What Solarly does

Solarly operates as a consumer-facing referral and lead-generation platform that connects US homeowners with vetted local contractors for solar panel installation, repair, and maintenance as well as roof inspection, repair, and replacement. According to the company's own materials, homeowners access the platform through a multi-step qualification form on solarly.org that collects property and energy-use details and routes them to participating solar and roofing professionals, with EcoGen America and other solar partners authorized to follow up with the homeowner. The offering has expanded beyond solar and roofing into adjacent home-electrification categories, including home batteries, heat pumps, EV charging, and electricity plan comparison, marketed under the tagline "The American Solar & Roof Specialist." The go-to-market is direct-to-consumer and self-service, relying on content marketing and a blog covering home-electrification topics to drive organic, top-of-funnel traffic into the lead form.

The underlying technology stack is not proprietary. There is no disclosed AI, ML, matching algorithm, or platform API, and the product is presented as a curated directory or affiliate-referral layer over third-party delivery capacity rather than a vertically integrated solar or roofing operator. Revenue is generated via affiliate/referral economics: Solarly earns a fee or commission when a homeowner referred through the platform engages contractor services. Pricing is not publicly disclosed; service quotes are produced by the contractor network on a per-project basis, and Solarly does not appear to inventory hardware or employ installation crews of its own.

Operationally the business is small and lightly capitalized. The firm reports an 11–50 employee bracket, is headquartered in Louvain-la-Neuve, Belgium, and serves the US market despite its European base. No funding rounds, investors, parent entities, M&A activity, patents, trademarks, regulatory actions, or management team are publicly disclosed. Geographic coverage is presented as nationwide across the United States, with stated footprint in California, Arizona, Texas, Florida, Colorado and expanding presence in the Midwest and Northeast, while the firm's actual scale and conversion throughput remain undisclosed.

Name

Solarly

Legal name

Solarly

Website

https://solarly.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Solarly is a US-focused referral platform that matches residential homeowners with vetted local contractors for solar panel installation, repair, maintenance, roofing services, batteries, heat pumps, EV charging, and electricity plans, earning commissions through lead distribution to solar partners such as EcoGen America.

Ownership category

akta.pro rank

Product category

Solar and Roofing Services Marketplace

NAICS

Roofing Contractors (238160)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ)

Keywords

• Solar lead generation
• Roofing contractor matching
• Home electrification platform
• Residential solar services
• Home services marketplace

Headquarters

HQ city

Louvain-la-neuve

HQ country

Belgium

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Referral/Lead Generation Fees: Solarly generates revenue by connecting homeowners with solar and roofing professionals. The platform likely earns referral fees or commissions when homeowners are matched with and engage contractor services through the platform. The form on the site authorizes 'EcoGen America or our solar partners to contact you,' suggesting a network model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Solarly is a nationwide digital platform that connects US homeowners seeking solar energy and roofing services with vetted local contractors. The company operates a lead generation and referral model via a multi-step website qualification form that collects homeowner information (location, roof condition, energy goals, power bill) and matches users with pre-screened solar and roofing professionals across the United States.

Product overview

Solarly is a nationwide platform offering solar energy and roofing solutions as a service marketplace. The core offering includes Solar Panel Installation, Solar Panel Repair, and Solar Panel Maintenance services, complemented by Roof Repair and Roof Inspection services. Additional service categories include Home Solar, Home Batteries, Heat Pumps, EV Charging, and Electricity Plans. The platform acts as a matching service connecting homeowners with qualified contractors across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panel Installation Custom solar energy systems designed for maximum efficiency, lower electric bills, and long-term savings across every season. Homeowners are matched with qualified local installers through the Solarly platform.
• Solar Panel Repair Professional repair services for inverter issues, damaged panels, and performance drops to restore solar system functionality, facilitated through Solarly's contractor network.
• Solar Panel Maintenance Routine inspections, cleaning, diagnostics, and preventive maintenance services to ensure optimal solar panel performance, scheduled through the platform.
• Roof Repair Roofing services including leak repairs, storm damage restoration, flashing repair, and structural fixes for homeowners, coordinated via Solarly's vetted roofing professionals.
• Roof Inspection Professional roof inspections to identify hidden damage, aging materials, and solar compatibility before installation, arranged through the Solarly platform.

Quantifiable outcome

• Energy bill reduction achieved within the first month of solar installation
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EcoGen AmericaunclearGTM or Marketing PartnerEcoGen America is referenced in the website form's consent language as a partner authorized to contact homeowners who submit their information. The form states: 'You also authorize EcoGen America or our solar partners to contact you at the information provided.' This indicates EcoGen America operates within Solarly's partner ecosystem for customer acquisition or service delivery.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Angi (formerly Angie's List / HomeAdvisor): Angi is a large, established home-services marketplace connecting homeowners with pros across many categories including roofing. It overlaps with Solarly in roofing lead generation and represents the broad incumbent benchmark for the contractor matching model.
• Yelp: Yelp is a broad local-services marketplace where homeowners search and read reviews for solar and roofing contractors. It competes indirectly for the same homeowner research and contractor-discovery intent as Solarly.
• Google Project Sunroof: Google Project Sunroof is a consumer-facing solar awareness and estimator tool that funnels homeowners toward installers. As a free, brand-strength incumbent, it competes indirectly for Solarly's top-of-funnel solar traffic.

Direct peers

• Modernize: Modernize is a home-improvement marketplace that connects homeowners with local contractors across categories including solar, roofing, and HVAC. It directly mirrors Solarly's multi-category homeowner-to-contractor matching model.
• Pick My Solar: Pick My Solar operates a solar marketplace that aggregates installer quotes for homeowners. It is a direct competitor in the online residential solar comparison and lead-generation space.
• SolarReviews: SolarReviews is a consumer solar comparison platform offering installer reviews, quotes, and educational content. It competes for the same homeowner intent as Solarly when shoppers research residential solar and roofing decisions.
• EnergySage: EnergySage is a leading online solar marketplace that connects homeowners with vetted solar installers for comparison shopping and quote requests. It is the closest direct competitor to Solarly in the residential solar lead-generation and matching category.
• Solar.com: Solar.com is a residential solar marketplace that matches homeowners with local installers and provides quote comparison. It competes in the same lead-generation and installer-matching category as Solarly.

Others

• EcoGen America: EcoGen America is a residential solar and home-efficiency provider referenced as a partner on Solarly's qualification form. It operates in an overlapping homeowner solar channel and represents both a partner and an adjacent player.

Emerging players

• Powur (Powur Solar): Powur is a residential solar lead-generation and installer network platform. It is an emerging player in the same homeowner-to-installer matching category as Solarly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/solarly_io
• LinkedInlinkedin.com/company/10627174

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solarly