General Refrigeration
General Refrigeration is a Greek B2B assembler and authorized multi-brand distributor of refrigeration, HVAC, and air-conditioning equipment, serving institutional and industrial clients across government, healthcare, energy, retail, and manufacturing sectors since 1972.
- Company typePrivate
- Founded1972
- HeadquartersAthens, Greece
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What General Refrigeration does
General Refrigeration (Γενική Ψυκτική Α.Τ.Ε.Κ.Ε.) is a Greek B2B industrial equipment company founded in 1972 and headquartered at L. Athinon 379, Aegaleo, Athens. The company designs, assembles, and distributes special refrigeration machinery, condensing units, CO2-based cooling systems, ammonia-compatible industrial refrigeration components, energy-saving crystal doors, and air curtains for commercial and industrial applications. Its technical offering is anchored on Danfoss ADAP KOOL automation, control, and remote monitoring technology and is supplemented by a deep portfolio of distributed components from international partners including Carrier, Toshiba, Guntner, Remis, Testo, Biddle, Calpak, Chemours, Suniso, Dow, Imperial, Fermod, and Robinair.
The company generates revenue through three streams: sale of manufactured and assembled refrigeration equipment (hardware sales), distribution of branded components and parts through direct sales and an e-commerce catalog at general-refrigeration.gr (hardware sales), and engineering, installation, and maintenance services for electromechanical projects in Greece and internationally (professional services). All pricing is quote-based with no public price list. General Refrigeration operates as the authorized Greek representative and importer for its partner brands, serving institutional clients including the Greek armed forces, hospitals, and universities, alongside industrial customers such as petroleum companies, department stores, and manufacturers. The firm is ISO 9001:2008 certified and explicitly incorporates EU regulations 517/2014 (F-Gas) and 303/2008 (refrigerant control) into its quality system.
Operationally, General Refrigeration is a small entity (1-10 listed employees) with no disclosed external funding, no parent company, and no public listing. Its go-to-market combines direct enterprise field sales for systems projects with channel-partner distribution for components and a self-serve e-commerce catalog for smaller orders, supported by a bilingual (Greek/English) website that functions as both marketing and transactional storefront.
General Refrigeration firmographics
Firmographics- Name
- General Refrigeration
- Legal name
- Γενική Ψυκτική Α.Τ.Ε.Κ.Ε.
- Website
- https://general-refrigeration.gr
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- General Refrigeration is a Greek B2B assembler and authorized multi-brand distributor of refrigeration, HVAC, and air-conditioning equipment, serving institutional and industrial clients across government, healthcare, energy, retail, and manufacturing sectors since 1972.
- Ownership category
- akta.pro rank
General Refrigeration industry classification
Industry- Product category
- Industrial Refrigeration Equipment
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Refrigeration & Service Industry Machinery (3580), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Commercial & Industrial Refrigeration Systems (IMAHAKAA)
- akta.pro secondary industries
- Refrigeration & Cold-Chain Equipment Service (IMAIABAE), Compressors, Refrigeration Components & Condensing Units (IMADANAG), Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH), Refrigeration Installation & Replacement (Commercial) (HSAOAJAD)
Keywords
Where General Refrigeration is headquartered
LocationHeadquarters
- HQ city
- Athens
- HQ country
- Greece
- HQ region
- Europe
Offices1 record
Markets served
General Refrigeration business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Manufactured Refrigeration Equipment Sales: Design, manufacture, assembly, and sale of special refrigeration machinery including condensing units, CO2 solutions, chillers, and heat pumps for industrial and commercial applications.
- Component and Parts Distribution: Import and distribution of a wide range of refrigeration components, instruments, tools, refrigerants, and equipment through its e-commerce catalog, acting as the Greek representative of multiple international brands.
- Engineering and Installation Services: Provision of electromechanical project studies and execution for refrigeration and air conditioning systems in Greece and abroad, including maintenance and technical support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all products and services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
General Refrigeration product offering
Product offeringCore offering
General Refrigeration manufactures, assembles, and trades special refrigeration machinery, including condensing units, CO2-based cooling systems, chillers, heat pumps, and cold room control panels. The company also imports and distributes refrigeration components, instruments, tools, refrigerants, and energy-saving solutions from international brands (Danfoss, Carrier, Toshiba, Guntner, Remis, Biddle, Testo), and provides engineering, installation, and maintenance services for refrigeration and air conditioning systems in Greece and internationally.
Product overview
General Refrigeration (Γενική Ψυκτική) is a Greek B2B refrigeration equipment manufacturer, assembler, and trader established in 1972, providing comprehensive solutions for cooling, air conditioning, and energy savings. The company operates as a single unified product portfolio organized into distinct product categories: Electronic Controls (including Danfoss-based automation systems, controllers, sensors, and software like ADAP KOOL), Condensing Units (Danfoss Slim Pack, Panasonic CO2), CO2 Solutions, Line Components (valves, filters, pressure regulators), Installation Materials, Refrigerants, Control Panels, Electric Instruments, and Refrigeration Tools. The portfolio also includes specialized sub-brands: Remis energy-saving crystal doors (SAFE, SHELF, SAFE T, CURVE XL, Ecoline, Ecosafe) for commercial refrigeration displaying up to 60% energy savings, and Biddle air curtains (DoorFlow, CA2, CAV, IndAC, MAT) providing climate separation for various applications. Industrial ammonia-compatible products include Danfoss filter strainers, electromagnetic valves (EVRA), stop valves (SVA), one-way valves (NRVA), and multifunctional PM valves. The company also distributes products from international partners including Danfoss, Guntner, Remis, ACR TALOS, Testo, Imperial, Fermod, Carrier, Harris, Calpak, Promax, Dow, Toshiba, Robinair, Chemours, and Suniso.
Differentiator
Problem solved
Functional benefit
Products and services
- Refrigeration Condensing Units Refrigeration condensing units for commercial and industrial applications, including Danfoss Slim Pack and Panasonic CO2 models for freezing and preservation applications, sold to B2B clients in Greece.
- CO2 Refrigeration Solutions Complete CO2-based refrigeration systems including cooling units, chillers, heat pumps, and CO2 condensing units for environmentally friendly refrigeration using CO2 as a natural refrigerant.
- Electronic Controls and Automation Systems Electronic control systems for refrigeration installations including Danfoss ADAP KOOL automation, controllers (capacity, evaporator, temperature), electronic expansion valves (AKV series), sensors, pressure transmitters (AKS series), and data communication modules enabling remote monitoring and energy optimization.
- Control Panels for Cold Rooms Automation control panels for cold storage rooms, available in single-phase and three-phase configurations for temperature monitoring and equipment control.
- Remis Energy-Saving Crystal Doors Energy-saving crystal glass doors for refrigeration display cases and freezers distributed in Greece, providing up to 40-60% energy savings by eliminating cold air leakage.
- Biddle Air Curtains Air curtain systems by Biddle for climate separation, including DoorFlow (comfort), CA2 (up to 94% separation, 75% energy savings), CAV (Daikin VRV integrated), IndAC (industrial/loading docks), and MAT (cold storage, up to 80% energy savings).
- Industrial Ammonia-Compatible Products Industrial ammonia-compatible refrigeration components including Danfoss filter strainers (FA series), electromagnetic valves (EVRA), stop valves (SVA), one-way check valves (NRVA), and multifunctional PM valves for ammonia-based industrial refrigeration systems.
- Refrigeration Tools and Instruments Professional tools and instruments for refrigeration technicians including vacuum pumps, recovery units, manifolds, flaring tools, tube cutters/benders, refractometers (Robinair 75240), multimeters, thermometers, leak detectors, and electronic measuring instruments (Testo).
- Engineering, Installation and Maintenance Services Electromechanical project studies, execution, installation, and maintenance services for refrigeration and air conditioning systems in Greece and abroad, with multi-year experience serving armed forces, hospitals, universities, petroleum companies, department stores, and industrial facilities.
- Refrigerants and Installation Materials Refrigerant gases (Chemours, Dow), refrigeration oils (Suniso), copper pipes (Talos), pipe insulation (Isopipe), brazing alloys (Harris, Imperial), expansion valves (Danfoss T2/TE2/TE5/TE12/TE20/TE55 series), and other installation materials.
Quantifiable outcome
- Energy savings of over 40% achieved with Remis energy-saving crystal doors for freezer applications
- +5 more outcomes
Companies that use General Refrigeration
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
General Refrigeration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
General Refrigeration partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core, major and minor.
- DanfosscoreDanfoss is a key technology partner providing automation systems (ADAP KOOL), electronic expansion valves (AKV series), pressure sensors (AKS series), data communication modules, and a wide range of components. The company integrates Danfoss products into its automation and monitoring solutions.
- RemiscoreRemis provides energy-saving crystal doors for refrigeration and freezer applications. Products include Ecoline, Ecosafe, SAFE, SAFE T, SHELF, and CURVE XL door systems that achieve 40-60% energy savings. Sold through General Refrigeration's distribution network in Greece.
- CarriercoreCarrier is a globally recognized HVAC and refrigeration brand. General Refrigeration serves as the authorized Greek distributor for Carrier products.
- GuntnermajorGuntner is a specialist in heat exchanger and air movement technology. General Refrigeration distributes Guntner products in the Greek market.
- ToshibamajorGeneral Refrigeration serves as an authorized distributor for Toshiba commercial and industrial HVAC and refrigeration products in Greece.
- BiddlemajorBiddle specializes in air curtain systems. Products distributed include DoorFlow, CA2, CAV, IndAC, and MAT air curtains that provide climate separation and energy savings of up to 80%. Some models integrate with Daikin VRV systems.
- TestomajorTesto is a manufacturer of electronic measuring instruments. General Refrigeration distributes Testo products including multimeters, clamp meters, insulation testers, thermometers, and analyzers in Greece.
- HarrisminorGeneral Refrigeration distributes Harris brand products, including brazing alloys and refrigeration tools, in the Greek market.
- RobinairminorRobinair is a manufacturer of refrigeration service equipment. General Refrigeration distributes Robinair products including the Robinair 75240 refractometer and other service tools in Greece.
- ACR TALOSmajorACR TALOS (Talos) is a Greek manufacturer of copper pipes and HVAC components. General Refrigeration distributes TALOS copper pipes and related products.
- JRI (Jules Richard)minorJules Richard (France) manufactures analog and digital temperature recording instruments. General Refrigeration distributes JRI Thermalim II temperature loggers and chart recorders for refrigeration monitoring applications.
- DaikincoreDaikin and Biddle partnered to develop the CAV air curtain system that integrates with Daikin VRV systems. General Refrigeration distributes this integrated solution in Greece, combining Biddle air curtain technology with Daikin's VRV heat pump technology for up to 75% energy savings.
- ChemoursminorChemours is a manufacturer of refrigerants and chemical products. General Refrigeration distributes Chemours refrigerants in the Greek market.
- SunisominorSuniso manufactures refrigeration oils. General Refrigeration distributes Suniso refrigeration oils in the Greek market.
- isomatminorisomat produces construction and insulation materials including Isopipe pipe insulation. General Refrigeration distributes isomat insulation products for refrigeration pipe installations.
- DowminorDow manufactures chemical products including polyurethane insulation and refrigerants. General Refrigeration distributes Dow products relevant to refrigeration applications in Greece.
- CalpakminorCalpak manufactures HVAC and refrigeration equipment. General Refrigeration serves as an authorized distributor for Calpak products in the Greek market.
- PromaxminorPromax produces MAP gas and refrigeration-related chemical products. General Refrigeration distributes Promax products in the Greek market.
- FermodminorFermod manufactures hardware and accessories for refrigeration and HVAC systems. General Refrigeration distributes Fermod products in Greece.
- TifminorTif produces electronic leak detectors and HVAC diagnostic instruments. General Refrigeration distributes Tif products in the Greek market.
- ErrecinqueminorErrecinque manufactures refrigeration components and accessories. General Refrigeration distributes Errecinque products in the Greek market.
- KelyfosminorKelyfos produces insulation and HVAC products. General Refrigeration distributes Kelyfos products in the Greek market.
- ImperialminorImperial manufactures brazing alloys and refrigeration tools. General Refrigeration distributes Imperial products in the Greek market.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
General Refrigeration competitors and assessment
Company assessmentBroad incumbents
- Danfoss: Danfoss is a global leader in refrigeration controls, compressors, and automation. General Refrigeration is a key Greek distributor for Danfoss's ADAP KOOL automation suite and core components, positioning Danfoss as both a strategic partner and a broad incumbent in the same technology space.
- Daikin: Daikin is a global HVAC and refrigeration OEM. General Refrigeration distributes Daikin VRV heat-pump-compatible products (combined with Biddle air curtains) in Greece, making Daikin a strategic brand partner and broad incumbent in the same end markets.
- Carrier: Carrier is one of the world's largest HVAC and commercial refrigeration OEMs. General Refrigeration is the authorized Greek distributor for Carrier products, making Carrier a direct global incumbent whose offerings the company bundles with its own services and integration.
- GEA Group: GEA is a large German industrial equipment group with a major refrigeration and cooling technologies division serving industrial customers. GEA competes in the same industrial refrigeration and ammonia-systems space where General Refrigeration also operates.
Direct peers
- Copeland (formerly Emerson Climate Technologies): Copeland is a global manufacturer of refrigeration compressors and integrated solutions. Both companies serve commercial and industrial refrigeration end markets with condensing units and compressor-based systems, making Copeland a direct product peer.
- Kelvion: Kelvion is a German manufacturer of heat exchangers and refrigeration components used in commercial and industrial cooling. General Refrigeration offers comparable component and heat exchanger solutions through its distribution and assembly activities, making it a direct peer.
- Carel Industries: Carel is an Italian manufacturer of electronic controllers and humidification solutions for refrigeration and HVAC. Both companies focus on refrigeration controls, automation, and energy-saving solutions for commercial and industrial cooling, making them direct peers in the same product category.
- Bitzer: Bitzer is a leading German manufacturer of refrigeration compressors and condensing units. Both companies produce commercial/industrial refrigeration condensing units and components, making Bitzer a closely comparable direct peer in the same equipment category.
- Güntner: Güntner is a German specialist in heat exchangers and air movement technology for refrigeration. General Refrigeration is a Greek distributor for Güntner condensers, evaporators, and related components, giving both firms overlapping commercial refrigeration product portfolios.
- Frigel Firenze: Frigel is an Italian manufacturer of industrial process cooling and refrigeration equipment. Both companies serve industrial customers with custom refrigeration machinery and chillers, making Frigel a comparable direct peer in industrial cooling solutions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
General Refrigeration social profiles
Digital presenceGeneral Refrigeration compliance and trust
Trust signalCompliance1 record
General Refrigeration financial estimates
Financial estimateRevenue estimate
Valuation estimate
General Refrigeration leadership team
Management profileNumber of profiles
General Refrigeration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
General Refrigeration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about General Refrigeration
What does General Refrigeration do?
General Refrigeration manufactures, assembles, and trades special refrigeration machinery, including condensing units, CO2-based cooling systems, chillers, heat pumps, and cold room control panels. The company also imports and distributes refrigeration components, instruments, tools, refrigerants, and energy-saving solutions from international brands (Danfoss, Carrier, Toshiba, Guntner, Remis, Biddle, Testo), and provides engineering, installation, and maintenance services for refrigeration and air conditioning systems in Greece and internationally.
Is General Refrigeration a public or private company?
General Refrigeration is a private company. It is classified as unknown and is currently operating.
When was General Refrigeration founded?
General Refrigeration was founded in 1972. It employs 1 to 10 people.
Where is General Refrigeration based?
General Refrigeration is headquartered in Athens, Greece, in the Europe region.
How does General Refrigeration make money?
Three revenue lines are on record. Manufactured Refrigeration Equipment Sales are the primary driver. The others are component and Parts Distribution and engineering and Installation Services.
Who are General Refrigeration's main competitors?
Broad incumbents on record are Danfoss, Daikin, Carrier and GEA Group. Direct peers are Copeland (formerly Emerson Climate Technologies), Kelvion, Carel Industries, Bitzer, Güntner and Frigel Firenze.
Does General Refrigeration have an API?
No public API is recorded for General Refrigeration.
What industry is General Refrigeration in?
General Refrigeration's product category is Industrial Refrigeration Equipment. Its primary akta.pro industry code is IMAHAKAA, Commercial & Industrial Refrigeration Systems, with a secondary code of IMAIABAE, Refrigeration & Cold-Chain Equipment Service. Its NAICS code is 423740 and its SIC code is 3580.