GHz Research Fieldwork

What GHz Research Fieldwork does

GHz Research Fieldwork (legal name: GHz Field Research) is a São Paulo-headquartered qualitative research firm providing "Last Mile Research" fieldwork services across Latin America, spanning Mexico to Chile, with a secondary office in Barcelona, Spain. The company was founded in 2011 and serves UX research agencies, market research firms, innovation consultancies, and direct corporate and startup product and marketing teams, executing end-to-end projects that include bespoke recruitment, empathetic moderation, online community deployment, quantitative survey work, translations across English/Spanish/Portuguese, secondary research, and on-site field logistics. The company is LGPD-compliant and positions itself as a cultural extension of client teams rather than a transactional vendor.

The firm's technology stack is built around a proprietary GigaHertz research participants panel (with specialized segments for LGBTQIA+, Neurodivergents, and Indigenous populations), integrated with best-in-class research operations tools: Airtable for participant databases, Condens and Dovetail for synthesis, Miro and Mural for collaborative design, Recollective, Revelation, Lookback, and DScout for online communities, and Zapier and Make for automated workflow integration. The platform is used internally to coordinate 20:1 candidate screening ratios, multilingual project execution, and rapid synthesis of multi-modal research data.

GHz operates a B2B professional services model with custom, project-based pricing and no publicly disclosed tiers. The company is privately held and founder-led by CEO Glaucia Holzmann and COO Eitan Rosenthal, supported by a team of approximately 13 multilingual researchers, moderators, field operations, and analytics professionals. Demand is generated through content marketing (blog and EPIC conference presence) and a referral network of named enterprise clients including Stripe Partners, Gemic, Duolingo Brazil, ReD Associates, and Fuse Forsight. The firm has not raised institutional funding and has grown organically from a Brazil-only participant recruitment operation into a multi-country design research fieldwork partner.

Name

GHz Research Fieldwork

Legal name

GHz Field Research

Website

https://ghz.rocks

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GHz Research Fieldwork is a São Paulo-headquartered qualitative research firm providing ethnographic, UX, and fieldwork services across Latin America for UX research agencies, innovation consultancies, and corporate product teams via a proprietary GigaHertz participant panel and project-based engagement.

Ownership category

akta.pro rank

Product category

Qualitative Research Fieldwork Services

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Qualitative research services
• UX research fieldwork
• Market research recruitment
• Latin America research
• Ethnographic research partner

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Fieldwork Research Services: Project-based professional services for qualitative research including recruitment, moderation, online communities, quantitative research, translations, secondary research, and field logistics. Services are customized per project with pricing based on scope, geography, and participant requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GHz Field Research provides 'Last Mile Research' fieldwork services across Latin America, delivering end-to-end qualitative research support from Mexico to Chile. The offering includes bespoke participant recruitment (powered by the proprietary GigaHertz panel), empathetic moderation, online community deployment, quantitative research, design collaboration, translations, secondary research, and on-site/remote field logistics, all delivered as an extension of client research teams.

Product overview

GHz Field Research is a comprehensive fieldwork research services company operating across Latin America (Mexico to Chile, with headquarters in Brazil and an office in Barcelona). The core offering is the 'Last Mile Research' approach, providing a full spectrum of services that includes ResearchOps (tech-savvy project management), Recruitment (participant selection via the GigaHertz sub-brand and proprietary panel), Moderation, Online Communities (using platforms like Recollective, Revelation, Lookback, and DScout), Full Engagement (workflow integration), Design Collaboration, Quantitative research, Translations, Secondary Research, and Field Logistics. The GigaHertz brand handles participant-oriented recruitment and manages the proprietary diverse research participants panel. Services are delivered as a coordinated suite with flexibility to match client strategies.

Differentiator

Problem solved

Functional benefit

Brands

• GigaHertz: GHz's participants-oriented recruitment brand and the name of their proprietary research panel for qualitative research participants.

Products and services

• Last Mile Research (Fieldwork Services) Comprehensive fieldwork research services across Latin America, encompassing fieldwork planning, recruitment, moderation, online communities, design collaboration, quantitative research, translations, secondary research, and field logistics, delivered as an extension of client research teams.
• GigaHertz Research Participants Panel Proprietary research participants panel used to recruit qualitative research participants across Latin America, with specialized segments focusing on underserved diverse minorities. Handles significantly higher incentives than local market standards to attract quality participants.
• ResearchOps Empathetic, tech-savvy project management service customized to match client strategies across Latin America, using Airtable for participant data, Condens and Dovetail for synthesis, and Zapier/Make automations to streamline research workflows.

Quantifiable outcome

• Screens up to 20 candidates for each research position to ensure optimal participant selection

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

One partnership is on record.

• IxDF (Interaction Design Foundation)minorStrategic or Co-development PartnerGHz uses IxDF as a knowledge guideline and educational resource to better understand and align with client approaches to UX and design research. IxDF's courses and masterclasses inform their understanding of fundamentals and current techniques in the UXD, UXR, UCD space.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Toluna: Global consumer panel and market research technology provider with substantial LatAm presence. Comparable on the participant panel and qualitative research execution dimension, serving the same brand and agency buyer base.
• Ipsos: Global market research giant with significant qualitative and quantitative fieldwork operations across LatAm. Comparable as a broad incumbent offering overlapping fieldwork and recruitment services, though Ipsos operates at much larger scale and breadth.
• UserTesting: Large-scale UX research and usability testing platform with a contributor network spanning many countries. Comparable as a broad incumbent in the UX research space competing for the same enterprise buyer budgets, though primarily platform- rather than fieldwork-driven.

Emerging players

• Prolific: Online participant recruitment platform for academic and commercial research with growing LatAm coverage. Comparable on the panel and recruitment dimension, providing a self-serve alternative for researchers who would otherwise use fieldwork agencies.
• Discuss.io: Enterprise-grade qualitative research platform with global panel access and live moderation tools, increasingly used by UXR teams that previously outsourced fieldwork. Comparable as an alternative channel for the same enterprise buyers, with overlapping recruitment and moderation capabilities.
• Respondent.io: Participant recruitment marketplace that connects researchers with vetted professionals and consumers globally, including across LatAm. Comparable to GHz's recruitment function, though Respondent operates as a self-serve platform rather than a managed fieldwork partner.
• User Interviews: Participant recruitment platform focused on UX and product research, with a large opt-in research participant panel. Comparable to GHz's GigaHertz panel on the recruitment side, targeting the same UXR buyer segment.

Direct peers

• Schlesinger Group (Sago): One of the largest global fieldwork and market research data collection companies, offering qualitative and quantitative recruitment and project management across multiple geographies. Directly comparable to GHz as a fieldwork-first provider serving UXR and market research agencies.
• Fieldwork Network: Global network of locally owned qualitative fieldwork agencies that pool regional expertise for multi-country research projects. GHz operates as a comparable locally-owned LatAm fieldwork partner serving the same agency client base.

Regional players

• Rare Consulting: Design and innovation consultancy specializing in qualitative research across Latin America. Comparable to GHz as a culturally fluent LatAm qualitative research provider for global brands and consultancies, though operating more as a strategic consultancy than a fieldwork vendor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ghz-fieldwork

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GHz Research Fieldwork