Prestige Motors

What Prestige Motors does

Prestige Motors operates Mercedes-Benz of Paramus, an authorized full-service Mercedes-Benz franchise dealership located at 755 Route 17 in Paramus, New Jersey, founded in 1960 with 101–250 employees. The dealership sells new Mercedes-Benz sedans, SUVs, AMG performance vehicles, and commercial vans (Sprinter, eSprinter 2500), alongside a pre-owned and certified pre-owned (CPO) inventory that includes retired courtesy vehicles and units priced under $20,000, plus the brand's EQB, EQE, and EQS electric and plug-in hybrid lineup. It operates a factory-trained service department offering genuine OEM parts, a tire center, recall handling, and the VANCARE commercial van service program for fleet upfitting, and routes customer financing and leasing through Mercedes-Benz Financial Services at advertised APRs of 1.4%–3.99% on 24-month terms.

Name

Prestige Motors

Legal name

Prestige Motors

Website

https://prestigemb.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

Prestige Motors operates Mercedes-Benz of Paramus, an authorized full-service Mercedes-Benz franchise in Paramus, NJ, selling new, pre-owned, and electric vehicles plus commercial vans, and offering financing, service, and parts to NJ/NY metro retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Paramus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new Mercedes-Benz vehicles including sedans, SUVs, vans, and electric/hybrid models. Revenue generated from MSRP-based pricing with dealer add-ons.
2. Pre-Owned Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles, including retired courtesy vehicles and vehicles under $20,000.
3. Vehicle Financing and Leasing: Financing arrangements through Mercedes-Benz Financial Services offering lease and finance options with various APR rates and terms.
4. Service and Parts: Vehicle maintenance, repair services, and genuine OEM parts sales including VANCARE service for Mercedes-Benz vans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Prestige Motors operates Mercedes-Benz of Paramus, an authorized Mercedes-Benz dealership in Paramus, New Jersey that sells new, certified pre-owned, and pre-owned Mercedes-Benz vehicles across sedans, SUVs, performance (AMG), electric (EQ), and commercial van (Sprinter) segments. The dealership also provides vehicle financing and leasing through Mercedes-Benz Financial Services, factory-trained maintenance and repair service with genuine OEM parts, and a dedicated VANCARE program for commercial vans.

Product overview

Prestige Motors operates Mercedes-Benz of Paramus, a car dealership offering a portfolio of new, pre-owned, and certified pre-owned Mercedes-Benz vehicles. The product portfolio centers on the Mercedes-Benz brand including luxury sedans (C-Class, E-Class, S-Class, CLA), SUVs (GLC, GLE, GLS, GLB), electric vehicles (EQB, EQE, EQS), high-performance AMG models, and commercial vans (Sprinter, eSprinter). Supporting services include vehicle financing/leasing through Mercedes-Benz Financial Services, factory-trained service and parts departments, and trade-in valuation tools. The company also offers specialty vehicles, retired courtesy vehicles, and VANCARE commercial van service programs.

Differentiator

Problem solved

Functional benefit

Products and services

• New Mercedes-Benz Vehicles New Mercedes-Benz luxury sedans and SUVs for sale, including C-Class, E-Class, S-Class, CLA, and A-Class models with MSRP starting at $43,600 for CLA 250 and ranging up to luxury models including the Maybach S 580 at $203,500.
• Mercedes-Benz Electric & Hybrid Vehicles Plug-in hybrid (PHEV) and fully electric Mercedes-Benz vehicles including the EQB, EQE, and EQS models, with dedicated EV inventory and educational resources.
• Mercedes-Benz AMG Performance Vehicles High-performance Mercedes-AMG sports cars and SUVs with enhanced powertrains and sport-tuned features, listed on a dedicated AMG inventory page.
• Mercedes-Benz Commercial Vans Mercedes-Benz commercial vans including Sprinter and eSprinter 2500 models for business and fleet use, supported by dedicated VANCARE service and upfitter network.
• Pre-Owned Vehicles Pre-owned and certified pre-owned (CPO) Mercedes-Benz vehicles with warranty coverage, including retired courtesy vehicles, vehicles under $20,000, and pre-owned EV/hybrid inventory.
• Vehicle Financing & Leasing Financing and leasing solutions arranged through Mercedes-Benz Financial Services, including 24-36 month lease programs and APR financing from 1.4% to 3.99% for 24-month terms.
• Dealership Service & Parts Factory-trained service department offering routine maintenance, repairs, genuine OEM parts, tire services, recall service, Freightliner service, and dedicated VANCARE service for commercial vans.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and minor.

• Lithia Motors / Lithia DriveWayflagshipChannel Partner/ Reseller/ DistributorParent company operating Mercedes-Benz of Paramus as part of Lithia Motors automotive retail group. Links to Prestige Automotive Group. Career opportunities managed through Lithia DriveWay careers portal.
• Driveway.comminorChannel Partner/ Reseller/ DistributorOnline automotive marketplace platform operated by Lithia. Referenced as platform for online vehicle sales and services.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rallye Motors: Long-established Mercedes-Benz franchise in Westchester County, NY. Competes directly for the same affluent Northern NJ / NY metro luxury vehicle demand as Prestige Motors of Paramus.
• Mercedes-Benz of Manhattan: Authorized Mercedes-Benz franchised dealer in New York City. Direct competitor serving the same NY/NJ metro luxury buyer pool with overlapping new, pre-owned, and service offerings.
• Mercedes-Benz of Brooklyn: Authorized Mercedes-Benz franchised dealer serving the greater New York metropolitan area. Comparable product mix (new, CPO, service) and overlapping target customer base in the same regional market.

Broad incumbents

• Lithia Motors: Prestige Motors' publicly traded parent (NYSE: LAD) and one of the largest U.S. automotive retailers. Lithia is the broader platform comparable in business model (franchised auto retail) and relevant for parent-level valuation and strategy context.
• AutoNation: Largest U.S. automotive retailer operating franchised stores across multiple brands and geographies. Comparable franchised dealer business model and scale, though broader in scope than Prestige's single-brand Mercedes-Benz focus.
• Penske Automotive Group: Large publicly traded automotive retailer with a heavy luxury and premium-brand mix (Mercedes-Benz, BMW, Audi, Porsche). Comparable franchised luxury dealer group business model with significant NY/NJ metro exposure.
• Group 1 Automotive: Publicly traded franchised automotive retailer with significant luxury and import-brand exposure in U.S. markets. Directly comparable business model of operating new-vehicle, used-vehicle, F&I, and service at franchised stores.
• Sonic Automotive: Publicly traded franchised automotive retailer with luxury and import-brand franchises across the U.S. Comparable franchised dealership business model including F&I and parts/service.

Emerging players

• CarMax: Largest U.S. used-vehicle retailer with significant pre-owned and CPO competition to franchised dealer pre-owned operations. Comparable as a competitor for the used/pre-owned revenue stream Prestige operates.

Regional players

• DCH Millburn Audi: Luxury-brand franchise dealer in Northern New Jersey serving the same affluent NJ/NY buyer demographic. Comparable full-service franchised luxury auto retail model in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prestigembcom
• Facebookfacebook.com/prestigemotorsmercedesbenz
• LinkedInlinkedin.com/company/prestige-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prestige Motors