GoldenSubmarine
GoldenSubmarine is an independent Polish full-service advertising agency founded in 2000, providing integrated marketing, video production, UX design, and strategic consulting to enterprise clients including Škoda, Leroy Merlin, LEGO, NIVEA, and Carrefour across Poland.
- Company typePrivate
- Founded2000
- HeadquartersWarsaw, Poland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What GoldenSubmarine does
GoldenSubmarine is an independent Polish full-service advertising agency founded in 2000, headquartered in Poznań with a second office in Warsaw, and operating as part of the 'Golden Group' (Golden Grupa) ecosystem that includes three wholly-owned subsidiaries: GoldenProduction (in-house video production house), GoldenGrid (UX/UI design, web development, and web analytics), and GoldenDeck (strategic consulting). The agency provides integrated marketing services spanning communication platforms, 360° campaigns, image campaigns, retail campaigns, social media management, influencer collaborations, media buying, video production, and content strategy to enterprise and mid-market clients across B2C and B2B segments. Named clients include Škoda, Leroy Merlin, LEGO, NIVEA, E.Wedel, Alior Bank, Carrefour, PGE, ING, Douglas, Grycan, and government accounts such as the Polish Ministry of Digital Affairs and the City of Warsaw.
The agency's technology offering is applied to client campaigns rather than packaged as a proprietary SaaS product. It includes AI-powered advertising production using generative AI tools (Kling 3.0, Veo 3.1, Runway Gen-4.5, Midjourney, ElevenLabs, Adobe Firefly) for video, image, audio, and multimodal content generation, alongside traditional digital production, UX/UI design, and web development delivered through GoldenGrid. Proprietary content assets include the 'Mamy na to Slajd' marketing podcast and the ZłotyKalendarz charitable art calendar, which serves as a CSR initiative with 100% of sales proceeds donated to Fundacja Dajemy Dzieciom Siłę.
The business model is professional services revenue generated through project-based campaign fees and ongoing retainers with enterprise clients, supplemented by media buying commissions and an in-house production house (GoldenProduction) that captures production margin. The go-to-market motion is sales-led enterprise field sales, with new business won through competitive tenders (27 tenders won in 2023, the agency's best revenue year) and direct outreach led by Business Development Director Wincenty Kokot. The company is bootstrapped with no external funding rounds, independently owned with no parent company, and has 25 years of continuous operating history.
GoldenSubmarine firmographics
Firmographics- Name
- GoldenSubmarine
- Legal name
- GoldenSubmarine spółka z ograniczoną odpowiedzialnością sp. k.
- Website
- https://goldensubmarine.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- GoldenSubmarine is an independent Polish full-service advertising agency founded in 2000, providing integrated marketing, video production, UX design, and strategic consulting to enterprise clients including Škoda, Leroy Merlin, LEGO, NIVEA, and Carrefour across Poland.
- Ownership category
- akta.pro rank
GoldenSubmarine industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industry
- Full-Service Media Planning & Buying (MPAAABAA)
Keywords
Where GoldenSubmarine is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
GoldenSubmarine business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional services - integrated marketing campaigns: GoldenSubmarine provides comprehensive marketing services including campaign strategy, creative development, media buying, social media management, content production, influencer marketing, event organization, and strategic workshops. Revenue is generated through project-based fees and ongoing retainer engagements with enterprise and mid-market clients.
- Video and digital production services: The agency produces TV commercials, digital video ads, and AI-powered advertising materials. This stream is delivered through the agency's own production house (GoldenProduction) and partner studios. Revenue is project-based.
- E-commerce - ZłotyKalendarz: The agency operates its own e-commerce store (sklep.goldensubmarine.com) selling the ZłotyKalendarz charitable art calendar, with 100% of proceeds donated to Fundacja Dajemy Dzieciom Siłę. This generates no net revenue but drives brand equity and CSR impact.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based campaign pricing - customized per engagement |
Go-to-market motion2 records
GoldenSubmarine product offering
Product offeringCore offering
GoldenSubmarine is an independent, full-service Polish advertising agency delivering integrated marketing campaigns covering strategy, creative, media buying, social media management, influencer marketing, video production, UX/UI design, content marketing, event activations, and strategic workshops. Through its Golden Group ecosystem (GoldenProduction for video, GoldenGrid for UX/UI and web, GoldenDeck for strategy consulting) the agency executes cross-channel campaigns for enterprise brands such as Škoda, LEGO, Leroy Merlin, NIVEA, E.Wedel, PGE, Alior Bank, and Carrefour. The agency increasingly incorporates generative AI in creative and production workflows to shorten timelines and scale campaign output.
Differentiator
Problem solved
Functional benefit
Brands
- GoldenProduction: Full-service video production house specializing in TV commercials, digital video campaigns, and AI-assisted advertising production
- GoldenGrid
- GoldenDeck
- Golden Grupa
- ZłotyKalendarz
- Mamy na to Slajd
Products and services
- Integrated marketing campaigns (Platformy komunikacyjne / Kampanie zintegrowane) End-to-end integrated marketing campaign service combining strategy, creative, media buying, social media, influencer marketing, and production for enterprise brands such as Škoda, E.Wedel, LEGO, Leroy Merlin, NIVEA, and Alior Bank.
- Video production services (GoldenProduction) Full-service video production delivered through GoldenProduction, the agency's in-house production house. Creates TV commercials, digital video ads, AI-assisted advertising materials, and event video content for enterprise clients across the Golden Group portfolio.
- UX/UI design and web development (GoldenGrid) UX/UI design, website development, and web analytics service delivered through GoldenGrid, the digital sub-brand of the Golden Group. Includes user research, intuitive path design, and conversion-focused solutions for client digital products.
- Strategic consulting (GoldenDeck) Strategic consulting service delivered through GoldenDeck, supporting enterprise clients in brand development, new product and service creation, and building competitive advantages through workshops and strategic decision-making.
- AI-powered advertising production (Producja reklam z AI) Generative-AI-enabled advertising production service that creates concepts, scenarios, visual assets, and video materials using AI tools, reducing production time and increasing scalability for digital campaigns, TV commercials, and event video content.
- Media buying (Zakup mediów) Media planning and buying service spanning digital (Google, Meta) and television channels, designed around business objectives and data, with transparent reporting and budget efficiency.
- ZłotyKalendarz charitable art calendar An artistic calendar product sold through the agency's own e-commerce store (Złoty Sklep), with 100% of proceeds donated to Fundacja Dajemy Dzieciom Siłę. Generates no net revenue but supports brand equity and CSR impact.
Quantifiable outcome
- 14 industry awards and 27 competitive tenders won in 2023, with best-ever revenue results in the agency's history.
- +4 more outcomes
Companies that use GoldenSubmarine
Customer profileNamed customers28 records
Ideal customer profiles3 records
GoldenSubmarine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
GoldenSubmarine partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- EssenceMediacomcoreEssenceMediacom handled media buying for the Leroy Merlin 'Z miłości do domu' campaign, while GoldenSubmarine provided creative concept and strategy. This is a media agency partnership supporting campaign execution for shared enterprise clients.
- StarcomcoreStarcom handled media buying alongside EssenceMediacom for the Leroy Merlin campaign. GoldenSubmarine provided the creative concept as the lead agency.
- Dynamo StudiominorDynamo studio handled production for the Leroy Merlin 'Z miłości do domu' TV commercial. GoldenSubmarine provided creative direction.
- PHD MediaminorPHD Media Direction listed as a partner in EMMA Awards submissions for the Škoda 'Wyzwanie lodu' campaign.
- Publicis GroupeminorPublicis Groupe listed as a partner in award submissions for Škoda and Przysnacki campaigns.
- Stowarzyszenie Komunikacji Marketingowej SAR (SAR)minorSAR (Polish Marketing Communication Association) co-produces the 'Slajdy na miarę Effie' podcast series with GoldenSubmarine. This is a content/industry partnership promoting marketing effectiveness awareness.
- Effie Awards PolandminorEffie Awards Poland co-produces the 'Slajdy na miarę Effie' podcast series with GoldenSubmarine, featuring interviews with winning campaign creators.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
GoldenSubmarine competitors and assessment
Company assessmentDirect peers
- GONG: Independent Polish creative and digital agency of comparable scale and orientation, competing for the same enterprise creative briefs without network affiliation.
- Publicis Warsaw: Polish office of Publicis, a global full-service advertising network. Competes head-to-head with GoldenSubmarine for the same enterprise Polish clients across creative, digital and integrated campaigns.
- K2: Independent Polish digital and integrated marketing agency. Comparable digital-first service portfolio and Polish enterprise client base to GoldenSubmarine.
- DDB Warszawa: Omnicom-owned creative network in Poland offering integrated advertising and digital services. Direct competitor for the same enterprise creative and campaign mandates.
- Leo Burnett Warsaw: Publicis-owned creative agency operating in Poland. Competes directly with GoldenSubmarine for integrated creative campaigns across B2C enterprise brands.
- VMLY&R Poland: WPP network brand focused on brand experience, digital and integrated campaigns. Competes with GoldenSubmarine for enterprise digital and creative mandates in Poland.
- Ogilvy Poland: WPP-owned full-service creative and communications agency in Poland offering integrated advertising, digital, PR and strategy services. Direct competitor for the same enterprise roster GoldenSubmarine serves.
- BBDO Poland: Omnicom-affiliated full-service creative agency with Polish operations. Comparable offering in brand strategy, creative and integrated advertising for enterprise clients.
Broad incumbents
- WPP: Global advertising holding company owning Ogilvy, VMLY&R, GroupM and other networks with Polish operations. Competes for the same enterprise Polish clients and offers broader geographic and media capabilities.
- Publicis Groupe: Global advertising holding company whose Polish network agencies (Publicis, Leo Burnett, Saatchi & Saatchi, Starcom) compete directly with GoldenSubmarine but also operate at global scale across creative, media and production.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
GoldenSubmarine social profiles
Digital presenceGoldenSubmarine financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoldenSubmarine leadership team
Management profileNumber of profiles
Profiles7 records
GoldenSubmarine subsidiaries and ownership
Company hierarchySubsidiaries3 records
GoldenSubmarine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoldenSubmarine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoldenSubmarine
What does GoldenSubmarine do?
GoldenSubmarine is an independent, full-service Polish advertising agency delivering integrated marketing campaigns covering strategy, creative, media buying, social media management, influencer marketing, video production, UX/UI design, content marketing, event activations, and strategic workshops. Through its Golden Group ecosystem (GoldenProduction for video, GoldenGrid for UX/UI and web, GoldenDeck for strategy consulting) the agency executes cross-channel campaigns for enterprise brands such as Škoda, LEGO, Leroy Merlin, NIVEA, E.Wedel, PGE, Alior Bank, and Carrefour. The agency increasingly incorporates generative AI in creative and production workflows to shorten timelines and scale campaign output.
Is GoldenSubmarine a public or private company?
GoldenSubmarine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GoldenSubmarine founded?
GoldenSubmarine was founded in 2000. It employs 101 to 250 people.
Where is GoldenSubmarine based?
GoldenSubmarine is headquartered in Warsaw, Poland, in the Europe region.
How does GoldenSubmarine make money?
Three revenue lines are on record. Professional services - integrated marketing campaigns are the primary driver. The others are video and digital production services and E-commerce - ZłotyKalendarz.
Who are GoldenSubmarine's main competitors?
Direct peers on record are GONG, Publicis Warsaw, K2, DDB Warszawa, Leo Burnett Warsaw, VMLY&R Poland, Ogilvy Poland and BBDO Poland. Broad incumbents are WPP and Publicis Groupe.
Does GoldenSubmarine have an API?
No public API is recorded for GoldenSubmarine.
What industry is GoldenSubmarine in?
GoldenSubmarine's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAABAA, Full-Service Media Planning & Buying. Its NAICS code is 541810 and its SIC code is 7311.