What Tonnino does

Tonnino is a privately held premium shelf-stable gourmet seafood brand that produces hand-packed wild-caught yellowfin tuna, albacore tuna, and silver salmon fillets, distributing primarily within the United States. The brand is operated by Costa Rica-based parent Alimentos Prosalud S.A. (established 1973), with Tonnino's premium seafood focus dating to 2004. Operational roots are in Puntarenas, Costa Rica for sourcing and processing, with US administration based in Miami, Florida.

The company's core production technology centers on one-by-one pole-and-line and FAD-free (Fish Aggregating Device-free) fishing, which virtually eliminates bycatch and protects dolphins, sea turtles, and juvenile tuna. Each fish is individually caught, enabling whole-fillet integrity that is preserved through a manual hand-packing process rather than machine packing. Product differentiation is reinforced by third-party sustainability credentials (Dolphin Safe, MSC, IPNLF membership, Ecological Blue Flag Award) and by the consumer-facing Trace Your Tuna program, which exposes harvesting region, vessel flag, and captain's name through on-pack codes. The SKU portfolio spans 30+ variants across infused tuna (olive oil, spring water, truffle, oregano, jalapeno, garlic, Thai chili, ginger soy, herbs de Provence, lemon-pepper, olives and sundried tomato, basil and sundried tomato, black pepper, chipotle) and salmon (extra virgin olive oil, smoked olive oil with rosemary, dill and garlic).

Tonnino runs a dual-channel revenue model combining direct-to-consumer sales via tonnino.com (US shipping) with broad third-party retail distribution. Retail placement spans premium natural grocers (Whole Foods, Erewhon, Gelson's, Bristol Farms, Central Market, The Fresh Market), conventional grocery (Walmart, Safeway, Publix, Food Lion, Harris Teeter, Jewel-Osco, Brookshire's, Tom Thumb), and online channels (Amazon, Instacart). A distinct Walmart-exclusive SKU line is tailored to mass-market and family use. Target segments are Culinary Enthusiasts and Health-Conscious Consumers (primary), with Hospitality Professionals as a secondary foodservice segment. The company has no external funding, no disclosed headcount, and is family/corporate-controlled under Alimentos Prosalud, with no M&A or restructuring activity reported.

Name

Tonnino

Legal name

Tonnino

Website

https://tonnino.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Tonnino is a privately held premium gourmet seafood brand producing hand-packed wild-caught tuna and salmon fillets via pole-and-line and FAD-free methods, distributing through US premium and conventional grocery retail, online marketplaces, and direct e-commerce.

Ownership category

akta.pro rank

Product category

Premium Shelf-Stable Seafood

NAICS

Seafood Product Preparation and Packaging (3117), Fish and Seafood Merchant Wholesalers (424460)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Fresh & Frozen Seafood Fillets (Portioned, Skinless/Boneless) (AFANALAA)

akta.pro secondary industry

Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD)

Keywords

• Premium tuna fillets
• Wild-caught seafood
• Sustainable pole-and-line fishing
• Hand-packed tuna products
• Gourmet salmon fillets

Headquarters

HQ city

Puntarenas

HQ country

Costa Rica

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Tonnino generates revenue through direct-to-consumer sales via its e-commerce storefront at tonnino.com/shop/, selling premium wild-caught tuna and salmon fillets in glass jars and cans. Consumers purchase individual products, curated collections, and seasonal offerings directly from the brand.
2. Retail Distribution: Tonnino distributes through premium grocery retailers including Whole Foods Market, Walmart, Safeway, and specialty grocers. Products are available both in physical stores and through retailer online platforms, reaching health-conscious consumers and gourmet food enthusiasts through established retail channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Tonnino produces and sells premium, hand-packed wild-caught tuna (Yellowfin and Albacore) and Silver Salmon fillets and chunks, packaged in glass jars and cans in olive oil, spring water, or flavored infusions. Products are sourced using sustainable pole-and-line and FAD-free fishing methods, with each unit carrying a unique trace code for full supply-chain transparency. The portfolio is sold direct-to-consumer via tonnino.com and through premium and mainstream grocery retailers across the United States.

Product overview

Tonnino is a premium gourmet seafood brand offering a diversified portfolio of hand-packed wild-caught tuna and salmon products. The core product lines include Yellowfin Tuna Fillets (available as FAD-Free whole fillets, solid packs, and premium chunks in various infusions like olive oil, spring water, truffle, oregano, jalapeno, garlic, and Thai chili), Albacore Tuna Fillets (in olive oil, spring water, or with herbs de Provence, ginger soy, or truffle), and Wild-Caught Silver Salmon (in extra virgin olive oil, with rosemary in smoked olive oil, or with dill and garlic). Products are packaged in premium glass jars or cans and are designed for gourmet dining with minimal preparation. The brand operates as part of Alimentos Prosalud, established in 1973, with Tonnino focusing on premium seafood since 2004. Retail availability includes Whole Foods, Walmart, Safeway, and other premium retailers, as well as direct-to-consumer online sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Pole & Line Yellowfin Tuna Fillets in Olive Oil and Spring Water Hand-packed premium yellowfin tuna fillets available in olive oil or spring water, featuring whole fillets with delicate texture and refined flavor for gourmet dining at home.
• FAD-Free Yellowfin Tuna Fillets with Spicy Thai Chili in Olive Oil Premium yellowfin tuna fillets infused with spicy Thai chili, habanero, paprika, and spices in olive oil for adventurous palates.
• FAD-Free Yellowfin Tuna Ventresca in Olive Oil Premium belly cut of yellowfin tuna preserved in high-quality olive oil, prized for its supremely tender texture and rich, indulgent flavor.
• Pole & Line Yellowfin Tuna Solid Pack in Olive Oil Solid yellowfin tuna fillets preserved in olive oil, maintaining structure and flavor for pasta, grain bowls, and power lunches.
• Pole & Line Yellowfin Tuna Solid Pack in Spring Water Pure yellowfin tuna packed in spring water with three ingredients for lean diets and clean eating.
• Pole & Line Yellowfin Tuna Fillets with Oregano in Olive Oil Yellowfin tuna fillets infused with aromatic oregano in olive oil, bringing Mediterranean herbal notes ideal for couscous bowls or vegetable medleys.
• Pole & Line Yellowfin Tuna Fillets with Jalapeno in Olive Oil Yellowfin tuna fillets with jalapeno adding gentle heat, suitable for tacos, grain bowls, or spicy tuna melts.
• Pole & Line Yellowfin Tuna Fillets with Truffle in Olive Oil Yellowfin tuna fillets in olive oil infused with black truffle for luxurious depth, ideal for small plates, crostini, or elevated appetizers.
• Pole & Line Albacore Tuna with Herbs de Provence in Olive Oil Albacore tuna fillets infused with a Herbs de Provence blend (basil, rosemary, thyme, tarragon) for French-inspired dishes.
• Pole & Line Albacore Tuna with Ginger Soy in Olive Oil Albacore tuna fillets with ginger and soy sauce blend, suitable for Asian-inspired dishes like soba noodles or rice bowls.
• Pole & Line Albacore Tuna Fillets in Olive Oil Premium albacore tuna fillets preserved in olive oil to enhance natural richness, ideal for salads, antipasto boards, or gourmet toasts.
• Pole & Line Albacore Tuna Fillets in Spring Water Albacore tuna fillets preserved in spring water with three simple ingredients for a clean, light taste suitable for wellness-focused meals.
• Albacore Tuna Premium Chunks in Water with Chickpeas, Corn & Carrots Albacore tuna chunks blended with chickpeas, sweet corn, and carrots for a colorful, nourishing meal option.
• Pole & Line Albacore Tuna in Truffle Infused Olive Oil Albacore tuna fillets in luxurious truffle-infused olive oil for sophisticated salads, pasta dishes, or enjoying straight from the jar.
• Wild-Caught Silver Salmon in Extra Virgin Olive Oil Hand-cut wild-caught silver salmon preserved in extra virgin olive oil with smooth, clean flavor and buttery texture.
• Wild-Caught Silver Salmon with Rosemary in Smoked Olive Oil Silver salmon infused with rosemary and smoked olive oil, offering bold, earthy notes with a subtle smoky finish.
• Wild-Caught Silver Salmon with Dill & Garlic in Olive Oil Silver salmon with fresh dill and garlic blend, enhancing natural richness for serving with grains, yogurt sauces, or Scandinavian-style appetizers.
• Yellowfin Tuna Fillets with Lemon and Pepper in Olive Oil Yellowfin tuna fillets with bright lemon and pepper seasoning in olive oil, ideal for light salads and wraps.
• FAD-Free Yellowfin Tuna Fillets with Garlic in Olive Oil Yellowfin tuna fillets with real garlic pieces in premium olive oil for robust Mediterranean-flavored dishes.
• Yellowfin Tuna Fillets with Olives and Sundried Tomato in Olive Oil Mediterranean-inspired yellowfin tuna with briny olives and tangy sundried tomatoes in olive oil.
• FAD-Free Yellowfin Tuna with Black Pepper in Olive Oil Yellowfin tuna fillets seasoned with whole black peppercorns for earthy, aromatic depth paired with creamy polenta or hearty grain salads.
• Yellowfin Tuna Fillets with Basil and Sundried Tomato in Olive Oil Yellowfin tuna with fragrant basil and tangy sundried tomato in olive oil for bright, herbaceous flavor in warm grain bowls or artisanal sandwiches.
• Yellowfin Tuna Premium Chunks in Olive Oil Premium yellowfin tuna chunks preserved in olive oil as an elevated pantry staple with robust flavor.
• Yellowfin Tuna Premium Chunks in Spring Water Clean, pure yellowfin tuna chunks in spring water ideal for light meals and fitness-focused diets.
• Yellowfin Tuna with Carrots & Peas Premium Chunks in Vegetable Oil Walmart-exclusive yellowfin tuna chunks with carrots and peas in vegetable oil, designed for families and everyday cooking.
• Yellowfin Tuna with Sweet Corn Premium Chunks in Water Walmart-exclusive kid-friendly yellowfin tuna with sweet corn in water, mild and naturally sweet for simple meals.

Quantifiable outcome

• Pole-and-line fishing virtually eliminates bycatch, protecting dolphins, sea turtles, and other non-target species
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• International Pole and Line Foundation (IPNLF)coreStrategic or Co-development PartnerTonnino's membership in the IPNLF underscores its commitment to sustainable fishing practices. The foundation promotes pole-and-line fisheries that prioritize environmental health and social equity. Through this partnership, Tonnino supports global initiatives to improve fishing practices, protect tuna stocks, and empower coastal fishing communities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Tuna: American Tuna sources exclusively US-caught pole-and-line albacore and skipjack, overlapping with Tonnino on pole-and-line methodology and the sustainable canned tuna category. Both brands target B2B foodservice and premium retail channels.
• Safe Catch: Safe Catch is a premium canned tuna brand differentiated by mercury testing and strict purity standards, competing directly with Tonnino in the health-conscious, sustainability-focused canned tuna segment at Whole Foods and other natural retailers.
• Ortiz (Grupo Conservas Garavilla): Ortiz is a Spanish premium canned seafood brand specializing in ventresca and yellowfin tuna, overlapping with Tonnino on the gourmet canned tuna segment. Both compete for premium positioning and foodservice placements in the US market.
• Wild Planet Foods: Wild Planet is the most direct premium sustainable canned tuna peer, sourcing pole-and-line and FAD-free tuna and selling through natural food retailers and mainstream grocery. Both brands compete head-to-head in Whole Foods, Sprouts, and similar channels on sustainability credentials and premium positioning.

Broad incumbents

• Roland Foods: Roland Foods is a broad-line specialty food importer distributing premium Italian and Mediterranean products including canned tuna through foodservice and retail. It overlaps with Tonnino in foodservice procurement and premium retail channels.
• StarKist: StarKist is the largest US canned tuna brand, offering a broad portfolio across price points and pouch/can formats. It competes with Tonnino at mainstream retailers like Walmart and Safeway, though Tonnino occupies the premium tier above StarKist's core offering.
• Cento Fine Foods: Cento distributes Italian-imported canned tuna, anchovies, and seafood through US grocery channels, overlapping with Tonnino in the specialty/premium canned seafood aisle. Both target gourmet consumers in retailers such as Whole Foods and specialty grocers.
• Chicken of the Sea: Chicken of the Sea is a mainstream canned tuna and salmon brand with deep retail penetration and a broad flavor portfolio. It competes with Tonnino on retail shelves but without the artisanal and sustainability positioning.
• Crown Prince: Crown Prince is a specialty canned seafood brand (tuna, sardines, clams, smoked oysters) distributed through natural and mainstream grocery channels. It competes with Tonnino on shelf presence in the canned seafood category.
• Bumble Bee Seafoods: Bumble Bee is a legacy canned tuna incumbent with broad retail distribution and well-established brand recognition. It competes with Tonnino primarily on the mass-market shelf but lacks Tonnino's sustainability premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TonninoTuna

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tonnino