Posterland

What Posterland does

Posterland is a curated art print brand and product line owned by Poster & Frame Art Group, a privately held company headquartered in Copenhagen, Denmark. The business sells posters, frames, passepartouts, magnetic frames, canvas prints, mirrors, and curated interior art bundles (Art Walls, Perfect Pair, Perfect Trio) through a self-serve e-commerce storefront at posterandframe.com, a dedicated B2B wholesale portal at b2b.posterandframe.com, and an iconic printshop near Kongens Have in Copenhagen. The catalog spans 765+ prints in sizes from A5 to 100x140cm, drawing on licensed works from the Andy Warhol Foundation, Warner Bros, Disney, the Van Gogh Museum, the Henri Matisse Foundation, and the Claude Monet estate, alongside Scandinavian artists such as Bjørn Wiinblad, Asger Jorn, and Hans Scherfig, with a kids' sub-catalog covering Disney, Bluey, Astrid Lindgren, and Rasmus Klump.

The underlying technology is a Shopify-based e-commerce platform supporting customized, made-to-order print production using FSC-certified materials, with extensive filtering by artist, size, color, style, and genre, and worldwide shipping with multi-currency and Klarna/PayPal payment support. A print-on-demand artist program allows external creators to upload and sell artwork through the platform, with Poster & Frame handling production, fulfillment, and royalty payouts.

Revenue is generated primarily through one-time direct-to-consumer poster and frame sales (unit-priced between $38 and $51+ for standard poster formats), complemented by framing accessories, a B2B/wholesale channel serving interior designers and corporate buyers, and licensing/royalty income from the print-on-demand artist program. The customer base exceeds 40,000 globally, segmented across individual consumers (primary), interior designers, corporate/business buyers, and families. The company operates multiple sub-brands under Poster & Frame Art Group (Citatplakat, Curated Copenhagen, Permild & Rosengren) and runs an organic marketing presence across Facebook, Instagram, and LinkedIn with SEO-driven e-commerce and content marketing through a company blog.

Name

Posterland

Legal name

Poster & Frame Art Group

Website

https://posterland.dk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Posterland is a Copenhagen-based curated art print brand operated by Poster & Frame Art Group, selling 765+ posters, frames, and interior art bundles directly to consumers worldwide, to interior designers, and to corporate buyers through dedicated D2C e-commerce, a B2B wholesale portal, and a flagship Copenhagen printshop.

Ownership category

akta.pro rank

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Direct-to-Consumer Poster Sales: Individual poster sales through the e-commerce platform. Customers purchase prints at various price points ($38-$51+). One-time purchase model with no subscription.
2. Frame and Accessory Sales: Sale of wooden frames, passepartouts, magnetic frames, and other framing accessories to complement poster purchases.
3. Wholesale/B2B: B2B partner program and wholesale operations through dedicated b2b portal for business customers, interior designers, and corporate buyers.
4. Print-on-Demand: Artists can sell their artwork through the platform's print-on-demand program, generating revenue from art licensing and print sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Posterland is a Copenhagen-based art poster and wall decor retailer founded in 1985 that sells curated classic and contemporary art prints, posters, stickers, and typography products through an online storefront and a physical specialty store. The company produces its prints made-to-order using FSC-certified sustainable materials, allowing customization of size, frame, and presentation.

Product overview

Posterland is a curated art print collection sold through Poster & Frame Art Group's e-commerce platform. The core offering is the Posterland Collection of art prints featuring classic and contemporary artwork from various artists, representing Copenhagen's design heritage. Complementary products include Frames (wooden frames in various colors and sizes from A5 to 100x140cm), Passepartout (mount boards in multiple colors), Magnetic Frames, Canvas prints, Mirrors, and Art Walls. All prints are made-to-order using FSC-certified materials.

Differentiator

Problem solved

Functional benefit

Brands

• Citatplakat: Brand referenced in footer branding section.
• Curated Copenhagen
• Permild & Rosengren

Products and services

• Art Posters and Prints
• Stickers
• Typography Prints

Quantifiable outcome

• 40,000+ satisfied customers served worldwide

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• FSC (Forest Stewardship Council)coreOthersPosterland uses FSC-certified materials for all made-to-order prints, ensuring sustainable and responsible sourcing of paper and wood products. This certification ensures that materials come from responsibly managed forests that provide environmental, social, and economic benefits.
• Artist ContributorscoreStrategic or Co-development PartnerPartnership with artists including Andy Warhol Foundation, Warner Bros, Disney, and numerous Scandinavian artists (Bjørn Wiinblad, Asger Jorn, Henri Matisse Foundation, Claude Monet estate, Vincent Van Gogh Museum). Artists license their works or participate in print-on-demand programs.
• Print-on-Demand ArtistsminorStrategic or Co-development PartnerArtists can sell their art through the platform's print-on-demand program at get.posterandframe.com/print-sales. The company handles production, fulfillment, and distribution while artists receive royalties.
• B2B PartnerscoreChannel Partner/ Reseller/ DistributorBusiness partners who purchase wholesale art and frames through the dedicated B2B portal (b2b.posterandframe.com) for resale or corporate use. Includes interior designers, corporate buyers, and art resellers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Poster Store: Nordic poster and frame e-commerce brand offering curated Scandinavian-style prints with multiple sizes and frame options. Direct overlap in product category, customer base, and design positioning.
• Desenio: Swedish-founded direct-to-consumer poster and frame e-commerce brand with a comparable Scandinavian design aesthetic, premium price points, and global shipping. Closest like-for-like competitor to Posterland's core D2C offering.
• Juniqe: European (Berlin-based) online art and design print retailer selling curated posters, art prints, and accessories through a global e-commerce storefront. Comparable on curated catalog, premium framing, and design-conscious consumer base.
• Society6: Large-scale artist marketplace selling art prints, posters, and home decor across global markets. Comparable on artist-onboarding model, print-on-demand production, and SKU breadth, though at a marketplace rather than curated positioning.
• Redbubble: Global artist marketplace for art prints, posters, and lifestyle products with print-on-demand fulfillment. Directly comparable print-on-demand mechanics and artist royalty model to Posterland's artist program.
• King & McGaw: UK-based specialist art print retailer offering curated museum-licensed prints and custom framing. Highly comparable on licensed master artworks, custom framing options, and premium framing-led AOV.
• Saatchi Art: Online art marketplace selling original art and limited-edition prints by emerging and established artists. Adjacent overlap in curated art print e-commerce, though with stronger emphasis on originals and higher AOV.
• Fine Art America: Large art print marketplace with print-on-demand production and global fulfillment across posters, framed prints, and canvas. Comparable on print-on-demand production, framing options, and broad catalog of artist works.
• Minted: US-based online retailer of art prints, posters, and home decor sourced from a community of independent artists and designers. Comparable artist-driven supply model and curated premium positioning.

Broad incumbents

• West Elm: Large US home furnishings retailer with a meaningful art and wall decor assortment including framed prints and posters. Overlaps on framed art retail and design-conscious customer, but as part of a much broader home category.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/posterandframe.official
• LinkedInlinkedin.com/company/posterandframe
• Instagraminstagram.com/posterandframe.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posterland