Sambi Woon & Mode Accessoires

What Sambi Woon & Mode Accessoires does

Sambi Woon & Mode Accessoires is a privately held Dutch e-commerce retailer founded in 2013 and based in Nieuwerkerk aan den IJssel, Netherlands. The company sells affordable home accessories, fashion accessories, jewelry, stationery, kids' products, and gifts through its webshop at sambi.nl, targeting value-conscious individual consumers — primarily women — in the Netherlands and Belgium. Its catalog spans scarves, earrings, bracelets, bags, toiletry bags, home decor, fragrance blocks, Bonfim luck ribbons, wall stickers, greeting cards, and kids' items, alongside branded sub-lines including Biba, Goround Interior, I'm Dutch, By Romi, Countryfield, Housevitamin, Leeff, Zoedt, and Tresxics. Products are priced at accessible entry points from €0.75 (cards) to €29.99 (bags), with a €25 free-shipping threshold and a points-based loyalty program (1 point per euro spent, €10 discount at 150 points).

The technology stack is a standard SMB e-commerce configuration with no proprietary components: the storefront runs on the Mijnwebwinkel webstore platform, payments are processed through Mollie (iDEAL, PayPal, Apple Pay, credit card, Bancontact, Klarna), shipping is handled via MyParcel/PostNL with 24-hour dispatch, and customer reviews are managed through WebwinkelKeur. There is no public API, no native mobile app, and no AI-powered features.

The business model is one-time direct-to-consumer retail — there is no subscription tier, no B2B or enterprise channel, and no institutional funding. Revenue is generated through online product sales, a pickup-by-appointment option at the Nieuwerkerk aan den IJssel address, and pop-up event sales at Ladies Nights, markets, and seasonal fairs. Marketing relies on organic social media (Facebook, Instagram, Pinterest, Twitter/X), an email newsletter, and event-based community engagement. Headcount is 1–10 and no management team, ownership structure, or financial figures are publicly disclosed; the legal entity "Sambi Woon- & Modeaccessoires" carries no corporate suffix consistent with a small sole proprietorship or partnership.

Name

Sambi Woon & Mode Accessoires

Legal name

Sambi Woon- & Modeaccessoires

Website

https://sambi.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sambi Woon & Mode Accessoires is a Dutch e-commerce retailer founded in 2013 selling affordable home accessories, fashion items, jewelry, stationery, and gifts to value-conscious consumers in the Netherlands and Belgium via its sambi.nl webshop, an event-based pop-up channel, and a pickup location in Nieuwerkerk aan den IJssel.

Ownership category

akta.pro rank

Product category

Online Lifestyle Accessories Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)

Keywords

• Online retail accessories
• Home decor webshop
• Fashion jewelry store
• Gift and stationery
• Lifestyle accessories shop

Headquarters

HQ city

Nieuwerkerk Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct-to-consumer retail sales of home accessories, fashion accessories, jewelry, stationery, kids products, and gifts through their e-commerce webshop. One-time transaction model with no subscription or recurring revenue components.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Sambi operates an online webshop (sambi.nl) selling affordable home accessories, fashion accessories (scarves, bags, hats, wallets, toiletry bags, keychains), jewelry (earrings, bracelets, necklaces, anklets, rings), stationery, kids products, fragrance blocks, Bonfim luck ribbons, and wall stickers from its own curated assortment plus multiple third-party brands (Biba, Goround Interior, I'm Dutch, Countryfield, Gusta, By Romi, Tresxics, and others). Sales are supplemented by pop-up event presence at Ladies Nights, markets, and seasonal fairs, with pickup and shipping across the Netherlands and Belgium.

Product overview

Sambi Woon & Mode Accessoires is a Dutch e-commerce retailer offering an extensive portfolio of affordable home accessories, fashion items, jewelry, stationery, kids' products, and gift items. The offering is organized around multiple product categories including scarves, jewelry, bags, home decor, fragrance blocks, Bonfim luck ribbons, wall stickers, and stationery. The company carries multiple branded sub-lines including Biba (fashion jewelry), Goround Interior (velvet pouches and pillows), I'm Dutch (bags and accessories), and others. The business model combines first-party Sambi-branded items alongside third-party branded products, with a focus on trendy, stylish accessories at accessible price points. The platform operates as a standard Mijnwebwinkel-powered e-commerce site without API access or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Scarves (Sjaals) Silk and polyester scarves in 70x70cm featuring animal prints, retro waves, paisley patterns, and floral designs, worn around the neck, as hair accessories, or as bag embellishments by style-conscious consumers.
• Jewelry (Sieraden) Trendy earrings, bracelets, necklaces, anklets, and rings made of stainless steel, crystal, glass beads, and zirconia in gold and silver finishes, targeted at women seeking affordable statement jewelry.
• Bags (Tassen) Handbags, crossbody bags, shoulder bags, clutches, phone cases, shoppers, backpacks, and beach bags in vegan leather, cotton, and canvas from brands including I'm Dutch, priced for value-conscious consumers.
• Home Accessories (Woonaccessoires) Home decorations, fragrances, candles, vases, pots, sfeerlichten (fairy lights), garden items, kitchen items, and wall stickers for home decor enhancement, targeted at consumers styling their living spaces.
• Stationery Calendars, planners, wrapping supplies, masking tape, stickers, mini cards, greeting cards, and other paper products aimed at personal organization, gifting, and crafting.
• Fashion Accessories (Mode) Hats, clothing, wallets, toiletry bags, and keychain accessories complementing the fashion offering for men and women.
• Kids Children's rompers, baby long sleeves, backpacks with customizable name printing, and greeting cards for newborns aimed at parents and gift-givers.
• Fragrance Blocks (Geurblokjes) Authentic Moroccan fragrance blocks made from natural ingredients, lasting months to over a year, intended for living rooms, bedrooms, toilets, and closets.
• Bonfim Luck Ribbons (Bonfim Gelukslintjes) Traditional Brazilian luck ribbons tied around wrists with three knots while making wishes; available in colors with symbolic meanings including yellow (success), red (love), and green (health).
• Wall Stickers (Muurstickers) Tresxics-brand reusable wall stickers for children's rooms, produced locally in Barcelona, Spain, easy to apply and remove without residue.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

Three partnerships are on record, tiered core.

• MijnwebwinkelcoreTechnology or IntegrationWebstore platform provider powering the Sambi e-commerce website. Provides the underlying e-commerce infrastructure, hosting, and technical framework for the online shop.
• MolliecoreTechnology or IntegrationPayment processor handling all transaction payments. Supports multiple payment methods including iDEAL, PayPal, Apple Pay, Creditcard, Bancontact, and Klarna pay later option.
• MyParcel (PostNL)coreTechnology or IntegrationShipping and logistics partner handling package delivery throughout Netherlands and Belgium. Manages track & trace, parcel points, and delivery services.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zara Home: Global home accessories and lifestyle brand with a Dutch online store. Competes with Sambi in the home decor and gift segments, particularly for the same female, style-conscious value-segment customer.
• Wehkamp: Large Dutch online department store with broad assortments including fashion, home, jewelry and gifts. Comparable as a NL e-commerce destination for affordable fashion and lifestyle products, but at significantly greater scale and category depth.
• HEMA: Large Dutch variety retailer offering home accessories, fashion basics, stationery and gift items at low price points. Overlaps with Sambi on categories and price-sensitive target customer, but operates a national store footprint and a much broader assortment.
• bol.com: Dominant Dutch/Belgian online marketplace selling virtually every category Sambi carries — jewelry, fashion accessories, home decor, stationery and gifts. Represents the principal marketplace competitor for the same end consumer and price points.
• Action: European discount variety chain with a strong Dutch footprint, selling low-priced home, fashion and gift items. Competes with Sambi on the value-conscious end of the same assortment categories.

Emerging players

• Flinders: Dutch online home and lifestyle retailer focused on design-oriented accessories and decor. Comparable in being a NL e-commerce home/lifestyle shop, though skews more premium and design-led than Sambi.
• Pieces: Danish jewelry and accessories brand with strong Benelux online distribution. Comparable in fashion jewelry and accessories categories targeted at value-conscious women, similar to Sambi's jewelry assortment.

Direct peers

• Dille & Kamille: Dutch lifestyle retailer selling home accessories, candles, stationery, kitchenware and gifts at accessible prices through both stores and online. Highly comparable in assortment mix, price architecture and gifting positioning, though larger and more store-heavy.
• Fonq: Pure-play Dutch online retailer of home, living and lifestyle products. Closely comparable in being a NL-based e-commerce home/accessories shop targeting value-conscious consumers, though operating at a larger scale.
• The Little Green Bag: Dutch e-commerce retailer of bags, jewelry, scarves and fashion accessories. Direct overlap with Sambi's fashion accessories and jewelry categories and similar price architecture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sambistyle
• Facebookfacebook.com/Sambi.woonenmodeaccessoires
• Instagraminstagram.com/sambistyle
• Pinterestnl.pinterest.com/sambistyle
• LinkedInlinkedin.com/company/sambi-woon-mode-accessoires

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sambi Woon & Mode Accessoires