Badass Beard Care
Badass Beard Care is a veteran-founded D2C e-commerce company that formulates and sells all-natural beard care products, grooming tools, and men's wellness items across 14+ signature scents to a customer base of 750,000+ bearded men in North America.
- Company typePrivate
- Founded2014
- HeadquartersRocklin, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Badass Beard Care does
Badass Beard Care, operating under the legal entity Badass Brand, Inc., is a veteran-founded and veteran-owned direct-to-consumer e-commerce company headquartered in Northern California. The company designs, formulates, and distributes a comprehensive portfolio of premium men's grooming products centered on beard care — including beard oils, balms, butters, waxes, washes, and conditioners — extended across 14+ signature scent profiles (The Outlaw, Havana Haze, The Ladies Man, The Patriot, The Original, The Surfer, The Viking, The Biker, The Mountain Man, The Pirate, The Bushwhacker, The Pharaoh, The Secret Agent, plus seasonal rotations). The portfolio further extends into grooming tools (MT9000 ceramic-blade trimmer, boar hair brushes, wood combs, scissors), hair and body products (utility cologne, deodorant, hand sanitizer, safety razor), ingestible wellness (Chucks Essentials multivitamin), and branded apparel and gear. Products are handcrafted in the USA using all-natural ingredients (apricot kernel oil, argan oil, jojoba oil, shea butter, cocoa butter, beeswax, coconut oil, essential oils) and backed by a lifetime warranty and money-back guarantee.
The business operates on a multi-channel model: a primary Shopify D2C storefront (badassbeardcare.com) supplemented by a wholesale portal serving retailers and barbershops, a subscription service (Badass Beard Club) providing 15% recurring savings, and a points-based loyalty program (Badass Rewards) with tiered membership. Pricing spans from $3 trial samples to $160 premium bundles, with individual SKUs typically priced at $13-$28. The company has cultivated a verified customer base of 750,000+ and accumulated 85,000+ reviews, supported by a 15% veteran and military discount channel and a low-friction free-sample acquisition program. Marketing is distributed across organic social (Instagram, Facebook, Twitter, Pinterest, YouTube), content marketing via blog, and email. The company remains privately held, bootstrapped, and founder-controlled with no disclosed institutional funding.
Badass Beard Care firmographics
Firmographics- Name
- Badass Beard Care
- Legal name
- Badass Brand, Inc.
- Website
- https://badassbeardcare.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Badass Beard Care is a veteran-founded D2C e-commerce company that formulates and sells all-natural beard care products, grooming tools, and men's wellness items across 14+ signature scents to a customer base of 750,000+ bearded men in North America.
- Ownership category
- akta.pro rank
Badass Beard Care industry classification
Industry- Product category
- Men's Grooming and Beard Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC)
- akta.pro secondary industries
- Barber & Professional Men’s Grooming Products (CRABAGAK), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF)
Keywords
Where Badass Beard Care is headquartered
LocationHeadquarters
- HQ city
- Rocklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Badass Beard Care business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Beard Care Products: One-time purchases of beard oils, balms, butters, waxes, washes, conditioners, multi-vitamins, mustache wax, and trial kits/samples. Products available in 14+ signature scents.
- Badass Beard Club Subscription: Subscription service offering 15% savings on each order with no commitment. Members earn points for rewards and receive exclusive member benefits.
- Badass Rewards Program: Points-based loyalty program where members earn 1 point per $1 spent, 50 points for account creation, and can redeem points for discount coupons ($5 off at 50 points, $10 off at 100 points, etc.).
- Grooming Tools & Accessories: Sales of brushes, combs, scissors, product organizers, beard trimmers, safety razors, travel bags, and grooming accessories.
- Hair & Body Products: Utility cologne, deodorant, hand sanitizer, and washes for hair and body.
- Apparel & Gear: Branded apparel including t-shirts, hoodies, hats, stickers, patches, decals, and drinkware.
- Wholesale: Wholesale program for retailers and barbershops to purchase Badass Beard Care products for resale. Access via wholesale login portal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trial Kits & Samples |
| Unit Pricing | Pay-as-you-go | Individual Beard Care Products |
| Unit Pricing | Pay-as-you-go | Kits & Bundles |
| Unit Pricing | Pay-as-you-go | Grooming Tools |
| Unit Pricing | Pay-as-you-go | Hair & Body Products |
| Subscription | Monthly | Badass Beard Club Subscription |
| Unit Pricing | Pay-as-you-go | Mystery Items |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Badass Beard Care product offering
Product offeringCore offering
Badass Beard Care sells premium all-natural beard care products including beard oils, balms, butters, waxes, washes, conditioners, mustache wax, multi-vitamins, grooming tools (trimmer, brushes, combs, scissors), and hair/body products. The company operates a direct-to-consumer e-commerce storefront, a subscription club, a wholesale program, and retail barbershop locations.
Product overview
Badass Beard Care is a veteran-founded e-commerce company offering a comprehensive portfolio of premium beard care and grooming products. The core product line centers on all-natural beard oils, balms, butters, waxes, washes, and conditioners available across 14 signature scent profiles (The Outlaw, Havana Haze, The Ladies Man, The Patriot, The Viking, The Original, The Surfer, The Mountain Man, The Biker, The Pirate, The Bushwhacker, The Pharaoh, The Secret Agent, and seasonal The Soda Jerk). The portfolio extends to grooming tools (MT9000 Beard Trimmer, boar hair brushes, wood combs, scissors, product caddies, and canvas travel bags), hair and body products (utility cologne, deodorant, hand sanitizer, safety razors), multi-vitamins (Chucks Essentials), and apparel/gear (t-shirts, hoodies, hats, swag). The company operates subscription (Badass Beard Club) and loyalty (Badass Rewards) programs. Products are handcrafted with all-natural ingredients and backed by a lifetime warranty and money-back guarantee. The business is built on a Shopify e-commerce platform with Yotpo for reviews and Rebuy for cart recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Badass Beard Oil Premium all-natural beard oil designed to soften and relax facial hair, condition skin to relieve itch and dandruff, and add a healthy shine. Available in 14 signature scents.
- Badass Beard Butter All-natural beard conditioner formulated with premium ingredients that hydrate and condition facial hair. The creamy, soft butter melts instantly in palms.
- Badass Beard Balm Soft-consistency balm used to soften hair, hydrate skin to eliminate itch and dandruff, tame fly-aways, and promote healthy growth.
- Badass Beard Wax Premium beard wax with thick consistency designed to hydrate and protect beard while providing strong all-day hold for a well-styled look.
- Badass Beard Wash Deep cleaning formula infused with tea tree, eucalyptus, aloe vera, and rosemary, scented with peppermint for a refreshing experience.
Quantifiable outcome
- Products help eliminate beardruff and dry, itchy beards
- +3 more outcomes
Companies that use Badass Beard Care
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Badass Beard Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Badass Beard Care partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Badass Beard Care competitors and assessment
Company assessmentBroad incumbents
- Every Man Jack: Men's personal care brand with broad assortment including beard care, body wash, and deodorant. Comparable natural-ingredient positioning but wider product footprint including mass retail distribution.
- Dove Men+Care (Unilever): Mass-market men's grooming brand under Unilever covering deodorant, body wash, hair, and facial care. Incumbent with significant retail distribution and marketing budget competing for the same end consumer.
- Cremo Company: Larger men's grooming brand with broad product portfolio including beard care, shaving, and hair. Comparable in shaving/grooming adjacency but operates at significantly larger scale across mass and DTC channels.
Direct peers
- Brickell Men's Products: DTC men's skincare and grooming brand with natural ingredient focus spanning beard care, anti-aging, and shaving products. Comparable in subscription use, premium positioning, and natural formulation claims.
- Honest Amish: Premium all-natural beard oil and balm brand with similar handmade, small-batch positioning and similar product line (oils, balms, washes, mustache wax). Direct peer in the natural/premium beard care niche.
- Live Bearded: DTC beard care brand selling oils, balms, washes, and grooming tools via Shopify storefront. Closely comparable channel, product mix, and target consumer.
- Beardbrand: One of the most prominent DTC men's beard care brands, offering beard oils, balms, washes, and grooming tools with a comparable subscription model and content-driven community approach. Closest direct competitor in positioning, channel mix, and product breadth.
- Scotch Porter: DTC men's grooming brand selling beard care, skincare, and hair products with natural ingredients. Comparable in targeting bearded men with premium natural products via e-commerce.
- Mountaineer Brand: West Virginia-based beard care brand offering all-natural beard oils, balms, washes, and grooming accessories. Direct peer in product assortment and natural/handcrafted positioning.
- Dr. Squatch: DTC men's grooming brand selling natural soaps, deodorants, and increasingly grooming/hair care. Comparable in DTC e-commerce scale, natural ingredient positioning, and strong social media community engagement among male consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Badass Beard Care social profiles
Digital presenceBadass Beard Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Badass Beard Care leadership team
Management profileNumber of profiles
Profiles2 records
Badass Beard Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Badass Beard Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Badass Beard Care
What does Badass Beard Care do?
Badass Beard Care sells premium all-natural beard care products including beard oils, balms, butters, waxes, washes, conditioners, mustache wax, multi-vitamins, grooming tools (trimmer, brushes, combs, scissors), and hair/body products. The company operates a direct-to-consumer e-commerce storefront, a subscription club, a wholesale program, and retail barbershop locations.
Is Badass Beard Care a public or private company?
Badass Beard Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Badass Beard Care founded?
Badass Beard Care was founded in 2014. It employs 11 to 50 people.
Where is Badass Beard Care based?
Badass Beard Care is headquartered in Rocklin, United States, in the North America region.
How does Badass Beard Care make money?
Seven revenue lines are on record. Beard Care Products are the primary driver. The others are badass Beard Club Subscription, badass Rewards Program, grooming Tools & Accessories, hair & Body Products, apparel & Gear and wholesale.
Who are Badass Beard Care's main competitors?
Broad incumbents on record are Every Man Jack, Dove Men+Care (Unilever) and Cremo Company. Direct peers are Brickell Men's Products, Honest Amish, Live Bearded, Beardbrand, Scotch Porter, Mountaineer Brand and Dr. Squatch.
Does Badass Beard Care have an API?
No public API is recorded for Badass Beard Care.
What industry is Badass Beard Care in?
Badass Beard Care's product category is Men's Grooming and Beard Care. Its primary akta.pro industry code is CRABAGAC, Beard & Mustache Care (Oils, Balms, Waxes, Wash), with a secondary code of CRABAGAK, Barber & Professional Men’s Grooming Products. Its NAICS code is 456120 and its SIC code is 2844.