ADVANCED EBIKE

What ADVANCED EBIKE does

ADVANCED EBIKE is the Benelux trade operation of the German e-bike brand Advancedtech.de, distributed by Dutch private limited company Ebike-Factory B.V. Founded in 2011 and headquartered in Venlo, Netherlands, the company designs, markets, and sells premium electric bicycles across five core segments: Reco (compact/folding), Trekking, Tour, Urban, and Offroad, plus a Comfort line and a heritage model (Ebike Das Original). All bikes are powered by Bosch eBike systems — motors from the Performance Line, Performance CX, and Active Line Plus families, paired with PowerPack/PowerTube batteries ranging from 400Wh to 750Wh, and transmission options spanning Nexus hub gearing, Enviolo continuously variable transmissions, Rohloff E-14 electronic shifting, and conventional derailleur systems. The 2024-launched TriEye intelligent front camera extends the offering into connected safety accessories.

The business model is a hybrid D2C/channel-partner model. ADVANCED EBIKE sells fully assembled bikes through 220+ authorized dealers in the Benelux region (with a stated footprint across six European countries), supported by an Experience Center in Venlo for test rides and an online reservation flow requiring a €121 deposit with the balance paid at dealer pickup. A 5-year extended warranty package is sold for €136.50, layered on top of a standard 4-year battery/motor warranty and a 30-year frame warranty. Accessories such as bike bags and the TriEye camera are sold through the same channels. Pricing is dealer-disclosed rather than public, consistent with channel-led distribution.

The company is privately held with no institutional investors, no disclosed funding rounds, and 11-50 employees across the Venlo headquarters and a Nieuwleusden warehouse. It has accumulated 13+ industry awards, including the Eurobike Award 2024 (Reco Urban), consecutive ADR Fietstest Beste Koop recognitions in 2023 and 2024, the Fiets Innovatie Award 2022, and ANWB TEST Best 2022, signaling strong product-market validation within its regional niche. The company is not vertically integrated — it depends on Bosch, Enviolo, and Rohloff for core technology, which caps margin control but reduces R&D burden. Note: firmographic data lists founding year as 2018, but the company's own history consistently states 2011; the latter is treated as authoritative.

Name

ADVANCED EBIKE

Legal name

Ebike-Factory B.V.

Website

https://advancedebike.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ADVANCED EBIKE is a Dutch importer (Ebike-Factory B.V.) that distributes the German Advancedtech.de e-bike brand in Benelux through 220+ dealers and an online webshop, selling Bosch-powered premium electric bicycles across five segments — Reco, Trekking, Tour, Urban, and Offroad — to individual consumers.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industry

E-Bike Retail (CRAMAHAE)

Keywords

• Electric bicycles
• E-bike distribution
• Cycling accessories
• Bicycle retail
• Personal mobility

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-bike Sales: Primary revenue from selling electric bicycles through an authorized dealer network in the Benelux region. Bikes are sold fully assembled and ready-to-ride to end consumers.
2. Accessories and Bags: Sale of e-bike accessories including bags and other components through the online webshop and dealers.
3. Extended Warranty Packages: 5-year extended warranty package available for €136.50 for additional coverage beyond standard warranties.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ADVANCED EBIKE designs, imports, and distributes a portfolio of German-engineered electric bicycles under the Advancedtech.de brand across the Benelux region. The lineup spans six e-bike categories (Comfort, Tour, Trekking, Urban, Offroad, and the Reco compact/folding line), all powered by Bosch eBike systems with battery capacities up to 750Wh. The company sells through a 220+ authorized dealer network, an online reservation platform with €121 deposit, and a flagship Experience Center in Venlo, Netherlands.

Product overview

ADVANCED EBIKE is a German e-bike brand imported and distributed in the Benelux by Ebike-Factory B.V. The product portfolio centers on Bosch-powered electric bicycles across five core e-bike segments: Reco (compact folding), Trekking (touring), Tour (recreational), Urban (commuter), and Offroad (gravel). The lineup features Bosch Performance Line and Performance CX motors with PowerTube/PowerPack batteries ranging from 400-750 Wh, paired with Nexus, Enviolo, or Rohloff hub/gear systems. Models like Reco One, Trekking Pro, Tour Pro, and Urban Easy Compact have received multiple industry awards including the Eurobike Award 2024 and multiple ADR Fietstest Beste Koop recognitions. The company backs its products with a 4-year battery and motor warranty and a 30-year frame warranty, with 100% recyclable aluminum frames. Accessories include TriEye intelligent camera systems and purpose-designed bike bags.

Differentiator

Problem solved

Functional benefit

Products and services

• Reco E-bike

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• BoschcoreTechnology or IntegrationBosch is the core technology provider for ADVANCED EBIKE systems, supplying eBike motors, PowerPack batteries (400Wh to 750Wh capacity), and various display units (Kiox 300, Kiox, Purion, Nyon, Intuvia). The partnership provides intelligent Battery Management System (BMS) technology, multiple drive unit options, and the foundation for 4-year warranty coverage.
• EnviolocoreTechnology or IntegrationEnviolo provides continuously variable transmission (CVT) technology for select ADVANCED EBIKE models, enabling smooth, seamless gear shifting without discrete steps.
• RohloffcoreTechnology or IntegrationRohloff provides E-14 electronic shifting system available on select ADVANCED EBIKE models, offering precise 14-speed shifting with electronic control.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Batavus: Long-established Dutch e-bike brand selling comfort, city, and trekking e-bikes through Benelux dealers. Comparable on segment coverage, premium positioning, and dealer-led go-to-market in the same geographies as ADVANCED EBIKE.
• Stella Fietsen: Dutch-born direct-to-consumer e-bike retailer/brand with strong Benelux dealer network and online configurator. Highly comparable on multi-category e-bike portfolio, online-with-dealer pickup model, and Benelux geographic focus.
• Cortina Bikes: Dutch e-bike and city bike brand with strong Benelux retailer presence across urban, trekking and folding segments. Comparable product mix including folding/compact models rivaling ADVANCED's Reco.
• Royal Dutch Gazelle: Dutch premium e-bike giant offering comfort, trekking, urban and city e-bikes through a large Benelux dealer network. Direct comparable in category mix, distribution model, and target consumer as ADVANCED EBIKE.
• Riese & Müller: Premium German e-bike manufacturer (Bosch-powered) selling full-suspension, cargo, touring and urban e-bikes through specialist dealers across Europe. Closest premium-engineering and Bosch-platform peer to ADVANCED's German-engineered positioning.
• Koga Bikes: Premium Dutch bicycle/e-bike manufacturer with touring, trekking, and urban e-bikes distributed across Benelux via dealers. Comparable premium positioning, German/Dutch-engineered image, and dealer-driven channel architecture.

Emerging players

• Urban Arrow: Dutch premium family/cargo e-bike brand with strong Benelux dealer presence and growing European footprint. Comparable as Benelux-anchored premium e-bike specialist; adjacent because it focuses on cargo use case rather than ADVANCED's full lifestyle portfolio.

Broad incumbents

• Specialized Bicycles: Global premium bicycle brand with strong e-bike offering (Turbo series) distributed through specialist dealers worldwide. Comparable on Bosch-powered premium e-bikes and IBD channel, but with much broader product and geographic footprint.
• Giant Bicycles: World's largest bicycle manufacturer with broad e-bike portfolio distributed through IBD and own stores across Europe. Comparable in multi-segment e-bike offering and Bosch-powered product stack, but at global scale.
• Trek Bikes (Electra/Trek): Global bicycle incumbent with extensive e-bike lineup (city, mountain, road, cargo) sold through premium IBD networks and its own retail stores across Europe. Comparable as broad overlapping e-bike portfolio competitor with greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AdvancedEbike
• LinkedInlinkedin.com/company/ebikefactorynl
• Instagraminstagram.com/advancedebike_benelux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVANCED EBIKE