Barahonda
Bodegas Barahonda is a fourth-generation, family-owned winery in Yecla, Spain, producing D.O. Yecla wines led by the indigenous Monastrell grape. It sells through direct e-commerce, an award-winning Michelin-starred restaurant, VR-based enotourism, and export distribution across 30+ countries.
- Company typePrivate
- Founded1925
- HeadquartersYecla, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Barahonda does
Bodegas Barahonda is a fourth-generation, family-owned winery operating under the legal name SEÑORÍO DE BARAHONDA, S.L., located in Yecla, Murcia, Spain. Founded formally in 1925 with winemaking roots tracing to 1850, the company produces and sells D.O. Yecla wines centered on the indigenous Monastrell grape variety, complemented by Syrah, Petit Verdot, Merlot, Macabeo, Verdejo, Sauvignon Blanc, and Tintorera. The company manages 150 owned hectares and 600 contracted hectares at altitudes of 535-870 meters, producing a portfolio spanning young, oak-aged, premium, centenary, and alcohol-free wines across standard and magnum formats.
The business operates a hybrid revenue model across three integrated channels: direct-to-consumer wine e-commerce (barahonda.com, shipping to mainland Spain with free delivery over €59), an on-site Michelin-starred restaurant (Crianza Menu €85/pp, Reserva Menu €100/pp, Children's Menu €40/pp), and a Barahonda360 VR-enabled enotourism experience awarded Best Wine Tourism Project in Spain 2026. Exports reach 30+ countries via international distributors and trade fair participation, including ProWine São Paulo 2026. Certifications include ISO 14001:2015, IFS Food, and the newly obtained Sustainable Wineries for Climate Protection (SWfCP) standard.
The winery is led by Alfredo and Antonio Candela (fourth generation) with fifth-generation involvement through Lucía, Alfredo Jr., and Martina (whose signatures appear on the Lualma 2022 blend). Culinary leadership is provided by Chef Alejandro Ibáñez, trained at Azurmendi and other top Spanish kitchens. The company employs 11-50 staff and remains wholly family-controlled with no institutional investors, no disclosed funding rounds, and no M&A activity. Wine tourism accommodates groups of 2-25 people for 120-150 minute experiences combining VR vineyard immersion, guided tastings, and architectural tours.
Barahonda firmographics
Firmographics- Name
- Barahonda
- Legal name
- SEÑORÍO DE BARAHONDA, S.L
- Website
- https://barahonda.com
- Company type
- Private
- Founded year
- 1925
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bodegas Barahonda is a fourth-generation, family-owned winery in Yecla, Spain, producing D.O. Yecla wines led by the indigenous Monastrell grape. It sells through direct e-commerce, an award-winning Michelin-starred restaurant, VR-based enotourism, and export distribution across 30+ countries.
- Ownership category
- akta.pro rank
Barahonda industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (CRANACAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Barahonda is headquartered
LocationHeadquarters
- HQ city
- Yecla
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Barahonda business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wine Sales (Direct E-commerce): Barahonda operates its own online shop (barahonda.com/shop) selling wines directly to consumers, with free shipping on orders over €59 within mainland Spain. Wine prices range from €6.00 (young Monastrell) to €124 (100 Candelas centenary limited edition). This is the primary product revenue stream.
- Enotourism Experiences: Barahonda360 immersive VR vineyard tours, guided wine tastings, and architectural tours lasting 120–150 minutes are offered for booking, generating revenue from visitor experiences. Visits accommodate 2–25 people and require advance reservation.
- Restaurant and Gastronomy: The on-site restaurant (awarded Michelin star 2026 and multiple Sol Repsol) generates revenue through three dining menus: Crianza Menu (€85/pp), Reserva Menu (€100/pp), and Children's Menu (€40/pp), with optional wine pairings (€50–60/pp). The restaurant also hosts private events and celebrations.
- Gift Cards and Experiences: Barahonda offers gift cards for wine tourism experiences and restaurant dining through a dedicated booking platform (reservas-regala.barahonda.com), providing a recurring gifting revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Crianza Menu – 6 snacks, 5 savory, 2 desserts + optional wine pairing (6 wines) at €50/person |
| One time/ perpetual license | Multi-year contract | Reserva Menu – 10 snacks, 7 savory, 2 desserts + optional wine pairing (8 wines) at €60/person |
| One time/ perpetual license | Multi-year contract | Children's Menu – starters, main dish, dessert with drinks and bread |
| Unit Pricing | Pay-as-you-go | Wines – entry-level to centenary limited edition |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Barahonda product offering
Product offeringCore offering
Bodegas Barahonda produces and sells D.O. Yecla wines from Yecla, Murcia, specializing in the indigenous Monastrell grape variety across young, oak-aged, premium, organic, alcohol-free, and centenary limited edition ranges. The winery distributes primarily through its own e-commerce store, on-site winery and restaurant sales, and exports to over 30 countries. It also operates a Michelin-starred restaurant and Barahonda360, a virtual reality wine tourism experience, as part of an integrated wine, gastronomy, and enotourism offering.
Product overview
Barahonda is a family-owned winery in Yecla, Spain, producing red, white, and rosé wines under the D.O. Yecla designation. The product portfolio centers on Monastrell as the primary grape variety, complemented by Syrah, Merlot, Tintorera, Petit Verdot, Macabeo, Verdejo, and Sauvignon Blanc. Products include young wines (Barahonda Monastrell, Barahonda Organic, Carro), oak-aged wines (Barahonda Barrica, Barahonda Crianza, Casa del Capitan wines), premium wines (Heredad Candela, Barahonda Summum, Zona Zepa), and specialty wines (El Bicho Raro, Lualma). The winery also offers an alcohol-free option (Less is Cool 0%) and limited edition centenary wines. Wine tourism services include the Barahonda360 VR experience and an award-winning restaurant. The portfolio spans organic, vegan, alcohol-free, and standard offerings across standard bottles and magnum formats.
Differentiator
Problem solved
Functional benefit
Brands
- Casa del Capitán: Wine brand featuring Monastrell and Macabeo varietals, aged in French oak barrels.
- Heredad Candela
- 100 Candelas
- Summum Organic
- El Bicho Raro
- Lualma
- Zona Zepa
- Less is Cool 0%
Products and services
- Less is Cool 0% Alcohol-free white wine dealcoholized using rectified concentrated grape must, with a delicate balance of freshness and character; positioned as an aperitif or paired with light salads, seafood, and soft cheeses.
- Barahonda White Organic 2025 Organic white wine made from Verdejo and Sauvignon Blanc with intense fruity aromas, floral sensations and a long balanced finish; suitable for vegans and vegetarians (12.5% vol.).
- Casa del Capitán Macabeo 2022 100% Macabeo white wine aged in oak barrels; refreshing with abundant fresh fruit, citrus aromas, and light wood touches (12% vol.).
- Casa del Capitán Monastrell 2022 100% Monastrell red wine with excellent acidity, pleasant and silky palate, red fruit nuances and light French oak touches; suitable for vegans (13.5% vol.).
- Barahonda Rosé Organic 2025 Organic rosé wine made from Monastrell and Syrah; pale rose color, floral aromas and red fruit notes, fresh with crisp acidity and good length; vegan.
- Barahonda Organic 2025 Young organic red wine from Monastrell and Merlot; strong cherry color, red fruit aromas with a fresh touch, balanced palate with good structure.
- Carro 2024 Young red wine blend of Monastrell, Syrah, and Merlot; intense cherry color, red fruit freshness on the nose, friendly and structured palate (14% vol.).
- Barahonda Monastrell 2024 100% Monastrell young red wine from Yecla; good intensity of red fruit aromas, full flavored and balanced palate with a long persistent finish; serve at 14–16°C.
- Barahonda Organic Barrica 2024 Organic red wine aged 6 months in French oak barrels, made from 40-year-old Monastrell and 20-year-old Syrah vines; velvety and friendly with good fruity intensity and well-integrated wood notes; vegan.
- Barahonda Barrica 2023 Red wine from Monastrell and Syrah with 6 months in French oak barrels and 6 months bottle aging; bright cherry red color with ripe fruit, light oak, long and balanced finish; awarded Silver Medal at Decanter World Wine Awards.
- Barahonda Crianza 2022 Crianza red wine blend of Monastrell, Syrah, and Petit Verdot; complex and elegant nose with toasted aromas, fresh with intense, spicy and balanced finish; serve at 16–18°C.
- Heredad Candela Monastrell 2023 Premium 100% Monastrell red wine from dry-land vineyards over 60 years old with yields under 800g per vine; aged 9 months in 500L French oak barrels; wide fruity palate with light toasted and chocolate notes; cherry red color with spicy nose.
- Heredad Candela Petit Verdot 2022 Premium 100% Petit Verdot red wine, a rare variety in Spain; aged 16 months in American oak barrels; black fruit aromas with mineral touch, complex palate with toasted wood, spicy and fresh tones; awarded 90 points by Guía Peñín 2019.
- El Bicho Raro 2022 Unusual red wine blend of Tintorera (70%), Syrah (20%), and Monastrell (10%); aged 12 months in French and American barrels; juicy, intense with subtle aging notes and spices on red fruit background; ideal for barbecues.
- Barahonda Summum Organic 2023 Premium organic and vegan 100% Monastrell red wine; powerful, structured with intense candied fruit aromas and subtle barrel toasting; fleshy, friendly and persistent; suitable for game meats, red meats, cured cheeses, and legumes.
- Lualma 2022 First wine of Barahonda's fifth generation; unique blend of Monastrell, Syrah, and Tintorera representing three family members' personalities; aged 18 months in French oak barrels (Monastrell in 500L, Syrah and Tintorera in 225L); powerful, sweet-toothed, balanced wine with an exquisite ending.
- Zona Zepa 2022 Premium Monastrell expression from Yecla; intense ruby color with ripe red fruits, balsamic licorice notes and high-quality barrel toast on the nose; structured, powerful and sweet palate reflecting terroir; vegan.
- 100 Candelas 1925-2025 Limited Edition 1.5L Centenary commemorative limited edition wine celebrating 100 years of the Candela family's winery (1925–2025); made with selected Monastrell grapes from the Campo Arriba area, vintage 2022; limited to 1,000 bottles in 1.5L magnum format presented in a wooden box (15.5% vol.).
- Barahonda360 Wine Tourism Experience Immersive wine tourism experience featuring a virtual reality journey through the four seasons of the vineyard, combined with a guided wine tasting and an architectural tour of the 100-year-old family winery; awarded Best Wine Tourism Project in Spain 2026 by La Vanguardia; duration approximately 120 minutes; accommodates groups of 2–25 with advance reservation required.
- Barahonda Restaurant On-site restaurant at Bodegas Barahonda offering Mediterranean cuisine based on local product and seasonality; awarded a Michelin Star in 2026 and two Sol Repsol Suns (continuously since 2016); offers Crianza Menu (€85/pp), Reserva Menu (€100/pp), Children's Menu (€40/pp), optional wine pairings (€50–60/pp), and La Terrasse summer tapas terrace; hosts private events and celebrations.
Quantifiable outcome
- Three new medals awarded at Decanter World Wine Awards 2026
- +7 more outcomes
Companies that use Barahonda
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Barahonda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Barahonda partnerships and signals
Strategic signalScale indicators6 records
Recent moves1 record
Expansion highlights6 records
Barahonda competitors and assessment
Company assessmentBroad incumbents
- Familia Torres: One of Spain's largest family wineries with Spanish D.O. wines, extensive export footprint, and recognized premium positioning. Provides benchmark for what scaled Spanish family wineries achieve in distribution.
- Bodegas Emilio Moro: Premium Spanish family winery in Ribera del Duero with strong DTC, wine tourism, and recognized brand equity. Comparable in vertically integrated business model targeting premium wine and tourism experiences.
- Vega Sicilia: Spain's most prestigious family winery with limited production, iconic single-vineyard wines, and global collector demand. Sets the ceiling on what a focused Spanish family winery can achieve on brand and price.
- Pago de Carraovejas: Ribera del Duero premium family winery with wine tourism, restaurant, and on-site experiences. Closely comparable in the integration of premium wine production, restaurant, and tourism offering.
- Bodegas Muga: Rioja-based family winery with traditional winemaking, international recognition, and restaurant/tourism offerings. Comparable as a multi-generational Spanish family winery with export-driven growth.
- Protos Bodegas: Ribera del Duero winery with tourism-focused facilities and broad domestic/international distribution. Comparable as a Spanish winery that has industrialized wine tourism alongside production.
- Marqués de Riscal: Historic Spanish winery operating a luxury hotel, Michelin-starred restaurant, and wine tourism complex in Rioja. Comparable as a Spanish family winery where wine tourism and gastronomy drive premium brand economics.
Regional players
- Bodegas Murviedro: Major Utiel-Requena D.O. producer also focused on indigenous Spanish varietals and large-scale export distribution. Comparable as a Mediterranean Spanish family winery with international reach.
Direct peers
- Bodegas Castaño: Yecla-based family winery with a portfolio also centered on Monastrell. Direct competitor in the same D.O. producing similarly structured red wines for domestic and export distribution.
Emerging players
- Abadía Retuerta LeDomaine: Spanish premium winery and wine hotel/restaurant operation positioned around terroir-driven wines and curated hospitality. Comparable in combining premium Spanish winemaking with a destination hospitality experience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Barahonda social profiles
Digital presenceBarahonda compliance and trust
Trust signalCompliance3 records
Barahonda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barahonda leadership team
Management profileNumber of profiles
Profiles4 records
Barahonda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barahonda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barahonda
What does Barahonda do?
Bodegas Barahonda produces and sells D.O. Yecla wines from Yecla, Murcia, specializing in the indigenous Monastrell grape variety across young, oak-aged, premium, organic, alcohol-free, and centenary limited edition ranges. The winery distributes primarily through its own e-commerce store, on-site winery and restaurant sales, and exports to over 30 countries. It also operates a Michelin-starred restaurant and Barahonda360, a virtual reality wine tourism experience, as part of an integrated wine, gastronomy, and enotourism offering.
Is Barahonda a public or private company?
Barahonda is a private company. It is classified as family owned and is currently operating.
When was Barahonda founded?
Barahonda was founded in 1925. It employs 11 to 50 people.
Where is Barahonda based?
Barahonda is headquartered in Yecla, Spain, in the Europe region.
How does Barahonda make money?
Four revenue lines are on record. Wine Sales (Direct E-commerce) is the primary driver. The others are enotourism Experiences, restaurant and Gastronomy and gift Cards and Experiences.
Who are Barahonda's main competitors?
Broad incumbents on record are Familia Torres, Bodegas Emilio Moro, Vega Sicilia, Pago de Carraovejas, Bodegas Muga, Protos Bodegas and Marqués de Riscal. Bodegas Murviedro is listed as a regional player. Bodegas Castaño is listed as a direct peer. Abadía Retuerta LeDomaine is listed as an emerging player.
Does Barahonda have an API?
No public API is recorded for Barahonda.
What industry is Barahonda in?
Barahonda's product category is Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 2080.