TV Alterosa

What TV Alterosa does

TV Alterosa is a private regional television broadcaster headquartered in Belo Horizonte, Minas Gerais, Brazil, operating across five sub-regional editions of the state: Belo Horizonte, Centro-Oeste, Leste, Sul de Minas, and Zona da Mata. The station produces a diversified programming slate spanning news (Alterosa Agora, Jornal da Alterosa, Alterosa Alerta with multiple regional feeds, Jornal das 7, EM MINAS, Tá na Hora Minas), sports (Alterosa Esporte, Bola na Área, Várzea na TV), agribusiness (Café com TV, Campo e Negócio), and entertainment/health/lifestyle (Alô Doutor, Saber Viver, Lacrando com Glamour, Flash Minas). Coverage emphasizes localized content for "mineiro" audiences, including regional football clubs (Cruzeiro, América, Galinho), rural and coffee-sector news, and community events.

The company operates a traditional broadcast-television infrastructure combined with owned digital distribution: the alterosa.com.br website plus per-region social media accounts on Facebook, Instagram, and YouTube. It also runs an owned-events franchise — the Gata do Mineiro beauty pageant, Troféu Telê Santana sports award, and Campeonato Alterosa de Truco tournament — extending the brand beyond linear inventory. On-air talent referenced includes Álvaro Damião (Alterosa Agora, Tá na Hora Minas), Fabiano Tolentino (Campo e Negócio), and Augusto Medeiros (Jornal da Alterosa Edição Regional – Centro-Oeste, with ~20 years of regional TV experience).

The business model is advertising-based: TV Alterosa monetizes audiences and regional reach through ad sales across its broadcast and digital inventory, with no disclosed subscription, pricing, or per-product fees. No parent company, investor, or funding structure is disclosed. No AI/ML capabilities, technology stack details, or financial figures are present in the available data; the company is privately held and operating, with no certifications, patents, partnerships, or regulatory actions on record in the source material.

Name

TV Alterosa

Legal name

TV Alterosa

Website

https://alterosa.com.br

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

51–100 employees

Short description

TV Alterosa is a private regional television broadcaster headquartered in Belo Horizonte, Minas Gerais, Brazil. It produces localized news, sports, agribusiness, and entertainment programming across five sub-regional editions of the state, monetized primarily through advertising on broadcast and digital channels.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (516120), Spectator Sports (7112)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Independent Local TV Stations (MPABACAB)

akta.pro secondary industry

National & Regional Sports TV Networks (Linear) (MPABAJAA)

Keywords

• Regional broadcast television
• Local news programming
• Sports broadcasting
• Agribusiness media
• Minas Gerais coverage

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels4 records

Core offering

TV Alterosa is a regional broadcast television station headquartered in Belo Horizonte, Minas Gerais, Brazil, that produces and airs local journalism, sports, entertainment, and agribusiness programming. It operates multiple regional editions covering Belo Horizonte, Centro-Oeste, Leste, Sul de Minas, and Zona da Mata, providing localized news, sports coverage (including local football clubs), and community-focused content to mineiro audiences.

Product overview

TV Alterosa is a regional television broadcaster serving Minas Gerais, Brazil, operating as a network with multiple regional editions. The core offering consists of news programs (Alterosa Agora, Jornal da Alterosa, Alterosa Alerta with regional editions, Jornal das 7, EM MINAS, Tá na Hora Minas), sports coverage (Alterosa Esporte, Bola na Área, Várzea na TV), agribusiness programming (Café com TV, Campo e Negócio), and entertainment shows (Alô Doutor, Saber Viver, Lacrando com Glamour). The network covers different regions of Minas Gerais including Belo Horizonte, Centro-Oeste, Leste, Sul de Minas, and Zona da Mata, with localized programming and regional news editions. The station also organizes events including the Gata do Mineiro beauty pageant, Troféu Telê Santana sports award, and Campeonato Alterosa de Truco tournament.

Differentiator

Problem solved

Functional benefit

Products and services

• Alterosa Agora A news and entertainment program that brings the latest news of the moment, airing Monday to Friday at 11h.
• Jornal da Alterosa Main news program of TV Alterosa covering regional and state news for mineiro audiences.
• Alterosa Alerta Alert program covering crime, safety, and breaking news with regional editions for different areas of Minas Gerais including Centro-Oeste, Leste, Sul e Sudoeste de Minas, and Zona da Mata.
• Jornal das 7 Evening news program airing at 7pm covering regional news throughout Minas Gerais.
• EM MINAS News program focused on Minas Gerais state news and political coverage.
• Café com TV Program focused on agribusiness, coffee production, and rural news from Minas Gerais, covering topics like harvest updates, market prices, and agricultural events.
• Campo e Negócio Rural/agribusiness program for Centro-Oeste de Minas region, airing Saturdays at 8:30am, presented by Fabiano Tolentino, covering agriculture, livestock, and agronomy topics.
• Alterosa Esporte Sports program covering local and regional sports news including football clubs like Cruzeiro, América, and Galinho, and the Campeonato Alterosa de Truco tournament.
• Bola na Área Football-focused sports program covering local matches and sporting events in Minas Gerais.
• Várzea na TV Sports program focused on amateur football (várzea) matches and community-level sports coverage.
• Alô Doutor Health and medical information program providing health-related content to viewers.
• Saber Viver Lifestyle and wellness program covering health, wellness, and quality-of-life topics.
• Lacrando com Glamour Entertainment program focused on fashion, glamour, and lifestyle content.
• Flash Minas Entertainment program covering news, events, and culture from Minas Gerais.
• Tá na Hora Minas Information and public service program airing Monday to Friday from 6:30pm, presented by Álvaro Damião.
• Jornal do Meio-Dia – Centro-Oeste Regional midday news program for Centro-Oeste de Minas, airing Monday to Friday at noon.
• Jornal da Alterosa Edição Regional – Centro-Oeste Regional evening news program for Centro-Oeste de Minas, airing Monday to Friday at 6:50pm, presented by Augusto Medeiros.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Direct peers

• EPTV (Globo Triângulo Mineiro): Globo affiliate operating in Triângulo Mineiro and parts of Minas Gerais — directly comparable as a regional broadcaster with local news, sports, and entertainment targeted at overlapping Mineiro audiences.
• RecordTV Minas (TV Record Minas): Record Network affiliate in Minas Gerais producing regional news and entertainment — directly comparable as a competing regional TV station for the same Mineiro advertisers and audience.
• Rede Minas: Public broadcaster serving Minas Gerais with regional editions and local programming across the state — directly comparable to TV Alterosa in market, audience, and content vertical.
• TV Band Minas / Band Triângulo: Band affiliate with regional Minas Gerais operations — directly comparable as a competing regional broadcaster offering local news and sports coverage in the same state.
• TV Integração (Globo Minas): Globo affiliate broadcasting to Minas Gerais with regional news and entertainment — directly comparable as a network-affiliated local TV station competing for the same regional ad budgets.

Broad incumbents

• SBT (Sistema Brasileiro de Televisão): Major national broadcast network that has historically affiliated with regional stations in Minas Gerais — comparable as a parent/affiliation network that shapes regional broadcaster economics and content supply.
• RedeTV!: National Brazilian broadcast network with affiliates and programming slots in regional markets — comparable as a national incumbent competing for regional ad budgets and audience attention.
• TV Globo (Rede Globo): Brazil's dominant national broadcast network with deep local presence in Minas Gerais — comparable as a broad incumbent whose regional affiliates (TV Integração, EPTV) compete head-to-head with TV Alterosa for ad budgets.

Regional players

• TV Vanguarda (Globo Vale do Paraíba): Globo affiliate serving another Brazilian state with a similar regional-affiliate broadcast model — comparable as a peer regional broadcaster outside Minas Gerais for benchmarking regional TV economics.
• TV Itatiaia: Regional broadcaster historically tied to Belo Horizonte and Minas Gerais — comparable as another Mineiro-focused operator competing for the same local audience and advertisers, with a longer-running heritage brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tvalterosaminas
• Xx.com/alterosaesp
• LinkedInlinkedin.com/company/tv-alterosa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TV Alterosa