What Oh My! does

Oh My! is a Lille, France-based manufacturer of healthy grain-based snacks, operating as a simplified joint stock company (SAS) with €1,000 of registered capital. The company was founded by CEO Jolien and produces four core product lines: granola bars (114 kcal, whole grain oats and chia seeds, no added sugar), multigrain crackers (33%+ oats, vegan), superfood muesli cups (portable breakfast with included spoon), and lentil crisps launched in 2025 (BBQ and truffle flavors, 21% protein). All formulations emphasize clean-label positioning: 100% natural ingredients, no additives, no artificial aromas, and palm-oil-free production.

The company's technology base is food formulation and small-batch manufacturing rather than software or data. Production operates from an in-house 'OH MY! Kitchen' facility in Lille. Distribution relies on two channels: physical retail through enterprise grocery and convenience chains, and B2B professional sales with 30% deposit / 70% on dispatch terms and EXW shipment from logistics partner DSV Road SAS in Fretin, France. The company lists major European retailers as customers, including Carrefour, Delhaize, Franprix, Xenos, Maxx, Tosano, G20, and Esso.

Revenue is generated entirely through one-time product sales (DTC via ohmy.fr and B2B to retailers and distributors); no subscription, licensing, or recurring pricing model exists. Pricing is quote-based, communicated via price list upon request, invoiced in euros exclusive of tax. The customer base targets two primary segments: health-conscious end consumers seeking convenient nutritious snacks, and retail/food service buyers stocking clean-label products. The company is bootstrapped and founder-owned, with no external investors, parent company, subsidiaries, or disclosed headcount identified in available sources.

Name

Oh My!

Legal name

OHMY !

Website

https://ohmy.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oh My! is a Lille-based French manufacturer of healthy grain-based snacks, including granola bars, multigrain crackers, superfood muesli cups, and lentil crisps. The founder-led company sells through DTC and B2B channels to European retailers such as Carrefour and Delhaize.

Ownership category

akta.pro rank

Product category

Healthy Packaged Snacks

NAICS

Cookie and Cracker Manufacturing (311821), Snack Food Manufacturing (31191), Other Snack Food Manufacturing (311919)

SIC

Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Snack Bars (Granola, Protein, Cereal Bars) (CRADABAG)

akta.pro secondary industries

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Functional Snacks & Bars Manufacturing (High-Protein, High-Fiber, Probiotic Snacks) (AFAKAJAG)

Keywords

• Healthy snack foods
• Granola bars
• Multigrain crackers
• Muesli cups
• Lentil crisps

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Oh My! generates revenue through direct sales of healthy snack products including granola bars, multigrain crackers, superfood muesli cups, and lentil crisps to consumers and retailers.
2. B2B Professional Sales: The company operates on a B2B model selling to professional clients including retailers and distributors. Terms include 30% deposit on ordering and 70% balance upon dispatch.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Oh My! manufactures and sells a line of healthy, clean-label, grain-based snack products including granola bars, multigrain crackers, superfood muesli cups, and lentil crisps. The company's products are designed for on-the-go convenience and are sold through major European retailers (Carrefour, Delhaize, Franprix, etc.) as well as directly to consumers via its website. Production occurs in the company's own OH MY! Kitchen facility in Lille, France.

Product overview

Oh My! is a French healthy snack company founded by CEO Jolien, offering a product line centered around grains as the core superfood ingredient. The portfolio consists of four main products: Granola Bars (energy bars with whole grains and Chia seeds, 114kcal each, no added sugar), Multigrain Crackers (vegan-friendly crackers with 33%+ oats and whole grains), Superfood Muesli (portable breakfast cups with grains and minerals), and Lentil Crisps (high-protein legume-based snacks in two flavors). All products emphasize natural ingredients, health benefits, and convenience for on-the-go consumption.

Differentiator

Problem solved

Functional benefit

Products and services

• Granola Bars Energy bars made with high-protein cereals, granola, 100% whole grain oats and chia seeds. Each bar contains 114 kcal, no added sugar, and is fortified with vitamins A, B, D, iron, calcium, copper, and zinc. Targeted at health-conscious consumers seeking convenient, on-the-go nutrition.
• Multigrain Crackers Square crackers made with 100% natural ingredients containing over 33% oats combined with seeds and whole grains (wheat, corn, rice). High source of protein and fiber, no additives or artificial aromas, vegan-friendly. Targeted at consumers seeking a healthy, plant-based cracker option.
• Superfood Muesli Ready-to-eat breakfast cups designed as an on-the-go meal, containing various grains, fiber, proteins, calcium, and magnesium. Each cup includes a disposable spoon; consumers simply add milk or yogurt. Targeted at consumers seeking a portable, nutritious breakfast alternative.
• Lentil Crisps Healthy lentil-based crispy snacks available in BBQ and Truffle flavors. Palm oil-free, not fried, and packed with 21% protein. Targeted at consumers seeking a high-protein, better-for-you savory snack.

Quantifiable outcome

• 114kcal per granola bar
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• DSV Road SASminorChannel Partner/ Reseller/ DistributorLogistics partner for delivery. Delivery location specified as DSV Road SAS, 94 rue de Berzin, Fretin, 59273, France for EXW shipments.
• Extended Producer Responsibility (E地方)coreOthersRegistered under the principle of extended manufacturer responsibility per article L 541-10-13 C. of the Environment Code. Registration number: FR380955_01VRKO.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bjorg: French better-for-you brand owned by Nutrition et Santé, offering organic biscuits, cereals, and bars. Directly comparable to Oh My! on clean-label positioning, French market focus, and grocery distribution in Carrefour and similar retailers.
• Gerblé: French brand specializing in healthy biscuits, cereal bars, and reduced-sugar snacks, distributed through French supermarkets. Comparable to Oh My! in product format (bars, crackers) and better-for-you consumer proposition.
• Grillon d'Or: French organic cereal, muesli, and biscuit brand distributed in organic and mainstream retail. Directly comparable to Oh My!'s muesli cups and grain-based snacks on product format, organic/natural positioning, and French retail distribution.
• St Michel Biscuits: French family-owned biscuit and cracker maker with broad distribution in French retail. Comparable as a French-origin competitor in the cookies/crackers category with strong retailer relationships.

Regional players

• Picard: French frozen food retailer/brand with a strong ready-to-eat and on-the-go portfolio. Comparable as a French convenience-food player addressing similar consumer occasions, though in frozen rather than ambient snacking.

Broad incumbents

• Belvita (Mondelez): Mondelez's breakfast biscuit brand sold across European grocery including French retailers. Comparable to Oh My!'s crackers and breakfast products as a category leader in biscuits consumed at breakfast/on-the-go.
• Nature Valley (General Mills): Global granola bar and snack brand from General Mills, distributed across European grocery. Comparable as a direct shelf competitor to Oh My!'s granola bars and a benchmark for category scale and trade marketing.
• LU (Mondelez): Iconic French biscuit brand owned by Mondelez, deeply embedded in French grocery. Comparable as a French retail biscuit/cracker incumbent that competes for the same shelf and consumer occasion as Oh My!.

Emerging players

• La Vie: French plant-based food brand extending into snacks. Comparable to Oh My! as a French better-for-you challenger brand targeting retail and similar consumer segments.
• KIND Snacks: Better-for-you nut and granola bar brand expanding across Europe. Comparable to Oh My! on clean-label, high-protein bar positioning and modern retail distribution, though larger and better capitalized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/oh-my-fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oh My!