Pennock Floral
Wholesale floral distributor founded in 1882 that supplied fresh cut flowers and floral supplies to retail and event florists across the US East Coast, operating up to 16 branches with daily refrigerated delivery until ceasing operations on December 31, 2025.
- Company typePrivate
- Founded1882
- HeadquartersPennsauken, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Pennock Floral does
Pennock Floral (legal entity Pennock Company) was a wholesale floral distributor founded in 1882 by Charles E. Pennock in Philadelphia, Pennsylvania. The company supplied fresh cut flowers (roses, hydrangeas, sunflowers, gladiolus, dahlias, seasonal varieties) and floral supplies (vases, containers, floral foam, ribbons, greens, decorative accessories) to retail florists and event florists across the East Coast of the United States. At its peak, Pennock operated up to 16 branch offices spanning Philadelphia, Washington, New York, Baltimore, Newark, Boston, Norfolk, Jacksonville, Pittsburgh, Miami, Orlando, Pennsauken, Uniondale, Reading, and Laurel, with daily refrigerated delivery Monday through Friday. The company pioneered air shipping of eastern flowers in 1946 (a chartered Douglas DC-3 from Philadelphia to Miami) and won the Hortifair Fleur Premeur 2010 award for the Miss Piggy Rose variety.
The business model was account-based B2B wholesale distribution with Net 30 payment terms, requiring customers to complete a Sales Tax Exempt Form and Credit Application to open an account. Fresh cut flower claims had to be made within 48 hours for full credit, and supply returns after 30 days were subject to a 15% restocking charge. The company sold through direct sales (field sales reps and branch pickup) and a B2B e-commerce website (preferred.pennock.com) with real-time inventory for account holders. The company was employee-owned (ESOP) since 1982 following the death of co-founder Samuel S. Pennock, and was never publicly traded. Declared headquarters at founding was Philadelphia; the final operating location was Jacksonville, FL, where the company ceased operations on December 31, 2025, ending 143 years of business.
Pennock Floral firmographics
Firmographics- Name
- Pennock Floral
- Legal name
- Pennock Company
- Website
- https://pennock.com
- Company type
- Private
- Founded year
- 1882
- Operating status
- Closed
- Headcount range
- 251–500 employees
- Short description
- Wholesale floral distributor founded in 1882 that supplied fresh cut flowers and floral supplies to retail and event florists across the US East Coast, operating up to 16 branches with daily refrigerated delivery until ceasing operations on December 31, 2025.
- Ownership category
- akta.pro rank
Pennock Floral industry classification
Industry- Product category
- Wholesale Floral Distribution
- NAICS
- Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (42493), Flower, Nursery Stock, and Florists' Supplies Merchant Wholesalers (424930)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)
- akta.pro secondary industry
- Arts, Crafts & DIY Hobby Supplies Distribution (CRAOAMAE)
Keywords
Where Pennock Floral is headquartered
LocationHeadquarters
- HQ city
- Pennsauken
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
Pennock Floral business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Floral Distribution: Pennock Floral generated revenue through wholesale distribution of fresh cut flowers and floral supplies to retail florists and the floral industry on the East Coast. The company operated on account-based terms with Net 30 payment. Returns were accepted within 48 hours for fresh cut flowers with full credit, and supply returns were accepted after 30 days subject to a 15% restocking charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Account-based wholesale pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Pennock Floral product offering
Product offeringCore offering
Pennock Floral was a wholesale distributor of fresh cut flowers and floral supplies (vases, containers, floral foam, ribbons, greens, decorative accessories) sold on account-based Net 30 terms to retail florists and the floral industry on the East Coast. Products were sourced from growers globally and locally, delivered daily Monday through Friday via refrigerated trucks, with specialty rose varieties (Caipirinha, Eskimo, Miss Piggy), seasonal collections, and locally sourced seasonal flowers as standouts.
Product overview
Pennock Floral was a premier wholesale floral distributor providing flowers and supplies to floral professionals on the East Coast from 1882 to 2025. The company offered fresh cut flowers sourced from global and local growers, along with a comprehensive range of floral supplies including vases, containers, ribbons, and decorative accessories. Product offerings included specialty rose varieties (Caipirinha, Eskimo, Miss Piggy), seasonal collections (Watch It Bloom video series, Cider & Spice Collection), and locally sourced seasonal flowers. The company operated multiple branch locations and provided delivery services to retail florists and floral professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh Cut Flowers Wholesale fresh cut flowers including roses, hydrangeas, sunflowers, gladiolus, and seasonal varieties sourced from growers worldwide and locally; sold on Net 30 account terms to retail florists across the East Coast.
- Floral Supplies Wholesale floral supplies including vases, containers, floral foam, ribbons, greens, and decorative accessories for floral arrangements; sold on Net 30 account terms to retail florists.
- Cider & Spice Collection Seasonal decorative vase collection featuring autumn-inspired colors used in fall floral arrangements; sold through the wholesale supply catalog.
- Local/Seasonal Flowers Program Locally sourced flowers including zinnia, dahlia, marigold, calendula, black-eyed Susan, and asclepias, available seasonally from mid-May through mid-October and distributed to retail florists.
- Miss Piggy Rose Premium pink rose variety with a fiery pink coloration, 50-80 cm stem length and 8-14 day vase life; won the 2010 Fleur Premeur award for best new flower introduction.
- Caipirinha Rose Light creamy yellow rose variety with high petal count and large bloom, named after the Brazilian cocktail; introduced in the 2010 rose catalog.
- Eskimo Rose Premium white rose with large head and 40-50-60 cm stem length, known for opening into a star shape.
- Hydrangea Fluffy round-shaped hydrangeas available in white, blue, green, pink, purple, salmon, yellow, and red, with 5-8 day vase life.
- Sunflower Large field-grown sunflowers with 2-8 inch diameters, available in cream white, lemon, lime white, orange, peach, red, yellow, and rust colors.
- Gladiolus Tall floral arrangement gladiolus available in white, green, cream, yellow, orange, salmon, pink, red, lavender, purple, blue, and terra cotta.
Companies that use Pennock Floral
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Pennock Floral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Pennock Floral partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SyndicateminorPennock Floral supported the Syndicate Stars Program, which allowed Pennock customers to browse Syndicate's live inventory and place orders for their store. Orders were delivered and invoiced by Pennock.
Scale indicators4 records
Recent moves14 records
Expansion highlights4 records
Pennock Floral competitors and assessment
Company assessmentDirect peers
- Kennicott Brothers: Family-owned wholesale florist serving retail florists across multiple Midwestern and Eastern U.S. markets. Highly comparable to Pennock in B2B wholesale florist distribution with branch operations and direct delivery.
- Mayesh Wholesale Florist: One of the largest wholesale floral distributors in the U.S., serving retail florists and event designers with fresh cut flowers and supplies. Closely comparable to Pennock in product mix, B2B account model, and multi-branch operations on the West Coast.
- Jet Fresh Flower Distributors: Wholesale flower distributor with direct grower relationships and refrigerated delivery to florists nationwide. Comparable in fresh-cut focus, direct-to-florist distribution model, and product curation.
- Globalrose: Wholesale rose and fresh cut flower distributor with both B2B and online channels. Comparable to Pennock in fresh-cut flower sourcing and direct delivery to florist customers.
- DVFlora: Wholesale floral distributor supplying fresh cut flowers, greens, and floral supplies to retail florists. Operates multiple branch locations and an online ordering platform—directly comparable to Pennock's distribution model and customer base.
- Florabundance: Wholesale flower supplier serving professional florists and event designers with farm-direct and globally sourced fresh cut flowers. Comparable in product sourcing model and B2B florist customer base.
Broad incumbents
- Teleflora: Floral wire service and network operator serving retail florists for order transmission and delivery. Comparable in serving the same retail florist customer base, but operates a network/technology layer rather than physical wholesale distribution.
- 1-800-Flowers: National direct-to-consumer floral and gifting retailer with broad product lines and a network of local florist partners. Comparable as a large incumbent in the floral supply chain, though it operates consumer-facing rather than pure wholesale.
Others
- Smithers-Oasis (Floralife): Manufacturer of floral foam, postharvest products, and florist supplies. Comparable as an ecosystem supplier whose products are sold through wholesalers like Pennock, though not a direct distribution competitor.
Emerging players
- BloomNet: Floral industry technology platform providing POS, wire service, and digital ordering tools to retail florists. Comparable as an emerging player addressing the same customer base through digital channels rather than physical distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pennock Floral social profiles
Digital presencePennock Floral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pennock Floral leadership team
Management profileNumber of profiles
Pennock Floral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pennock Floral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pennock Floral
What does Pennock Floral do?
Pennock Floral was a wholesale distributor of fresh cut flowers and floral supplies (vases, containers, floral foam, ribbons, greens, decorative accessories) sold on account-based Net 30 terms to retail florists and the floral industry on the East Coast. Products were sourced from growers globally and locally, delivered daily Monday through Friday via refrigerated trucks, with specialty rose varieties (Caipirinha, Eskimo, Miss Piggy), seasonal collections, and locally sourced seasonal flowers as standouts.
Is Pennock Floral a public or private company?
Pennock Floral is a private company. It is classified as management employee owned and is currently closed.
When was Pennock Floral founded?
Pennock Floral was founded in 1882. It employs 251 to 500 people.
Where is Pennock Floral based?
Pennock Floral is headquartered in Pennsauken, United States, in the North America region.
How does Pennock Floral make money?
One revenue line is on record: wholesale Floral Distribution.
Who are Pennock Floral's main competitors?
Direct peers on record are Kennicott Brothers, Mayesh Wholesale Florist, Jet Fresh Flower Distributors, Globalrose, DVFlora and Florabundance. Broad incumbents are Teleflora and 1-800-Flowers. Smithers-Oasis (Floralife) is listed as an others. BloomNet is listed as an emerging player.
Does Pennock Floral have an API?
No public API is recorded for Pennock Floral.
What industry is Pennock Floral in?
Pennock Floral's product category is Wholesale Floral Distribution. Its primary akta.pro industry code is AFAGAHAM, Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers), with a secondary code of CRAOAMAE, Arts, Crafts & DIY Hobby Supplies Distribution. Its NAICS code is 42493 and its SIC code is 5040.