FLEC

What FLEC does

FLEC, operating under the legal name Sériflec, is a French privately-held B2B company specializing in textile and object personalization. The firm runs an in-house 850 m² workshop located in Verson, near Caen, France, and offers four marking techniques: screen printing (sérigraphie), embroidery (broderie), transfer printing (transfert), and UV printing. Products span customizable apparel (T-shirts, polos, sweatshirts, jackets, caps), bags and luggage, and a broad catalog of promotional objects including drinkware, office supplies, high-tech accessories, home and garden items, and gifts. The company also accepts customer-supplied garments for in-house customization under a "Bring Your Own Garment" service.

The business model is exclusively B2B: FLEC does not sell directly to end consumers. Its primary customer segment is specialized resellers that purchase in volume for onward sale, with secondary segments comprising advertising and communication agencies, schools and associations, and corporate buyers seeking branded uniforms, event merchandise, and promotional items. Distribution is conducted through direct outreach (phone and email) and a proprietary e-commerce platform (seriflec.fr) where customers browse the catalog and submit quote requests; pricing is not publicly disclosed and is determined per project based on quantity, customization technique, and design complexity. Marketing reach is supplemented by an organic presence on Facebook, Instagram, and LinkedIn.

FLEC is described as a family-owned business with 30+ years of experience in personalization (with the website also referencing 1890 as a heritage date, likely a family-tradition reference rather than the current entity's founding). The firm is privately held with no disclosed external investors, no funding rounds, no subsidiaries, and no M&A activity on record. Headcount is reported at 1-10 employees and the company operates as a bootstrapped, single-site enterprise serving the French national territory.

Name

FLEC

Legal name

Sériflec

Website

https://flec.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

FLEC (Sériflec) is a French B2B textile and object personalization company operating an in-house 850 m² workshop in Verson, France. It applies screen printing, embroidery, transfer, and UV printing to customizable apparel and promotional goods, serving exclusively specialized resellers, agencies, schools, associations, and businesses across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Verson

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Customized Product Sales: Sale of personalized textile products (T-shirts, polos, sweatshirts, jackets) and objects (bags, accessories, drinkware, office supplies, sports items) with custom branding through screen printing, embroidery, transfer, or UV printing techniques.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FLEC (operating as Sériflec) is a French B2B company that customizes textiles and promotional objects using in-house marking techniques including screen printing (sérigraphie), embroidery (broderie), transfer printing, and UV printing. The company supplies branded apparel (T-shirts, polos, sweatshirts, bodywarmers, caps), bags, drinkware, and a wide range of objects to resellers, agencies, schools, associations, and businesses across France, producing all items in its 850 m² workshop in Caen (Verson). Pricing is quote-based and tailored to each order's quantity, customization technique, and complexity.

Product overview

FLEC (Sériflec) is a B2B textile and object personalization company based in Caen, France, operating since 1890. The company offers a comprehensive portfolio of customizable products organized into four main categories: Textile (T-shirts, polos, sweatshirts, jackets, caps), Objects/Goodies (High Tech, drinkware, office supplies, DIY/garden items, home objects), Bags & Luggage, and Accessories. FLEC provides in-house marking services including embroidery (broderie), screen printing (sérigraphie), transfer printing (transfert), and UV printing. Products are sourced from Europe and the company operates from an 850 m² workshop, serving exclusively B2B clients including specialized resellers, agencies, schools, associations, and businesses throughout France. The portfolio includes branded products like BODYWARMER, STELLAR, PEOPLE, REGENT, LONG BEACH, SHOPPI, and the GOLDEN TASTE water bottle, alongside hundreds of customizable objects and textile items.

Differentiator

Problem solved

Functional benefit

Products and services

• Customizable Bodywarmers and Outerwear
• Customizable T-Shirts and Polos Customizable T-shirts (REGENT) and polos (PEOPLE) with multiple color and size options, made for B2B clients to personalize with their own branding using in-house marking techniques.
• Customizable Sweatshirts and Pullovers Customizable sweatshirts including the STELLAR model, available in numerous colors and sizes, intended for branding by B2B clients through Sériflec's in-house marking services.
• Customizable Caps and Headwear Customizable baseball caps (LONG BEACH) available in many colors, offered to B2B resellers, agencies, schools, associations, and businesses for branded headwear production.
• Customizable Bags and Luggage Customizable shopping bags, beach bags, backpacks, sports bags, isothermal bags, and travel bags (including SHOPPI) for B2B clients producing branded merchandise.
• Customizable Drinkware and Bottles
• Customizable Writing Instruments and Office Objects Customizable metallic ballpoint pens and other office-oriented objects offered to B2B clients for branded corporate gifts and promotional campaigns.
• Screen Printing Marking Service (Sérigraphie) Standalone screen printing marking technique applied to textile and object supports for durable custom branding, performed in FLEC's in-house Caen workshop for B2B customers.
• Embroidery Marking Service (Broderie) High-quality embroidery marking technique for professional appearance and durable customization, performed in FLEC's in-house workshop for B2B clients.
• Transfer Printing Marking Service (Transfert) Transfer printing technique for detailed full-color designs applied to textile supports, executed in FLEC's in-house workshop for B2B customers.
• UV Printing Marking Service (Impression UV) UV printing technique for high-quality, durable customization on objects and promotional items, performed in FLEC's in-house workshop for B2B clients.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Vistaprint (Cimpress): Large global printing and promotional products incumbent offering custom apparel, signage, and marketing materials — broader portfolio but overlapping directly in personalized merchandise for SMBs and corporates.

Direct peers

• Printful: Print-on-demand and custom apparel/merchandise platform serving businesses with on-demand screen printing, embroidery, and DTG services — competing for the same B2B custom-merchandise demand.
• HelloPrint: European B2B printing marketplace offering custom apparel, business printing, and promotional products with online configurator and instant pricing — overlapping FLEC's product range and customer base.
• Spreadshirt: European custom apparel and accessories platform with print-on-demand and B2B merchandising offerings directly comparable to FLEC's textile and object personalization business.
• Gift Campaign: European B2B platform for customized promotional gifts and apparel — competing for the same reseller/agency/corporate promotional merchandise spend that FLEC targets.
• Camaloon: European on-demand custom merchandise platform producing personalized apparel, accessories, and promotional products for businesses — comparable product range and B2B go-to-market.
• T-Pop: French custom apparel print-on-demand platform serving European brands and creators — directly comparable on custom textile printing with a similar French/European customer profile.
• Print24: European online printing company offering business cards, flyers, textiles, and promotional items — overlapping on custom textile and small-format product printing for B2B buyers.
• Customized Group: European provider of customized promotional merchandise and apparel for B2B clients — directly comparable in product range, customer segments, and custom-decoration model.

Regional players

• Aubert Imprimeur: French regional printer with textile and object customization capabilities serving French B2B clients — directly comparable on regional French production footprint and B2B customer mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61578872454886
• LinkedInlinkedin.com/company/flec-s%C3%A9rigraphie-et-broderie
• Instagraminstagram.com/seriflec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLEC