Rede Minas

What Rede Minas does

Rede Minas is the public television broadcaster of the State of Minas Gerais, Brazil, operating as part of the state-owned Empresa Mineira de Comunicação (EMC) alongside Rádio Inconfidência. Founded originally as Rádio Inconfidência Ltda. in 1984 and renamed EMC via Law 22.294/2016, the broadcaster is wholly owned and funded by the Government of Minas Gerais through the Fundação TV Minas Cultural e Educativa (FTVM), with governance shared between EMC and FTVM under a 2019 decree framework. It serves viewers primarily in Belo Horizonte and across Minas Gerais via digital terrestrial broadcasting (ISDB-T) on virtual channel 9, with retransmissoras extending reach throughout the state and satellite distribution via StarOne D2 covering Brazil and Latin America.

The network's technology stack is built on ISDB-T digital broadcasting with multiproduct capability delivering four channels (9.1 Rede Minas plus sub-channels 9.2–9.4), satellite transmission at 4094 MHz using DVB-S2/8PSK modulation, cable distribution through Net/Claro and Vivo TV, and the Minasplay digital streaming platform for live and on-demand content. An automated multichannel broadcasting system acquired in 2022 underpins playout operations across channels. Content is focused on cultural, educational, and journalistic programming, with documented partnerships including the "Se Liga na Educação" teleclass project with the Secretaria de Estado de Educação and mandated free electoral propaganda for political parties.

Rede Minas operates a hybrid revenue model combining state appropriations (the dominant funding source via FTVM) with commercial advertising revenue. Advertising is sold through a Marketing and Commercial directorate using published annual price tables (covering 2023–2026) offering accessible rates for small, medium, and large enterprises, plus cultural sponsorship and integrated cross-media deals with Rádio Inconfidência. The broadcaster is regulated under Lei Federal nº 13.303/2016 governing state-owned enterprises, with no private shareholders or external investors.

Name

Rede Minas

Legal name

EMC - Empresa Mineira de Comunicação

Website

https://redeminas.tv

Company type

Public

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Rede Minas is the state-owned public television broadcaster of Minas Gerais, Brazil, operating as part of EMC to deliver cultural, educational, and journalistic content across Minas Gerais, Brazil, and Latin America via digital terrestrial, satellite, cable, and streaming distribution.

Ownership category

akta.pro rank

Product category

Public Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

State/Regional Public Broadcasting Networks & Consortia (MPABADAC)

Keywords

• Public television broadcasting
• Digital terrestrial television
• Satellite television services
• Broadcast advertising sales
• Cultural educational programming

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Governamental: As a public broadcaster owned by the Government of Minas Gerais, Rede Minas receives government funding through the FTVM - Fundação TV Minas – Cultural e Educativa for public service broadcasting operations.
2. Veiculação Publicitária: Revenue from advertising slots, sponsorships, and cultural supporter partnerships. The broadcaster offers accessible advertising rates for small and medium enterprises and integrated partnerships with Radio Inconfidência.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Rede Minas is the public television broadcaster of the State of Minas Gerais, Brazil, operated by EMC (Empresa Mineira de Comunicação). It transmits cultural, educational, journalistic, and entertainment programming via four digital sub-channels (9.1–9.4) over ISDB-T terrestrial digital TV, satellite (StarOne D2), cable operators (Net/Claro, Vivo TV), and the Minasplay streaming platform, reaching Belo Horizonte, the state of Minas Gerais, and Latin America.

Product overview

Rede Minas operates as a public broadcasting network for the Government of Minas Gerais, comprising a unified multi-channel television platform with its primary channel (Rede Minas, channel 9.1) and three multiproduct sub-channels (REDEMINAS2, REDEMINAS3, REDEMINAS4). The network distributes content via digital TV (ISDB-T), satellite (StarOne D2), cable operators, and the Minasplay streaming platform. Associated services include Radio Inconfidência, and the system relies on an automated multichannel broadcasting system acquired in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• Rádio Inconfidência: Radio station operated by EMC, broadcasting alongside Rede Minas TV channel.

Products and services

• Rede Minas (TV Channel 9.1)
• REDEMINAS2, REDEMINAS3, REDEMINAS4
• Minasplay
• Rádio Inconfidência
• Veiculação Publicitária (Advertising Placements)
• Se Liga na Educação

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Rádio InconfidênciacoreStrategic or Co-development PartnerRede Minas operates as part of the EMC (Empresa Mineira de Comunicação) group alongside Rádio Inconfidência, providing integrated multimedia coverage and joint partnership opportunities for advertisers seeking enhanced communication impact.
• EMC - Empresa Mineira de ComunicaçãocoreOthersRede Minas is part of EMC which encompasses both TV and radio broadcasting operations including Rede Minas and Rádio Inconfidência, sharing infrastructure and administrative resources under shared governance.
• Secretaria de Estado de Educação (SEE/MG)coreStrategic or Co-development PartnerPartnership for the 'Se Liga na Educação' educational program, producing teleclasses as part of the Tutored Study Program for students in Minas Gerais.
• MGS - Minas Gerais Administração e Serviços S.A.minorOthersContracted service provider for outsourced personnel including drivers, cleaning, administrative support, and operational staff through a corporate contract with SEPLAG.
• Net/ClarominorChannel Partner/ Reseller/ DistributorCable television operator distributing Rede Minas content on channels 20 (SD) and 520 (HD) in Belo Horizonte region.
• Vivo TVminorChannel Partner/ Reseller/ DistributorCable television operator distributing Rede Minas content on channel 508 in Belo Horizonte region.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Regional players

• TV Alterosa (SBT Minas): Minas Gerais SBT affiliate and regional commercial broadcaster; directly competes with Rede Minas for the same Belo Horizonte and Minas Gerais household audience and regional ad spend.
• TV Assembleia Minas Gerais: Legislative-branded public channel for the Minas Gerais state assembly; operates in the same geography and public-broadcaster category as Rede Minas, though focused on legislative content.

Direct peers

• TV Minas / Canal Futura (Fundação Roberto Marinho): Educational/cultural Brazilian channel funded by Fundação Roberto Marinho; comparable as an education-and-culture-focused broadcaster with hybrid distribution (linear and digital) targeting Brazilian audiences.
• TV Cultura: São Paulo state public broadcaster operated by Fundação Padre Anchieta; directly comparable as a Brazilian state-funded public TV network producing cultural, educational, and journalistic content with both terrestrial and digital distribution.
• TV Brasil: Federal public broadcaster operated by Empresa Brasil de Comunicação (EBC); comparable in mission (public-service broadcasting), multi-platform distribution, and reliance on government funding plus advertising.
• TVE Bahia: Bahia state public broadcaster; comparable as a regional Brazilian state-owned TV network delivering cultural and educational programming with retransmissoras across its home state.

Broad incumbents

• Band TV: Brazilian commercial broadcast network with regional affiliates in Minas Gerais; competes in the same advertising and audience markets as Rede Minas's terrestrial signal.
• SBT: Brazilian commercial broadcast network with affiliate presence across Minas Gerais; competes with Rede Minas for linear-TV advertising and household reach in the state.
• Record TV: Major Brazilian commercial broadcast network with affiliate presence in Minas Gerais (e.g., Record TV Minas); competes for regional advertising and audience share against Rede Minas.
• TV Globo: Brazil's dominant commercial broadcast network; competes for the same Minas Gerais advertising budgets and audiences but with national scale and a much larger content and digital footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC
• LinkedInlinkedin.com/company/redeminastv
• Xx.com/redeminas
• Facebookfacebook.com/redeminas.tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rede Minas