Tanzania Odyssey

What Tanzania Odyssey does

Tanzania Odyssey is a London-based, privately held luxury tour operator founded in 1998 by Marc Harris, specialising exclusively in tailor-made Tanzania holidays. Its core offering consists of bespoke safari itineraries (Northern and Southern circuits across the Serengeti, Ngorongoro Crater, Tarangire, Selous, Ruaha, Mahale, and Katavi), Kilimanjaro climbing expeditions via multiple routes, beach holidays in Zanzibar, Pemba, and Mafia Island, and specialised honeymoon and family packages. The company also operates the Odyssey Explorer web application, a self-service itinerary-building tool that delivers instant pricing and feeds prospects into a sales-led consulting process.

The firm generates revenue through packaged-pricing tour-operator economics, bundling accommodation, internal flights, park fees, and guide services into per-person itineraries priced from approximately $4,852 (Southern Adventure) to $21,418 (Northern Expert 2), with luxury-lodge add-on rates ranging from $150 to $1,990 per person per night. All bookings are ATOL-protected (ATOL 5397) under the UK CAA framework. The group also trades under the brand names Africa Odyssey, South America Odyssey, and Asia Odyssey, suggesting a multi-region platform strategy built on the same destination-specialist consulting model.

Customer acquisition is sales-led, combining inbound phone/email consultation (UK and US numbers), walk-in office visits in London, Zoom consultations, and a content-marketing engine (blog, YouTube, press features in major UK outlets). The consulting team is composed of ex-guides, lodge managers, and safari enthusiasts, with the founder holding positions as a judge of the Safari Awards and former director of ATTA. The company maintains a core network of ground-handler and lodge-owner partnerships (Asilia, Nomad, &Beyond, Singita, Selous Safari Company) that underwrite its inventory and pricing guarantees.

Name

Tanzania Odyssey

Legal name

Tanzania Odyssey Limited

Website

https://tanzaniaodyssey.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Tanzania Odyssey is a London-based, privately held luxury tour operator founded in 1998, specialising in tailor-made Tanzania safaris, Kilimanjaro climbs, and Zanzibar beach holidays for UK and US individual travellers, with per-person packages ranging from approximately $4,852 to $21,418 and ATOL-protected bookings.

Ownership category

akta.pro rank

Product category

Luxury Safari and Tour Operator Services

NAICS

Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Adventure & Expedition Multi-Day Tour Operators (THAKADAD)

Keywords

• Tailor-made safaris
• Tanzania tour operator
• Luxury safari holidays
• Kilimanjaro climbing
• Indian Ocean beach holidays

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Package Holidays and Safari Bookings: Tanzania Odyssey creates and sells tailor-made Tanzania holiday packages combining accommodation, transport, game drives, and activities. Revenue is generated through packaged pricing that includes lodge stays, internal flights, park fees, and guide services. The company acts as a tour operator with ATOL protection (ATOL number 5397), collecting deposits and balance payments from customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Tanzania Odyssey is a UK-based luxury tour operator that designs, sells, and delivers fully tailor-made Tanzania holiday packages combining safari game drives, lodge accommodation, internal flights, Kilimanjaro climbs, and Indian Ocean beach stays. Each itinerary is built with expert consultant support, and packaged pricing bundles lodge stays, park fees, guides, and transfers under ATOL financial protection.

Product overview

Tanzania Odyssey is a luxury tour operator specializing in tailor-made Tanzania holidays and safaris since 1998, offering a portfolio of named itinerary packages and self-service planning tools. The core offering consists of safari packages (Northern Classic 1 & 2, Northern Premier 1, Northern Expert 1 & 2, Southern Adventure 1 & 2, Southern Expert 1, Honeymoon Expert 1 & 2), complemented by the proprietary Odyssey Explorer itinerary-building web application. The company provides curated experiences across Tanzania's key destinations including the Serengeti, Ngorongoro Crater, Tarangire, and southern parks, combined with beach holidays in Zanzibar, Pemba, and Mafia, plus Kilimanjaro climbing expeditions. All trips are individually tailored with expert consultation.

Differentiator

Problem solved

Functional benefit

Products and services

• Tanzania Safari Holidays Tailor-made safari holidays across Tanzania's national parks and game reserves for couples, families, and wildlife enthusiasts, including game drives, accommodation, internal flights, park fees, and guide services.
• Tanzania Beach Holidays Beach holiday packages to Zanzibar, Mafia Island, Pemba Island, and the Tanzanian mainland coast for couples, families, and divers seeking Indian Ocean relaxation.
• Tanzania Honeymoons Tailor-made honeymoon itineraries combining safari adventures with beach relaxation across Tanzania, targeted at couples and honeymooners.
• Tanzania Family Holidays Family-friendly safari and beach holidays in Tanzania with age-appropriate activities, child-friendly accommodations, and combined safari-and-beach trips for families.
• Tanzania Activity Holidays Activity-based holidays including walking safaris, balloon safaris, diving, chimpanzee trekking, and cultural interactions with Masai communities for adventure-oriented travellers.
• Mount Kilimanjaro Climbing Expeditions Mount Kilimanjaro climbing expeditions offered via multiple routes (Lemosho, Machame, Marangu, Rongai, Shira, Northern Circuit) for adventure travellers seeking summit climbs of Africa's highest peak.
• Group Safari Departures Set-date group safari departures for travellers who prefer to join an existing departure rather than build a fully tailor-made private itinerary.
• Odyssey Explorer Proprietary online itinerary-building web application that lets customers explore destination and accommodation options, receive instant indicative pricing, and collaborate with Tanzania experts to finalise a booking.

Quantifiable outcome

• Pricing guarantee: if a cheaper quote is found from a UK or US bonded tour operator, Tanzania Odyssey will match that quote.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Asilia AfricacoreStrategic or Co-development PartnerAsilia is a ground handler and luxury lodge owner with properties mostly in the Serengeti and Tarangire in northern Tanzania, plus a beach property in Zanzibar, a lodge in the Masai Mara in Kenya, and a chimpanzee lodge on Lake Victoria. Tanzania Odyssey selects Asilia properties for their high standard and competitive pricing, featuring shared open-sided game-viewing vehicles. Favourite Asilia properties include Oliver's Camp, Sayari, and various Serengeti Mobile camps including Olakira.
• Nomad TanzaniacoreStrategic or Co-development PartnerNomad is a well-respected Tanzanian ground handler and lodge owner with properties in almost every national park and game reserve. They focus on a high standard of guiding in all their camps with a 'safari chic' vibe. Most iconic property is Greystoke in Mahale National Park on Lake Tanganyika, offering chimpanzee trekking.
• Selous Safari CompanycoreStrategic or Co-development PartnerSelous Safari Company is a Tanzanian lodge owner with three luxury properties - two safari lodges in the south and Ras Kutani beach property on the mainland coast. Praised for high standards of accommodation, service, guiding, and value. Ras Kutani is considered the ultimate beach chill-out lodge on the African coast.
• &BeyondcoreStrategic or Co-development Partner&Beyond is a ground handler and luxury lodge owner in Tanzania with other operations in South Africa, Kenya and Botswana. Their lodges are among the most luxurious with great locations, service, guiding, and comfort. Iconic property is Ngorongoro Crater Lodge perched on the crater rim.
• SingitacoreStrategic or Co-development PartnerSingita is a South African company with ultra-luxury properties across Africa including four properties in the Serengeti's Grumeti Reserves (Faru Faru, Sasakwa, Sabora) and Singita Mara Tented Camp in the northern Serengeti. Known for impeccable accommodation, service, guiding, and cuisine.
• Pack for a PurposeminorOthersMembers of Pack for a Purpose, an initiative allowing travellers to bring supplies for area schools or medical clinics in need, making a positive impact in local communities.
• Sam Hankss PhotographyminorGTM or Marketing PartnerPartnership with Sam Hankss Photography, a team member who captures wildlife photography during trips and helps clients customise incredible itineraries with his photography expertise.
• TrustpilotminorGTM or Marketing PartnerPartnership with Trustpilot for aggregating and displaying customer reviews. Tanzania Odyssey has been receiving positive reviews for 20 years.
• ATTA (Africa Trade and Tourism Association)coreStrategic or Co-development PartnerActive member of ATTA. Founder Marc Harris is a former director of ATTA. The company helped develop the Tanzanian government Tourist Board website in 1999.
• Safari AwardscoreOthersMarc Harris, founder of Tanzania Odyssey, is a judge of the Safari Awards.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Abercrombie & Kent: Global luxury tour operator with significant Africa safari programs including Tanzania. Overlaps in product category (luxury tailor-made safaris) but operates at much larger scale across multiple continents.
• Singita: Ultra-luxury South African safari brand with four properties in the Serengeti/Grumeti (a Tanzania Odyssey partner). Competes for HNW guests while also serving as supplier; growing direct booking reduces intermediation demand.
• Asilia Africa: Tanzanian lodge owner and ground handler (and a key Tanzania Odyssey partner). Significant overlap on safari product in northern Tanzania and Zanzibar, and increasingly offers direct booking bypassing tour operators.
• &Beyond: Luxury African safari lodge owner and tour operator (also a Tanzania Odyssey partner). Overlaps on Tanzania luxury itineraries but operates at greater scale, with owned properties in multiple countries and integrated land/air experiences.
• Wilderness Safaris: Major multi-country African safari operator owning premium camps and offering itineraries in Tanzania and across the continent. Competitor for safari customers and a likely supplier/parallel booker to Tanzania Odyssey's lodges.

Direct peers

• Expert Africa: UK specialist safari tour operator with deep Tanzania expertise, tailor-made itineraries, and a small expert consultant team. Closely comparable in product depth, customer target, and ATOL-protected sales approach.
• Micato Safaris: US-based luxury African safari operator offering high-end tailor-made itineraries and family/honeymoon safaris across Tanzania, Kenya, and beyond. Direct competitor in premium experiential African travel market.
• Wildfoot Travel: UK-based specialist adventure and wildlife tour operator offering Tanzania safaris among other destinations. Overlaps on tailor-made Africa itineraries for UK travelers seeking experiential/safari trips.
• Africa Travel: UK-based specialist tour operator focused on luxury safaris across Africa (including Tanzania). Operates a similar model — tailor-made itineraries, ATOL-backed, expert consultants — and competes directly for the same UK affluent traveler segment.
• Journeys by Design: Bespoke Africa travel designer offering tailor-made safaris with similar expert-consultant-led model. Comparable on itinerary complexity, premium pricing, and curated lodge selection across East and Southern Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tanzaniaodyssey
• Facebookfacebook.com/tanzaniaodyssey
• LinkedInlinkedin.com/company/tanzania-odyssey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tanzania Odyssey