Swiss Golf Park

What Swiss Golf Park does

Swiss Golf Park, operated by House of Swiss Golf AG, is a single-site golf training facility located in Wädenswil in the Zürichsee region of Switzerland. Founded in 2017, the facility combines 18 covered driving range bays equipped with TrackMan ball-tracking technology, 24 weather-independent outdoor bays, and a 3-hole short course (9 tees, 416 meters total), operating 24/7 under floodlights. The park serves golfers of all skill levels — from beginners pursuing Platzreife certification to advanced players seeking data-driven practice — and runs a Swiss PGA-certified Academy staffed by three professionals (Ralf Lehmann, Igor Brandstätter, Marcus Knight) who collectively deliver private lessons, structured course packages, club fitting, and competitive coaching.

The core technology layer is the TrackMan Range System, which captures real-time ball flight metrics (carry, ball speed, launch angle) and provides training and game modes to all ball card holders at no incremental cost. Operations are digitized through the PC Caddie mobile app, which enables self-service ball card reloading, lesson and course booking, and trainer scheduling. An online retail sub-brand, Swiss Golf Shop, supports club fitting and equipment sales across TaylorMade, Callaway, Titleist, and PXG. Tournament play is integrated through the birdie-open.com amateur series, with a monthly ASGI-sponsored Nearest to the Pin Challenge running March through October.

Swiss Golf Park operates a direct-to-consumer model with multiple revenue streams: ball card sales (CHF 20 new card, CHF 10 replacement) and range ball dispensing (CHF 5.50 for 25 balls), short course green fees (CHF 25 daily, CHF 250 annual), private lessons (CHF 75–300), structured courses including Platzreife certification (CHF 1,450), corporate and private event packages (CHF 350–1,980), and club fitting services. The customer base spans individual beginners, intermediate and advanced golfers, juniors aged 6–14, and corporate/private event groups in the Zürich region. The company is privately held with no disclosed external funding, venture capital, or parent ownership structure.

Name

Swiss Golf Park

Legal name

House of Swiss Golf AG

Website

https://swissgolfpark.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss Golf Park (House of Swiss Golf AG) operates a 24/7 golf training facility in Wädenswil, Switzerland, featuring 18 TrackMan-equipped covered bays, 24 outdoor bays, a 3-hole short course, and a PGA-certified Academy serving beginners, advanced golfers, juniors, and corporate clients.

Ownership category

akta.pro rank

Product category

Golf Training Services

NAICS

Golf Courses and Country Clubs (71391), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)

Keywords

• Golf training facility
• Driving range services
• Golf instruction academy
• Club fitting services
• Short course golf

Headquarters

HQ city

Wädenswil

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Driving Range Balls: Revenue from ball card sales and ball dispensing machine purchases. Ball cards are loaded via PC Caddie App. Range balls sold at CHF 5.50 for 25 balls for guests.
2. Short Course Green Fees: Day tickets and annual passes for the 3-hole short course. No handicap required.
3. Private Lessons: Individual coaching sessions with three PGA Professionals. Prices from CHF 75 for 30 minutes to CHF 300 for 115 minutes.
4. Golf Courses: Structured group programs including Platzreife (course card certification) at CHF 1,450, junior courses at CHF 360, and skill-specific courses for long game, short game, and seminars.
5. Corporate and Private Events: Three event packages (Basic from CHF 350, Premium from CHF 520, Deluxe from CHF 680) with customizable corporate events, team building, and birthday celebrations.
6. Club Fitting: Professional club fitting services with TaylorMade, Callaway, Titleist, and PXG equipment through Swiss Golf Shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Swiss Golf Park operates a modern golf training facility in Wädenswil on Lake Zürich, featuring 18 covered TrackMan Range bays with 24/7 floodlit access, 24 weather-independent outdoor bays, and a 3-hole short course (9 tees, 416 meters). The on-site Academy delivers private lessons, structured group courses (Platzreife certification, junior programs, long/short game), club fitting, and corporate/private event packages through three Swiss PGA-certified professionals.

Product overview

Swiss Golf Park operates a modern, year-round golf training facility in Wädenswil on Lake Zürich. The core offering comprises two primary physical products — the TrackMan Range (18 covered, 24/7-accessible tees with live ball-flight measurement) and a 3-Hole Short Course (9 tees, 416 meters) — supplemented by a 24-bay outdoor range. The Academy is the coaching division staffed by three Swiss PGA Professionals delivering private lessons, structured course packages (Long Game, Short Game, Platzreife certification, Junior programs), club fitting, and the Shoot Lower Scores seminar. Event packages (Basic, Premium, Deluxe) extend the offering to corporate and private group experiences. A separate Swiss Golf Shop handles retail and equipment fitting. Operations are managed through the PC Caddie booking and ball-card platform, and tournaments are facilitated via birdie-open.com.

Differentiator

Problem solved

Functional benefit

Products and services

• TrackMan Driving Range 18 covered driving range bays equipped with TrackMan Range technology that automatically captures ball speed, carry distance, and launch angle for each shot. Open 24/7 with floodlights; available to ball card holders at no extra technology fee beyond ball purchase.
• 3-Hole Short Course (Kurzplatz) A 3-hole short course with 9 tees totaling 416 meters, playable without a handicap. Available via day greenfees, annual passes, and as a venue for the birdie-open.com amateur tournament series.
• 24/7 Outdoor Range 24 outdoor driving range bays on mats or grass, designed to be weather-independent and available alongside the covered TrackMan Range.
• Private Golf Lessons One-on-one coaching sessions with PGA Professionals Ralf Lehmann, Igor Brandstätter, and Marcus Knight. Sessions of 30, 50, 85, and 115 minutes covering swing technique, short game, mental coaching, and golf fitness. Prices start at CHF 75 for 30 minutes.
• Golf Courses (Platzreife, Junior, Long/Short Game) Structured multi-session group programs including Platzreife course permit certification (CHF 1,450, includes international Platzreife certification), junior courses (CHF 360 for ages 6-14), and skill-specific courses for long game and short game. Designed and delivered by PGA Professionals.
• Shoot Lower Scores Seminar A 2.5-hour group seminar (max 25 participants) for golfers seeking immediately applicable scoring improvements. Priced at CHF 225 inclusive of course book.
• Club Fitting Service Professional club fitting using modern technology with TaylorMade, Callaway, Titleist, or PXG equipment. Conducted by PGA Professionals at the Academy and linked to Swiss Golf Shop.
• Golf Event Packages Structured group event packages in three tiers — Basic (from CHF 350 for 5-10 persons), Premium (from CHF 520), and Deluxe (from CHF 680) — each including PGA Professional coaching, practice balls, and either competition or culinary closing. Customizable for corporate events, team building, and private celebrations.
• Swiss Golf Shop

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• ASGIcoreGTM or Marketing PartnerASGI is the sponsor of the monthly Nearest to the Pin Challenge on the TrackMan Range. Prizes include 2 greenfees for Swiss golf clubs. Challenge runs from March to October.
• TrackMancoreTechnology or IntegrationTrackMan provides the Range System with ball flight tracking technology for all covered driving range bays. Available at no extra cost to ball card holders.
• Swiss PGAcoreStrategic or Co-development PartnerSwiss Professional Golfers Association certification body. The academy's three golf professionals hold Swiss PGA certifications.
• TaylorMade GolfminorChannel Partner/ Reseller/ DistributorEquipment brand available for club fitting services and included in Platzreife course materials (12 TaylorMade golf balls).
• Callaway GolfminorChannel Partner/ Reseller/ DistributorEquipment brand available for club fitting services at the Swiss Golf Shop.
• TitleistminorChannel Partner/ Reseller/ DistributorEquipment brand available for club fitting services at the Swiss Golf Shop.
• PXGminorChannel Partner/ Reseller/ DistributorEquipment brand available for club fitting services at the Swiss Golf Shop.
• birdie-open.comcoreStrategic or Co-development PartnerSwiss amateur tournament series hosting regular competitions on the 3-hole short course. Start lists, results, and registration managed through birdie-open.com.
• PC CaddiecoreTechnology or IntegrationSoftware platform for online booking, ball card management, and trainer scheduling. Mobile app enables 24/7 self-service for range access and lesson reservations.
• J.LindebergminorOthersSwedish fashion brand partner visible on website partner section.
• FORE MagazinminorOthersGolf magazine partner listed on website partner section.
• TravelZoneminorOthersTravel company partner listed on website partner section.
• GOLF.chminorOthersSwiss golf portal partner listed on website partner section.
• Porsche Zentrum Oberer ZürichseeminorOthersLuxury car dealership partner located near facility.
• Caffè CarlitominorOthersCafé partner listed on website partner section.
• MY TönungminorOthersCar detailing services partner listed on website.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Five Iron Golf: Urban indoor golf facility combining simulator bays, TrackMan technology, and PGA instruction. Comparable on the tech-enabled instruction and event-hosting model, though indoor/simulator-focused rather than outdoor range.
• Topgolf: Technology-enabled driving range and entertainment venue combining tracked ball-flight data with food/beverage and event programming. Most directly comparable in concept (high-tech range + F&B + events) to Swiss Golf Park's covered TrackMan bays, bistro, and corporate event packages.
• BigShots Golf: TrackMan-equipped driving range and entertainment venue with F&B and event programming. Direct peer on the data-driven range plus group-event business model.
• X-Golf: Franchised indoor golf simulator venue offering coaching, leagues, and events. Comparable as a tech-enabled golf venue targeting casual and serious golfers with structured instruction.
• Players Playground Thalwil: Local Zürich-area golf facility that shares an instructor (Marcus Knight) with Swiss Golf Park and competes for the same regional catchment. Comparable as a small-scale Swiss golf training and entertainment venue.

Others

• TrackMan: Technology vendor that provides the Range System underlying Swiss Golf Park's core product. Not a competitor but a critical ecosystem enabler whose licensing terms and product roadmap directly influence Swiss Golf Park's competitive position.
• birdie-open.com: Swiss amateur tournament series that hosts events on Swiss Golf Park's 3-hole short course. Not a competitor; a tournament-platform partner that drives recurring competitive traffic to the facility.

Regional players

• Golf Lounge: German indoor/outdoor TrackMan-equipped golf training and entertainment facility. Comparable concept (data-driven range + academy + events) but operating in Germany rather than Switzerland.
• Indoor Golf Club (Indoor Golf Deutschland): DACH-region indoor golf facility using TrackMan technology with instruction and event offerings. Comparable on TrackMan-based instruction and event programming, though primarily indoor and not directly competing in Switzerland.

Broad incumbents

• GOLFZON: Largest global operator of indoor golf simulator venues and a TrackMan competitor in some markets. Comparable as a high-tech golf venue operator, though much larger and primarily simulator-based rather than outdoor range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/swissgolfpark
• Facebookfacebook.com/swissgolfpark
• LinkedInlinkedin.com/company/swiss-golf-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Golf Park