JAM Talent

What JAM Talent does

JAM Talent is a boutique talent representation agency headquartered in Auckland, New Zealand, with a second office in Wellington. Founded around 2011 and operating under founder-led leadership (Agency Director Janine Carr, Senior Talent & Model Manager Marcel Gruttke, Talent Manager Joshua Carr), the agency represents actors, models, athletes, extras, and families for film, television, advertising, and digital media productions. The agency positions itself around "character, uniqueness and authenticity," differentiating from conventional look-driven agencies, and serves both domestic New Zealand clients and international productions filming in New Zealand.

The agency's core offerings are talent representation across five categories (Actors, Models, Athletes, Families, and Extras/Commercial Talent), supplemented by an online Talent Booking Platform on its website that enables clients to browse categorized profiles and submit booking inquiries, and an Upskill Training Program offering screen acting workshops with named industry coaches in Auckland and Wellington. The technology footprint is limited to a standard website with searchable profiles and a booking form; there is no mobile app, no API, no proprietary AI tooling, and no patents disclosed.

JAM Talent generates revenue through commissions on bookings secured for represented talent, with no public pricing tiers or rate cards. Go-to-market is dual-sided: the agency recruits talent through an online application portal and services production companies, advertising agencies, brands, and casting directors through direct outreach and its website inquiry system. Marketing relies primarily on organic social media (Instagram, Facebook, YouTube) showcasing talent campaigns under the #JAMSCOUTED hashtag, with named client work spanning McDonald's, Volvo, BNZ, Spark NZ, Kiwibank, Contact Energy, Farmers, Auckland Airport, Waka Kotahi, Ralph Lauren, Netflix, and productions including Avatar: The Way of Water and A Minecraft Movie.

Name

JAM Talent

Legal name

JAM Talent

Website

https://jamtalent.co.nz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

JAM Talent is a boutique New Zealand talent agency representing actors, models, athletes, extras, and families for film, television, advertising, and digital media productions across domestic and international clients.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Allied To Motion Picture Production (7819), Services-Employment Agencies (7361)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industries

Entertainment Booking & Speaker/Talent Management (HSACAAAI), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Talent representation services
• Actor casting agency
• Model talent management
• Commercial casting services
• Film and television extras

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Talent Representation and Booking Services: JAM Talent generates revenue by representing actors, models, athletes, extras, and families for film, television, advertising, and digital media productions. As a boutique talent agency, they earn commissions on bookings secured for their represented talent across domestic New Zealand productions and international productions filming in New Zealand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

JAM Talent is a boutique talent agency that represents actors, models, athletes, families, and extras for film, television, advertising, and digital media productions across New Zealand and international projects filming in the country. The agency earns commissions by booking its represented talent with production companies, brands, and advertising agencies, and supplements representation with an Upskill training program offering screen-acting workshops.

Product overview

JAM Talent is a boutique talent agency representing distinctive people for film, television, advertising, and digital media. The agency operates as a unified talent representation service with multiple talent categories including actors, models, athletes, families, and commercial extras. Their core offering is talent representation and casting services, supplemented by an Upskill Training Program that provides screen acting workshops and acting classes with industry professionals to help talent develop performance and audition skills. The agency also provides an online booking platform for clients to search and shortlist talent.

Differentiator

Problem solved

Functional benefit

Products and services

• Actors Representation Representation and casting services for professional actors for film, television, and commercial productions throughout New Zealand and international projects filming in New Zealand.
• Models Representation Talent representation services for models for fashion, commercial, and digital media campaigns.
• Athletes Representation Representation services for athletes appearing in commercials, advertising campaigns, and brand partnerships.
• Families Representation Family talent representation for commercials, print campaigns, and family-oriented productions.
• Extras / Commercial Talent Representation Background talent and commercial extras for film, television, and advertising productions.
• Upskill Training Program

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• 62 Models: New Zealand model and talent agency with representation across Auckland and Wellington; comparable to JAM Talent in its boutique positioning, dual-city coverage and focus on commercial casting for advertising and editorial clients in NZ.
• B&M Models: Established NZ model and talent agency representing a broad roster for advertising, fashion and editorial; competes head-to-head with JAM Talent for the same domestic brand bookings and represents a directly comparable boutique peer in the NZ market.
• Auckland Actors: Auckland-based NZ talent agency focused on actor representation for film, TV and commercial work; directly comparable as a fellow NZ boutique competing for the same local actor bookings and international production casting opportunities.
• Red11 Talent & Model Management: Auckland-based NZ talent and model management agency representing models, actors and creatives for commercial and editorial work; directly comparable as a fellow boutique NZ agency competing for the same brand-side casting briefs and international productions shooting in NZ.
• N Model Management: NZ-based boutique model management representing talent for commercial and editorial campaigns; comparable to JAM Talent through similar boutique size, NZ-only geographic scope, and shared client base of NZ advertising agencies and brands.

Broad incumbents

• William Morris Endeavor (WME): Global talent and literary agency representing actors, models, directors and athletes worldwide; comparable to JAM Talent because it is an upstream competitor for casting decisions on the same international productions (Netflix, feature films) that JAM supplies NZ talent to.
• IMG Models: Global model management division of IMG, representing fashion and commercial models worldwide; comparable to JAM Talent as a higher-end incumbent that overlaps on commercial model representation for international brand campaigns.
• Creative Artists Agency (CAA): One of the world's largest talent and sports agencies with global actor and model representation; comparable as a broad incumbent that competes for major international productions JAM supplies NZ local talent into.

Regional players

• Clyne Media: New Zealand talent management company representing on-screen personalities, presenters and media figures; comparable to JAM Talent as a fellow NZ-headquartered representation agency, though its roster skews toward media/presenting talent rather than actors/models.

Emerging players

• Storm Model Management: London-based boutique model agency with a global roster known for discovering distinctive talent; comparable to JAM Talent through its boutique scale, distinctive-talent positioning, and focus on character-driven casting for premium commercial and editorial clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/JAMTalentNZ
• YouTubeyoutube.com/channel/UCpfB7XiNo6Hgs1ZZwnWD9Fg
• Facebookfacebook.com/JAMTalentNZ
• Instagraminstagram.com/jamtalentnz

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JAM Talent