What HírTV does

HírTV is a privately held Hungarian-language television news channel headquartered in Hungary, operating as a 24/7 broadcaster focused on domestic politics, international news, economic coverage, sports, and cultural affairs. Its programming is anchored by a flagship hourly news bulletin (Híradó), a morning show (Napindító), an investigative program (Célpont), political debate formats (Csörte, Paláver, Láncreakció), and editorial commentary led by on-air personalities such as Bayer Zsolt on the "Bayer Show." The channel distributes its content via cable, satellite, and digital terrestrial television platforms, and extends reach through a website (hirtv.origo.hu), a YouTube channel, social media accounts on Facebook, Instagram, TikTok, and X, a Videa channel, an RSS feed, and a newsletter, with a linked HírFM radio brand. Underlying technology is conventional broadcast and web content delivery; no proprietary technology stack, AI features, APIs, or integration ecosystem is disclosed. The business model is not publicly disclosed, but is consistent with advertising- and carriage-supported commercial broadcasting targeted at Hungarian-speaking consumers in Hungary and Hungarian-speaking communities abroad. No funding rounds, ownership structure, parent company, headcount, or financial figures are publicly disclosed in the available sources.

Name

HírTV

Legal name

HírTV

Website

https://hirtv.hu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HírTV is a privately held Hungarian-language television news broadcaster delivering 24/7 news, political commentary, and investigative journalism to Hungarian-speaking viewers in Hungary and abroad via cable, satellite, DTT, and owned digital platforms.

Ownership category

akta.pro rank

Product category

Television News Broadcasting

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News OTT & Live News Streaming Channels (MPABAHAK)

akta.pro secondary industry

News & Politics Live Streaming Platforms (MPACACAG)

Keywords

• Television news broadcasting
• Hungarian news channel
• Political talk shows
• Investigative journalism
• Current affairs programming

Headquarters

HQ city

Budapest

HQ country

Hungary

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels8 records

Core offering

HírTV is a Hungarian-language television news channel that delivers continuous news bulletins (hourly Híradó), morning talk programs (Napindító), political debates (Csörte), investigative journalism (Célpont), and opinion/commentary programs (Bayer Show, Vezércikk) to Hungarian-speaking viewers in Hungary. Programming is distributed via linear television broadcast, the hirtv.origo.hu website, and social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Híradó Flagship hourly news broadcast program of HírTV, airing every hour, seven days a week, delivering the latest news updates to Hungarian-speaking viewers.
• Napindító Morning news and talk program providing daily news and discussion to start the day for Hungarian-speaking viewers.
• Célpont HírTV's investigative journalism program focusing on in-depth reporting and exposes for Hungarian-speaking audiences.
• Csörte HírTV's political debate program featuring discussions on current political topics with Hungarian-speaking audiences.
• Bayer Show Opinion and commentary program hosted by Bayer Zsolt featuring sharp political commentary for Hungarian-speaking viewers.
• Vezércikk Editorial commentary program providing in-depth analysis of current events (tagline: "olvasunk a sorok között") for Hungarian-speaking audiences.
• Paláver HírTV program featured in the channel's main on-air lineup alongside other news and commentary shows.
• Láncreakció HírTV program focused on crises and inflection points ("Válságok és metszéspontok") for Hungarian-speaking audiences.
• Radar HírTV program featured in the channel's main on-air lineup.
• Monitor HírTV program featured in the channel's main on-air lineup.
• Komment HírTV program featured in the channel's main on-air lineup.
• HírFM Radio station affiliated with HírTV, extending the channel's news and talk brand to broadcast radio audiences.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TV2: One of Hungary's largest commercial broadcasters with general entertainment plus news programming; competes with HírTV for prime-time viewership and Hungarian ad budgets.
• RTL Magyarország: Major Hungarian commercial broadcaster offering general entertainment and news; overlaps with HírTV in advertising market share and broader audience reach across Hungary.
• M1 (MTV / Duna Media): Hungary's public service broadcaster; competes with HírTV in news and current affairs programming and serves a comparable Hungarian-speaking audience.

Emerging players

• PestiSrácok.hu: Hungarian online news and opinion outlet with a similar right-leaning editorial stance; competes with HírTV's digital news offering for politically aligned audiences.
• Magyar Hírlap: Hungarian daily news publication (print + digital) with a traditional conservative editorial line; comparable in audience positioning and competes for Hungarian news readership.

Others

• Origo.hu: Large Hungarian news portal that also hosts the HírTV website (hirtv.origo.hu); provides digital news competition and is part of the same distribution infrastructure for HírTV content.
• Index.hu: One of Hungary's largest online news portals; competes with HírTV's digital properties for breaking-news reach and digital advertising in Hungary.
• HVG: Major Hungarian weekly news magazine with a strong online presence; overlaps with HírTV in political and current-affairs coverage for Hungarian readers.

Direct peers

• ATV (ATV.hu): Hungarian commercial news/political-talk broadcaster; competes head-to-head with HírTV for Hungarian-language news viewers, debate audiences, and political commentary share.
• HírFM: Hungarian news/talk radio station linked to the HírTV brand; comparable audience (Hungarian news consumers) and overlapping editorial positioning, extending the HírTV ecosystem into audio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/hirtv
• YouTubeyoutube.com/user/hirtvvideok
• Facebookfacebook.com/hirtv
• Instagraminstagram.com/hirtv_official
• TikToktiktok.com/@hirtv_hu

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HírTV