Glam

What Glam does

Glam S.A. is a Chilean privately held company specializing in party supplies, celebration articles, balloons, costumes, decorations, gift packaging, and adjacent categories such as stationery and confections. The company operates two distinct distribution channels: a B2B wholesale platform at glam-chile.cl, which targets merchants, retailers, and business customers with a minimum order of CLP 150,000, and a D2C retail platform at fiestayregalos.cl, marketed under the Fiesta y Regalos sub-brand, which serves individual consumers planning birthdays, baby showers, graduations, quinceañeras, weddings, Valentine's Day, and religious celebrations. A physical retail storefront is operated at the headquarters location on Avenida Vitacura 5648 in Santiago's Vitacura district.

The product portfolio is organized across roughly ten major categories — Sempertex-branded latex balloons (Fashion, Reflex, Neon, Silk, Metal, Satin, Pastel Mate, Pastel Dusk finishes), tableware (plates, cups, cutlery, napkins, trays, premium tableware), carnival accessories (masks, boas, hats, confetti launchers, wigs), costumes and dress-up items for adults, children, babies and pets, gift packaging (bags, boxes, wrapping, ribbons, plush toys), special-occasion lines, stationery/notebooks, Bsweet confections, and color-themed curated lines. The retail assortment is differentiated by a portfolio of licensed character merchandise drawn from Disney (Frozen, Mickey, Stitch, The Mandalorian), Paw Patrol, Peppa Pig, Hello Kitty, Spiderman, Bluey, Inside Out 2, Kuromi, and related franchises.

The business model is straightforward physical-goods retail and wholesale with no proprietary technology disclosed. Pricing is unit-based, wholesale transactions are subject to a CLP 150,000 minimum order with IVA-inclusive pricing, and retail pricing reflects VAT with shipping calculated at checkout. Nationwide delivery in Chile is provided through Chilexpress, with own-delivery capability in the Santiago Metropolitan Region. The e-commerce storefronts run on Jumpseller, no public API, mobile app, or developer portal is offered, and marketing is limited to organic Instagram ( @fiestayregalos.cl ) and an email newsletter. Glam S.A. has not disclosed funding rounds, M&A activity, leadership composition, or financial results in the available source material, and operates exclusively within Chile.

Name

Glam

Legal name

Glam S.A.

Website

https://glam-chile.cl

Company type

Private

Operating status

Operating

Short description

Glam S.A. is a Chilean privately held party supplies company running a B2B wholesale channel (glam-chile.cl) for merchants and a D2C retail channel (Fiesta y Regalos / fiestayregalos.cl) for individual consumers, with nationwide delivery across Chile.

Ownership category

akta.pro rank

Product category

Party Supplies and Celebration Products Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Seasonal & Party Variety Stores (CRAEAGAB)

akta.pro secondary industries

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD), Stationery, Gifts & Greeting Value Stores (CRAEAGAI)

Keywords

• Party supplies retail
• Celebration products wholesale
• Balloons and decorations
• Costume accessories retail
• Licensed character merchandise

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Wholesale Sales: B2B wholesale distribution of party supplies, celebration items, balloons, decorations, costumes, and related products to merchants and business customers.
2. Retail Sales: B2C retail sales of party supplies and celebration products through e-commerce platform to individual consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

Glam S.A. distributes and retails party supplies and celebration articles in Chile through two distinct sales channels: glam-chile.cl for wholesale B2B sales to merchants and retailers (with a $150,000 CLP minimum order) and fiestayregalos.cl for retail sales to individual consumers. The assortment spans Sempertex-branded balloons, disposable and premium tableware, decorations, costumes and characterizations, gift packaging, sweets, school supplies, licensed character merchandise, and color-themed product lines for birthdays, baby showers, graduations, quinceañeras, weddings, and other occasions.

Product overview

Glam is a Chilean party supplies and celebration items company operating two e-commerce platforms: glam-chile.cl (wholesale/B2B) and fiestayregalos.cl (retail). The product portfolio centers on celebration and party supplies including Sempertex-branded balloons (latex in various finishes), tableware (plates, cups, napkins, cutlery, trays), balloon products (latex, foil, printed), carnival accessories (masks, boas, hats), costumes and disguises, gift packaging (bags, boxes, wrapping), special occasion items (baby shower, graduation, quinceañera), school supplies (notebooks, sketchbooks), confections, and color-themed product lines. Glam also offers licensed character products from franchises like Disney (Frozen, Mickey, Stitch), Paw Patrol, Peppa Pig, and others. The company targets both wholesale merchants (with minimum order requirements) and retail consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sempertex Balloons (Branded Balloon Line)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Direct peers

• Party City: Largest US specialty party supplies retailer offering balloons, decorations, costumes, tableware, and licensed character merchandise — the closest direct comparable to Glam's assortment and category focus, though operating at much larger scale.
• Shindigz: Online party supplies retailer specializing in themed party decorations, tableware, and personalized celebration kits — comparable to fiestayregalos.cl in product mix and online-first B2C model.
• Oriental Trading Company: US-based direct competitor in party supplies, novelties, and bulk celebrations merchandise, operating both B2B wholesale and B2C retail — analogous to Glam's dual wholesale/retail channel model.

Others

• Sempertex: Colombian-based balloon manufacturer whose branded latex balloon line Glam distributes in Chile. It is a key supplier and adjacent ecosystem participant rather than a competitor.

Regional players

• Sodimac: Chilean home improvement and goods retailer carrying party supplies, decorations, and seasonal merchandise — competes with Glam for celebration spending within the same Chilean market.
• Falabella: Major Chilean department store carrying seasonal, gift, and celebration merchandise including licensed character products — competes with fiestayregalos.cl for Chilean consumer celebration spend.
• Cencosud (Paris / Jumbo): Chilean-based regional retail conglomerate operating department stores and supermarkets that carry seasonal/party merchandise — competes with Glam across consumer celebrations in Chile.
• Ripley: Chilean department store with seasonal/celebration categories and online retail — overlaps with Glam on gift, decoration, and special occasion merchandise within Chile.

Broad incumbents

• Dollar Tree: US extreme-value retailer that carries party supplies, balloons, decorations, and seasonal merchandise as part of a broader discount assortment — analogous in value-positioning to Glam's low unit pricing model.
• MercadoLibre: Dominant LATAM e-commerce marketplace where Chilean consumers can purchase party supplies from third-party sellers — competes structurally with fiestayregalos.cl as an alternative channel for celebration purchases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/fiestayregalos.cl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glam