ATV
ATV Zrt. operates Hungary's leading private news television channel, broadcasting news, political talk shows, and cultural programming across TV, the atv.hu news portal, YouTube, and mobile/smart TV platforms, monetized entirely through advertising including election-cycle political ad spend.
- Company typePrivate
- Founded1990
- HeadquartersBudapest, Hungary
- Headcount51–100
- GTM typeB2C
- OfferingServices
What ATV does
ATV Zrt. is a privately held Hungarian news television broadcaster headquartered in Budapest, founded in 1990. The company operates a primary television channel (ATV), a secondary channel (ATV EXTRA), and the atv.hu online news portal, distributing content across traditional broadcast, web, YouTube, smart TV, and mobile platforms. Its programming is centered on news (Híradó, airing five times on weekdays), political talk shows (Egyenes Beszéd, Heti Napló, Start), current affairs (Aktuál), and cultural/travel magazines, serving a general Hungarian audience seeking domestic and international news and political commentary. The atv.hu portal reports approximately 100,000 daily unique visitors.
ATV's revenue model is entirely advertising-based, with three primary streams: television advertising (spot and sponsored content on ATV and ATV EXTRA), online advertising on the atv.hu portal, and cyclical political advertising tied to Hungarian parliamentary election campaigns. Advertising inventory is sold through a direct sales team, Atmedia (spot ad sales partner), and Supramedia (online ad sales partner), with publicly published tariff tables including differentiated political advertising rates. Ownership is held by Broadcast Project Kft. (74%), Hadar Gold Kft. (21%), and individual shareholder Németh Sándor (5%); there is no controlling parent company. The company is supervised by the National Media and Infocommunications Authority (NMHH) and is a member of MEME, the Hungarian electronic broadcasters' industry association.
ATV firmographics
Firmographics- Name
- ATV
- Legal name
- ATV Zrt.
- Website
- https://atv.hu
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ATV Zrt. operates Hungary's leading private news television channel, broadcasting news, political talk shows, and cultural programming across TV, the atv.hu news portal, YouTube, and mobile/smart TV platforms, monetized entirely through advertising including election-cycle political ad spend.
- Ownership category
- akta.pro rank
ATV industry classification
Industry- Product category
- Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
- akta.pro secondary industries
- News & Content Aggregation Portals (BPAMAAAI), News & Politics Live Streaming Platforms (MPACACAG)
Keywords
Where ATV is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices1 record
Markets served
ATV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Television advertising: ATV generates revenue primarily through television advertising, including spot advertising and sponsored content. The station sells advertising packages for both its broadcast channel and online platforms.
- Online advertising (atv.hu): Revenue from online advertising on the atv.hu news portal, including display ads and sponsored content.
- Political advertising: Political advertising during election campaigns, with specific tariff tables for parliamentary election advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | ATV and ATV EXTRA television advertising rates |
Distribution channels6 records
Marketing channels5 records
ATV product offering
Product offeringCore offering
ATV operates a Hungarian national television channel and an associated online news portal (atv.hu), broadcasting news programs, political and intellectual talk shows, cultural and public affairs magazines, and travel programming. Content is distributed across linear TV, the atv.hu website (≈100,000 unique daily visitors), a YouTube video archive, and smart TV/mobile devices, with revenue generated primarily from television and online advertising.
Product overview
ATV operates as a multi-platform news media company consisting of a primary television channel (ATV), an online news portal (atv.hu), and a secondary channel variant (ATV EXTRA). The television offering centers on news programming and political commentary, while the digital platform provides news content, video archives, and live streaming accessible across devices.
Differentiator
Problem solved
Functional benefit
Brands
- ATV EXTRA: ATV's secondary channel or brand offering additional content
Products and services
- ATV (television channel)
Companies that use ATV
Customer profileSegments2 records
Ideal customer profiles2 records
ATV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ATV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered regulatory.
- Nemzeti Média- és Hírközlési Hatóság (NMHH)regulatoryRegulatory supervisory body for ATV's broadcasting operations. Address: 1015 Budapest, Ostrom u. 23-25.
- Magyarországi Elektronikus Műsorszolgáltatók Egyesülete (MEME)regulatorySelf-regulatory industry body. Address: 1121 Budapest, Zugligeti út 6.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
ATV competitors and assessment
Company assessmentDirect peers
- Index.hu: Index.hu is one of Hungary's largest independent online news portals, comparable to atv.hu in delivering news, video, and political content to Hungarian audiences. It competes directly with ATV's digital portal for online ad budgets and reader attention.
- HVG (Heti Világgazdaság): HVG is one of Hungary's most established weekly news outlets with a strong online presence covering politics, economics, and current affairs. It is comparable to ATV/atv.hu for its serious news positioning and overlapping political audience.
- HírTV: HírTV is a Hungarian news-focused TV channel that, like ATV, specializes in political news, current affairs, and commentary. It is the closest direct peer given its similar news-first positioning and overlap with ATV's target audience of politically engaged Hungarian viewers.
- Telex.hu: Telex.hu is a leading Hungarian independent online news outlet with strong political and breaking-news coverage. It overlaps with atv.hu on news consumption use cases and competes for the same digital advertising pool.
- 24.hu: 24.hu is a major Hungarian online news portal covering politics, business, and lifestyle. It is comparable to atv.hu as a Hungarian-language digital news destination competing for audience share and online ad revenue.
Broad incumbents
- TV2 Group: TV2 Group operates a portfolio of Hungarian TV channels and online platforms, including TV2 and several thematic channels. It competes head-to-head with ATV for Hungarian audiences and advertising budgets and is comparable as a multi-channel commercial broadcaster with strong domestic reach.
- MTVA (Médiaszolgáltatás-támogató és Vagyonkezelő Alap): MTVA is Hungary's public service media organization operating channels such as M1, Duna, and Duna World. It is comparable as a Hungarian TV broadcaster competing for the same audiences, with a much broader content mandate and state-backed funding that creates significant scale advantages over ATV.
- RTL Hungary: RTL Hungary is one of Hungary's largest commercial TV broadcasters, operating multiple channels and a major streaming platform (RTL+). It is a direct competitor to ATV in Hungarian TV advertising and viewership, but with significantly larger scale and a broader entertainment-led portfolio.
Regional players
- Portfolio.hu: Portfolio.hu is a leading Hungarian business and financial news portal. It is comparable as a Hungarian-language news platform monetized primarily via online advertising, though it targets a more business-oriented audience than ATV's general news focus.
Others
- Atmedia: Atmedia is one of Hungary's largest television spot advertising sales houses, handling spot ad sales for ATV and other broadcasters. It is an ecosystem partner rather than a competitor, but it is highly relevant as it shapes the commercial dynamics of Hungarian TV advertising that ATV depends on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ATV social profiles
Digital presenceATV financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATV leadership team
Management profileNumber of profiles
Profiles10 records
ATV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATV
What does ATV do?
ATV operates a Hungarian national television channel and an associated online news portal (atv.hu), broadcasting news programs, political and intellectual talk shows, cultural and public affairs magazines, and travel programming. Content is distributed across linear TV, the atv.hu website (≈100,000 unique daily visitors), a YouTube video archive, and smart TV/mobile devices, with revenue generated primarily from television and online advertising.
Is ATV a public or private company?
ATV is a private company. It is classified as corporate owned and is currently operating.
When was ATV founded?
ATV was founded in 1990. It employs 51 to 100 people.
Where is ATV based?
ATV is headquartered in Budapest, Hungary, in the Europe region.
How does ATV make money?
Three revenue lines are on record. Television advertising is the primary driver. The others are online advertising (atv.hu) and political advertising.
Who are ATV's main competitors?
Direct peers on record are Index.hu, HVG (Heti Világgazdaság), HírTV, Telex.hu and 24.hu. Broad incumbents are TV2 Group, MTVA (Médiaszolgáltatás-támogató és Vagyonkezelő Alap) and RTL Hungary. Portfolio.hu is listed as a regional player. Atmedia is listed as an others.
Does ATV have an API?
No public API is recorded for ATV.
What industry is ATV in?
ATV's product category is Television Broadcasting. Its primary akta.pro industry code is MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT), with a secondary code of BPAMAAAI, News & Content Aggregation Portals. Its NAICS code is 51612 and its SIC code is 4833.