Parkshore Resort

What Parkshore Resort does

Parkshore Resort is an independent, privately-held beachfront resort operating since July 2000 at 1401 US 31 North in Traverse City, Michigan, on East Grand Traverse Bay overlooking Grand Traverse State Park. The property offers 80 spacious rooms across six categories — Whirlpool Suites, Whirlpool Rooms, Efficiency Suites, Beachfront Rooms, Courtside Rooms, and Parkview Rooms — with shared amenities including a heated indoor pool and spa, in-room mini refrigerators, 55-inch cable televisions, free high-speed internet, in-room safes, coffee makers, and air conditioning. The resort appears to be owner-operated with no parent company, institutional investment, or franchise affiliation, and serves five distinct customer segments: leisure travelers, couples and honeymooners, families, wedding parties, and business travelers.

The resort operates a full-service on-site restaurant and lounge featuring Happy Hour daily from 3pm to 7pm, full dinner service (Monday-Saturday 3pm-10pm, Sunday 3pm-9pm), and DJ entertainment on Friday and Saturday nights. A beachfront wedding and elopement venue accommodates events up to 50 people with packages starting at $750, supported by a dedicated coordinator (Dee Houghton). Ancillary revenue is generated through packaged add-ons including the Romance Package (starting at $350, two-night whirlpool suite stay with sparkling wine and late checkout), Champagne Package ($50), S'mores Package ($35), Wine Tours Package ($830 all-inclusive for two-night stay with transportation to three Old Mission Peninsula wineries), and full-menu room service with a $20 minimum order. Room rates are occupancy- and availability-based and are quoted via direct inquiry rather than publicly listed.

The business runs a direct-to-consumer hospitality model with no third-party distribution, taking reservations through its own website (integrated with Cloudbeds and iQ Webbook online booking systems), local (231-947-3800) and toll-free (877-349-8898) phone lines, and walk-in traffic. Revenue is collected transactionally: a first-night room and tax deposit is taken at booking, a 3.5% surcharge is applied to all credit card charges, a 48-hour cancellation policy applies, and the minimum check-in age is 21. Marketing is concentrated on the resort's own website with cross-promotion partnerships to local attractions including Break'n Waves boat rentals, Lucky Jack's, Old Mission Peninsula wineries, TART Trails, the National Cherry Festival, and the Traverse City Pit Spitters.

Name

Parkshore Resort

Legal name

Parkshore Resort

Website

https://parkshoreresort.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Parkshore Resort is an independent, privately-held 80-room beachfront resort on East Grand Traverse Bay in Traverse City, Michigan, offering lodging, on-site dining, beachfront weddings, and packaged experiences for leisure travelers, couples, families, and wedding parties.

Ownership category

akta.pro rank

Product category

Beachfront Resort & Hotel Lodging

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Beachfront hotel accommodations
• Resort lodging services
• Wedding venue hosting
• On-site restaurant dining
• Hospitality vacation packages

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Lodging/Accommodations: Primary revenue from hotel room rentals including various room types (Whirlpool Suites, Whirlpool Rooms, Efficiency Suites, Beachfront, Courtside, Parkview). First night room and tax deposit required at booking.
2. Packages and Add-ons: Romance packages, Champagne packages, S'more packages, and Wine Tour packages offered as upgrades to lodging.
3. Restaurant and Lounge: On-site restaurant and lounge generating revenue from food and beverage sales including appetizers, pizzas, sandwiches, steaks, pasta, and alcoholic beverages. Happy Hour daily 3-7pm.
4. Wedding and Event Venue: Beachfront wedding and elopement venue rental with packages accommodating up to 50 people, starting at $750.00. Additional event dinners for up to 25 people.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Parkshore Resort is a beachfront resort hotel operating 80 rooms across six room categories (Whirlpool Suites, Whirlpool Rooms, Efficiency Suites, Beachfront Rooms, Courtside Rooms, Parkview Rooms) on East Grand Traverse Bay in Traverse City, Michigan. The resort complements its lodging business with an on-site full-service restaurant and lounge (daily Happy Hour, weekend DJ), a beachfront wedding and elopement venue accommodating up to 50 guests, and curated add-on packages including Romance, Champagne, S'mores, and Wine Tours packages.

Product overview

Parkshore Resort is a hotel resort offering lodging and hospitality services in Traverse City, Michigan. The product portfolio centers on accommodation types including Whirlpool Suites, Whirlpool Rooms, Efficiency Suites, Beachfront Rooms, Courtside Rooms, and Parkview Rooms—all available as standalone room bookings. The resort complements its core lodging with ancillary services: Restaurant & Lounge (dining and entertainment), Beachfront Wedding Venue (event hosting), and add-on packages including Romance Package, Champagne Package, S'mores Package, Wine Tours Package, and Room Service. Room amenities across all categories include mini refrigerators, 55" televisions with cable, free high-speed internet, phones, coffee makers, iron/ironing boards, air conditioning, in-room safes, built-in hair dryers, and radio/alarm clocks. The resort operates an on-site heated indoor pool and spa, cocktail lounge, and provides breakfast service (summer buffet, winter continental).

Differentiator

Problem solved

Functional benefit

Products and services

• Whirlpool Suites Upper floor beachfront two-room suites featuring a private bedroom with fireplace, private balcony overlooking East Grand Traverse Bay, separate sitting room, and mirrored whirlpool. Main floor suites offer same amenities in one room with patio area facing the bay. Targeted at couples seeking romantic getaways.
• Whirlpool Room Parkside room with view of Grand Traverse State Park, featuring a queen bed, whirlpool, and flat screen TV. Designed for couples wanting a romantic whirlpool experience with park views.
• Efficiency Suites Suites with bedroom, living room, and kitchenette featuring full-size refrigerator, stove, cabinets, and microwave. Includes themed kids suites. Targeted at families and extended-stay guests who want self-catering capabilities.
• Beachfront Rooms Rooms offering views of East Grand Traverse Bay. Upper floor rooms have private balconies; first floor rooms have patio areas with direct beach access. Available with one King bed or two Queen beds.
• Courtside Rooms Upper floor rooms with side view from private balcony. Available with one King bed or two Queen beds.
• Parkview Room Rooms with King size bed, large desk, multi-line phone, and internet connection. Best suited for business travelers with view of Grand Traverse State Park.
• Restaurant & Lounge Full-service on-site restaurant and lounge offering casual dining with pizza, burgers, prime rib, and other entrees; appetizers, steaks, pasta, and alcoholic beverages. Happy Hour daily 3pm-7pm, dinner service Monday-Saturday 3pm-10pm, Sunday 3pm-9pm. Weekend DJ on Friday and Saturday nights. Open to resort guests and locals.
• Beachfront Wedding Venue Romantic beachfront wedding and elopement venue with East Grand Traverse Bay as backdrop. Packages accommodate up to 50 guests, starting at $750.00. Includes setup and teardown assistance, event dinners for up to 25 people, and hotel accommodations. Coordinated by weddings lead Dee Houghton.
• Romance Package Romantic getaway package including two nights in Whirlpool/Whirlpool-Fireplace room or suite, sparkling wine gift package, keepsake champagne flutes, gourmet chocolates, $50 lounge gift certificate, and late 1pm checkout. Starting at $350.00.
• Champagne Package Room upgrade featuring champagne, local chocolates, and souvenir ParkShore Resort keepsake flutes for $50.00.
• S'mores Package Family-size s'mores kit for $35.00, including supplies for 18 s'mores for indoor or outdoor bonfire preparation using HERSHEY's kit.
• Wine Tours Package Limited time package including two-night Tuesday-to-Thursday stay in King or 2-queen beachfront room with transportation to 3 wineries on Old Mission Peninsula. Cost $830.00 all-inclusive. Tasting and entry costs not included.

Quantifiable outcome

• Established since July 2000
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Break'n WavesminorOthersBoat rental service located on the sandy beach at ParkShore Resort on the East arm of Grand Traverse Bay. Recommended as a local attraction for guests.
• Lucky Jack'sminorOthersNorthern Michigan's Largest Indoor Family Fun Center with arcade, laser tag, bowling, billiards, and bumper cars. Listed as area attraction for families.
• Old Mission Peninsula WineriescoreOthersMultiple wineries on Old Mission Peninsula featured in Wine Tour packages offered by ParkShore Resort, including transportation to 3 wineries for resort guests.
• TART TrailsminorOthersMulti-use trail network in Grand Traverse and Leelanau counties with cross-town bike route. Bike rentals offered through resort for guests.
• National Cherry FestivalminorOthersAnnual Cherry Capital Winter WonderFest event held February 15-18. ParkShore Resort promotes local events for guest activities.
• Traverse City Pit SpittersminorOthersMinor league baseball team at Wuerfel Park (Digital Ballparks '2008 Ballpark of the Year'). Listed as local attraction for sports enthusiasts.
• Cherry Capital AirportminorOthersCherry Capital Airport (5 minutes from hotel) serves Traverse City with flights from Northwest, American, and United airlines. Referenced for guest travel convenience.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Inn at Bay Harbor: Upscale lakeside resort on Lake Michigan in Petoskey offering full-service lodging, spa, dining, and weddings. Comparable beachfront/lakeside resort model with stronger luxury positioning, competing for higher-end Michigan leisure and wedding demand.
• The Homestead Resort: Beachfront resort in Glen Arbor, Michigan on Lake Michigan, offering full-service lodging, spa, golf, and weddings. Comparable resort product and guest profile in northern Michigan, but in a different sub-market.
• Mission Point Resort: Lakeside full-service resort on Mackinac Island with multiple restaurants, event space, and wedding hosting. Comparable in scale and amenity mix to Parkshore, but located in a different northern Michigan destination.
• Sugar Beach Resort Hotel: Beachfront resort on Lake Michigan in northern Lower Michigan. Similar independent, mid-scale beachfront lodging model with direct-to-consumer bookings and family/couple focus, though in a different Michigan sub-market.
• Crystal Mountain Resort: Year-round Michigan resort in Thompsonville offering lodging, dining, spa, golf, ski, and event space. Comparable multi-amenity resort product and wedding hosting, but operates as a broader four-season destination rather than a beachfront summer property.

Direct peers

• Great Wolf Lodge Traverse City: Indoor water park resort in Traverse City targeting families and group stays. Competes for the same family leisure traveler segment with a differentiated amenity (water park) Parkshore lacks.
• Park Place Hotel: Historic full-service hotel in downtown Traverse City with on-site dining and event/banquet space. Competes for weddings, corporate travel, and leisure guests in the same Traverse City catchment area.
• Bayshore Resort: Directly comparable beachfront hotel on East Grand Traverse Bay in Traverse City, Michigan. Same primary market, similar room count and direct-to-consumer leisure/couple positioning; competes head-to-head for the same beachfront guest.
• Grand Traverse Resort and Spa: Largest full-service resort in the Traverse City area with multiple restaurants, spa, golf, and event space. Competes for the same leisure, family, wedding, and corporate group business in the same regional market.
• Hotel Indigo Traverse City: Boutique branded hotel in downtown Traverse City competing for the same leisure and wedding traveler. Brings IHG loyalty distribution and modern brand standards against which Parkshore must compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParkShoreandLounge
• LinkedInlinkedin.com/company/parkshore-resort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parkshore Resort