We Train Atlanta

What We Train Atlanta does

We Train Atlanta (DBA Atlanta Personal Training) is a direct-to-consumer personal training business founded in 2005 and operated by founder Elmore McConnell across 18 Metro Atlanta sub-markets, including Buckhead, Midtown, Sandy Springs, Alpharetta, and Johns Creek. The company delivers one-on-one coaching in client homes, condo gyms, partner facilities, and online, with a service portfolio spanning private personal training, in-home/condo-gym training, fat loss and body recomposition, strength and muscle development, adults over 40 and longevity, pain-aware and medically adaptive fitness, athletic and sport performance, nutrition coaching (via the Miami Body Meals partner), and stretch/mobility/recovery. Customers are primarily adults with prior injuries or medical conditions, adults over 40 seeking longevity-oriented training, and athletes; secondary segments include busy professionals and transformation clients.

The company's core technology is a branded, human-delivered methodology stack rather than a software platform. It is anchored by Movement MRI, a non-radiological movement assessment that produces a personalized Body Map identifying compensations and limitations, and TNOS (Triphasic Neuromechanical Optimization System), a five-phase neuromechanical training methodology spanning approximately 20 months from diagnostic mapping to elite performance. Supporting layers include the Flame-O-Meter self-assessment system and the DeFlame anti-inflammation education program (including the T.E.R.R.A.I.N. 12-week flagship), formalized through separate brand entities (MovementMRI.com, TNOS.com, and Anti-Inflammation Nutrition & Lifestyle), with a four-book educational library serving as both client education and lead-generation content. The company has no mobile app, no public API, and no disclosed software integrations.

Revenue is generated through professional-services delivery of customized training and coaching packages, with pricing confirmed after consultation based on service type, delivery location, frequency, and program length. The primary GTM motion is direct-to-consumer booking through the website (atlanta-personaltraining.com) and a phone-based conversion channel (305-306-2648), supported by a free Movement MRI plus one complimentary session as a lead magnet. The website includes a parallel Spanish-language site with 18 location pages, and the business is founder-owned with no disclosed external capital, parent company, or institutional investor.

Name

We Train Atlanta

Legal name

Atlanta Personal Training

Website

https://atlanta-personaltraining.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

We Train Atlanta is a founder-owned, direct-to-consumer personal training business operating across 18 Metro Atlanta sub-markets, delivering in-home, condo-gym, partner-facility, and online coaching for adults with medical conditions, adults over 40, and athletes using its proprietary Movement MRI assessment and TNOS training methodology.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Online/Remote Personal Training & Programming (HSADAAAM), Adaptive & Special Needs Personal Training (HSADAAAL)

Keywords

• Personal training services
• In-home fitness coaching
• Movement assessment programs
• Athletic performance training
• Nutrition coaching services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Personal Training Services: One-on-one coaching services delivered in-home, at condo gyms, partner facilities, or online. Revenue generated through service packages that are customized based on service type, location, frequency, and program length. Pricing confirmed after identifying correct service and delivery model.
2. Nutrition Coaching and Miami Body Meals: Nutrition accountability, grocery education, meal structure, and culinary support services. Includes integration with Miami Body Meals independent culinary partner for meal preparation support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

We Train Atlanta provides one-on-one personal training and fitness coaching delivered in-home, at condo gyms, at partner facilities, and online across 18 Metro Atlanta service areas. The offering spans ten core service lines including private personal training, in-home/condo-gym training, fat loss and body recomposition, strength and muscle development, adults-over-40 longevity, pain-aware/medically-adaptive fitness, athletic and sport performance, nutrition coaching, stretch/mobility/recovery, and online coaching. Services are anchored by the proprietary Movement MRI movement assessment and TNOS five-phase neuromechanical training methodology, with supporting nutrition support through the Miami Body Meals partnership.

Product overview

We Train Atlanta (Atlanta Personal Training) is a direct consumer booking operation for private, in-home, studio, and online personal training across Metro Atlanta. The offering consists of multiple core coaching services (Private Personal Training, In-Home/Condo-Gym Training, Fat Loss and Body Recomposition, Strength and Muscle Development, Adults Over 40 and Longevity, Pain-Aware and Medically-Adaptive Fitness, Athletic and Sport Performance, Nutrition Coaching and Miami Body Meals, Stretch/Mobility/Recovery, and Online Coaching) supported by two proprietary assessment and methodology frameworks: Movement MRI (a branded non-radiological movement assessment and Body Map) and TNOS (Triphasic Neuromechanical Optimization System), a five-phase training methodology. The portfolio also includes a four-book educational system (TNOS, Movement MRI, Flame-O-Meter, and DeFlame) that provides foundational knowledge for the coaching programs, along with related branded programs from partner organizations (A.R.C., M.I.R., F.L.O.W., R.I.S.E., S.O.A.R., C.L.E.A.R., T.E.R.R.A.I.N.) for anti-inflammation nutrition and lifestyle support.

Differentiator

Problem solved

Functional benefit

Brands

• Miami Body Meals: Independent culinary partner providing meal preparation and nutrition support services
• TNOS (Triphasic Neuromechanical Optimization System)
• Movement MRI
• Flame-O-Meter
• DeFlame

Products and services

• Private Personal Training One-on-one coaching built around the client's goals, starting point, schedule, and available equipment, delivered in-home, at partner facilities, or online.
• In-Home and Condo-Gym Training Concierge coaching delivered at the client's home, in approved residential gyms, or in selected private settings across Metro Atlanta.
• Fat Loss and Body Recomposition Progressive strength training, conditioning, nutrition accountability, and sustainable habit support for body composition goals.
• Strength and Muscle Development Progressive training to build usable strength, lean tissue, confidence, and performance.
• Adults Over 40 and Longevity Training for muscle preservation, balance, mobility, bone-loading, independence, and recreation for adults over 40.
• Pain-Aware and Medically-Adaptive Fitness Fitness modifications after appropriate medical clearance, with clear professional boundaries and referral standards for clients with injuries or medical conditions.
• Athletic and Sport Performance Movement quality, strength, power, conditioning, resilience, and return-to-performance planning for athletes.
• Nutrition Coaching and Miami Body Meals General nutrition accountability, grocery education, meal structure, and culinary support through the Miami Body Meals partnership.
• Stretch, Mobility, Massage, and Recovery Supportive recovery education, mobility work, stretching, and self-myofascial work within professional scope.
• Online Coaching Remote programming, video review, accountability, progress tracking, and scheduled coaching delivered via digital channels.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MovementMRI.comcoreStrategic or Co-development PartnerMovementMRI.com owns the non-radiological movement-assessment system, Body Map reports, retesting protocols, and provider standards. Movement MRI is a branded fitness assessment that helps organize posture, balance, mobility, strength, asymmetry and compensation patterns into a clearer body map for TNOS progression.
• TNOS.comcoreStrategic or Co-development PartnerTNOS.com owns the five-phase neuromechanical training methodology, education, protocols, and provider implementation standards. TNOS is the phased training framework that guides progress from diagnostic mapping to foundational symmetry, postural resilience, dynamic mastery and elite performance.
• Anti-Inflammation Nutrition & LifestylecoreStrategic or Co-development PartnerOwns DeFlame, the Flame-O-Meter education pathway, and the official A.R.C., M.I.R., F.L.O.W., R.I.S.E., S.O.A.R., C.L.E.A.R., and T.E.R.R.A.I.N. program suite. Provides comprehensive anti-inflammation education system for clients.
• Miami Body MealsminorStrategic or Co-development PartnerIndependent culinary partner providing meal preparation, anti-inflammatory food education and coaching support. Connects practical meal preparation with nutrition coaching so clients can implement nutrition plans more effectively.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Title Boxing Club: National boutique fitness franchise combining boxing/kickboxing group classes with personal training. Comparable as a broader-incumbent competitor in the Atlanta boutique-training market targeting adults seeking structured, results-oriented programming.
• Orangetheory Fitness: Large national boutique fitness brand offering tech-enabled, coach-led group strength and conditioning workouts. Comparable as a scaled incumbent competing for the same Metro Atlanta adults-over-40, transformation, and busy-professional segments at lower price points.
• Equinox Personal Training: Premium national fitness club offering one-on-one personal training as part of a broader luxury wellness portfolio. Overlaps with We Train Atlanta's executive and high-discretionary-income positioning in Buckhead and Midtown Atlanta, though delivered from club facilities rather than in-home.

Direct peers

• GYMGUYZ: National in-home and on-site personal training franchise that brings equipment and coaches to the client's home or office. Directly comparable delivery model to We Train Atlanta's in-home/condo-gym service, with similar executive and busy-professional target segments.
• We Train Miami: Sibling brand founded by the same operator (Elmore McConnell) using the same TNOS and Movement MRI methodologies in the Miami metro. Direct comparable for service model, pricing, and proprietary IP, and a useful proxy for assessing methodology portability into a second geography.
• Fitness Together: Private, one-on-one personal training studio franchise with locations across the U.S., including the Atlanta metro. Closely aligned in service model (semi-private and one-on-one coaching), pricing tier, and target client (adults seeking premium, personalized training).
• Kaizen Fitness Atlanta: Boutique personal training studio in Metro Atlanta offering semi-private and one-on-one coaching. Direct local competitor for the same Metro Atlanta executives, professionals, and longevity-segment clients, with overlapping methodology-led positioning.

Emerging players

• Future (digital personal training app): Subscription app pairing users with remote coaches for personalized strength training programs. Comparable to We Train Atlanta's online coaching channel and demonstrates the kind of productized, tech-enabled competitor that pressures traditional in-person premium training economics.
• StretchLab: Stretch and mobility franchise operating one-on-one and assisted-stretching sessions. Comparable as a complement/substitute for the recovery and mobility services We Train Atlanta offers, and overlaps with the longevity and over-40 customer segments.

Regional players

• Drive 495: Premium semi-private personal training studio based in New York City with a similar small-group, coach-led positioning. Comparable business model and price tier, though operating in a different metro; useful as a benchmark for what scaled premium-training operations look like outside Atlanta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/we-train-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Train Atlanta