380 Around Marketing
380 Around Marketing is a Madrid-based sports marketing and athlete representation agency serving elite athletes, sports brands, and institutions with an integrated 360° service model spanning representation, branding, digital, events, audiovisual, and communications.
- Company typePrivate
- Founded2012
- HeadquartersPozuelo De Alarcón, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What 380 Around Marketing does
380 Around Marketing (legal entity: 380 AROUND MARKETING S.L., trading as 380amk) is a Madrid-based sports marketing and athlete representation agency, incorporated in November 2013 and operating since 2012 from its headquarters in Pozuelo de Alarcón, Spain. The firm runs two integrated lines of business: an Athlete Representation division that manages elite and rising athletes across football, padel, running, basketball, and eSports (including Iker Casillas since 2009, Ale Galán since 2021, Irene Paredes since 2020, Rudy Fernández, Chema Martínez, and José Ángel Carmona) under a FIFA-licensed agency framework covering career management, contract negotiation, financial and legal advisory, image and social media management, and post-career planning; and an Agency Services division that delivers all-in-one marketing to sports brands and institutions across branding, digital, events, audiovisual production, communication/press office, and sponsorship activation.
The firm operates a 360° service model in which a team of 30+ professionals executes projects end-to-end in-house, from strategy through delivery, with no channel partner or reseller layer. Notable institutional clients include Adidas Runners Iberia (managed since 2017 across Madrid, Barcelona, Valencia, and Lisbon), the Professional Padel Association (digital and rebranding mandate, 2024), Wilson Padel (digital management and talent activation), the Kings League's 1K Soccer Club, and the Reserve Cup Marbella international padel tournament. The firm also runs 380corner, an owned content channel for sports business thought leadership. The company is privately held, founder/management-led (CEO Ana Rivera, GM Sergio Cutropía), with no disclosed external investors, and lists offices in Madrid, Barcelona, and Los Angeles alongside its registered headquarters.
380 Around Marketing firmographics
Firmographics- Name
- 380 Around Marketing
- Legal name
- 380 AROUND MARKETING S.L
- Website
- https://380amk.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 380 Around Marketing is a Madrid-based sports marketing and athlete representation agency serving elite athletes, sports brands, and institutions with an integrated 360° service model spanning representation, branding, digital, events, audiovisual, and communications.
- Ownership category
- akta.pro rank
380 Around Marketing industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Athlete & Talent Representation (Agents, Managers) (MPAKAKAA)
- akta.pro secondary industries
- Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC), Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Sponsorship & Sports Experiential Marketing (MPAAAGAE)
Keywords
Where 380 Around Marketing is headquartered
LocationHeadquarters
- HQ city
- Pozuelo De Alarcón
- HQ country
- Spain
- HQ region
- Europe
Offices4 records
Markets served
380 Around Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Athlete Representation Services: Professional management of elite athletes including career management, contract negotiation, player services (nutrition, performance, physiotherapy, psychology, tactical analysis), financial advisory, marketing and image management, communication, and post-career planning. Licensed FIFA agency.
- Sports Marketing Agency Services: Comprehensive agency services for brands and sporting institutions including branding, digital marketing, events, audiovisual production, and communication/press office services.
- Sponsorship Management and Activation: Sponsorship negotiation, management, and activation for athletes and brands, including commercial proposal development and partnership strategy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
380 Around Marketing product offering
Product offeringCore offering
380 Around Marketing is a sports marketing agency and athlete representation firm offering a 360° full-service model across two main divisions: Athlete Representation Services (career management, contract negotiation, player services, financial advisory, image management, and post-career planning as a FIFA-licensed agent) and Agency Services (digital marketing, branding, audiovisual production, events management, communication/PR, and sponsorship management) for sports brands, clubs, leagues, and institutions.
Product overview
380 Around Marketing is a sports marketing agency and athlete representation firm offering a comprehensive 360-degree service model. The company operates across two main divisions: Athlete Representation Services (managing elite athletes and young talents in football, padel, running, and eSports) and Agency Services (providing digital marketing, branding, audiovisual production, events management, and communication services). The portfolio includes specialized products like PPA Management, Wilson Padel Digital Management, and dedicated athlete representation for clients such as Iker Casillas, Ale Galán, and Irene Paredes. The company also manages major events like Reserve Cup Marbella and community platforms like Adidas Runners Iberia.
Differentiator
Problem solved
Functional benefit
Brands
- Professional Padel Association (PPA): A professional padel players association that 380amk manages digital strategy, social media, and communications for. In 2024, 380amk also handled the rebranding of PPA.
- 380corner
Products and services
- Athlete Representation Services
Quantifiable outcome
- 8M+ social media followers managed across all athlete and brand accounts
- +5 more outcomes
Companies that use 380 Around Marketing
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
380 Around Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
380 Around Marketing partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and strategic.
- Reserve Padelcore380AMK executed the Reserve Cup Series in Marbella in partnership with Reserve Padel — a premium international padel event designed to bring together the world's top players in a premium environment, with the goal of establishing it as an international benchmark.
- Adidascore380amk has managed Adidas Runners Iberia since 2017 — the largest running community in Spain and Portugal, present in Madrid, Barcelona, Valencia, and Lisbon. The partnership involves defining strategy, managing coaches and crew, training sessions, digital strategy, and corporate training programs.
- DulcesolstrategicStrategic partner for the 1K Soccer Club project. 380amk works with Dulcesol through planning and execution of campaigns and creation of relevant content, establishing solid long-term relationships within the project.
- OuigostrategicStrategic partner for the 1K Soccer Club project. Through the collaboration, 380amk has been able to drive the project forward and take advantage of long-term opportunities through campaign planning and content creation.
- Kings Leaguecore380amk is involved in business development of 1K Soccer Club, a team participating in the Kings League — a groundbreaking football league presided by Gerard Piqué, featuring innovative competition rules and free broadcasts on Twitch, YouTube, and TikTok platforms.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
380 Around Marketing competitors and assessment
Company assessmentBroad incumbents
- Wasserman: Global sports marketing, athlete representation and management consulting firm with extensive football and padel work; competes for the same brand and athlete mandates at a much larger scale.
- Octagon: Global sports marketing agency with athlete representation, sponsorship and event offerings; competes with 380amk for brand-side mandates and elite athlete representation across multiple sports including football and padel.
- Creative Artists Agency (CAA Sports): Major global talent and sports agency with dedicated athlete representation, brand consulting and property sales; competing especially for cross-border elite athlete deals and international brand campaigns.
- Endeavor (IMG / WME): Global talent and sports representation giant including IMG; represents top athletes worldwide and offers sports marketing services that directly overlap with 380amk's representation and agency offerings.
Direct peers
- Media Base Sport: Spain-rooted sports rights, marketing and athlete management firm with athlete representation and brand activation capabilities, comparable in geography and service scope to 380amk.
- You First Sports: Madrid-based athlete management and sports marketing agency representing elite Iberian athletes and sports brands; the closest domestic competitor to 380amk in football, padel and basketball representation plus brand-side agency services.
- Promoesport: Spanish sports marketing and athlete representation agency offering integrated marketing, communication, and event services to brands and athletes — overlapping 360° model in the same Iberian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
380 Around Marketing social profiles
Digital presence380 Around Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
380 Around Marketing leadership team
Management profileNumber of profiles
Profiles5 records
380 Around Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
380 Around Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 380 Around Marketing
What does 380 Around Marketing do?
380 Around Marketing is a sports marketing agency and athlete representation firm offering a 360° full-service model across two main divisions: Athlete Representation Services (career management, contract negotiation, player services, financial advisory, image management, and post-career planning as a FIFA-licensed agent) and Agency Services (digital marketing, branding, audiovisual production, events management, communication/PR, and sponsorship management) for sports brands, clubs, leagues, and institutions.
Is 380 Around Marketing a public or private company?
380 Around Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 380 Around Marketing founded?
380 Around Marketing was founded in 2012. It employs 11 to 50 people.
Where is 380 Around Marketing based?
380 Around Marketing is headquartered in Pozuelo De Alarcón, Spain, in the Europe region.
How does 380 Around Marketing make money?
Three revenue lines are on record. Athlete Representation Services are the primary driver. The others are sports Marketing Agency Services and sponsorship Management and Activation.
Who are 380 Around Marketing's main competitors?
Broad incumbents on record are Wasserman, Octagon, Creative Artists Agency (CAA Sports) and Endeavor (IMG / WME). Direct peers are Media Base Sport, You First Sports and Promoesport.
Does 380 Around Marketing have an API?
No public API is recorded for 380 Around Marketing.
What industry is 380 Around Marketing in?
380 Around Marketing's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAKAKAA, Athlete & Talent Representation (Agents, Managers), with a secondary code of MPAKAMAC, Athlete Marketing, Endorsement & Sponsorship Representation. Its NAICS code is 7114 and its SIC code is 7311.