Hazel's Coffee & Roasting Company

What Hazel's Coffee & Roasting Company does

Hazel's Coffee & Roasting Company is a privately held, small-batch specialty coffee roaster and cafe operator headquartered in Saint Joseph, Missouri. The business traces its operating history to 1995 under the predecessor Felix Street Coffee Company and is currently owned by Randy and Heather Mitchell, who acquired the company in March 2020. It operates two physical cafes — a flagship with a drive-thru at 3829 Frederick Avenue (relocated mid-2020) and Hazel's Coffee Bar at 310 N 3rd Street (opened April 2021) — and a mobile Coffee~Bago/Winniebago trailer for off-premise events, employing between 11 and 50 staff.

The company's core product is in-house small-batch roasted coffee, served across its retail locations and extended via wholesale distribution to area businesses, schools, City Hall, and event venues. Ancillary revenue comes from a cafe menu (breakfast and lunch items), packaged retail coffee, gift cards sold through Square, DoorDash delivery orders, event catering via the mobile trailer, and ticketed in-house events sold through TicketLeap. Notable commercial relationships include recurring coffee service for the Kansas City Chiefs training camp and Kansas Speedway, alongside private events such as weddings.

The business model combines a traditional retail cafe engine (transactional beverage and food sales across two formats) with a developing B2B/event-catering overlay and a wholesale channel built around the in-house roast. Customer segments are mixed: a long tail of community walk-in retail customers, corporate and institutional wholesale accounts, and a smaller number of high-visibility event anchors. Distribution has expanded from a single-store model to a multi-format footprint within roughly 18 months under current ownership, with the mobile trailer and wholesale channel representing the principal growth vectors.

Name

Hazel's Coffee & Roasting Company

Legal name

Hazel's Coffee & Roasting Company

Website

https://hazelscoffeeco.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Hazel's Coffee & Roasting Company is a privately held small-batch coffee roaster and two-cafe operator in Saint Joseph, Missouri, serving retail customers, wholesale accounts, and event clients through a mobile coffee trailer.

Ownership category

akta.pro rank

Product category

Specialty Coffee & Cafe

NAICS

Coffee and Tea Manufacturing (31192), Coffee and Tea Manufacturing (311920)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)

Keywords

• Small batch coffee roasting
• Specialty coffee cafe
• Mobile coffee catering
• In-house roasted coffee
• Bakery and pastries

Headquarters

HQ city

Saint Joseph

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Cafe Sales: In-store sales of coffee, pastries, baked goods, all-day breakfast, lunch, and dinner menu items at two physical locations. The downtown location also serves beer, wine, and cocktails.
2. Mobile Event Services: Mobile coffee and drink bar services for corporate events, office parties, festivals, receptions, and wedding venues. Customized drink and food menus for events.
3. Wholesale Coffee: Planned expansion of wholesale coffee supply operation for local partnerships and fundraising opportunities.
4. Gift Cards: Digital gift cards sold through Square platform for gifting occasions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hazel's Coffee & Roasting Company operates as a small-batch coffee roaster and cafe, roasting beans in-house and serving freshly brewed coffee alongside pastries, all-day breakfast, and simple lunch/dinner fare at two physical locations in St. Joseph, Missouri. The company also operates a mobile coffee trailer (Coffee~Bago/Winniebago) that provides full coffee and drink bar catering for corporate events, festivals, weddings, and other off-site functions, with the downtown location additionally offering beer, wine, and cocktails.

Product overview

Hazel's Coffee & Roasting Company is a small batch coffee roaster and cafe with two physical locations: the main cafe at 3829 Frederick Avenue with drive-thru service, and Hazel's Coffee Bar downtown offering beer, wine, and cocktails in addition to the core coffee menu. The company also operates the Winniebag mobile coffee trailer for event catering at corporate events, festivals, and weddings. All coffee is roasted in-house, with pastries and baked goods produced on-site. A simple all-day breakfast and lunch/dinner menu is available alongside the beverage offerings. The product portfolio centers on the in-store cafe experience supplemented by mobile event services and potential wholesale coffee expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• Hazel's Coffee & Roasting Company (Main Cafe) Flagship cafe at 3829 Frederick Avenue in St. Joseph, MO offering freshly roasted in-house coffee, pastries, all-day breakfast, and simple lunch/dinner items, with drive-thru service. Open Monday through Friday 6am-6pm and weekends 7:30am-3pm.
• Hazel's Coffee Bar (Downtown) Second location at 310 N 3rd Street in downtown St. Joseph, MO offering the same coffees plus beer, wine, cocktails, and a small food menu. Open Monday-Friday 6:30am-2pm and Saturday-Sunday 8am-2pm, with late hours on special event nights.
• Winniebago Mobile Coffee Trailer

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered minor.

• Windy Wine Co.minorStrategic or Co-development PartnerCo-hosting wine and chocolate pairing events at Hazel's Downtown location. Joint marketing event partnership combining wine tasting with coffee/café offerings.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery platform integration for pickup and delivery orders, enabling customers to order via DoorDash app.
• Pony Express Therapy DogsminorStrategic or Co-development PartnerCommunity partnership hosting 'Love, Cuddles, and Lattes' events combining therapy dog visits with café services.
• Kansas City ChiefsminorStrategic or Co-development PartnerMobile coffee bar (Coffee~Bago) served at Chiefs training camp, Red Rally events, providing coffee and food service to attendees from across the United States.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Colectivo Coffee: Midwest-focused specialty roaster with cafes in Wisconsin/Illinois and a wholesale program. Comparable craft roaster-cafe model with regional rather than national presence.

Direct peers

• Verve Coffee Roasters: Specialty roaster with multiple cafe locations and direct-to-consumer bean sales. Comparable on the combined roasting/cafe/wholesale model and craft positioning.
• Black & White Coffee Roasters: Small-batch specialty roaster with cafe presence and wholesale accounts. Closely comparable on in-house roasting craft and small-scale cafe-plus-wholesale operations.
• Intelligentsia Coffee: Specialty roaster with direct-trade sourcing and cafe/barista bars in multiple U.S. cities. Comparable on third-wave positioning and in-house roasting distribution.
• Blue Bottle Coffee: Specialty coffee roaster with cafe network and subscription/retail bean sales. Comparable third-wave roaster-cafe model even though much larger in scale.
• Mostra Coffee: Small-batch specialty roaster with a flagship cafe and catering/event services, very similar in scale and service breadth to Hazel's.
• PT's Coffee Roasting Co. Small-batch specialty coffee roaster operating roastery cafes with a similar in-house roasting plus cafe model. Closely comparable on scale, product philosophy (specialty single-origin), and retail-plus-wholesale go-to-market.
• La Colombe Coffee Roasters: Specialty roaster with cafes, retail distribution, and ready-to-drink coffee. Comparable roaster-cafe model with both wholesale and on-premise offerings.
• Onyx Coffee Lab: Specialty roaster with retail cafes and a wholesale program; comparable as a third-wave coffee operator that competes on roasting craft and cafe experience.
• Stumptown Coffee Roasters: Independent specialty roaster (acquired by Peet's/owned by JAB) operating cafes plus wholesale. Directly comparable as a roaster-cafe with multi-channel distribution.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hazelscoffeeco
• LinkedInlinkedin.com/company/hazel-s-coffee-roasting-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hazel's Coffee & Roasting Company