What CALPAK does

CALPAK, legally California Pak, LLC, is a Los Angeles-based direct-to-consumer travel goods brand founded in 1989 and headquartered in Gardena, California. The company designs and sells luggage, bags, backpacks, and travel organizers organized into three core categories — Bags (backpacks, totes, duffels, gym bags, diaper bags), Luggage (carry-on, checked, hard-shell and soft-sided, sets), and Organizers (packing cubes, toiletry bags, tech organizers, cosmetics cases) — through hero collections including Luka, Hue, Ambeur, Terra, Haven, Evry, Kaya, Fit, and Colette. Product features are functional rather than technological: TSA-approved locks, 360-degree spinner wheels, water-resistant materials, padded laptop sleeves, trolley pass-through sleeves, and hard-shell exteriors.

The company operates an asset-light model: products are sold primarily through its own Shopify-powered e-commerce storefront at calpaktravel.com, which supports 27+ currencies and ships to 33+ countries across North America, Europe, Asia Pacific, and the Middle East. Wholesale distribution runs through the NuOrder platform, and a corporate gifting program addresses B2B buyers. Pricing ranges from $28 accessories to $865 luggage sets, with free standard shipping on orders over $75 and aggressive promotional cycles (up to 60% off during seasonal events). Customer engagement is driven by the VIT (Very Important Traveler) tiered loyalty program (Explorer/Voyager/Jetsetter), powered by Yotpo, plus SMS marketing via Attentive Mobile and a referral program offering $25 per successful $150+ referral. Revenue is fundamentally transactional (one-time purchases) with no subscription component; loyalty points (20 points = $1 credit) drive repeat behavior rather than contracted recurring revenue. The company has engaged in brand collaborations with DedCool (October 2025) and Randy's Donuts (October 2025), and launched a Spring 2026 collection in February 2026 under a new emotional brand campaign.

Name

CALPAK

Legal name

California Pak, LLC

Website

https://calpaktravel.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

CALPAK is a Los Angeles-based, privately held DTC brand (founded 1989) designing and selling luggage, backpacks, and travel organizers to consumers worldwide through calpaktravel.com, supported by a tiered VIT loyalty program, wholesale, and corporate gifting channels.

Ownership category

akta.pro rank

Product category

Travel Luggage & Bags

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583), Luggage and Leather Goods Retailers (45832)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Travel Goods & Luggage Manufacturing (IMAOAHAC)

akta.pro secondary industries

Backpacks, Bags & Load-Carriage Retail (CRAMAMAI), Backpacks & Travel Bags (CRAAAJAB), Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Travel luggage
• Carry-on bags
• Packing organizers
• Laptop backpacks
• Travel accessories

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for luggage, bags, backpacks, and travel accessories sold directly to consumers through e-commerce. Products range from $28 accessories to $865 luggage sets. Revenue is transaction-based with no recurring subscription component.
2. Wholesale/B2B: Wholesale channel for retailers and corporate gifting programs targeting businesses
3. Loyalty Program: VIT rewards program drives repeat purchases through points-based system where 20 points = $1 credit. Points earned on purchases but not on gift card purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

CALPAK designs and sells travel luggage, bags, backpacks, and travel organizers (packing cubes, toiletry bags, tech organizers, cosmetics cases) directly to consumers through its e-commerce storefront. The portfolio spans hard-shell and soft-sided suitcases with practical features such as 360-degree spinner wheels, TSA-approved locks, water-resistant materials, padded laptop sleeves, and trolley pass-throughs, alongside style-driven color and pattern variety.

Product overview

CALPAK is a travel gear and luggage brand offering a diverse portfolio of products organized into three main categories: Bags (backpacks, totes, duffels, gym bags, diaper bags), Luggage (carry-on, checked, hard-shell, soft-sided, luggage sets), and Organizers (packing cubes, toiletry bags, tech organizers, cosmetics cases). The product line centers around key collections including Luka (soft-sided duffels, backpacks, totes, and travel bags), Hue (hard-shell luggage), Ambeur (metallic-finish luggage), Terra (water-resistant bags and hydration products), Haven (laptop totes), Evry (patterned hard-shell luggage), Kaya (laptop backpacks), Fit (gym/active bags), and Colette (canvas totes). The company also offers bundles and starter sets combining multiple products, and collaborates with brands like DedCool and Randy's Donuts for limited-edition collections. CALPAK sells directly to consumers through its e-commerce platform, offering free shipping on orders $75+ and a loyalty program (VIT).

Differentiator

Problem solved

Functional benefit

Products and services

• Ambeur Carry-On Luggage Lightweight carry-on luggage with 360-degree spinner wheels, TSA-approved locks, and multiple color options, designed for air travelers.
• Hue Carry-On Luggage Hard-shell carry-on spinner luggage with laptop compartment and front pocket options, designed for short trips and frequent flyers.
• Evry Carry-On Luggage Hard-shell carry-on luggage featuring unique exterior-interior color designs with patterns like polka dot, targeted at style-conscious travelers.
• Ambeur 3-Piece Luggage Set Complete luggage set including Carry-On, Medium, and Large sizes with coordinated metallic-finish design for travelers seeking a matched set.
• Hue Starter Bundle 8-Piece Set Bundled set including Large and Carry-On Luggage, Luggage Tag, two pouches, and three packing cubes for first-time travelers.
• Luka Duffel Best-selling soft-sided duffel bag with 22L capacity, extendable strap, trolley sleeve, and dedicated shoe compartment, designed as a personal-item travel bag.

Quantifiable outcome

• Luka Duffel rated 4.9 out of 5 stars with 7,629 reviews
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered minor, core and flagship.

• Fashion/Lifestyle Media PartnersminorGTM or Marketing Partner · 11 February 2026CALPAK's Spring 2026 collection launch was accompanied by a new marketing campaign titled 'Because Every Journey Starts With a Daydream,' representing a shift toward emotional storytelling at the intersection of travel, lifestyle, and anticipation.
• DedCoolcoreStrategic or Co-development Partner · 27 October 2025CALPAK partnered with DedCool to launch the Boarding Bundle Essentials Kit, a sponsored collaboration combining CALPAK's organizational products with DedCool's fragrance products. The kit features CALPAK's Small Clear Cosmetic Case in a special DedCool colorway (Papaya), priced at $97.50 (originally $150).
• Randy's DonutsflagshipGTM or Marketing Partner · 10 October 2025CALPAK partnered with Randy's Donuts, both Los Angeles-based brands, to launch a limited-edition travel collection inspired by local L.A. culture. The collaboration includes a cherry-inspired doughnut and a new collection of luggage and bags in multiple colors, debuting in October for the pre-holiday shopping period.

Scale indicators6 records

Recent moves5 records

Expansion highlights1 record

Direct peers

• Paravel: Sustainable DTC travel brand offering luggage, bags, and accessories made from recycled materials—comparable to CALPAK in style-led positioning, target customer, and direct-to-consumer distribution.
• Herschel Supply Co. Design-led bag and backpack brand offering backpacks, duffels, totes, and travel accessories with broad retail distribution—comparable to CALPAK in daily-use and travel bag categories targeting style-conscious consumers.
• July: Australia-born DTC luggage brand selling carry-ons, checked luggage, backpacks, and travel accessories—directly comparable in product line, premium positioning, and global direct-to-consumer distribution.
• Beis: DTC travel brand founded by Shay Mitchell selling luggage, weekenders, and travel accessories with a strong color and style-forward positioning—directly comparable to CALPAK's style-led, female-skewing customer base.
• Away: Direct-to-consumer luggage and bags brand offering hard-shell carry-ons, checked luggage, and travel accessories; competes head-to-head with CALPAK in the fashion-led premium luggage category targeting millennial and Gen Z travelers.
• Monos: Premium DTC luggage brand offering hard-shell suitcases, carry-ons, and travel bags with minimalist design and competitive pricing—directly comparable to CALPAK in target customer, price point, and product mix.
• Dagne Dover: DTC bag brand offering backpacks, totes, duffels, and travel bags designed for commuters and parents—overlapping with CALPAK's professionals and parents segments and tech-friendly bag positioning.
• Lo & Sons: DTC travel bag and luggage brand offering carry-ons, weekenders, and travel totes designed for modern travelers—comparable to CALPAK in design-conscious positioning and premium price-point DTC model.

Broad incumbents

• Samsonite: Global incumbent luggage manufacturer and retailer with broad mass-market and premium sub-brands—competes with CALPAK across price tiers via extensive retail distribution and brand recognition.
• Tumi: Premium global luggage and business bag brand under Samsonite, known for business travel cases and backpacks—competes with CALPAK's professional and carry-on segments at higher price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/calpaktravel
• YouTubeyoutube.com/calpaktravel
• Facebookfacebook.com/calpaktravel
• Instagraminstagram.com/calpak/?hl=en
• TikToktiktok.com/@calpak
• Pinterestpinterest.com/CALPAKTRAVEL

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CALPAK