Rent a Bike

Name

Rent a Bike

Legal name

Rent a Bike AG

Website

https://rentabike.ch

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Bicycle and E-Bike Rental Services

NAICS

Recreational Goods Rental (532284), Consumer Goods Rental (5322)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Station-Based Bike Rentals (Bikeshare) (THADAGAD), E-Bike Rentals (THADAGAE), Bikeshare (Station-Based/Docked) (TLAFAMAE), E-Bike Retail (CRAMAHAE)

Keywords

• Bike rental services
• E-bike rental
• Corporate e-bike fleets
• Self-service bike stations
• Long-term e-bike subscription

Headquarters

HQ city

Willisau

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Daily / Short-term Bike Rental: Core revenue stream from renting out Citybikes, E-Bikes, (E-)Mountainbikes, and tandems for day use, weekends, or multi-day tours at rental stations across Swiss tourism regions. Customers can pick up and return bikes at different stations for added flexibility.
2. Long-term Rental / Subscription (Langzeitmiete): Flexible long-term rental (including subscription model) allowing customers to rent rather than buy an e-bike, with protection packages and assistance options. An alternative to ownership.
3. Group Travel (Gruppenreisen): Tailored group experiences including packages departing from a rental station (Gruppenreise ab Mietstation) and bespoke 'à la Carte' group travel experiences. Also includes school packages. Revenue is generated per group booking, with transport costs for special models.
4. E-Bike and Used Bike Sales: Sales through E-BikeNOW.ch (new e-bikes), occasionsvelo.ch (used bikes), seasonal sales events (Frühlings- & Herbstverkauf), workshop services, and gift vouchers.
5. Corporate E-Bike Fleet Solutions: B2B fleet solutions for companies, municipalities, and administrations, including Spitex organizations. Includes corporate e-bike sharing programs. Revenue model is fleet provisioning — likely one-time sale or long-term lease of e-bike fleets.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Rent a Bike AG rents bicycles and e-bikes across Switzerland through 150 partner stations, complemented by self-service BOX stations and the allride app for unmanned, contactless 24/7 access. Its portfolio covers daily rentals, monthly long-term e-bike subscriptions, corporate fleet solutions, group travel packages, and the secondary sale of new and used bikes via dedicated online shops.

Product overview

Rent a Bike is a Swiss company operating as a comprehensive bicycle and e-bike rental platform with approximately 5,000 bicycles available across 150 rental stations in Swiss tourism areas. The core offering consists of day rentals (Rent & Touren) and long-term rentals (Langzeitmiete). The portfolio extends to business/corporate fleet solutions (including Spitex-Bike for healthcare), group travel packages, and a full sales & service division. Self-service options are offered through two channels: the Rent a Bike BOX (with integrated locker systems) and the Rent a Bike - allride service (using allride's digital app). The company also operates two sub-brands: Occasionsvelo.ch for used bikes and E-BikeNOW.ch for new e-bike sales. Founded in 1987, the company has been in operation for over 35 years.

Differentiator

Problem solved

Functional benefit

Brands

• E-BikeNOW.ch: New E-Bike sales platform
• occasionsvelo.ch
• allride
• Rent a Bike BOX

Products and services

• Rent & Touren (Daily Bike and E-Bike Rental)

Quantifiable outcome

• Fleet of 5,000 bicycles and e-bikes available across Switzerland
• +1 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core, key_account and minor.

• allride (AMAG Gruppe)coreStrategic or Co-development PartnerLong-term strategic partnership between Rent a Bike AG (sister company of Tour de Suisse Rad AG) and allride, the mobility platform of the AMAG Group. The E-Bike Selbstverleih (self-service) stations combine Rent a Bike's quality bikes with allride's digital access system. Booking and payment are handled in the allride app; unlocking on-site is contactless and available 24/7 without staff. The partnership aims to simplify access to sustainable individual mobility throughout Switzerland. Self-service stations operational in Bellinzona, Tenero-Contra, Bern, and Romanshorn.
• Tour de Suisse Rad AGcoreStrategic or Co-development PartnerRent a Bike AG is a sister company (Schwesterunternehmung) of the bicycle manufacturer Tour de Suisse Rad AG. Tour de Suisse Rad AG is also a brand partner visible on the Rent a Bike website. The relationship provides brand association, product supply (Tour de Suisse branded bikes in the fleet), and operational synergies.
• Spitex Zürichkey_accountOthersRent a Bike AG won the public tender (öffentliche Ausschreibung) of Spitex Zürich to renew their e-bike fleet for mobile care and nursing work. This is a key public-sector customer relationship, acquired through competitive procurement.
• SwissPassminorGTM or Marketing PartnerRent a Bike is a SwissPass partner, with SwissPass promotional offerings visible on the website (Tagesmiete SwissPass partner offering). This provides visibility and cross-promotion to SwissPass users — Switzerland's integrated public transport cardholder base.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• nextbike: Large European bikeshare and micromobility operator active in DACH and across 300+ cities. Comparable to Rent a Bike on shared-mobility model and tourist/leisure rider segment, but at much broader geographic scale.
• Lime: Global micromobility operator offering e-bikes and e-scooters. Comparable on shared-mobility, app-based access, and last-mile commuter use case, though with a global footprint and a different modal mix.
• Call a Bike (Deutsche Bahn): Deutsche Bahn's bike rental and bike-share service. Comparable as a rail-adjacent station-based bike rental offering, but operating in Germany rather than Switzerland and integrated with a much larger transit operator.

Regional players

• Velobike (Switzerland): Swiss bike tour and rental operator offering guided tours and self-guided cycling holidays in Switzerland. Comparable on Swiss tourism-region focus and bike rental activity, but narrower (tour-led) offering.
• Mobility (Carsharing Schweiz): Swiss car-sharing cooperative. Indirect peer in shared-mobility space, competing for the same 'rent-not-own' Swiss customer across modalities (car vs bike); comparable on Swiss-only geographic focus and subscription-based model.

Direct peers

• PubliBike: Swiss national bikeshare operator with station-based bike and e-bike rental across Switzerland. Directly comparable to Rent a Bike on geography, customer base (commuters and casual riders), and station-based operating model.
• Donkey Republic: App-based bike rental and subscription operator with stations across European cities and tourist destinations. Directly comparable on self-service rental model, e-bike fleet, and tourist-segment focus.

Emerging players

• Swapfiets: Subscription-based bike rental (monthly fee, includes maintenance) operating across European cities. Directly comparable to Rent a Bike's Langzeitmiete subscription product and 'rent-not-buy' positioning, particularly for urban commuters.

Others

• Europcar / Hertz Switzerland: International car rental operators with Swiss operations. Adjacent rather than direct competitors, but they increasingly bundle alternative mobility (including bikes) for tourist and corporate accounts, competing for some of the same customer wallets.
• AMAG (allride parent): Swiss automotive distributor and parent of the allride mobility platform with which Rent a Bike partners. An ecosystem/partner relationship rather than a competitor, but their wider mobility ambitions could either deepen Rent a Bike's distribution or evolve into direct overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rent a Bike