What Just Dance does

Just Dance Now is a mobile and web-based dance video game operated by Ubisoft Entertainment that enables players to mimic on-screen choreography using their smartphone as a motion controller, eliminating the need for a dedicated gaming console. The product is part of Ubisoft's broader Just Dance franchise and is published from Montreuil, France, with development distributed across Ubisoft Paris Studio (primary creative lead), Ubisoft Pune Studio (core development), and Massive Entertainment in Malmö, Sweden (UI and QA support). The game features a catalog of more than 450 licensed songs spanning genres and decades — including Disney, K-pop, Latin, and contemporary pop — sourced through partnerships with Warner Music, Universal Music, Sony Music, Disney, and a dedicated Ubisoft Music Team that handles global licensing.

The core technology uses smartphone motion sensors to track player movements while on-screen 3D coaches guide choreography; cloud-connected game sessions enable unlimited multiplayer in shared 'Dance Rooms.' The platform is distributed across mobile app stores (Apple App Store and Google Play), web browsers, smart TVs (LG-TV, Apple TV), tablets, Chromecast, and MacOS, providing global, console-free access on any internet-connected screen.

The business model is freemium: the app is free to download and play, with additional songs, premium features, and content available through in-app purchases. The go-to-market motion is product-led growth, relying on the established Just Dance brand, social media presence (Facebook, Twitter/X, YouTube, Instagram), and cross-promotion within the Ubisoft ecosystem. The target customer segment is general consumers seeking casual social entertainment, party gameplay, and family-friendly activity without the hardware investment of a gaming console. Revenue is generated through in-app purchases on a globally distributed consumer base, and the product functions as part of Ubisoft's larger Just Dance franchise monetization stack.

Name

Just Dance

Legal name

Ubisoft Entertainment

Website

https://justdancenow.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Dance Now is a Ubisoft mobile and web dance game that lets consumers use smartphones as motion controllers to dance to a 450+ song catalog without a gaming console, monetized via a freemium in-app purchase model.

Ownership category

akta.pro rank

Product category

Mobile Dance Video Games

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Streaming & Creator Hardware (Webcams, Lighting, Green Screens, Stream Decks) (MPAFAGAM)

akta.pro secondary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

Keywords

• Dance video game
• Mobile rhythm game
• Party entertainment app
• Smartphone controller gaming
• Motion tracking game

Headquarters

HQ city

New Lebanon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Freemium with In-App Purchases: Free download with core gameplay access. Additional songs, dance rooms, or premium content available through in-app purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Just Dance Now is a mobile and web-based dance video game that lets players mimic on-screen choreography and score points by using their smartphones as motion-tracking controllers. It removes the need for a dedicated gaming console by pairing any internet-connected screen (TV, browser, tablet, or streaming device) with a smartphone app. The catalog spans 450+ licensed songs across decades and genres, supporting unlimited simultaneous multiplayer.

Product overview

Just Dance is primarily a dance video game franchise by Ubisoft. The primary offering in this source is Just Dance Now, a mobile/web application that enables users to play the dance game without requiring a gaming console. Users simply need an internet-connected screen (such as a TV, computer, or smart TV) and a smartphone to use as a controller. The app provides access to over 450 songs and supports multiple players simultaneously using their own smartphones as controllers.

Differentiator

Problem solved

Functional benefit

Products and services

• Just Dance Now A mobile and web-based dance video game that allows users to play Just Dance without a console by using their smartphone as a motion controller connected to an internet-enabled screen. Features over 450+ songs across genres and supports unlimited simultaneous multiplayer. Free to download, with additional songs and content available through in-app purchases.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• Ubisoft Pune StudiocoreTechnology or IntegrationDevelopment studio based in Pune, India responsible for core development of Just Dance Now including gameplay programming, UI design, and art assets.
• Ubisoft Paris StudiocoreTechnology or IntegrationPrimary creative studio for Just Dance franchise, handling production, game design, choreography, marketing, and analytics for Just Dance Now.
• Ubisoft Music TeamcoreTechnology or IntegrationWorldwide music team responsible for music licensing, music publishing, and coordination of music rights across the Just Dance catalog.
• Various Music Labels and PublisherscoreStrategic or Co-development PartnerPartnerships with Warner Music, Universal Music, Sony Music, and numerous other labels and publishers for licensing of songs in the Just Dance catalog including Disney, ABBA, BTS, and many more.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Pump It Up: Andamiro's arcade dance game franchise using directional dance pads. Competes for dance gaming engagement in arcade and home settings, with similar competitive scoring mechanics and licensed music catalog approach.
• Dance Dance Revolution: Iconic Konami dance game franchise featuring dance pad-based gameplay. Competes in the dance gaming category with a different control scheme (foot pad vs smartphone motion), but targets similar casual gamers and party entertainment occasions.
• Beat Saber: VR rhythm game by Beat Games (now Meta-owned) where players slash blocks to the beat of music. While in VR (different platform), it competes for the same casual rhythm/dance gaming attention and has similar music licensing and song catalog dynamics.
• Zumba Fitness (video games): Series of dance fitness video games based on the Zumba brand, previously published by Majesco, 505 Games, and others. Direct competitor in dance fitness gaming with similar licensing-driven content approach and family/casual fitness audience.
• StepMania: Open-source rhythm/dance game simulator supporting dance pad input. Free, community-driven alternative to commercial dance games, with strong enthusiast following and broad song catalog through community contributions.
• Ring Fit Adventure: Nintendo's motion-control fitness adventure game for Switch using a resistance ring controller. Competes for the casual fitness gaming audience with similar motion-tracking mechanics and party/family entertainment positioning.
• Just Dance (Console version): Annual console releases of Just Dance by Ubisoft on Nintendo Switch, PlayStation, and Xbox. Same franchise and music catalog, but requires dedicated console hardware and uses camera-based body tracking. Direct competitor for dance gaming engagement, often capturing the same audience at higher price points.

Emerging players

• Peloton: Connected fitness platform offering cycling, treadmill, and increasingly dance/cardio classes. While primarily equipment-based, Peloton's dance and cardio classes compete for the home fitness time and spending that dance gaming apps target.
• Supernatural: Within's VR fitness subscription service featuring dance cardio, boxing, and stretching workouts. Targets the home fitness category with immersive VR experience, competing for the dance-as-exercise audience that Just Dance Now can address.
• Apple Fitness+: Apple's subscription fitness service featuring dance, HIIT, yoga, and other workouts led by trainers. Competes for the home fitness audience with professionally produced content, and benefits from Apple's ecosystem integration that mirrors Just Dance Now's smartphone-based accessibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/justdancegame
• YouTubeyoutube.com/justdancegame
• Facebookfacebook.com/justdancegame
• Instagraminstagram.com/justdancegame/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Dance