Bombay Shirt Company

What Bombay Shirt Company does

Bombay Shirt Company (legal entity: Tomorrow Land Apparels Pvt. Ltd.) is a Mumbai-headquartered, omnichannel direct-to-consumer menswear brand founded in 2012 as India's first online custom-made clothing brand. Its product range spans made-to-measure and ready-to-wear dress shirts, casual shirts, dress pants, chinos, jeans, Neapolitan and linen trousers, blazers, suits, T-shirts, polos, and knitwear, priced roughly Rs 2,000-13,000 per garment. Manufacturing operates on a zero-inventory, just-in-time model in which fabrics are ordered and shirts are produced only after an order is placed.

The technology stack centers on an online customisation platform and a proprietary 'FitSmart' sizing algorithm that derives a customer's size from five inputs (upper body, lower body, height) and saves the profile for future orders. Customers transact through bombayshirts.com, a mobile app on iOS and Android, 30-35 physical stores across 11 cities in India (Mumbai, Delhi NCR, Bangalore, Hyderabad, Chennai, Pune, Kolkata, Jaipur, Kochi, Ahmedabad) and internationally in Dubai and New York, and a developing franchise channel anchored in premium Indian malls. A corporate/B2B bulk-orders channel and an annual 'OutFit' membership at Rs 1,990 provide additional commercial surfaces.

Revenue is generated primarily through one-time garment sales, supplemented by the recurring membership programme, corporate orders, and gift cards. The company has produced over 2 million garments cumulatively, ships to 150+ countries, reports ~70% repeat customers, and operates at margins described as healthy by Series B investors. The 2024 Series B of Rs 54 crore (~$6.5M) led by Singularity Ventures is funding a franchise buildout, the 'The Den' experiential flagship concept (which adds café and grooming services to retail), sub-brand expansion (the 'Pause' womenswear line and 'cityof_' essentials), and category extensions including winterwear.

Name

Bombay Shirt Company

Legal name

Tomorrow Land Apparels Pvt. Ltd.

Website

https://bombayshirts.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Bombay Shirt Company is a Mumbai-based omnichannel D2C menswear brand (founded 2012) that designs, customises, and manufactures made-to-measure and ready-to-wear shirts and full menswear wardrobes via a zero-inventory, just-in-time model, serving urban Indian and international consumers online and through 30+ stores.

Ownership category

akta.pro rank

Product category

Custom Menswear & Apparel

NAICS

Cut and Sew Apparel Manufacturing (except Contractors) (31525), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

akta.pro secondary industries

Men’s Apparel Retail (CRAAABAC), Fashion Accessories Manufacturing (Hair Accessories/Headbands/Clips) (IMAOAFAF)

Keywords

• Custom menswear
• Made-to-measure shirts
• Premium menswear
• Custom tailoring
• Online dress shirts

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices13 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Made-to-Measure Shirts and Garments: The primary revenue stream is the sale of custom-made shirts and garments ordered online or in-store. Each garment is manufactured to the customer's unique size and style specifications. Products include dress shirts, casual shirts, trousers, jeans, chinos, blazers, suits, and knitwear. Prices range from approximately Rs 2,000 to Rs 13,000 depending on fabric and garment type.
2. Ready-to-Wear Garments: Sale of pre-made, small-batch garments available in standard sizes, complementing the made-to-measure offering. This includes business shirts, casual shirts, trousers, jeans, and knitwear.
3. The OutFit Membership Programme: Annual membership programme priced at Rs 1,990 for 12 months, offering a 10% discount on all purchases (online and in-store), priority order processing, and access to a private concierge service. This creates a recurring revenue stream from loyal customers.
4. Corporate / B2B Orders: Dedicated B2B channel for corporate shirt orders, offering bulk customization for business clients.
5. Gift Cards: Gift vouchers sold at stores, on the website, and through partner portals, valid for one year from purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Bombay Shirt Company designs, manufactures, and retails custom-made and ready-to-wear menswear including dress shirts, trousers, jeans, chinos, blazers, suits, and knitwear. The brand operates an omnichannel model combining an online customization platform (bombayshirts.com) with 30+ brick-and-mortar stores across India, Dubai, and New York, using a proprietary FitSmart sizing algorithm and a zero-inventory just-in-time production model.

Product overview

Bombay Shirt Company (BSC) is a Mumbai-based omnichannel D2C menswear brand founded in 2012, operating as India's first online custom-made clothing brand. The company operates a zero-inventory made-to-order model, producing garments only upon order placement. Its core offering revolves around made-to-measure and ready-to-wear shirts and trousers, complemented by a full wardrobe of menswear spanning dress pants, smart performance pants, chinos, jeans, Neapolitan pants, linen pants, blazers, jackets, suits, T-shirts, polos, and knitwear. BSC's flagship 'The Den' store format combines custom tailoring with lifestyle services including cafés and grooming. The brand sells through its e-commerce platform (bombayshirts.com), a mobile app, and 30+ brick-and-mortar stores across 11 Indian cities, as well as franchise and international locations in Dubai and New York.

Differentiator

Problem solved

Functional benefit

Brands

• cityof_: Urban essential clothing brand offering T-shirts, polo T-shirts, knit pants, lounge shorts, and chinos.
• Pause
• The OutFit

Products and services

• Made-to-Measure Shirts
• Ready-to-Wear Shirts
• Dress Pants
• Smart Pants
• Stretch Chinos
• Jeans
• Neapolitan Pants

Quantifiable outcome

• Nearly 70% of sales come from repeat customers, indicating strong customer loyalty and product-market fit.
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and flagship.

• BT Golf (Business Today Golf Tournament)minorGTM or Marketing Partner · 1 February 2026BSC is a corporate sponsor of the BT Golf 2025-26 tournament series, a high-profile business networking event. Sponsorship aligns the premium menswear brand with affluent business leaders and executives.
• JioStarflagshipGTM or Marketing Partner · 1 January 2026BSC is the Official Styling Partner for JioStar's national cricket broadcast coverage in India for the summer 2026 season. BSC will curate styling for on-air anchors and experts across both Hindi and English feeds, creating a distinctive on-air visual language blending individuality, comfort, and elevated presentation using lightweight summer fabrics and versatile silhouettes.
• Kup Coffee RoastersminorOthersCoffee brand partnered with Bombay Shirt Company for its 'The Den' flagship store format. BSC's stores feature café spaces offering premium coffee to create an experiential 'third space' environment that enhances offline shopping appeal.
• Mleko Speciality CoffeeminorOthersAhmedabad-based specialty coffee roaster that partners with BSC for its 'The Den' flagship store at Sindhu Bhavan Marg. The store features BSC Café serving gelato and coffee alongside menswear, creating a lifestyle destination.
• Vegas Mall (DLF)minorChannel Partner/ Reseller/ DistributorBSC operates a store at Vegas Mall in Dwarka, Delhi, occupying the First Floor and offering bespoke tailoring and customisation services. The addition reinforces the mall's premium lifestyle positioning.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• FabIndia:
• Raymond: Raymond is India's largest and most entrenched men's suiting and shirt brand with massive distribution. Serves the same customer base with ready-to-wear formal menswear at multiple price points.
• Van Heusen (Aditya Birla Fashion): Van Heusen is a leading Indian formal menswear brand from Aditya Birla Fashion & Retail, offering dress shirts, trousers, and suits at scale. Competes for the same professional menswear customer as BSC.

Direct peers

• The Souled Store: The Souled Store is an Indian D2C apparel brand with strong menswear presence, comparable omnichannel retail footprint, and similar target demographic of urban Indian millennials.
• Indochino: Indochino pioneered online made-to-measure menswear in North America. Directly comparable to BSC on made-to-measure shirts, suits, and trousers with an omnichannel store + online model.
• Proper Cloth: Proper Cloth is an online custom-shirt brand competing in the same made-to-measure dress-shirt category with a similar direct-to-consumer model. Closest US analogue to BSC's flagship custom-shirt offering.
• Alton Lane: Alton Lane offers custom and made-to-measure menswear (shirts, suits) online and via showrooms. Comparable on made-to-measure construction and showrooms-with-stylist-assisted service model.
• Snitch: Snitch is a fast-growing Indian D2C menswear brand competing for the same young professional Indian male customer with similar price positioning and omnichannel ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCMd8a7hw8z9zDIplp4HKKzQ
• Facebookfacebook.com/BombayShirts
• Instagraminstagram.com/bombayshirts
• Xx.com/Bombayshirts
• LinkedInlinkedin.com/company/bombay-shirt-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bombay Shirt Company