1611 Indoor Golf Club

What 1611 Indoor Golf Club does

1611 Indoor Golf Club, operated as 16:11 Sports, LLC, is a Dallas-Fort Worth-based indoor golf entertainment and entertainment-hospitality venue founded in 2017 by former high school golf coaches BJ Warren and Aaron Adair. The company operates three physical locations across the DFW Metroplex — Fort Worth (8 bays), Burleson (8 bays), and North Richland Hills (7 bays) — totaling 23 Trackman 4-powered simulator bays, supplemented by full bars, craft kitchens, putting greens, and private event infrastructure. Its core product is hourly bay rental ($60/hour non-member, $45/hour summer rate at Burleson) layered with a three-tier membership program (Hourly, Daily, Elite), real-money tournaments powered by Lucra Sports, multi-week leagues, private/corporate events, and a premium Bay Sponsorship corporate tier. Technology is anchored by Trackman 4 simulators with 400+ virtual courses, HD video swing analysis, and AI-assisted progress tracking available through the Trackman app. The business model is direct-to-consumer with no external institutional investment, generating revenue from usage-based bay rentals, recurring monthly memberships, F&B service, tournament entry fees, league registrations, private event packages, golf lessons and clinics, merchandise, and gift cards.

Name

1611 Indoor Golf Club

Legal name

16:11 Sports, LLC

Website

https://1611golf.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

1611 Indoor Golf Club operates three Dallas-Fort Worth indoor golf entertainment venues powered by Trackman simulators, serving casual golfers, serious improvers, corporate clients, and competitive players through bay rentals, memberships, leagues, tournaments, and private events.

Ownership category

akta.pro rank

Product category

Indoor Golf Entertainment

NAICS

Golf Courses and Country Clubs (713910), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

akta.pro secondary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Indoor golf entertainment
• Golf simulator rentals
• Golf memberships
• Golf lessons clinics
• Corporate event venue

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Bay Rentals: Hourly bay rentals for simulator access. Non-members pay $60/hour per bay (bays accommodate up to 4 players). Rental clubs available for $10 (free for members).
2. Membership Subscriptions: Monthly recurring memberships in three tiers: Hourly (5 hours/month), Daily (90 minutes/day), and Elite (open bay access). All tiers include priority booking, member discounts, and access to all locations.
3. Food and Beverage: Full-service bar with golf-inspired cocktails, draft beers, and wine. Craft kitchen offering apps, stone-fired pizzas, wraps, salads, and desserts.
4. Leagues: Seasonal 2-man scramble league competitions with entry fees: $150/team for members, $300 for non-members. Includes weekly prizes and season championships.
5. Tournaments: Real-money tournaments across all three locations with buy-ins and cash payouts. Formats include 9-hole, 18-hole, and closest-to-the-pin competitions.
6. Private Events: Corporate events, birthday parties, bachelor parties, happy hours, and team building. Food and drink packages priced per person with minimum 15 guests and 2-hour minimum.
7. Lessons and Clinics: Private golf lessons with certified instructors. Group clinics at $25/entry including complimentary drink ticket. Mizuno fitting days offered free.
8. Golf Lessons: Private instruction from experienced instructors using Trackman technology. Director of Golf Aaron Adair leads the teaching program.
9. Bay Sponsorships: Premium corporate membership tier including 2 hours daily sim time, in-bay brand advertising, private locker, and complimentary 2-hour private party. Limited availability at each location.
10. Merchandise: Online merch store and in-club merchandise including apparel and equipment with member discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

1611 Golf Club operates indoor golf entertainment venues across three Dallas-Fort Worth locations using Trackman 4 simulator technology. Core offerings include hourly bay rentals, multi-tier memberships, private lessons and clinics, leagues, real-money tournaments, private party and corporate event hosting, and on-site food and beverage service from a full bar and craft kitchen.

Product overview

1611 Golf Club operates as an indoor golf entertainment venue with three DFW locations (Fort Worth, Burleson, North Richland Hills), offering Trackman-powered golf simulators as its core technology. The product portfolio centers on Trackman Golf Simulators enabling course play, training, and competitions, supplemented by bay rentals, golf lessons and clinics, leagues, and real-money tournaments via the Lucra Sports platform. Additional offerings include private party/event hosting, a Bay Sponsorship corporate tier, membership subscriptions (Hourly, Daily, Elite), and on-site amenities including a full bar and craft kitchen. The experience integrates golf entertainment with social dining, making it suitable for both serious golfers and casual visitors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Trackman 4 accuracy: 1.5 feet precision up to 300 yards
• +1 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• TrackmancoreTechnology or IntegrationTrackman provides the core simulator technology used at all three 1611 Golf Club locations. Trackman 4 measures full ball and club data with industry-leading accuracy. The partnership enables 1611 to offer the same technology trusted by PGA Tour professionals including Dustin Johnson, Justin Thomas, and Rory McIlroy.
• MizunominorStrategic or Co-development PartnerMizuno conducts free iron fitting days at all three 1611 locations. Each session pairs Mizuno's fitting system with Trackman data to match players to the right head and shaft combination.
• Stewart PoolsminorGTM or Marketing PartnerStewart Pools sponsored the 1611 Crawfish Boil event in Burleson in June 2026, supporting the company's community event programming.
• Donald RossminorGTM or Marketing PartnerGolf apparel brand offering exclusive brand discounts to 1611 members through the preferred partner network.
• Collars & CominorGTM or Marketing PartnerGolf apparel brand offering exclusive brand discounts to 1611 members through the preferred partner network.
• Cole HaanminorGTM or Marketing PartnerFootwear and lifestyle brand offering exclusive brand discounts to 1611 members through the preferred partner network.
• Sun MountainminorGTM or Marketing PartnerGolf bag and equipment brand offering exclusive brand discounts to 1611 members through the preferred partner network.
• Blue TeesminorGTM or Marketing PartnerGolf rangefinder and accessories brand offering exclusive brand discounts to 1611 members. Also provides prizes for league championships including Captain Air Rangefinder and Player Pro BT Speaker.
• Sunday GolfminorGTM or Marketing PartnerGolf lifestyle brand offering exclusive brand discounts to 1611 members through the preferred partner network.
• Long DrinkminorGTM or Marketing PartnerProvides weekly prizes for the 2-Man Summer Scramble League including Long Drink swag for low score winners.
• Sugar Tree Golf ClubminorStrategic or Co-development PartnerHost venue for the 2-Man Summer Scramble League championship finals. First place team receives a Stay & Play package at Sugar Tree Golf Club.
• Lucra SportscoreTechnology or IntegrationPowers the 1611 Tournament platform enabling real-money competitions across all three locations. Players create accounts, join tournaments, track scores on live leaderboards, and receive payouts through the Lucra platform.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Puttery: Puttery (formerly part of Drive Shack) is a high-design indoor putter-focused entertainment and bar concept; it overlaps with 1611 on the social-tainment positioning but skews toward putting suites rather than full-shot Trackman bays.
• AboutGolf: AboutGolf builds premium indoor golf simulators and simulator suites for both commercial venues and private use, competing with Trackman as a technology supplier that 1611 might consider as it scales.
• TruGolf: TruGolf designs and sells indoor golf simulators and runs affiliated venues; it overlaps with 1611 as both a competitor simulator platform and as operator of entertainment-style indoor golf sites.
• Five Iron Golf: Five Iron operates urban indoor golf bars with Trackman simulators, memberships, leagues, food & beverage, and corporate events — an almost identical concept to 1611, with a stronger focus on dense-city footprints and faster multi-market expansion.
• X-Golf: X-Golf runs a global franchise network of indoor golf simulator venues with food, beverage, leagues, and events, competing head-to-head with 1611 for indoor golf entertainment dollars in U.S. metros.
• BigShots Golf: BigShots Golf operates multi-level golf entertainment venues with simulator bays, full bars, restaurants, and event programming, competing in the same social indoor-golf category as 1611 across multiple U.S. markets.
• Full Swing Golf: Full Swing is a leading simulator manufacturer and operator of Full Swing Golf venues, providing an alternative premium simulator stack to Trackman and operating branded indoor golf entertainment sites analogous to 1611's locations.

Broad incumbents

• Topgolf: Topgolf is the dominant multi-venue golf entertainment chain in the U.S., combining proprietary ball-tracking tech with bars, restaurants, and event programming — the same social-tainment formula 1611 pursues, but at vastly greater scale and brand reach.
• Drive Shack: Drive Shack is the publicly traded parent behind the Puttery indoor golf entertainment brand and previously Topgolf competitor venues, operating at a broader scale than 1611 in the same golf entertainment category.

Emerging players

• Clubhouse Indoor Golf: Clubhouse Indoor Golf is a smaller, regional indoor golf simulator and bar concept with memberships and leagues — a comparable but lower-scale operator in the same niche that 1611 competes in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/1611golf
• Facebookfacebook.com/1611golf
• Instagraminstagram.com/1611golf
• LinkedInlinkedin.com/company/1611-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1611 Indoor Golf Club