What Gold Medal Service does

Gold Medal Service, Inc. is a privately held, multi-trade residential home services company founded in 1994 and headquartered in East Brunswick, New Jersey. The company delivers plumbing, heating, air conditioning, electrical, drain-and-sewer, waterproofing, and indoor air quality services to homeowners across New Jersey and portions of New York, supported by 174+ fully stocked service vehicles dispatched from three regional offices (East Brunswick NJ, Tinton Falls NJ, and Hillburn NY) and a 24/7 phone-and-online booking operation. Technicians are W-2 employees subject to a mandatory 150-hour annual training program, background and drug checks, and licensing across plumbing, HVAC, and electrical trades, with a one-year Test Drive and money-back guarantee structuring the customer promise.

The business operates a hybrid revenue model combining transactional per-job service revenue (flat-rate upfront pricing with no overtime surcharges) and recurring subscription revenue through the Comfort360 and Total Care Club membership programs that bundle discounts, waived diagnostics, seasonal tune-ups, and an extended parts-and-labor warranty. Equipment and accessory sales — including Lennox HVAC systems, Lennox PureAir and Phenomenal Aire air purification devices, Nest smart-home devices, water heaters, water treatment systems, EV chargers, and whole-home generators — represent a secondary hardware revenue stream, materially enabled by 0%–low-APR financing partnerships with GoodLeap, GreenSky, and the PSE&G and Atlantic City Electric on-bill repayment programs that span 12 to 120 months.

Gold Medal has executed three completed acquisitions that have expanded its geographic and service footprint: Olson's Air Conditioning & Heating Inc. (2023, South Brunswick NJ), Water Works (Westwood NJ, originally founded 1979), and EB Design Air Inc. (Westchester/Bergen/Rockland/Orange counties NY). Marketing and demand generation mix consumer-review platforms (Angie's List, HomeAdvisor), utility Trade-Ally referrals (PSE&G, Atlantic City Electric), organic search and DIY video content, and local earned media; the company has won multiple industry awards (Lennox Circle of Excellence, Two-Time Partner of the Year; Angie's List Super Service Awards; Contractor of the Year) and holds an A+ BBB rating. Operations remain founder/family-controlled with a single disclosed external capital event with Ironwood Capital in 2015.

Name

Gold Medal Service

Legal name

Gold Medal Service, Inc.

Website

https://goldmedalservice.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Gold Medal Service, founded 1994 and headquartered in East Brunswick, NJ, is a privately held residential home services company providing plumbing, HVAC, electrical, and drain-and-sewer services to homeowners across New Jersey and New York via 174+ service trucks and three regional offices.

Ownership category

akta.pro rank

Product category

Residential HVAC, Plumbing & Electrical Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Walk-In Cooler Service & Repair (HSAOAJAB)

Keywords

• Residential HVAC services
• Plumbing repair services
• Electrical services
• Water heater installation
• Drain cleaning services

Headquarters

HQ city

East Brunswick

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Service Revenue: Primary revenue from residential HVAC, plumbing, and electrical services including repairs, tune-ups, installations, and replacements. Billed per service job with upfront flat-rate pricing. Revenue split across multiple service categories including air conditioning, heating, plumbing, electrical, and indoor air quality.
2. Equipment and Parts Sales: Sales of HVAC systems, water heaters, water softeners, air purifiers, thermostats, filters, UV bulbs, and other home comfort equipment and accessories. Revenue generated through installations and accessory sales.
3. Financing Programs: Revenue supported through financing partnerships with GoodLeap, GreenSky, and PSE&G On-Bill Repayment Program. Financing offers include 0% interest for 12-84 months, enabling higher-ticket purchases that customers may not afford upfront.
4. Membership Program (Comfort360): Recurring membership program offering 15% off all services, $500 HVAC install credit, waived diagnostic fees, members-only extended warranty, preschedule reminders, and 24/7 support with seasonal tune-ups. Generates predictable recurring revenue from residential customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Gold Medal Service is a residential home services company that delivers HVAC (air conditioning, heating, mini-splits, boilers, furnaces, heat pumps), plumbing (repairs, drain clearing, water heaters, sewer and water lines, water treatment), and electrical (panels, wiring, EV chargers, generators, surge protection) services directly to homeowners' residences across New Jersey and New York. The company operates 24/7 with upfront flat-rate pricing, a fleet of 174+ fully stocked service vehicles, and a recurring Comfort360 membership program, supported by 0% financing partnerships and multi-guarantee warranty coverage.

Product overview

Gold Medal Service is a home services company offering a unified platform of HVAC (heating and air conditioning), plumbing, and electrical services for residential homeowners in New Jersey and New York. The core products include Air Conditioning Services (repair, installation, replacement, tune-ups), Heating Services (furnaces, heat pumps, boilers, mini-splits), Plumbing Services (repair, water heaters, drain services, sewer lines), and Electrical Services (panels, wiring, EV chargers, generators). The product portfolio extends to add-on modules including the Comfort360 Membership Program (offering 15% discounts and priority support) and Total Care Club maintenance programs. They also install and service branded products like Lennox PureAir and Phenomenal Aire air purification devices, Nest smart home devices, and various HVAC accessories (thermostats, filters, humidifiers, UV bulbs). The company has grown through strategic acquisitions, absorbing Olson's Air Conditioning & Heating Inc. (1987, South Brunswick), Water Works (1979, Westwood), and EB Design Air Inc. (New York operations), while maintaining community-focused initiatives like the Warm The Heart and Feel The Love programs. All services are backed by upfront pricing guarantees, money-back guarantees, and industry-leading warranties.

Differentiator

Problem solved

Functional benefit

Brands

• Comfort360: Membership program providing comprehensive coverage for HVAC, plumbing, and electrical systems with proactive maintenance, exclusive discounts, and 24/7 support.

Products and services

• HVAC Services (Air Conditioning & Heating) Comprehensive residential heating, ventilation, and air conditioning services including AC repair, installation, replacement, tune-ups, furnace and heat pump services, boiler services, mini-split systems, and 24/7 emergency HVAC response for residential homeowners in New Jersey and New York.
• Plumbing Services Full-service residential plumbing including repair, drain clearing, water heater services (tank and tankless), sewer and water line services, fixture installation, faucet services, hydro jetting, gas lines, shower and toilet repair, sump pump services, backflow testing, water softeners, and water filtration for residential homeowners.
• Electrical Services Professional residential electrical services including repair, electrical panels, circuit breaker services, wiring, inspections, lighting (outdoor, recessed, chandeliers), EV charger installation, ceiling fan services, surge protection, and whole-house generator services for residential homeowners in New Jersey. (Electrical services not offered to NY residents.)
• Comfort360 Membership Program Recurring paid membership program for residential customers offering 15% off all services, instant $500 HVAC install credit, waived diagnostic fees with repairs, members-only extended parts-and-labor warranty, preschedule reminders, 24/7/365 support, and two seasonal HVAC tune-ups.
• Total Care Club Residential membership program offering homeowners exclusive perks including routine maintenance, discounts, and services to ensure plumbing, HVAC, and electrical systems function properly throughout the year.
• Indoor Air Quality Services Residential indoor air quality services including UV lamps, humidifiers, dehumidifiers, air filtration, and air purification to address indoor air pollutants such as pet dander, dust mites, chemical vapors, germs, and odors.
• Lennox PureAir Air Purification Device An advanced residential air purification system that destroys household odors and chemical vapors, combats 90% of germs and bacteria down to .01 micron, and filters out more than 95% of particles down to .3 micron.
• Phenomenal Aire Air Purification Device A residential air purification device designed to improve indoor air quality by reducing airborne particles and contaminants.
• Nest Smart Home Installation Professional installation services for Nest smart home thermostats and devices, enabling homeowners to control their HVAC systems remotely with programmable and smart thermostat features.

Quantifiable outcome

• 174+ fully stocked trucks enable single-visit repairs for most issues
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and moderate.

• Olson's Air Conditioning & Heating Inc.coreStrategic or Co-development PartnerGold Medal merger with Olson's Air Conditioning & Heating Inc., a company operating since 1987 serving South Brunswick, NJ. Partnership expands Gold Medal's HVAC repair service capabilities in the local New Jersey market. Olson's technicians and expertise integrated into Gold Medal operations.
• Water WorkscoreStrategic or Co-development PartnerWater Works, a plumbing, heating, air conditioning and water purification company operating since 1979 in Westwood, NJ, has merged with Gold Medal Service. Partnership expands services and customer reach throughout Bergen, Rockland, and Passaic counties. Water Works brings additional service capabilities including one-day bath remodels and 24-hour availability.
• EB Design Air Inc.coreStrategic or Co-development PartnerEB Design Air Inc., a full-service heating and air conditioning company serving Westchester, Bergen, Rockland, and Orange counties in New York, is now Gold Medal Service. Partnership enables Gold Medal to expand exceptional services to more families and businesses throughout New York.
• LennoxcoreOEM/ Whitelabel/ Licensing PartnerLennox Premier Dealer, Circle of Excellence, Outstanding Achievement Award, Outstanding Dealer Performance, Two-Time Partner of the Year. Gold Medal distributes Lennox HVAC equipment including PureAir air purification devices. Access to manufacturer warranties, co-marketing programs, and training. Feel The Love program partnership for community outreach.
• PSE&GmoderateGTM or Marketing PartnerPSE&G Trade Ally Award recipient. Partnership enables referrals for energy efficiency upgrades and access to PSE&G On-Bill Repayment Program offering 84-month 0% financing for qualifying customers. PSE&G rebates up to $1,050 on select energy efficient equipment available to Gold Medal customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Petro Home Services: Petro Home Services provides residential heating, cooling, plumbing, and electrical services across the Northeast (including NJ). Its multi-trade home services bundle and territory overlap make it a direct comparable to Gold Medal's model.
• Horizon Services: Horizon Services is a Delaware Valley (PA/NJ/DE) residential HVAC, plumbing, and electrical services company with a similar multi-trade platform, upfront pricing model, and 24/7 service promise. It directly competes with Gold Medal in the southern New Jersey / Philadelphia corridor.
• P.J. Fitzpatrick: P.J. Fitzpatrick is a Mid-Atlantic home services company offering HVAC, plumbing, electrical, roofing, windows, and doors across NJ, PA, and DE. Its multi-trade residential services platform and NJ overlap make it a strong direct comparable.
• AJ Perri: AJ Perri is a New Jersey-based residential HVAC, plumbing, and indoor air quality company serving central and northern NJ. It overlaps directly with Gold Medal's NJ footprint, multi-trade offering, and comfort-club/membership programs.

Broad incumbents

• One Hour Heating & Air Conditioning: One Hour is a national HVAC franchise brand with strong Northeast presence. It competes with Gold Medal on residential HVAC service and replacement, with broader geographic reach but less multi-trade depth.
• Benjamin Franklin Plumbing: Benjamin Franklin Plumbing is a national plumbing franchise brand with significant Northeast presence. Its upfront-pricing and on-time guarantees closely mirror Gold Medal's customer-experience positioning in plumbing.
• HomeServe USA: HomeServe is a national home repair services and warranty provider operating across the Northeast. While it uses a different (warranty/network) model, it competes for the same residential HVAC/plumbing/electrical service wallet.
• Roto-Rooter: Roto-Rooter is a nationally franchised plumbing and drain cleaning company with deep Northeast service density. It directly overlaps Gold Medal's plumbing/drain-clearing offerings with broader brand recognition and scale.
• Mr. Rooter Plumbing: Mr. Rooter is a national plumbing franchise with strong Northeast density, offering residential plumbing, drain, and sewer services comparable to a meaningful portion of Gold Medal's plumbing business.

Regional players

• Cooler Xperts / Atlantic Plumbing & Heating (regional NJ/NY independents): Multiple smaller regional NJ/NY plumbing, heating, and HVAC independents (e.g., Atlantic Plumbing & Heating-style local operators) compete head-to-head with Gold Medal in specific sub-markets. They are smaller and less brand-distinguished but compete aggressively on price and local reputation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Medal Service