Coyote Moon Golf Course

What Coyote Moon Golf Course does

Coyote Moon Golf Course is a privately held, single-asset golf and social-event facility operating an 18-hole championship course on 250 acres in Truckee, California, near Lake Tahoe. Founded in 1999 and designed by former PGA Tour player Brad Bell, the property sits among towering pines, granite outcroppings, wildflowers, and Trout Creek with no residential development on site. The business is led by General Manager Ed McGargill (PGA) and Head Golf Professional Joe Stakoe (PGA), with a stated headcount of 11-50 employees. Ancillary facilities include a full warm-up station, chipping and putting greens, a pro shop selling equipment and apparel, and a Bar & Grill.

The business operates a direct-to-consumer model with no intermediaries, monetizing through green fees, pro shop sales, food and beverage, and tournament services. Pricing follows a tiered seasonal structure: early/late season $120-$150, peak season $165-$225, with NCGA member rates of $175-$205 and discounted rates during May, June, and October. Distribution is regional, concentrated in the Lake Tahoe, Northern California, and Sierra Nevada markets, with customers including individual golfers, NCGA members, groups of 9+ for tournaments, and out-of-region tourists.

Commercial reach is expanded through a network of marketing partners. The core partnership with the Northern California Golf Association (NCGA) provides discounted season-long rates and the ability to bring non-member guests. Minor lodging and dining partnerships — including Tahoe Luxury Properties, Exclusive Resorts, Village at Squaw Valley, Squaw Valley Lodge, Tahoe Getaways, Hampton Inn Truckee, Christy Lodge, El Dorado, Graham's, and Moody's Bistro — are bundled into golf-and-stay packages to capture tourist demand. Tee-time reservations are accepted via an online request form, phone, and walk-in play, with group bookings taken up to one year in advance.

Name

Coyote Moon Golf Course

Legal name

Coyote Moon Golf Course

Website

https://coyotemoongolf.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Coyote Moon Golf Course operates a privately held, 18-hole mountain golf course on 250 acres near Lake Tahoe in Truckee, California, serving individual golfers, NCGA members, group tournaments, and regional tourists through green fees, pro shop, food and beverage, and event services.

Ownership category

akta.pro rank

Product category

Golf Course and Recreational Facilities

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Mountain golf course
• Public golf course
• Golf tournament services
• Golf practice facilities
• Golf retail pro shop

Headquarters

HQ city

Truckee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Green Fees: Primary revenue from golf green fees with tiered pricing based on season (early/late, peak), time of day (morning, afternoon, twilight), and membership status (NCGA members receive discounted rates).
2. Pro Shop Sales: Revenue generated from golf equipment, apparel, and gift card sales in the on-site pro shop.
3. Food and Beverage: Bar & Grill operations generating revenue from food service and beverages during golf operations.
4. Tournament Services: Group tournament bookings with negotiated rates for groups of 9-156 players, including full field shotgun starts and special discounted rates during off-peak periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coyote Moon Golf Course operates an 18-hole championship mountain golf course on 250 acres in Truckee, California near Lake Tahoe, designed by former PGA Tour player Brad Bell. The course offers tee time-based green fee play, tournament and group outing services for 9-156 players, on-site practice facilities, a pro shop, and a Bar & Grill restaurant and bar.

Product overview

Coyote Moon Golf Course offers a single unified golf experience centered around an 18-hole championship mountain golf course designed by Brad Bell. The product portfolio includes the core golf course itself, practice facilities, a pro shop, bar and grill restaurant, tournament services for group outings, and a tee time booking system. The course is complemented by the NCGA Member Advantage Program which provides discounted rates for Northern California Golf Association members. All offerings are integrated through the golf course's own reservation and booking infrastructure, with tee times available online.

Differentiator

Problem solved

Functional benefit

Products and services

• 18-Hole Mountain Golf Course

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Tahoe Luxury PropertiesminorGTM or Marketing PartnerLodging property partner offering golf and lodging packages for visitors to the Lake Tahoe area.
• Exclusive ResortsminorGTM or Marketing PartnerLuxury resort partner providing accommodation options for golf visitors.
• Village at Squaw ValleyminorGTM or Marketing PartnerLodging partner near Squaw Valley offering packages combining skiing and golf experiences.
• Squaw Valley LodgeminorGTM or Marketing PartnerLodging partner offering accommodation for golf visitors to the region.
• Tahoe GetawaysminorGTM or Marketing PartnerVacation rental and getaway service partner for Lake Tahoe visitors.
• Hampton Inn TruckeeminorGTM or Marketing PartnerHotel partner in Truckee offering accommodation options for golf visitors.
• Christy LodgeminorGTM or Marketing PartnerLodging and dining partner offering wine country experiences combined with golf.
• El DoradominorGTM or Marketing PartnerHotel and casino partner in Reno offering extended stay packages.
• Graham'sminorGTM or Marketing PartnerDining partner offering wine country culinary experiences for golf visitors.
• Moody's BistrominorGTM or Marketing PartnerDining partner offering upscale bistro cuisine for golf visitors seeking pre or post-round dining.
• Northern California Golf Association (NCGA)coreGTM or Marketing PartnerFlagship partnership offering NCGA members special season-long rates at $205 (normally $225) for open tee times and $175 for early twilight rates. Members can bring up to 3 non-member guests. Valid for groups up to 8 players with advance reservations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Edgewood Tahoe Golf Course: Premium daily-fee resort course in Stateline, NV on Lake Tahoe's south shore and host of the American Century Championship. Directly comparable as a high-end Tahoe destination course competing for the same tourist and group-outing wallet share.
• Martis Camp Club: Ultra-premium private club in Truckee, CA. Competes for high-end group and corporate golf business in the same Truckee/Tahoe corridor even though it is membership-based rather than daily-fee.
• Incline Village Golf Courses (Championship & Mountain Courses): Two mountain courses on Tahoe's north shore, similarly positioned as premium daily-fee destination courses serving visiting golfers from the Sacramento/Reno corridor. Same catchment geography and customer segments.
• Tahoe City Golf Course: Public 9-hole course in Tahoe City, serving a similar Tahoe visitor base and competing for casual and family golf spend.
• Schaffer's Mill Golf & Lake Club: Private/club-style golf community in Truckee, CA within a few miles of Coyote Moon. Comparable Truckee/Tahoe premium positioning, mountain course design, and group tournament services.
• Old Brockway Golf Course: Historic Lake Tahoe-area public course in Kings Beach, CA, also designed by a notable architect and serving visiting golfers in the same Truckee/Tahoe market.
• The Golf Club at Gray's Crossing: Truckee-area daily-fee course targeting visiting golfers, groups, and tournaments in the same North Lake Tahoe destination market.
• Northstar California Resort Golf Course: Resort-affiliated mountain course at Northstar near Truckee, leveraging lodging and ski-resort visitors — directly comparable inbound destination golf model.

Broad incumbents

• KemperSports: Golf course and club management company operating a portfolio of premium daily-fee and resort courses in the US. Comparable broad incumbent for how destination golf businesses are run, marketed, and packaged.
• Troon Golf (golf course management): Largest third-party operator of premium daily-fee and resort golf courses globally. Relevant as a benchmark for operating model, revenue diversification, and tournament services at scale across premium golf properties.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CoyoteMoonGolf
• Instagraminstagram.com/coyotemoongolf
• Xx.com/coyotemoongolf
• LinkedInlinkedin.com/company/coyote-moon-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coyote Moon Golf Course