Far Better Gifts

What Far Better Gifts does

Far Better Gifts is a privately held, independent online gift retailer headquartered in Consett, County Durham, United Kingdom. Founded in 2013, the company operates as a direct-to-consumer e-commerce business selling curated gift items — including jewellery, home & garden goods, desk accessories, and special-occasion presents — at price points ranging from £5 to £250. The business was established following a transition from a high-street retail shop to an online-only model under the Far Better Gifts brand, and has operated continuously since.

The company's commercial platform is built on VirtueMart, an open-source e-commerce extension running on the Joomla content management system. The product catalog has been progressively extended with theme-based lines (such as Highland Cow and Camper Van collections) and curated sub-brands including the Milano Cento Him Collection, indicating ongoing SKU-level portfolio management within a defined niche rather than category expansion.

Far Better Gifts monetises through direct online sales to UK consumers, supported by a free UK-wide delivery proposition and marketing via its own website and Facebook. The business is small — operating with 1-10 employees — and is geographically confined to the United Kingdom. No external funding rounds, partnerships, B2B contracts, or wholesale distribution channels are referenced, and there is no evidence of AI/ML tooling, marketplace presence, or international fulfilment. The operating model is therefore a self-funded, single-channel niche retailer competing on curation and price-point accessibility within a UK consumer gifting segment.

Name

Far Better Gifts

Legal name

Far Better Gifts

Website

https://farbettergifts.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Far Better Gifts is an independent UK-based online gift retailer, founded in 2013 in Consett, County Durham, selling curated jewellery, home, desk, and occasion gifts at £5-£250 to UK consumers via a VirtueMart/Joomla website.

Ownership category

akta.pro rank

Product category

Online Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Jewelry Retailers (458310)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Jewelry Stores (5944)

akta.pro primary industry

Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

akta.pro secondary industries

Novelty & Humor Gifts Retail (CRALAJAB), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

Keywords

• Online gift retailer
• Home decor accessories
• Jewellery and gifts
• Men's gift accessories
• Special occasion gifts

Headquarters

HQ city

Crossett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: One-time purchase model where customers buy physical gift products. The company sells jewellery, home décor, accessories, and novelty items directly to consumers through their e-commerce website. Products are sold at various price points from budget to premium.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Far Better Gifts is an online gift retailer selling hundreds of physical gift products across categories including Gifts for Her (jewellery, bags, scarves, perfume bottles, manicure sets, vanity cases), Gifts for Him (cufflinks, hip flasks, shaving sets, belts, wallets, briefcases, silk ties), Home & Garden (ornaments, clocks, kitchen products, furniture, garden items), Jewellery Boxes (including Davidt's and Mele & Co brands), Desk Accessories, and Special Occasion gifts. The company operates exclusively through its own UK-based VirtueMart e-commerce website and ships within the United Kingdom only.

Product overview

Far Better Gifts is an online gift retailer operating on a VirtueMart e-commerce platform. The company offers hundreds of gift products across multiple categories: Gifts for Her (jewellery, bags, scarves, perfume bottles, compact mirrors, vanity cases), Gifts for Him (cufflinks, hip flasks, shaving sets, belts, wallets, briefcases), Home & Garden (ornaments, clocks, kitchen products, furniture, garden items), Jewellery Boxes (ladies' armoires, men's watch boxes, branded lines from Davidt's and Mele & Co), Desk Accessories, and Special Occasions gifts. The product portfolio includes sub-brands like the Milano Cento Him Collection for men's grooming, theme-based lines such as Highland Cow Ornaments and Camper Van Gifts, and featured brands. The company operates from Consett, Co Durham and ships throughout the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Gifts for Her A category of gift products targeted at women, including jewellery, bags and scarves, brooches, perfume bottles, compact mirrors, manicure sets, pill boxes, vanity cases, and equilibrium bracelets. Offered to UK individual gift buyers via the company's e-commerce storefront.
• Gifts for Him A category of men's gifts and accessories including cufflinks, hip flasks and sets, shaving sets, brushes and razors, belts, braces and wallets, briefcases, business card and cigarette holders, and silk ties. Sold to UK consumers through the company's e-commerce storefront.
• Home & Garden A category of home décor and garden gift items including animal and bird ornaments, candles and tealight holders, clocks, furniture, kitchen products, garden and outdoor items, trinket boxes, footstools, cushions, novelty toilet seats, jigsaw puzzles, and storage solutions. Sold to UK individual consumers through the e-commerce storefront.
• Jewellery Boxes A category of jewellery storage products including ladies' jewellery boxes, armoires, bonded leather boxes, fashion and fabric boxes, men's organisers and watch boxes, children's jewellery boxes, and branded lines such as Davidt's and Mele & Co. Sold to UK consumers through the e-commerce storefront.
• Desk Accessories A category of office and desk gift items including bookends, globes, paperweights, plates, vases, calligraphy supplies, pens and sets, and card holders. Sold to UK individual consumers through the e-commerce storefront.
• Special Occasions

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Getting Personal: UK personalised gift retailer covering jewellery, keepsakes, home accessories and occasion gifts. Direct competitor in personalised and giftable jewellery/keepsake categories.
• Prezzybox: UK online gift retailer offering a broad catalog of unusual gifts, gadgets, personalised items and homeware for him/her. Competes directly in the curated UK gifting market with overlapping categories.
• Find Me a Gift: Long-running UK online gift retailer covering gifts for him, her, kids and home, plus novelties and themed collections. Similar breadth, UK-only shipping and occasion-based merchandising.
• Red Letter Days: UK gift retailer covering experiences, hampers and gift sets for him/her/home. Comparable UK gifting e-commerce customer base and occasion merchandising.
• Notonthehighstreet: UK-based online marketplace curating gift, home and personalised products from small designers and brands. Highly comparable multi-category gifting model with similar Special Occasions merchandising and price-tier approach.
• Letterbox Gifts: UK online gift company focused on letterbox-friendly gifts and treats, with curated themed collections. Comparable gifting e-commerce operating model in the UK.
• IWOOT (I Want One of Those): UK-based online gift and novelty retailer selling gadgets, gifts for him/her and homeware with a similar eclectic, multi-category gift catalog.
• The Book of Everyone: UK personalised gift brand selling customised books, prints and keepsake gifts. Overlaps with Far Better Gifts on personalised/giftable occasion-driven products.

Broad incumbents

• Etsy: Global marketplace for handmade, personalised and gift items including jewellery, home décor and novelty gifts. Far larger scale and broader catalog but competes for the same UK gifting traffic.
• Amazon UK Gift Shop: Dominant UK online retailer with deep gift, jewellery, home and accessories assortment. Sets the baseline for UK online gifting convenience, delivery and pricing that small retailers must compete against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FarBetterGifts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Far Better Gifts