The Indian Garage Co.
The Indian Garage Co. (TIGC) is an Indian direct-to-consumer menswear brand selling casual, smart-casual, comfort, and occasion apparel via its tigc.in e-commerce site, a mobile app, and 20+ physical retail stores across six Indian states. It targets fashion-conscious Indian men with affordable Made-in-India designs priced ₹649-₹6,199.
- Company typePrivate
- Founded-
- HeadquartersBangalore, India
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Indian Garage Co. does
The Indian Garage Co. (TIGC), operated by Styleverse Lifestyle Private Limited, is an Indian direct-to-consumer menswear brand headquartered in Bangalore. The company sells an eight-category core apparel assortment — polos, shirts, t-shirts, jeans, shorts, trousers, comfortwear, and outerwear — augmented by branded sub-collections such as Aristo Polos, The Plaid Club, the Linen Collection, Outlawed (graphic streetwear), The Eternity Series (premium denim), and Monsoon Marmalade (seasonal capsules). Catalog is priced from ₹649 to ₹6,199 with items routinely discounted 50-65% off MRP, including a dedicated 'Everything Under ₹999' inventory tier of 514+ items.
The business runs a hybrid omni-channel model: a Shopify-hosted e-commerce storefront at tigc.in with nationwide delivery, Cash on Delivery, free shipping on orders above ₹499, 14-day returns, and a 4.4-rated mobile app, alongside 20+ physical retail stores distributed across Karnataka, Telangana, Maharashtra, Kerala, Uttar Pradesh, and Andhra Pradesh, concentrated in high-traffic mall locations (Phoenix, Lulu, RMZ Galleria, Brigade Road, Orion Uptown). The website carries ABFRL (Aditya Birla Fashion and Retail Limited) co-branding, indicating affiliation with one of India's largest fashion conglomerates. Customer acquisition is driven by promotional codes (SKY10, NEW5), seasonal campaigns, social media (Instagram, Facebook, LinkedIn), WhatsApp support, and email newsletters.
The male customer base is targeted horizontally across use cases — everyday casual, smart-casual office, vacation/resort, and occasion wear — with a value proposition centered on Made-in-India design, climate-appropriate fabrics, and size-inclusive fits (slim, regular, relaxed, baggy, plus-size). The company claims 60+ Lakh satisfied customers and 2+ Crore products sold cumulatively. No revenue, funding, headcount, or management-team data is disclosed in the available sources.
The Indian Garage Co. firmographics
Firmographics- Name
- The Indian Garage Co.
- Legal name
- Styleverse Lifestyle Private Limited
- Website
- https://tigc.in
- Company type
- Private
- Operating status
- Operating
- Short description
- The Indian Garage Co. (TIGC) is an Indian direct-to-consumer menswear brand selling casual, smart-casual, comfort, and occasion apparel via its tigc.in e-commerce site, a mobile app, and 20+ physical retail stores across six Indian states. It targets fashion-conscious Indian men with affordable Made-in-India designs priced ₹649-₹6,199.
- Ownership category
- akta.pro rank
The Indian Garage Co. industry classification
Industry- Product category
- Men's Fashion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Men’s Apparel Retail (CRAAABAC)
- akta.pro secondary industry
- Luxury Denim & Premium Casualwear (CRAAAFAK)
Keywords
Where The Indian Garage Co. is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices21 records
Markets served
The Indian Garage Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Direct Retail - E-commerce: The company sells directly to consumers through its e-commerce platform tigc.in, offering a wide range of men's clothing including shirts, t-shirts, jeans, trousers, shorts, polos, and outerwear with prices ranging from approximately ₹649 to ₹6199.
- Physical Retail Stores: The company operates brick-and-mortar retail stores across multiple cities in India, with over 20 store locations confirmed in states including Karnataka, Telangana, Maharashtra, Kerala, Uttar Pradesh, and Andhra Pradesh.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget-friendly basic apparel with prices under ₹999 |
| Unit Pricing | Pay-as-you-go | Mid-range casual and smart casual wear priced ₹999-₹2999 |
| Unit Pricing | Pay-as-you-go | Premium outerwear and statement pieces ₹3000+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Indian Garage Co. product offering
Product offeringCore offering
The Indian Garage Co. designs and sells trendy men's casual and smart-casual apparel — polos, shirts, t-shirts, jeans, shorts, trousers, comfortwear, and outerwear — at accessible price points primarily under ₹2,999. The brand sells directly to consumers through its e-commerce site tigc.in and 20+ mall-based physical retail stores across India, offering themed sub-collections for vacation, occasion, and streetwear use cases.
Product overview
The Indian Garage Co. (TIGC) is an Indian e-commerce fashion retailer offering a comprehensive menswear portfolio. The core offering spans eight primary product categories: Polos, Shirts, T-Shirts, Jeans, Shorts, Trousers, Comfortwear, and Outerwear. These are complemented by branded sub-collections including The Plaid Club (checked shirts), Linen Collection (breathable summer wear), Statement Vacation Styles (resort wear), Premium Party Shirts (occasion wear), Outlawed Collection (graphic streetwear tees), Classic Flat Knit Polos and Aristo Polos (premium polo offerings), Monsoon Marmalade (seasonal color collection), and The Eternity Series (premium denim). The brand operates on a Shopify e-commerce platform with both online delivery and physical retail store presence across India.
Differentiator
Problem solved
Functional benefit
Products and services
- Polos Polo t-shirts in flat knit, zippered, and johnny-collar styles available in slim, regular, and oversized fits for men.
- Shirts Casual and formal shirts in checked, striped, solid, and printed styles in slim, regular, and relaxed fits for men.
- T-Shirts T-shirts including graphic printed, embroidered, solid, and textured styles in regular, relaxed, boxy, and oversized fits for men.
- Jeans Denim jeans in slim, straight, relaxed, baggy, carrot, and skater fits, including The Eternity Series premium fade-resistant line.
- Shorts Casual shorts including denim, cargo, chino, and resort wear shorts in various fits.
- Trousers Trousers and chinos in slim, regular, relaxed, tapered, and baggy styles across various fabrics.
- Comfortwear Comfort-focused apparel including joggers, cargo pants, and relaxed-fit garments designed for ease of movement.
- Outerwear Jackets, sweatshirts, hoodies, and varsity jackets for layering and weather protection.
- The Plaid Club Collection A themed collection of checkered and plaid shirts in various patterns, colors, and fits for men.
- Linen Collection Linen shirts and trousers designed for warm weather and resort wear with breathable fabric.
- Statement Vacation Styles Vacation and resort wear collection of printed shirts and relaxed-fit styles for travel.
- Premium Party Shirts Premium party-wear shirts including embroidered and textured styles for special occasions.
- Outlawed Collection Graphic tee collection of 240 GSM heavy-duty t-shirts with printed and embroidered designs positioned as streetwear.
- Classic Flat Knit Polos Premium flat knit polo shirts with superior comfort in solid, striped, and colourblocked styles.
- Aristo Polos Premium polo t-shirts crafted from flat-knit fabric positioned as a superior-comfort polo line.
- Monsoon Marmalade Collection Seasonal collection featuring monsoon-inspired color palettes from stormy blues to sunlit rusts.
Quantifiable outcome
- 60 Lakhs+ satisfied customers
- +2 more outcomes
Companies that use The Indian Garage Co.
Customer profileSegments2 records
Ideal customer profiles1 record
The Indian Garage Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Indian Garage Co. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABFRL (Aditya Birla Fashion and Retail Limited)minorABFRL logo appears on the TIGC website. ABFRL is a major Indian fashion conglomerate. Nature of relationship appears to be co-marketing or integration within the ABFRL ecosystem, though specific partnership details are not disclosed.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
The Indian Garage Co. competitors and assessment
Company assessmentDirect peers
- Snitch: India-based D2C menswear brand offering trendy, fast-fashion-priced casual and occasion wear across shirts, t-shirts, jeans, and outerwear via an online-first model. Closely comparable to TIGC on target segment (Indian men), product breadth, value pricing, and D2C-first go-to-market.
- The Souled Store: Indian D2C apparel and accessories brand offering casual and streetwear-inspired menswear with omnichannel presence and pop-culture branding. Comparable to TIGC on men's casual wear focus, lifestyle branding, sub-collections, and an online-first D2C strategy.
- Bombay Shirt Company: India D2C menswear brand specializing in made-to-measure and customizable shirts, with a strong online presence. Comparable to TIGC on the men's apparel focus, custom-fit value proposition, and D2C-first distribution model.
- Bewakoof: India D2C fashion brand offering casual wear, t-shirts, and casual menswear at accessible price points via e-commerce and physical stores. Directly comparable on men's casual apparel focus, value pricing, omnichannel presence, and young Indian consumer target.
Broad incumbents
- Mufti: Established Indian men's denim and casualwear brand with nationwide offline retail and a strong presence in department stores. Comparable to TIGC on men's casual/jeans focus but operates at a larger, more established scale with broader offline distribution.
- Spykar: Established Indian men's denim and casual apparel brand with extensive offline retail and online presence. Comparable to TIGC on men's casual/jeans focus and mall-based retail, but as a larger established player with broader legacy distribution.
- Allen Solly: Premier Indian men's smart-casual brand owned by ABFRL offering shirts, trousers, and jeans at mid-to-premium price points. Comparable to TIGC's smart casual positioning and ABFRL ecosystem affiliation, but at a much larger established scale.
- Zudio: Value fashion chain by Trent (Tata) offering highly affordable men's and women's apparel through extensive small-format stores across India. Comparable to TIGC on value pricing and broad apparel assortment, but at significantly larger scale and lower price points.
Others
- Aditya Birla Fashion and Retail Limited (ABFRL): India's largest fashion conglomerate and apparent partner/parent entity of TIGC, operating brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, and Pantaloons. Relevant as the ecosystem player within which TIGC operates and as a potential acquirer.
Regional players
- Cantabil: India-based men's apparel brand with a strong retail presence across India offering shirts, trousers, suits, and casualwear at mid-range price points. Comparable to TIGC on men's casual/smart apparel focus and mall/street retail, with broader PAN-India footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Indian Garage Co. social profiles
Digital presenceThe Indian Garage Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Indian Garage Co. leadership team
Management profileNumber of profiles
The Indian Garage Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Indian Garage Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Indian Garage Co.
What does The Indian Garage Co. do?
The Indian Garage Co. designs and sells trendy men's casual and smart-casual apparel — polos, shirts, t-shirts, jeans, shorts, trousers, comfortwear, and outerwear — at accessible price points primarily under ₹2,999. The brand sells directly to consumers through its e-commerce site tigc.in and 20+ mall-based physical retail stores across India, offering themed sub-collections for vacation, occasion, and streetwear use cases.
Is The Indian Garage Co. a public or private company?
The Indian Garage Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Indian Garage Co. founded?
The Indian Garage Co. was founded in -1.
Where is The Indian Garage Co. based?
The Indian Garage Co. is headquartered in Bangalore, India, in the Asia region.
How does The Indian Garage Co. make money?
Two revenue lines are on record. Direct Retail - E-commerce is the primary driver. The others are physical Retail Stores.
Who are The Indian Garage Co.'s main competitors?
Direct peers on record are Snitch, The Souled Store, Bombay Shirt Company and Bewakoof. Broad incumbents are Mufti, Spykar, Allen Solly and Zudio. Aditya Birla Fashion and Retail Limited (ABFRL) is listed as an others. Cantabil is listed as a regional player.
Does The Indian Garage Co. have an API?
No public API is recorded for The Indian Garage Co..
What industry is The Indian Garage Co. in?
The Indian Garage Co.'s product category is Men's Fashion Apparel. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAAFAK, Luxury Denim & Premium Casualwear. Its NAICS code is 458110 and its SIC code is 5600.