protection for injuries and lawsuits, and additional options including pet/dog liability coverage for Ohio renters.
- Classic Car Insurance Specialized vehicle coverage for vintage and classic cars, protecting against liabilities, damages during car shows/parades, and providing replacement parts while maintaining the vehicle's stock appearance.
Companies that use Ferguson Agency
Customer profileSegments6 records
Ideal customer profiles2 records
Ferguson Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ferguson Agency partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- AARP MedicareminorInsurance carrier providing Medicare supplement insurance products. Ferguson Agency offers these products to their customer base in Ohio.
- American ModernminorInsurance carrier specializing in specialty insurance products. Ferguson Agency accesses their products for customers.
- DairylandminorInsurance carrier providing auto insurance products. Ferguson Agency offers Dairyland auto policies to Ohio customers.
- GrangeminorRegional insurance carrier providing auto, home, and commercial insurance. Ferguson Agency offers Grange products to Ohio customers.
- HagertyminorInsurance carrier specializing in classic car and collector vehicle insurance. Ferguson Agency offers Hagerty classic car coverage for specialty customer needs.
- SafecominorInsurance carrier providing personal insurance products including auto and home. Ferguson Agency offers Safeco policies.
- Wayne Insurance GroupminorRegional Ohio-based insurance carrier providing personal and commercial insurance products.
- Western ReserveminorInsurance carrier providing various insurance products. Ferguson Agency offers Western Reserve policies.
Scale indicators2 records
Recent moves6 records
Ferguson Agency competitors and assessment
Company assessmentBroad incumbents
- Auto-Owners Insurance: Midwest-based mutual insurer that distributes exclusively through independent agents. Comparable multi-line personal/commercial carrier relationship relevant to Ferguson Agency's product mix, though not a current carrier partner per the data.
- Westfield Insurance: Ohio-headquartered regional mutual carrier offering personal and commercial lines through independent agents. Directly comparable as a fellow Ohio-based, agency-distributed multi-line insurer.
- Erie Insurance: Regional P&C carrier that distributes almost exclusively through independent agents in the Midwest and Mid-Atlantic. Highly comparable to Ferguson Agency's regional-Ohio, multi-line personal/commercial agency model, though Erie operates as a carrier rather than a brokerage.
- Progressive (independent agent channel): National direct writer that also distributes through independent agents in personal auto and home. Competes with Ferguson Agency both online and via agency appointments for the same Ohio customers.
- Grange Insurance: Regional mutual insurance carrier offering auto, home, and commercial coverage in the Midwest, with which Ferguson Agency already has an agency appointment. Operates an independent-agent distribution model in the same Ohio footprint.
- Western & Southern Financial Group: Cincinnati-based financial services group offering life insurance and retirement products through agents and financial professionals. Comparable as a multi-line carrier competitor for the life and retirement product category Ferguson Agency distributes.
Regional players
- Farmers Insurance (local agents): Captive-agent insurer with multi-line personal and commercial products distributed through local agents in Ohio. Direct competitor to Ferguson Agency for the same small-town and rural customer base.
- State Farm (Ada/Findlay agents): Captive-agent competitor in the same Ohio geography offering similar personal lines (auto, home, life). Local State Farm agents compete for the same rural Ohio households that Ferguson Agency serves.
Direct peers
- Hagerty: Specialty insurer for classic and collector vehicles distributed through a network of agents including Ferguson Agency. The classic-car product line is one of Ferguson's differentiators, making Hagerty a direct distribution partner and comparable niche peer.
- Wayne Insurance Group: Ohio-based mutual insurance carrier whose products Ferguson Agency places. As a regional independent-agent carrier, it competes with and complements Ferguson Agency in Ohio personal and commercial lines.
Market position
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Ferguson Agency social profiles
Digital presenceFerguson Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ferguson Agency leadership team
Management profileNumber of profiles
Profiles2 records
Ferguson Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ferguson Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ferguson Agency
What does Ferguson Agency do?
Ferguson Agency, LLC is an independent insurance agency that sells personal and commercial insurance policies (auto, home, commercial, life, renters, and classic car) on behalf of multiple insurance carriers to individuals, families, and small businesses in Ohio. The agency places coverage through carriers such as AARP Medicare, American Modern, Dairyland, Grange, Hagerty, Safeco, Wayne Insurance Group, and Western Reserve, earning commissions for each policy placed, and supports both phone-based/in-person consultations and online self-service quoting via EZLynx Agency Suites.
Is Ferguson Agency a public or private company?
Ferguson Agency is a private company. It is classified as family owned and is currently operating.
When was Ferguson Agency founded?
Ferguson Agency was founded in 1956. It employs 1 to 10 people.
Where is Ferguson Agency based?
Ferguson Agency is headquartered in Ada, United States, in the North America region.
How does Ferguson Agency make money?
One revenue line is on record: insurance Commissions.
Who are Ferguson Agency's main competitors?
Broad incumbents on record are Auto-Owners Insurance, Westfield Insurance, Erie Insurance, Progressive (independent agent channel), Grange Insurance and Western & Southern Financial Group. Regional players are Farmers Insurance (local agents) and State Farm (Ada/Findlay agents). Direct peers are Hagerty and Wayne Insurance Group.
Does Ferguson Agency have an API?
No public API is recorded for Ferguson Agency.
What industry is Ferguson Agency in?
Ferguson Agency's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.