Black Lake Golf Club

What Black Lake Golf Club does

Black Lake Golf Club operates an 18-hole, par-72 championship golf course designed by Rees Jones, situated on 1,100 acres in Onaway, Michigan, within the broader UAW Black Lake Conference Center campus. The course plays from 5,058 to 7,030 yards across five tee configurations and incorporates natural features including cranberry bogs, sand quarry exposures, lakes, marshes, and ravines bordered by maple and birch forest. Supporting facilities include a 350-yard double-sided bentgrass driving range, four chipping and putting greens, four practice bunkers, a nine-hole par 3 layout called The Little Course, a clubhouse with the Black Lake Grille, a pro shop, locker rooms, and on-site PGA instruction.

Revenue is generated through six channels: public-pay green fees at the championship course, annual/seasonal memberships, PGA-led private and group instruction, pro shop merchandise sales, food and beverage at Black Lake Grille, and bundled golf-and-lodging packages that tie into the UAW Conference Center's Main Lodge, Old Lodge, Hilltop Lodge, apartments, condos, and campground. Distribution is direct-to-consumer through on-site play, the teeitup.com booking platform, membership sales, and destination package stays, supported by reputation-driven earned media from Golf Digest, Golf Magazine, and Golf Week rankings (including #34 on Golf Digest's 100 Greatest Public Courses, #5 Best Course to Play in Michigan, #6 on Golf Magazine's Best in Michigan, #9 on Golf Week's state-by-state list, #39 in America's Top 50 Courses for Women, and #9 Best Value).

The entity is privately held and operated by the United Auto Workers union under the umbrella legal name UAW Black Lake Conference Center, with on-site sub-operations Black Lake Grille (restaurant) and Red Pine Market (convenience store). Founded in 1995 with 11-50 employees, the business serves individual recreational golfers, golf vacation travelers, corporate event clients, and wedding/social event customers, with primary marketing reliant on national golf publication rankings and direct booking channels rather than paid digital acquisition.

Name

Black Lake Golf Club

Legal name

UAW Black Lake Conference Center

Website

https://blacklakegolf.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Lake Golf Club operates a Rees Jones-designed 18-hole championship public golf course on 1,100 acres in Onaway, Michigan, serving recreational golfers and destination travelers via green fees, memberships, instruction, dining, and lodging packages within the UAW Black Lake Conference Center campus.

Ownership category

akta.pro rank

Product category

Public Golf Course & Resort

NAICS

Golf Courses and Country Clubs (713910), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYTHAGACAH

Luxury Golf Resorts

Travel & Hospitality/Lodging & Accommodation/Luxury Hotels & Resorts

SECONDARYTHAGAAAH

Golf & Leisure Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Public golf course
• Golf resort
• Golf instruction
• Resort lodging
• Event venue

Headquarters

HQ city

Onaway

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees / Public Play: Revenue from individual golf rounds purchased by public visitors, including weekday and weekend rates at the 18-hole championship course.
2. Golf Memberships: Annual or seasonal membership programs offering unlimited or discounted play access to the championship course.
3. Golf Instruction: PGA professional instruction services including private lessons, playing lessons, and group clinics.
4. Pro Shop Sales: Retail merchandise including golf equipment, apparel, and accessories available at the clubhouse pro shop.
5. Dining (Black Lake Grille): Food and beverage service at the clubhouse restaurant and lounge.
6. Package Stays: Bundled golf and lodging packages with accommodations at the adjoining Black Lake Resort featuring Frank Lloyd Wright-inspired architecture.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Black Lake Golf Club operates a Rees Jones-designed 18-hole championship public golf course on 1,100 acres in Onaway, Michigan, complemented by a 9-hole par 3 course, practice facilities, clubhouse with dining, pro shop, PGA instruction, lodging, and event/conference venues as part of the UAW Black Lake Conference Center.

Product overview

Black Lake Golf Club operates as a premier golf resort offering an 18-hole championship golf course designed by Rees Jones on 1,100 acres, complemented by The Little Course (a 9-hole par 3). The club features extensive practice facilities including a double-sided driving range, four chipping and putting greens, and practice bunkers. On-site amenities include a clubhouse with dining (Black Lake Grille), pro shop, and PGA instruction. Accommodations are available through the UAW Black Lake Conference Center with multiple lodging options including lodges, apartments, condos, and campground. Additional services include conference facilities, wedding venues, and golf membership programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Championship Golf Course An 18-hole championship golf course designed by Rees Jones, spanning 7,035 yards with five sets of tee markers, featuring slanted views, winding lakes, marshes, ravines, and forests. Ranked among the top public courses in America. Open to public players and members.
• The Little Course A nine-hole par 3 course complementing the championship course, designed for beginners and shorter practice rounds.
• Practice Facilities Includes a 350-yard double-sided bentgrass driving range, four chipping and putting greens, four practice bunkers, and multiple practice areas for golfers.
• Golf Instruction PGA-certified professional instruction offering private lessons, playing lessons, and golf clinics for skill development.
• Pro Shop Full golf pro shop offering equipment, apparel, and golf accessories to golfers and guests.
• Black Lake Grille On-site dining restaurant at the clubhouse serving food and beverages for golfers and guests.
• Lodging Accommodations On-site lodging including Main Lodge, Old Lodge, Hilltop Lodge, Apartments and Condos, and Campground. Features Frank Lloyd Wright-inspired architecture.
• Golf Membership Annual and seasonal membership programs offering exclusive access, tee time booking, and member benefits at the championship course.
• Golf Packages Bundled golf vacation packages combining tee times, lodging, and dining options for visiting golfers.
• Conference Services Conference and meeting facilities at UAW Black Lake Conference Center for corporate events and gatherings.
• Wedding Services Wedding venue and event planning services at the Black Lake Conference Center.
• Clubhouse Clubhouse facility featuring dining room, lounge, and locker rooms for members and guests.

Quantifiable outcome

• Ranked #5 Best Course to Play in Michigan by GOLF DIGEST
• +5 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Direct peers

• Boyne Highlands Resort: Northern Michigan resort offering championship golf, lodging, and instruction. Comparable as a premium public-access golf destination with integrated lodging in the same regional market.
• Bandon Dunes Golf Resort: Oregon destination golf resort with multiple acclaimed courses and on-site lodging. Comparable as a destination public-access resort where golf rankings and natural terrain drive premium pricing.
• Grand Traverse Resort and Spa: Large Michigan golf and conference resort with lodging, dining, and multiple courses. Comparable as a bundled golf-lodging-conference destination in northern Michigan targeting similar leisure and corporate customers.
• Streamsong Resort: Florida destination golf resort featuring acclaimed course designs, lodging, and dining. Comparable as a multi-course resort anchored by award-winning architecture and bundled lodging packages.
• Treetops Resort: Northern Michigan destination golf resort offering multiple courses, lodging, and packages. Directly comparable as a Michigan-based public-access golf resort competing for the same destination-golfer segment as Black Lake.
• Arcadia Bluffs Golf Club: Highly ranked Michigan public golf destination known for lakeside scenery and resort-style experience. Comparable as a premium public-access Michigan course competing for the same destination-golfer demographic.

Broad incumbents

• Pinehurst Resort: Iconic multi-course golf destination in North Carolina with extensive lodging, dining, and spa offerings. Comparable as a larger, established destination golf resort operating at a broader scale and brand tier.
• KemperSports: Golf course and club management company operating a national portfolio of public, private, and resort courses. Comparable as a broad incumbent providing third-party management benchmarks relevant to a small in-house operated facility like Black Lake.
• Troon Golf (management company portfolio): Largest third-party golf management company operating a portfolio of premium public and private courses globally. Comparable as a broad incumbent providing operational scale, marketing reach, and multi-course benchmarks relevant to Black Lake's operations.

Emerging players

• Topgolf: Tech-enabled golf entertainment venue targeting casual golfers, families, and corporate events with a non-traditional format. Comparable as an emerging player reshaping how consumers engage with golf beyond traditional course play, competing for the same broad golfer-curious customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/blgolfclub
• LinkedInlinkedin.com/company/black-lake-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Lake Golf Club