Home Builder Marketing Pros

What Home Builder Marketing Pros does

Home Builder Marketing Pros (operating as Atkins Tech Solutions LLC, a Pennsylvania limited liability company) is a full-service digital marketing agency that serves exclusively residential home builders in the United States. The firm's offering bundles acquisition and conversion services into a single managed package: search engine optimization, pay-per-click advertising, paid social, display retargeting, custom landing pages, reviews and reputation management, and lead tracking with consolidated marketing dashboards. The addressable customer is the owner-operator of a small-to-mid residential home builder that needs lead generation but does not run an in-house marketing function.

The agency's technology footprint centers on marketing dashboards and lead-tracking systems that consolidate multi-channel performance for each builder client, alongside a standalone paid consulting engagement called the Lead Flow Acceleration Session. Prospects can also engage via lower-friction content offers such as a free downloadable checklist. Custom landing pages and paid media execution across search and social channels are delivered through the same managed stack, with reporting centralized through the dashboards.

The commercial model is sales-led and structured around a per-market client exclusivity policy, under which the firm accepts only one home builder per geographic market. Prospects typically enter via free content, book a paid Lead Flow Acceleration Session, and may then convert to recurring managed-services engagements. No pricing schedules, customer logos, headcount, revenue figures, or contracted-retention metrics are disclosed in available sources, and the firm shows no external funding, partnerships, or M&A activity.

Name

Home Builder Marketing Pros

Legal name

Atkins Tech Solutions LLC

Website

https://homebuildermarketingpros.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Builder Marketing Pros is a US-based, founder-led digital marketing agency that serves exclusively residential home builders, bundling SEO, PPC, social, retargeting, landing pages, reputation management, and lead tracking under a per-market exclusivity model.

Ownership category

akta.pro rank

Headquarters

HQ city

Bartonsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Full-service marketing agency providing ongoing digital marketing services to home builders including SEO, PPC, social media management, website optimization, and lead tracking. Revenue likely generated through ongoing retainers or service contracts.
2. Consulting and Strategy Services: Lead Flow Acceleration Sessions offering customized marketing plans, keyword analysis, website reviews, and strategic planning for home builders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Home Builder Marketing Pros is a full-service digital marketing agency that provides managed SEO, Google PPC, Facebook paid social, display retargeting, social media management, custom landing pages, custom marketing dashboards, and lead tracking exclusively to residential home builders. The agency also offers a Lead Flow Acceleration Session as a consulting engagement that builds keyword lists, runs ranking reports, reviews website optimization and conversion, and delivers a custom internet marketing plan. All services are bundled as a tailored, ongoing marketing program for the home building industry.

Product overview

Home Builder Marketing Pros is a full-service digital marketing agency offering a comprehensive suite of services exclusively for home builders. The agency's offerings include: website design and optimization, lead tracking and reporting, SEO strategy with ongoing content creation, Google PPC advertising, social media management and Facebook ads, display retargeting ads, custom marketing dashboards, and reputation management. They also offer a Lead Flow Acceleration Session as a consulting service. All services are designed to work together as a cohesive marketing strategy tailored specifically for the home building industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Search Engine Optimization (SEO) Ongoing SEO strategy for residential home builders, including keyword targeting, content creation, blog posts, articles, and city/location pages designed to grow domain authority and search engine rankings.
• Pay Per Click (PPC) Advertisement Google Pay Per Click advertising campaigns run for home builders to generate instant leads from users searching online.
• Social Media/Facebook Ads Paid social media advertising services focused on Facebook to generate leads for home builders.
• Social Media Management Management of social media presence for home builders, including content creation and posting across platforms.
• Display Retargeting Ads Targeted display advertising that re-engages website visitors who have previously shown interest in a home builder's offering.
• Custom Designed Landing Pages Professionally designed, fast-loading, user-friendly landing pages optimized for lead conversion for home builders.
• Custom Marketing Dashboards Custom reporting dashboards providing home builder clients with real-time insight into marketing campaign performance, including lead generation, search engine rankings, and ad performance.
• Lead Tracking Tracking system that monitors marketing campaigns from lead generation through search engine rankings and ad performance, with weekly reports for home builder clients.
• Reviews and Reputation Management Automated system that encourages home builder customers to leave reviews on Google, Facebook, and Better Business Bureau to improve online reputation.
• Lead Flow Acceleration Session Custom-tailored strategy session for home builders that includes keyword list building, ranking reports, website optimization review, website conversion review, and a custom internet marketing domination plan.

Quantifiable outcome

• Elements that work together to increase leads 3-10X (per marketing checklist)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• KlientBoost: Performance marketing agency specializing in PPC, SEO, and CRO for mid-market and enterprise clients. Broader incumbent offering overlapping services (paid media, conversion optimization) to a wider audience.
• Disruptive Advertising: Full-service digital marketing agency focused on PPC, SEO, and lifecycle marketing. Broad incumbent with overlapping paid search and SEO capabilities, though serving multiple verticals rather than specializing in home builders.
• WebFX: Large full-service digital marketing agency offering SEO, PPC, social, web design, and analytics to mid-market and enterprise clients. Broad incumbent with overlapping services and a much larger operational scale.

Direct peers

• Blue Corona: Digital marketing agency with a strong home services vertical that includes home builders, offering SEO, PPC, and analytics. Comparable in service stack and partial overlap in target verticals.
• Ironwood Insight Group: Marketing agency serving home builders and developers with branding, websites, lead generation, and sales enablement. Comparable in vertical specialization and end customers.
• Builder Designs: Marketing agency and website design firm serving home builders and developers with websites, SEO, and lead generation. Comparable in vertical specialization and target customer base.
• Builder Funnel: Digital marketing agency that exclusively serves home builders with SEO, PPC, lead generation, and sales-marketing automation. Most direct competitor given shared vertical focus and overlapping service stack.
• New Home Star: Sales and marketing services company exclusively serving production home builders. Comparable vertical focus and overlapping offering around online sales, marketing, and inside sales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HomeBuilderMarketingPros
• LinkedInlinkedin.com/company/homebuildermarketingpros
• Instagraminstagram.com/homebuildermarketingpros

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Builder Marketing Pros