GoodSports USA

Name

GoodSports USA

Legal name

GoodSports USA

Website

https://goodsportsusa.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Recreational Sports Complex & Leagues

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Recreational sports complex
• Indoor sports facility
• Youth sports leagues
• Adult sports leagues
• Birthday party venue

Headquarters

HQ city

Asbury Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. League and Clinic Registration Fees: Team and individual registration fees for sports leagues (soccer, lacrosse, field hockey, flag football), camps, and clinics. Fees vary by sport and league type, typically ranging from $95-$1,195 per team or individual per season.
2. Facility Rentals: Hourly or event-based rental of turf fields and party rooms for private team training, corporate events, birthday parties, school outings, and other group events.
3. Birthday Party Packages: All-inclusive party packages (Silver and Gold tiers) including sports activities, party room, pizza, and beverages. Indoor parties $475-$575, pool parties $575-$675.
4. Pool Club Memberships: Seasonal memberships (Full Season and Weekend/Holiday Only) for pool access, with per-pass pricing tiers based on family size. Guest passes also available.
5. Swim Lessons: Group swim lesson sessions for children ages 3-9, offered in 8-week sessions at $248 per session.
6. No School Fun Days: Day care-style programs for school holidays offering full-day, half-day AM, and half-day PM options for children in 1st-8th grade.
7. Summer Day Camp: ACD Summer Camp operating on the GoodSports campus for children ages 3-14, featuring swimming, sports, and arts activities.
8. Concessions: On-site food and beverage concession stand serving facility visitors, pool members, and event attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

GoodSports USA operates a 10-acre year-round indoor/outdoor sports and recreation complex in Wall Township, NJ, selling organized adult and youth sports leagues (soccer, lacrosse, field hockey, flag football, wiffleball, basketball, baseball), skills clinics and camps, birthday party packages (sports and pool parties), facility and turf-field rentals, corporate events and team-building, school outings, group swim lessons, seasonal pool club memberships, summer day camp (Allaire Country Day), and No School Fun Days, all delivered on its climate-controlled turf fields and Olympic-size heated pool.

Product overview

GoodSports USA is a year-round indoor/outdoor sports complex and recreation facility located on 10 acres in Wall Township, New Jersey. The company operates as a multi-product sports and recreation platform organized around three core pillars: (1) organized sports leagues and training programs (soccer, lacrosse, field hockey, flag football, baseball, wiffleball, basketball), (2) facility-based experiences (birthday parties, corporate events, school outings, facility rentals), and (3) seasonal amenities (pool club, swim lessons, summer camp). All offerings are delivered at the company's owned Wall Township campus and two partner venues — Capelli Sports Complex in Tinton Falls and Ranney School — using climate-controlled indoor turf fields, an outdoor bubble field, outdoor courts, and an Olympic-size heated pool. The company also runs the Allaire Country Day Summer Camp on-site. Standings, schedules, and free agent listings are managed through an online portal powered by DaySmart Software.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Leagues & Programs Indoor and outdoor soccer leagues and training programs for adults, youth, and high school players, including Men's Open, Men's Over 30/40, Women's Open, Co-Ed, and High School leagues, plus camps and clinics run by Soccer Specific Training (SST).
• Lacrosse Leagues & Clinics Box lacrosse and outdoor field lacrosse leagues and instruction for boys, girls, men, and women, including Men's 10v10, Boys HS, and Women's Sixes leagues, plus Intro to Lacrosse and Skills & Scrimmages programs run by Lacrosse University.
• Field Hockey Leagues, Camps & Clinics Indoor turf field hockey leagues and training for women, girls' high school, and middle school, plus camps run by Jersey Intensity and introductory/advanced clinics coached by Kendra Castallano and Christy Boyd.
• Flag Football Leagues & Clinics Indoor and outdoor flag football leagues for men's and women's adult players, plus youth skills and scrimmages clinics played on climate-controlled turf fields.
• Baseball Skills & Drills Clinics Six-week indoor beginner baseball clinic covering hitting, throwing, and base running fundamentals for children ages 4-9.
• Wiffle Ball League Indoor arena-turf wiffle ball league played evenings, featuring four field players plus a pitcher, unlimited batting lineup, and six-inning games with original wiffle ball and yellow bat rules.
• Intro to Basketball Clinic Six-week outdoor basketball clinic for ages 6-14, staffed by college coaches and pro players, offering both non-competitive and competitive options.
• Sports Birthday Parties Indoor climate-controlled sports parties for ages 5+, featuring one hour of sports activities (kickball, dodgeball, soft hockey, relay races, soccer, flag football, wiffleball) and 30 minutes in a party room with pizza and drinks. Silver Package (up to 19 children, $475) and Gold Package (20-35 children, $575).
• Pool & Splash Birthday Parties Summer pool parties (Memorial Day through Labor Day) at the Olympic-size heated pool, kiddie pool, and splash park, with Silver Package (up to 19 children, $575) and Gold Package (20-35 children, $675) including food in indoor party rooms.
• Pool Club Memberships Seasonal private pool club memberships offering access to the heated Olympic-size pool, kiddie pool, splash park, lounge areas, basketball, cornhole, KanJam, and playground. Full Season and Weekend & Holiday membership tiers available from May through September.
• Group Swim Lessons Group swim lessons for children ages 3-9, split into Guppies (beginner, ages 3-9) and Stingrays (intermediate, ages 6-9), taught by WSI-certified staff in eight 45-minute sessions at the outdoor Olympic-size pool.
• Allaire Country Day Summer Camp Jersey Shore summer day camp for children ages 3-14 held on the GoodSports campus, featuring swimming, indoor arena sports, outdoor artificial grass play areas, an indoor skating rink, and arts & crafts classrooms.
• Home School Gym Classes Weekly co-ed home school gym classes for children ages 5-17, held every Tuesday from 11 AM to 1 PM in 7-week sessions, rotating through sports including kickball, dodgeball, basketball, relay races, wiffle ball, soft hockey, flag football, and soccer.
• No School Fun Days Day camps on school holidays (NJ Teachers Convention, Winter Recess, MLK Day, Spring Recess) for grades 1-8, offering full-day ($90), half-day AM ($70), and half-day PM ($70) options with sports, arts & crafts, and snacks.
• Turf Field Rentals Climate-controlled indoor and outdoor turf field rentals for teams, groups, and events. Four fields available: Green Turf (170'x100'), Bubble Turf (225'x100'), Arena (170'x80'), and 3v3 field (70'x30'). Available for soccer, lacrosse, field hockey, football, and baseball.
• Corporate Events & Team Building Customized corporate outings, team building events, holiday parties, themed events, and team meetings hosted at GoodSports facilities, with flexible scheduling Monday-Friday 9 AM-4 PM and Saturday evenings.
• School Outings School outing packages for fall, winter, and spring offering sport options including flag football, soft hockey, soccer, dodgeball, wiffle ball, kickball, relay races, basketball, and swimming.

Quantifiable outcome

• Year-round operation since 1992
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

16 partnerships are on record, tiered minor and core.

• Coca-ColaminorOthersOfficial sponsor providing beverage products for the facility concession stand and events. Listed as a sponsor on GoodSports USA website.
• Saint John Vianney High SchoolminorOthersLocal high school sponsor. Phone: (732) 739-0800. Located at 540A Line Road, Holmdel, NJ 07733.
• Allaire Country Day Summer CampcoreStrategic or Co-development PartnerCo-located summer day camp operating on GoodSports campus. Shares facilities including pool, arena, and outdoor spaces. Contact: 732-681-4651. Provides childcare/sports programs for children ages 3-14.
• Soccer Specific Training (SST)coreStrategic or Co-development PartnerTraining organization providing soccer camps, clinics, and instruction at GoodSports facilities. Directed by Michael Turtle (USSF A License Coach). Offers programs from ages 3 through adult.
• Lacrosse UniversitycoreStrategic or Co-development PartnerLacrosse training organization providing camps and clinics at GoodSports. Staffed by local college coaches and players.
• Jersey Intensity Field HockeycoreStrategic or Co-development PartnerField hockey training organization directed by Kathleen Kelly Stefanelli (former Princeton All-American). Provides summer camps and advanced training programs.
• Evolve FitnessminorOthersFitness training partner providing speed and agility training for field hockey and other sports programs at GoodSports.
• Capelli Sports ComplexcoreOthersPartnership arrangement for hosting outdoor soccer leagues, lacrosse leagues, and soccer camps at Capelli Sports Complex in Tinton Falls, NJ (1659 Wayside Road).
• ABA Centers of NJminorOthersSponsor. ABA therapy services provider. Phone: 855-613-0888.
• Alliance Pest ControlminorOthersSponsor. Pest control services. Phone: 800-698-4530.
• Pelman & Stone College ConsultantsminorOthersSponsor. College consulting services. Phone: 732-242-4183.
• Gold Medal ServiceminorOthersSponsor. Located at 45 Park Rd. Phone: 732-812-5285.
• Lomurro LawminorOthersSponsor. Law firm located at 4 Paragon Way, Suite 100, Freehold, NJ 07728. Phone: 732-355-3095.
• Creative Financial GroupminorOthersSponsor. Financial services located at 1305 Campus Parkway, Wall Township, NJ 07753. Phone: 732-751-3000.
• Orthopaedic Institute Brielle OrthopaedicsminorOthersSponsor. Orthopaedic and sports medicine services. Multiple locations including Brick, Edison, Freehold, Lacey, Manahawkin, Red Bank, Toms River, and Wall. Phone: 732-800-9000.
• D'Arcy's Tavern Food & SpiritsminorOthersSponsor. Sports bar located at 310 Main Street, Bradley Beach, NJ. Phone: 732-774-9688. Offers viewing of sports events.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Skyhawks Sports Academy: Skyhawks is a multi-sport youth sports training provider (soccer, basketball, flag football, baseball) running camps and clinics at third-party venues. It overlaps with GoodSports' SST/Lacrosse University/Jersey Intensity camp and clinic business at the same NJ youth demographic.
• i9 Sports: i9 Sports operates youth sports leagues (flag football, soccer, basketball, baseball) nationwide through a franchise model. It is the most direct competitive analog because, like GoodSports, it monetizes organized youth-team registrations on scheduled fields, although it relies on franchised locations rather than owned facilities.
• The St. James: The St. James is a 450,000 sq ft sports + wellness complex in Springfield, VA with turf fields, pools, courts, and youth programming. It mirrors GoodSports' convergence of leagues, training, pools, and family programming on owned real estate in a single integrated venue.
• Spooky Nook Sports: Spooky Nook operates one of the largest indoor sports complexes in North America (Manheim, PA; multiple fields, turf, tournament hosting). It is the closest scaled analog to GoodSports' model of multi-field indoor turf arenas used for leagues, tournaments, and events.
• Fieldhouse USA: Fieldhouse USA is a growing chain of indoor sports facilities (Frisco, Mansfield, etc.) with turf fields, courts, birthday parties, and leagues — the same multi-sport, year-round programming and event-rental model GoodSports uses at its Wall Township campus.
• US Sports Institute: US Sports Institute delivers multi-sport youth programming, camps, and clinics across the US. It is a direct competitor for the youth camp/clinic segment of GoodSports' business, with similar unit-priced programs and parent customer base.

Others

• YMCA: The YMCA operates membership-based sports and recreation facilities nationwide, including pools, gyms, leagues, and youth programming. It is an adjacent, enabling community-based competitor for memberships, swim lessons, and family recreation that overlaps GoodSports' member-based segments.

Broad incumbents

• Chelsea Piers: Chelsea Piers is a large multi-sport facility on the NYC waterfront offering turf fields, ice, pools, gymnastics, camps, and parties. It competes with GoodSports in the regional multi-sport private-facility segment and adjacent NYC/metro feeder markets.

Regional players

• Sports Factory NJ: Sports Factory is a New Jersey indoor sports complex offering turf fields, leagues, parties, and clinics in central NJ. It competes with GoodSports for the same youth and adult league participants within the broader NJ regional market.
• Big Blue Sports Academy: Big Blue is a New Jersey-based youth sports training academy offering soccer, basketball, and multi-sport clinics in the same NJ shore/county region GoodSports serves. It is a direct competitor for youth programming registrations in Monmouth/Ocean counties.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=goodsports+usa
• Facebookfacebook.com/GoodSportsUSA
• Xx.com/goodsports_usa
• LinkedInlinkedin.com/company/goodsports-usa-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodSports USA