Marketing Zentrale

What Marketing Zentrale does

Marketing Zentrale is a German direct-to-consumer online print and signage portal network, operated by the founder-owned private limited company Allesdrucker GmbH (registered in Hauzenberg, Bavaria). The business sells custom-printed large-format advertising materials — Werbeplanen (banners), Werbefahnen (flags), Werbeschilder (signs), Firmenschilder (company signs), Magnetfolien, Aufkleber, and Roll-up Displays — alongside promotional merchandise such as printed seed sachets, photo cushions, lanyards, and folding rulers. Customers configure and order products directly through a network of seven specialized e-commerce sub-portals (Allesdrucker.de, Planenshop.net, Schildershop24.net, Werbetipps.com, Mein-Heimatverein.de, Designs66.de, 3d-allesdrucker.de), with optional personal consultation via phone or email.

The underlying technology is conventional digital printing rather than proprietary software. Capabilities span UV direct printing, solvent printing, eco-latex printing, and Plattendirektdruck (plate direct printing) on challenging substrates including wood, glass, tiles, metal, PVC foam, aluminum composite, and acrylic glass. UV-cured inks deliver photo-quality results with weather and scratch resistance, and digital workflows allow template-based production without films or plates, supporting small batches from a single unit up to roughly 2,000 copies. Production is executed through selected German manufacturing partners, not in-house; the company's role is primarily sales, configuration, design, and customer-facing portal operations.

The business model is entirely transactional with no subscription or recurring revenue component. Pricing is per-unit, with banner printing starting at €10.90 per square meter and most products available from a single piece. The primary customer base is German SMBs, micro-businesses, event organizers, construction companies, professional service providers, and mobile service operators — a horizontal, long-tail mix with no enterprise anchor accounts. The company is bootstrapped, founder-owned (Michael Falkner), and operates without external capital, advertising spend, catalogs, or trade show presence, relying instead on SEO-driven organic traffic across its specialized portal network.

Name

Marketing Zentrale

Legal name

Allesdrucker GmbH

Website

https://marketing-zentrale.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Marketing Zentrale is a German founder-owned e-commerce portal network selling custom-printed large-format advertising materials — banners, flags, signs, and promotional merchandise — to SMBs, event organizers, and construction companies through specialized online shops.

Ownership category

akta.pro rank

Product category

Custom Large-Format Printing & Advertising Materials

NAICS

Commercial Printing (except Screen and Books) (323111), Printing (32311)

SIC

Commercial Printing (2750)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Custom banner printing
• Large format signage
• Outdoor advertising materials
• Promotional merchandise printing
• Digital print services

Headquarters

HQ city

Hauzenberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Custom Printed Advertising Materials: One-time transaction sales of custom printed large-format advertising materials including promotional banners, flags, signs, stickers, vehicle magnets. Products are configured online by customers and produced to order. Revenue is generated per transaction with no recurring subscription component.
2. Promotional Merchandise: Sale of promotional gift items including printed seed sachets, photo cushions, photo bed linens, key chains (lanyards), folding rules. Products customized with customer logos and designs.
3. Design/Layout Services: Optional graphic design services for creating layouts for advertising media. Customers can choose between self-designed templates or professionally created custom layouts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Marketing Zentrale is an online direct-to-consumer marketing portal network (operated by Allesdrucker GmbH) selling custom printed large-format advertising materials — including Werbeplanen (banners), Werbefahnen (flags), BeachFlags, Werbeschilder, Firmenschilder, Roll-up Displays, Magnetfolien, and Aufkleber — alongside promotional merchandise such as Samentütchen, Fotokissen, Schlüsselbänder, and Zollstöcke. The company also offers digital printing, Plattendirektdruck, and 3D printing services, with all production performed in Germany via selected manufacturing partners using digital UV, solvent, latex, and direct-to-plate printing technologies.

Product overview

Marketing Zentrale is an online marketing portal operated by Allesdrucker GmbH, offering a network of interconnected print-on-demand and sign marketing products. The portfolio centers on large-format printing services (Digitaldruck, Plattendirektdruck) and physical advertising materials including Werbeplanen (banners), Werbefahnen (flags), Werbeschilder (signs), and Firmenschilder (company signs). The company operates multiple sub-brand online shops (Allesdrucker, Planenshop, Schildershop24, Designs66, Werbetipps.com) and offers promotional products (Samentütchen, Fotokissen, Schlüsselbänder, Zollstöcke) alongside newer 3D printing services. The offering is organized as a platform of specialized e-commerce portals rather than a unified software product.

Differentiator

Problem solved

Functional benefit

Brands

• Allesdrucker.de: Online print shop for all printing products including Werbeplanen, Werbefahnen, Schilder, Magnetfolien, Flyer, Messe-Displays
• Planenshop.net
• Schildershop24.net
• Werbetipps.com
• Mein-Heimatverein.de
• Designs66.de
• 3d-allesdrucker.de

Products and services

• Werbeplanen (Advertising Banners) Large-format advertising banners for outdoor use, made from weather-resistant PVC (FRONTLITE) or perforated mesh fabric. Suitable for construction site fencing, scaffolding, pedestrian zones, and events. Includes high-resolution 6-color digital printing and complete finishing with options for hem, eyelets every 50cm, or hollow seam for pole insertion.
• Werbefahnen (Advertising Flags) Advertising flags in various types including beach flags, hissfahnen (flag banners), zaunfahnen (fence flags), banner flags, and schwenkfahnen (swing flags) for outdoor advertising. Made from high-quality polyester fabric with excellent color reproduction, tear resistance, and lightness. Uniform pricing for all flag types regardless of finishing style.
• BeachFlags Beach flag advertising displays with integrated poles, reaching up to 5.20 meters in height. Available in six models (Rimini, Bermuda, Malta, Kreta, Fuerte, Ibiza) with different flag shapes for outdoor event and storefront advertising.
• Werbeschilder (Advertising Signs) Advertising signs made from various materials including PVC foam (Forex), acrylic glass, aluminum composite (Alu-Dibond), Hart-PVC, and polystyrene for indoor and outdoor signage applications. Uses modern Digital UV-Direktdruck for photo-quality results.
• Firmenschilder (Company Signs) Company signs for business identification, available in materials such as acrylic glass, brass, stainless steel, aluminum composite, PVC foam, and Stadur Viscom. Production options include digital printing, engraving, or embossing. Targeted at professional service providers needing high-quality signage.
• Roll-up Displays Portable exhibition displays for trade shows and events, designed as lightweight tool-free setups for quick assembly and transport. Suitable for SMBs and event organizers requiring mobile presentation solutions.
• Aufkleber & Klebefolien (Stickers & Adhesive Films) Custom stickers and adhesive films for various surfaces including glass windows, product packaging, vehicles, and devices. Available with protective lamination and custom contours for branding and product labeling.
• Magnetfolien (Magnetic Advertising Films) Magnetic advertising films for vehicle advertising and temporary signage, allowing reversible application without damaging surfaces. Suitable for mobile service vehicles (KFZ-Magnetfolien) and seasonal campaigns.
• Samentütchen (Custom-printed Seed Sachets) Custom-printed seed packets as sustainable promotional gifts containing herbs, flower seeds, or mixed varieties. Available from a single piece minimum, with bulk pricing from 500 pieces. High-quality color printing with custom artwork.
• Fotokissen & Fotogeschenke (Photo Pillows & Photo Gifts) Photo pillows and photo gifts including photo canvases and photo bedding (Bettwäsche) printed in full photo quality on OEKO-TEX Standard 100 certified fabrics guaranteeing 100% skin compatibility.
• Schlüsselbänder / Lanyards (Custom Keychains) Custom-printed lanyards / keychains available in three width variants of 15mm, 20mm, and 25mm. Features digital printing or woven two-color designs for events, trade shows, and brand promotions.
• Zollstöcke (Custom Folding Rulers) Custom-printed folding rulers (Zollstöcke / Meterstäbe) made from wood, particularly popular for construction industry promotional items. Available from a single piece minimum with optional two different motifs at no extra charge.
• Digitaldruck (Digital Printing Service) Digital printing service using template-based production without exposed films or printing plates, eliminating long machine setup times. Enables flexible small batch production from single copies to thousands, cost-effective for runs up to 2,000 units.
• Plattendirektdruck (Plate Direct Printing Service) Direct-to-plate printing service technology capable of printing on challenging materials including wood, tiles, glass, mirrors, and metal. The technology handles both very smooth and very rough surfaces as well as thicker materials where other printing machines reach their limits.
• 3D-Druck (3D Printing Service) 3D printing service for creating three-dimensional products and prototypes. Applications span architecture, medical devices, dental industry, hearing aids, jewelry, automotive, and education sectors.
• Design/Layout Services Optional graphic design service for creating layouts for advertising media (Werbeplanen, Spannbänder, Werbebanner, Fahnen, Werbeschilder). Customers can choose between self-designed templates or professionally created custom layouts via the Designs66 portal.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Forsthaus FalknercoreGTM or Marketing PartnerOnline marketing partner based in the Bavarian Forest (Bayerischer Wald). Provides digital marketing expertise and services for the Marketing Zentrale network of online portals.
• Lothar Stemplinger (Identmarket)minorStrategic or Co-development PartnerPartnership established in 2006 with Lothar Stemplinger of Identmarket for identity and signage solutions.
• Werbestore24minorChannel Partner/ Reseller/ DistributorPartnership formed in 2010-2011 with Werbestore24. Some portals were adjusted to align with this partnership.
• Local ManufacturercoreStrategic or Co-development PartnerPartnership established in 2005 with an local manufacturer of promotional signs and advertising banners. This partnership was fundamental to the company's ability to offer high-quality products at competitive prices.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FLYERALARM: FLYERALARM is the largest German online print shop, offering large-format banners, signs, flags, promotional products, and direct-to-consumer ordering for SMBs. Directly comparable business model, customer base, and product mix to Marketing Zentrale, but at vastly greater scale and brand recognition.
• Saxoprint: Saxoprint is a German online commercial printer offering flyers, banners, signs, packaging, and promotional materials via an online ordering platform. Same direct-to-SMB e-commerce print model with strong product overlap on large-format and signage.
• WIRmachenDRUCK / LaserLine: German large-format and digital print producer operating the wir-machen-Druck.de portal for online banner, sign, and promotional product orders. Direct comparable on geography, product mix, and SMB transactional channel.
• wir-machen-Druck: German online printing portal offering banners, signs, flags, vehicle advertising, and promotional items via direct online ordering. Closely comparable SMB focus, product range, and transactional e-commerce model.
• Unitedprint / print24: Unitedprint (operating print24 among other brands) is a major European online commercial printer offering banners, signs, displays, and promotional products. print24 is also referenced as a partner portal for Schildershop24, evidencing direct competitive and channel overlap with Marketing Zentrale.
• Onlineprinters (diedruckerei.de): Onlineprinters is one of Europe's leading B2B online commercial printers, offering large-format print, signage, promotional products, and packaging through a self-service portal. Direct overlap on product category, channel (online configurator), and SMB/mid-market customer base.

Emerging players

• printful: Printful is an on-demand printing and fulfillment platform focused on apparel, accessories, and promotional merchandise for SMBs and creators. Adjacent rather than directly competing on large-format signage, but relevant comparability on the e-commerce / on-demand custom print model for promotional products.
• MOO (Onlineprint Solutions): MOO is an online print and marketing materials platform serving SMBs with business cards, flyers, signs, and branded merchandise. Partial overlap on SMB-targeted online print and promotional products; differentiated by premium design positioning rather than commodity banner pricing.

Broad incumbents

• CEWE Stiftung: CEWE is a large German printing and photo services group with both retail photo products and a commercial online print operation. Overlaps with Marketing Zentrale on large-format and personalized print, but CEWE's scale, retail footprint, and broader product portfolio make it a broad incumbent rather than a pure direct peer.
• Vistaprint (Cimpress): Vistaprint, owned by Cimpress, is the global leader in SMB-focused online print and marketing products (business cards, signs, banners, promotional items). Operates a German storefront with essentially the same SMB target market and online configurator model, but at global scale and a much wider product portfolio.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketing Zentrale