Enero Group

What Enero Group does

Enero Group Limited (ASX: EGG) is a Sydney-headquartered, publicly listed holding company that operates a portfolio of specialist marketing and technology agencies serving enterprise clients in three verticals: Technology, Healthcare, and Consumer. Following the July 2025 divestment of its 51% stake in AdTech subsidiary OBMedia, the group is focused on three core agencies — BMF (creative advertising and brand effectiveness), Hotwire Global (technology public relations and B2B communications), and Orchard (connected experience, healthcare communications and digital transformation) — together with ROI·DNA (B2B digital marketing and account-based experience). The group employs approximately 500 specialists across 16 cities in Australia, the UK, Germany, France, Spain, Italy, the United States, India, Singapore and Malaysia, and serves more than 300 enterprise clients including Adobe, Salesforce, Cisco, Microsoft, Meta, LinkedIn, Sanofi, Lilly, Merck, Westpac, ALDI, Asahi and Tennis Australia.

The group's technology stack centres on proprietary AI tools developed by Hotwire (Spark, Ignite and Radiate) that measure and optimise brand visibility across AI-powered search and platforms, a group-wide Claude Enterprise licence from Anthropic that underpins agentic workflows across agencies, and Orchard's dual Gold Solution Partner status with HubSpot and Optimizely, which supports implementation of digital experience, data, experimentation and personalisation platforms. Hotwire's AI Lab, established in March 2025, has delivered Spark-attributed deals that double the odds of pitch success in the US and improve raw win-rate by 15.4 percentage points globally.

Enero generates revenue primarily through professional services fees from bespoke, multi-year client engagements across its agencies, complemented by AI-powered consulting, advisory and thought-leadership services that include proprietary tooling. Reported FY26 H1 results show 15% year-on-year EBITDA growth, a 119% increase in net profit, and double-digit net revenue growth at BMF (+19%) and Orchard (+18%), with BMF operating margin expanding to 23.2% and Orchard to 20.3%. The group also returns capital to shareholders via franked dividends on the ASX.

Name

Enero Group

Legal name

Enero Group Limited

Website

https://enero.com

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Product category

Marketing and Communications Services

NAICS

Advertising Agencies (54181), Management of Companies and Enterprises (55111)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Marketing services
• Public relations
• Digital marketing
• Creative advertising
• Account-based marketing

Headquarters

HQ city

Pyrmont

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing and Communications Services: Professional services fees from integrated marketing campaigns, public relations, digital strategy, brand communications, and creative services delivered by BMF, Hotwire, Orchard, and ROI·DNA agencies.
2. Account-Based Marketing (ABX) and Digital Performance Services: ROI·DNA generates revenue through account-based experience, paid media, SEO, marketing automation, MarTech, and website redesign services, with $14 billion in client revenue generated to date.
3. AI-Powered Consulting and Advisory Services: Hotwire Global sells proprietary AI tools (Spark, Ignite, Radiate) and advisory services, including GEO and AI-powered solutions and consultancy, and executive thought leadership programs.
4. Dividend Income: As a publicly listed company (ASX: EGG), Enero Group generates returns for shareholders through dividends, with recent dividends including 1.5 cents per share (Half 2025, franked 100%) and 2.0 cents per share (Final 2024, franked 100%).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Enero Group operates as a global holding company for a portfolio of specialist marketing and technology agencies (BMF, Hotwire Global, Orchard, ROI·DNA) delivering integrated marketing, communications, public relations, creative advertising, digital strategy, account-based marketing, MarTech implementation, and AI-powered consulting services to enterprise clients across Technology, Healthcare, and Consumer sectors.

Product overview

Enero Group is a global group of marketing and technology agencies operating three specialist agencies: Hotwire Global (technology PR, communications and marketing consultancy), Orchard (connected experience agency specializing in healthcare and consumer), and ROI·DNA (B2B digital marketing agency). The group also includes BMF, a multi-award-winning creative agency. Each agency operates independently with distinct capabilities while sharing resources across the group. Hotwire offers proprietary AI tools including Spark, Ignite, and Radiate for brand visibility and pitch performance optimization. Orchard provides digital transformation services with HubSpot and Optimizely platform implementations. ROI·DNA specializes in account-based experience and data-driven marketing. The group also employs functional AI agents like 'Elle' for internal operations.

Differentiator

Problem solved

Functional benefit

Brands

• BMF: Multi-award winning creative agency and home of the long idea, focused on long-term effectiveness and enduring campaign platforms for consumer brands.
• Hotwire Global
• Orchard
• ROI·DNA

Products and services

• BMF Multi-award-winning creative agency specialising in content production, customer experience, digital advertising, social media, branding, design, and web development for consumer brands, with a focus on long-term effectiveness and enduring campaign platforms.
• Hotwire Global Global technology PR, communications, and marketing consultancy offering public relations, digital marketing, account-based marketing, social media marketing, marketing data and analytics, content marketing, ESG consulting, and AI-powered communications services for technology clients.
• Orchard Connected experience agency creating digital experiences for brands, specialising in healthcare communications, medical education with Australia's largest in-house medical science team, data analytics, product experience design, technology platforms, and HubSpot/Optimizely implementation.
• ROI·DNA Global B2B digital marketing agency delivering data-driven account-based experience (ABX) strategies, paid media, SEO, marketing automation, MarTech, and website redesign services, with $14 billion in client revenue generated over 15 years.
• Hotwire Spark Proprietary AI platform that helps brands understand and influence how they appear across AI ecosystems; Spark-attributed deals double the odds of pitch success in the US and improve raw win-rate by 15.4 percentage points globally.

Quantifiable outcome

• 15% EBITDA growth and 119% net profit increase in FY26 H1 vs FY25 H1
• +7 more outcomes

Named customers64 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature9 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• LilypathcoreTechnology or Integration · 6 November 2025Hotwire Global announced a strategic partnership with Lilypath, the Authority Intelligence platform. The partnership integrates Lilypath's AI-driven authority insights into Hotwire Global's executive thought leadership programs, allowing leaders to optimise how they are categorised, ranked and surfaced by AI systems on LinkedIn and AI-powered search. Hotwire clients gain early access to Lilypath's newest products including LinkedIn AI authority evaluation signals.
• Morning ConsultcoreTechnology or Integration · 6 November 2025Hotwire Global and Morning Consult, the global decision intelligence company, announced a strategic partnership giving Hotwire Global instant access to Morning Consult's proprietary dataset spanning 80+ million consumer interviews across 4,000 brands in 40 countries. The Intelligence platform integrates via API into Hotwire and ROI·DNA's existing AI and data planning tools, with open access to Morning Consult panels to run research for clients.
• House of Beautiful BusinessflagshipStrategic or Co-development Partner · 1 March 2025Hotwire Global's ongoing partnership with the House of Beautiful Business expanded in FY26. The two co-published 'The Agentic Organizations Report' at the World Economic Forum in Davos in January 2026, surveying 900 global business leaders on how agentic AI is reshaping work and consumer behaviour. This is the third in the series. Hotwire also sponsored and participated in the Agentic Agora track at HoBB's World Beautiful Business Forum in Athens in May 2026.
• HubSpotcoreTechnology or IntegrationOrchard was named a HubSpot Gold Solution Partner in Australia in April 2026, recognising its ability to connect technology, data and creativity to drive meaningful customer growth. Orchard manages HubSpot implementations across consumer and healthcare divisions, including a full membership platform transformation for the Sydney Royal Easter Show.
• OptimizelycoreTechnology or IntegrationOrchard holds Optimizely Gold Solution Partner status — one of only five in the Asia Pacific and Japan region. Orchard is building agents and agentic workflows on behalf of clients on Optimizely's AI platform including Digital Experience Platform, Data Platform, Experimentation and Personalisation. Orchard won Optimizely's Customer Partner of the Year for the second consecutive year.
• Precision GroupcoreStrategic or Co-development PartnerOrchard was appointed by Precision Group following a competitive pitch to lead digital customer experience strategy, website development and ongoing platform support across its retail and commercial property portfolio. In phase one, six new websites will launch in July 2026 as the first step in a broader digital transformation program.
• Royal Agricultural Society of NSWcoreStrategic or Co-development PartnerOrchard was appointed as digital agency of record for the Royal Agricultural Society of NSW, delivering a full membership platform transformation for the Sydney Royal Easter Show. Orchard used HubSpot Data and Marketing Hubs as the single source of truth for their entire membership ecosystem.
• Anthropic (Claude Enterprise)coreTechnology or IntegrationEnero Group secured a Claude Enterprise licence with Anthropic as part of its group-wide AI transformation program, establishing AI governance and infrastructure at group level and implementing agentic capability into how agencies deliver for clients.
• Google (Premier Partner)coreTechnology or IntegrationROI·DNA earned Google Premier Partner status, demonstrating proficiency in Google Ads across Search, Display, Video, Shopping, and Apps. This accreditation enhances ROI·DNA's B2B digital marketing capabilities for clients.
• AxiosminorGTM or Marketing PartnerHotwire Global co-hosted the Axios Expert Voices roundtable alongside client Sam's Club at Cannes Lions.
• Sam's ClubminorGTM or Marketing PartnerHotwire Global co-hosted an Axios Expert Voices roundtable with Sam's Club at Cannes Lions, a joint client partnership event.
• PRovoke MediaminorGTM or Marketing PartnerHotwire Global co-hosted the PRovoke Media Innovation in the Age of AI Chief Communications Officer Roundtable and participated in the PRovoke Media Agency CEO Roundtable at Cannes Lions.
• ASX-listed companies (Reliance Worldwide Corporation, Guzman y Gomez)minorOthersIan Rowden, Enero Group's Non-Executive Chair, is also a Non-Executive Director of ASX-listed Reliance Worldwide Corporation (ASX: RWC) and Guzman y Gomez (ASX: GYG), as well as Dulux Group International (UK). These represent board-level connections rather than commercial partnerships.

Scale indicators12 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• S4 Capital / Monks: Publicly listed digital-first marketing services group built around content, data and digital media, with comparable agency-of-the-future positioning and a similar B2B tech tilt to Hotwire and ROI·DNA.
• Next Fifteen Communications Group: London-listed marketing and communications group operating through a network of specialist agencies in PR, digital, content and analytics, comparable to Enero's multi-agency, verticalised approach.
• M&C Saatchi plc: Publicly listed global advertising and communications group with a portfolio of creative, PR and digital agencies and meaningful APAC presence through M&C Saatchi AUNZ. Closely mirrors Enero's specialist-agency holding structure.
• Stagwell Inc. NASDAQ-listed challenger marketing and communications holding company with a portfolio of specialist agencies across creative, digital, PR and research. Closely comparable to Enero's model of independently-led specialist agencies operating under a publicly listed parent.

Broad incumbents

• WPP plc: World's largest advertising holding company operating Ogilvy, VMLY&R, GroupM and Hogarth among others. Competes with Enero's agencies for the same enterprise technology, consumer and healthcare marketing budgets, but at vastly greater scale.
• Omnicom Group: Global advertising holding company including BBDO, DDB and TBWA plus significant healthcare marketing through CDM and precision marketing at scale. Competes for the same enterprise clients as BMF, Hotwire and Orchard.
• Publicis Groupe: Global advertising holding group with a strong digital and data tilt through Publicis Sapient, Digitas and Leo Burnett. Overlaps with Enero across creative, digital experience, healthcare (Publicis Health) and B2B marketing.
• Dentsu Group: Tokyo-headquartered global advertising and marketing services group with substantial APAC and EMEA operations and significant B2B technology practice through Merkle. Highly relevant comparator given shared APAC footprint with Enero.
• Accenture Song: Consultancy-led marketing services arm of Accenture, formed from the acquisitions of JWT, Droga5 and others. Represents the largest competitive threat to all of Enero's agencies, particularly in enterprise technology and digital transformation.
• The Interpublic Group (IPG): Global advertising holding company operating McCann, MullenLowe, Mediabrands and R/GA. Strong B2B and technology-sector presence through Craft, Mediabrands and MRM, directly competing with Hotwire and ROI·DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/enerogroup
• LinkedInlinkedin.com/company/enero-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enero Group