E-BikeWorld

What E-BikeWorld does

E-BikeWorld, operating under the trade name Maus Fietsen, is a specialized brick-and-mortar retailer of premium electric bicycles and cargo bikes (bakfietsen) based in Amstelveen, Netherlands. Founded in 2015, the company runs a single showroom on Amsterdamseweg 410 and curates a portfolio of four-to-five premium brands — Urban Arrow (Dutch cargo and family e-bikes), Riese & Müller (premium German e-bikes), Reany (city e-bikes), Kettler (German e-bikes), and Advanced Ebike — with most models equipped with Bosch electric drive systems. Product prices range from approximately €2,299 for entry-level city e-bikes to €7,155.80 for premium cargo models such as the Riese & Müller Multicharger3.

The business operates a hybrid direct-to-consumer model combining in-store retail with an e-commerce website (mausfietsen.nl) that supports online browsing, ordering, and home delivery. Beyond hardware sales, Maus Fietsen generates revenue through four streams: e-bike and cargo bike sales, parts and accessories, workshop-based repair and maintenance services, and a bicycle leasing program (fietslease) targeted at entrepreneurs, businesses, and private individuals. Ancillary services include bicycle insurance (fietsverzekering) and key replacement (sleutelservice). Marketing relies on local digital channels — an active Instagram account, a Google Business profile with 4.9/5 stars across 138 reviews, and brand-partner referrals — rather than paid acquisition at scale.

Maus Fietsen serves three primary end-customer segments: commuters seeking electric-assisted daily transportation, families needing cargo bikes for child or dog transport, and cycling enthusiasts purchasing premium recreational e-bikes, with a smaller business-to-business segment served through corporate leasing. The company employs 1-10 staff, has no disclosed institutional investors, and shows no evidence of multi-location expansion, technology platform development, or AI capabilities. Its competitive position rests on authorized dealer access to premium brands, specialized Bosch system servicing, a strong local reputation, and a bundled service offering rather than any proprietary technology or scale advantage.

Name

E-BikeWorld

Legal name

Maus Fietsen

Website

https://e-bikeworld.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

E-BikeWorld (Maus Fietsen) is a single-store, Amstelveen-based retailer specializing in premium e-bikes and cargo bikes from brands such as Urban Arrow, Riese & Müller, Reany, and Kettler. It serves commuters, families, and cycling enthusiasts through retail sales, workshop repairs, bike leasing, and insurance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Amstelveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-bike and Cargo Bike Sales: Revenue from selling electric bikes and cargo bikes from multiple premium brands including Urban Arrow, Riese & Müller, Reany, Kettler, and Advanced Ebike. Products range from entry-level models around €2,299 to premium models up to €7,155.80.
2. Parts and Accessories Sales: Sale of e-bike parts and accessories, including components from brands they carry.
3. Repair and Maintenance Services: Workshop services providing professional repair and maintenance for e-bikes and cargo bikes, performed by skilled technicians on an appointment basis.
4. Bike Leasing: Bicycle leasing solutions for entrepreneurs, businesses, and private individuals, enabling customers to lease bikes for commuting to work.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

E-BikeWorld (operating as Maus Fietsen) is a specialized e-bike and cargo bike retailer in Amstelveen, Netherlands, selling electric bicycles from four premium brands: Urban Arrow, Riese & Müller, Reany, and Kettler (plus Advanced Ebike). The shop offers e-bikes for commuters, families, and cycling enthusiasts, alongside cargo bikes (bakfietsen) for child and dog transport. In addition to retail sales, the business provides a workshop for repairs and maintenance, a bike leasing program (fietslease) for individuals and businesses, and bicycle insurance services (fietsverzekering).

Product overview

Maus Fietsen operates as an e-bike and cargo bike retail specialist in Amstelveen, Netherlands, offering products from four distinct brands: Urban Arrow (cargo and family bikes), Riese & Müller (premium German e-bikes), Reany (city e-bikes), and Kettler (German e-bikes). The portfolio centers on e-bikes for commuters, families, and cyclists, complemented by cargo bikes for family transport and dog carrying. The company provides a full-service ecosystem including repairs and maintenance, bike leasing for individuals and businesses, and bike insurance. Products range from entry-level city bikes (starting around €2,299) to premium cargo bikes (up to €7,155), supported by Bosch e-bike motor systems across multiple brands.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bike Sales Retail sale of electric bicycles from four premium brands (Urban Arrow, Riese & Müller, Reany, Kettler) plus Advanced Ebike, ranging from entry-level city models around €2,299 to premium models up to €7,155.80. Targeted at commuters, families, and cycling enthusiasts in the Amsterdam region.
• Cargo Bikes (Bakfietsen) Sales of cargo bikes specializing in family transport (including Urban Arrow FamilyNext, FamilyNext Pro, and Latte Edition models) and dog transport cargo bikes, designed to replace car trips for school runs, errands, and family activities.
• Repair and Maintenance Service Professional workshop providing repair and maintenance for e-bikes and cargo bikes by skilled technicians on an appointment basis, with walk-in availability for minor repairs and customer notification when service is complete. Pricing not publicly disclosed.
• Bike Leasing (Fietslease) Monthly subscription-based bicycle leasing program for entrepreneurs, companies, and private individuals, enabling customers to lease e-bikes for commuting to work. Pricing is quote-based and not publicly disclosed.
• Bike Insurance (Fietsverzekering) Insurance services for bicycles to protect against theft, damage, and other risks, offered as an adjunct to e-bike and cargo bike purchases.
• Parts and Accessories Sale of e-bike parts and accessories from brands carried in the store, supporting the sold bikes and the broader installed base.
• Key Replacement Service (Sleutelservice) Replacement key services for e-bikes and cargo bikes sold through the store.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered primary, secondary and supporting.

• Urban ArrowprimaryChannel Partner/ Reseller/ DistributorOfficial authorized dealer of Urban Arrow cargo bikes and e-bikes. Urban Arrow is a Dutch manufacturer specializing in electric cargo bikes designed for families and urban transport. Maus Fietsen carries multiple Urban Arrow models including Family Next, FamilyNext Advanced, and FamilyNext Pro variants.
• Riese & MüllerprimaryChannel Partner/ Reseller/ DistributorAuthorized dealer of Riese & Müller premium e-bikes. German manufacturer known for high-quality electric bikes including commuter models (Charger, Nevo) and cargo bikes (Multicharger). Maus Fietsen stocks models with Bosch motor systems and premium components.
• ReanysecondaryChannel Partner/ Reseller/ DistributorDealer of Reany e-bikes, a brand offering electric bicycles at competitive price points. Models include N1 GT and V1 series with various specifications and color options.
• KettlersecondaryChannel Partner/ Reseller/ DistributorAuthorized dealer of Kettler E-bikes, a German manufacturer with a range of electric bicycles. Maus Fietsen carries Kettler models such as the Trav series.
• Advanced EbikesecondaryChannel Partner/ Reseller/ DistributorDealer of Advanced e-bikes, a brand mentioned in their product lineup and marketing materials as part of their brand portfolio.
• BoschsupportingTechnology or IntegrationThe e-bikes sold by Maus Fietsen predominantly feature Bosch motor systems and Bosch e-bike technology. The shop specializes in Bosch ebike systems and provides related services. This represents a technology partnership through the bike manufacturers who integrate Bosch systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Cowboy: Belgian premium connected e-bike brand selling direct-to-consumer across Europe. Comparable in targeting the urban commuter with a premium e-bike, and competes for the same Dutch/Benelux customer that Maus Fietsen serves in-store.
• VanMoof: Amsterdam-based premium e-bike brand selling direct-to-consumer in the same Dutch market. Comparable target customer (urban, design-conscious commuters) but bypasses the dealer model that Maus Fietsen depends on, representing a channel-disruption risk as much as a peer.
• Swapfiets: Dutch bike subscription service offering e-bikes and city bikes on a monthly plan. Comparable urban Dutch customer and complementary to Maus Fietsen's fietslease offering, but competes for the same commuter wallet via a fully DTC model.
• Veloretti: Amsterdam-based urban bike and e-bike brand with a strong design-led positioning. Comparable in serving the same Amsterdam urban commuter and design-conscious customer, though operating primarily via DTC channels rather than a dealer showroom model.

Direct peers

• Bike Republic: Dutch multibrand bicycle and e-bike retailer with physical stores across the Netherlands and an e-commerce channel. Directly comparable assortment philosophy (multiple premium brands under one roof) and target customer (urban commuters and families).
• Stella Fietsen: Large Dutch e-bike specialist retailer operating a multi-store and online platform. Closely comparable in product category (e-bikes and city bikes), target customer (Dutch commuters and families), and dealer-led model, but at meaningfully larger scale than Maus Fietsen.

Broad incumbents

• Decathlon Netherlands: Global sporting goods incumbent with a large Dutch store and e-commerce footprint including entry-level and mid-market e-bikes. Comparable at the channel/category level but competes primarily on price and breadth, not on the premium specialist positioning of Maus Fietsen.
• Gazelle: Dutch heritage bicycle manufacturer with its own retail and dealer network. Comparable in e-bike category, Dutch market, and family/commuter customer focus; larger and broader incumbent that also supplies through independent dealers like Maus Fietsen.
• Halfords: UK-based broad bicycle and motoring retailer with growing e-bike range. Comparable as a multibrand e-bike and accessories retailer with workshop services, though operating in a different geography with a more mass-market positioning.

Regional players

• A.T. Reijerse Fietsen: Independent Dutch premium e-bike dealer carrying multiple premium brands. Directly comparable as a specialist multibrand e-bike retailer with workshop services, though operating in a different Dutch region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mausfietsen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-BikeWorld