Builder Funnel
Builder Funnel is a privately held, Colorado Springs-based marketing and advertising agency founded in 2010 that exclusively serves design-build remodelers and custom home builders across the United States and Canada. It delivers SEO, content, paid media, website design, and inbound marketing strategy on the HubSpot platform, supported by owned podcasts and community channels.
- Company typePrivate
- Founded2010
- HeadquartersColorado Springs, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Builder Funnel does
Builder Funnel is a strategic marketing and advertising agency, founded in 2010 and headquartered in Colorado Springs, Colorado, that exclusively serves design-build remodelers and custom home builders in the United States and Canada. Its service portfolio centers on digital marketing (SEO, content, social, paid advertising, email and analytics), custom website design for construction companies, and inbound marketing strategy tied to client revenue and profit goals. Operational technology is anchored on the HubSpot platform, with the firm operating as a HubSpot Platinum Partner and using HubSpot's CRM and marketing automation for both client delivery and its own marketing.
The agency's business model is professional services engagement combined with productized offerings: it pursues consultative, sales-led direct sales (scheduled discovery calls, free 'Remodeler Marketing Blueprint' book as lead magnet) targeting SMB remodelers and custom builders with projects typically in the $400K–$1.1M+ range. A current limited-time promotion offers a complete 'Digital Marketing System' (claimed $60,000 value) for $15,000, signaling an experiment with packaged, lower-friction offerings alongside traditional retainers. Top-of-funnel demand is driven by owned content channels including two weekly podcasts (Builder Funnel Radio and Remodeler Stories), an active blog, and the Remodeler Growth Community, with a stated 95% customer retention and client tenure '4x longer than the average agency.'
The firm is privately held and founder-led by CEO Spencer Powell (since inception) and President Danielle Russell, with no disclosed institutional funding, acquisitions, or parent company. Reported scale includes 35+ marketers, hundreds of clients served, and over $200 million in cumulative client-influenced sales (a customer outcome metric rather than company revenue). Builder Funnel is on the 2025 Inc. 5000 list and has recently added an AI Strategist and dedicated 'AI Marketing for Remodelers and Builders' podcast segment, positioning AI tools as an emerging service differentiator rather than as a proprietary technology layer.
Builder Funnel firmographics
Firmographics- Name
- Builder Funnel
- Legal name
- Builder Funnel
- Website
- https://builderfunnel.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Builder Funnel is a privately held, Colorado Springs-based marketing and advertising agency founded in 2010 that exclusively serves design-build remodelers and custom home builders across the United States and Canada. It delivers SEO, content, paid media, website design, and inbound marketing strategy on the HubSpot platform, supported by owned podcasts and community channels.
- Ownership category
- akta.pro rank
Builder Funnel industry classification
Industry- Product category
- Digital Marketing Agency Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
- akta.pro secondary industry
- Full Gut Renovation (Studs-Out Remodel) (HSAPAEAA)
Keywords
Where Builder Funnel is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Builder Funnel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Agency Services: Full-service strategic marketing and advertising agency providing inbound marketing, website design, and digital marketing services to design-build remodelers and custom home builders. Services include SEO, content marketing, social media, Google Ads, and marketing strategy consulting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital Marketing System Package |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Builder Funnel product offering
Product offeringCore offering
Builder Funnel is a strategic marketing and advertising agency that provides done-for-you digital marketing services and custom website design exclusively for design-build remodelers and custom home builders. Service offerings include SEO, content marketing, social media management, paid advertising (Google Ads, Facebook Ads), email marketing, lead generation, and analytics, all tied back to client revenue and profit goals. The agency pairs these services with a battle-tested digital marketing system and the HubSpot marketing automation platform.
Product overview
Builder Funnel is a strategic marketing and advertising agency offering integrated marketing services specifically for design-build remodelers and custom home builders. The company combines inbound marketing methodology, sophisticated software, and proven strategy to help clients achieve sustainable business growth. The core product portfolio consists of Digital Marketing Services (including SEO, content, social media, paid advertising, and analytics) and Website Design services specifically tailored for construction companies. Additionally, the company offers Builder Funnel Radio, a weekly business podcast featuring industry discussions and an AI-focused segment, positioning the company as a thought leader in the remodeling marketing space. The company has generated over $200 million in sales for clients across the U.S. and Canada, operates with 35+ expert marketers, and emphasizes a strategy-first, guaranteed approach.
Differentiator
Problem solved
Functional benefit
Brands
- Builder Funnel Radio: The #1 Podcast for Remodelers and Custom Home Builders, a weekly business podcast hosted by CEO Spencer Powell discussing industry topics, interviewing guests, and providing AI-powered marketing insights.
- Remodeler Stories
Products and services
- Digital Marketing Services Comprehensive done-for-you digital marketing services for design-build remodelers and custom home builders, including SEO, content marketing, social media management, paid advertising (Google Ads, Facebook Ads), email marketing, and analytics. Emphasizes a strategy-first approach tied to client revenue and profit goals, executed by a team of 35+ expert marketers using the HubSpot marketing automation platform.
- Construction Website Design Custom website design and development services specifically tailored for construction companies, custom home builders, and remodelers. Focuses on lead generation, conversion optimization, and SEO for the building industry, delivered as part of Builder Funnel's integrated marketing offering.
Quantifiable outcome
- Generated over $200 million in sales for clients
- +6 more outcomes
Companies that use Builder Funnel
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Builder Funnel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Builder Funnel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Remodelers AdvantagecoreRemodelers Advantage is shown as a partner logo. They appear to be a strategic marketing or industry partner for Builder Funnel.
- Remodelers on the RisecoreRemodelers on the Rise is shown as a partner logo. Founder Kyle Hunt has been featured on Builder Funnel Radio podcast.
- HubSpotcoreBuilder Funnel is a HubSpot Platinum Partner. They use HubSpot's CRM and marketing automation platform for their clients and themselves. As partners, they implement and manage HubSpot solutions for remodelers and builders.
- Association of Professional Builders (APB)minorAPB is shown as a partner logo on Builder Funnel's contact page.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Builder Funnel competitors and assessment
Company assessmentBroad incumbents
- WebFX: WebFX is a large full-service digital marketing agency offering SEO, content, paid media, and web design across many verticals; it competes with Builder Funnel for remodeling/builder clients as a horizontal incumbent with broader scale.
- KlientBoost: KlientBoost is a performance digital marketing agency specializing in paid media, SEO, and CRO; it overlaps with Builder Funnel on the paid advertising and conversion optimization portions of its service stack.
- Marketing 360: Marketing 360 is a marketing platform plus agency serving SMBs across home services, construction, and local verticals, competing with Builder Funnel on the integrated website-plus-marketing package for remodelers and builders.
- Big Leap: Big Leap is a full-service digital marketing agency offering SEO, content, and web design to SMB and mid-market clients, serving overlapping customer profiles in the home services and professional services space.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency focused on paid media, SEO, and lifecycle marketing for mid-market and SMB clients, overlapping with Builder Funnel on paid acquisition and conversion services.
Others
- HubSpot: HubSpot is both a strategic technology partner (Builder Funnel is a HubSpot Platinum Partner) and an indirect competitor, as its built-in CRM, marketing automation, and AI tools enable SMB remodelers to reduce reliance on outside agencies.
- Remodelers Advantage: Remodelers Advantage is a consulting/coaching community for remodeling firms and is listed as a partner of Builder Funnel; it is adjacent rather than directly competitive, addressing the same remodeler customer with strategy rather than marketing execution.
Direct peers
- Scorpion: Scorpion is a marketing and technology company that serves contractors, home services, and local businesses with websites, SEO, paid media, and CRM — directly competing with Builder Funnel for the same SMB remodeler/builder client.
- Blue Corona (now SEO.co): Blue Corona is a digital marketing agency historically focused on home services and contractors; it offers SEO, PPC, and web design analogous to Builder Funnel's core services for the same remodeler/builder SMB segment.
Emerging players
- Contractor Marketing Pros: Contractor Marketing Pros is a smaller digital marketing agency focused specifically on contractors and remodelers, offering lead-generation services that overlap directly with Builder Funnel's niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Builder Funnel social profiles
Digital presenceBuilder Funnel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Builder Funnel leadership team
Management profileNumber of profiles
Profiles7 records
Builder Funnel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Builder Funnel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Builder Funnel
What does Builder Funnel do?
Builder Funnel is a strategic marketing and advertising agency that provides done-for-you digital marketing services and custom website design exclusively for design-build remodelers and custom home builders. Service offerings include SEO, content marketing, social media management, paid advertising (Google Ads, Facebook Ads), email marketing, lead generation, and analytics, all tied back to client revenue and profit goals. The agency pairs these services with a battle-tested digital marketing system and the HubSpot marketing automation platform.
Is Builder Funnel a public or private company?
Builder Funnel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Builder Funnel founded?
Builder Funnel was founded in 2010. It employs 11 to 50 people.
Where is Builder Funnel based?
Builder Funnel is headquartered in Colorado Springs, United States, in the North America region.
How does Builder Funnel make money?
One revenue line is on record: marketing Agency Services.
Who are Builder Funnel's main competitors?
Broad incumbents on record are WebFX, KlientBoost, Marketing 360, Big Leap and Disruptive Advertising. Others are HubSpot and Remodelers Advantage. Direct peers are Scorpion and Blue Corona (now SEO.co). Contractor Marketing Pros is listed as an emerging player.
Does Builder Funnel have an API?
No public API is recorded for Builder Funnel.
What industry is Builder Funnel in?
Builder Funnel's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders, with a secondary code of HSAPAEAA, Full Gut Renovation (Studs-Out Remodel). Its SIC code is 7311.