Possets Perfume

What Possets Perfume does

Possets Perfume is an independent, handcraft indie perfume house operated by Tom Murphy and based in Cincinnati, Ohio. The company manufactures and sells handmade, oil-based perfumes inspired by artistic expression — paintings, sculptures, literature, and cultural themes — alongside a limited line of alcohol-based Eau de Parfum (EDP) sprays. Its core technical differentiator is a proprietary, essential oil-based formulation approach, with a recurring "Silver base" component noted across multiple blends, distinguishing it from typical alcohol-based commercial perfumery.

The product portfolio spans roughly 200+ named SKUs organized into permanent blends (102), seasonal spring and summer "retour" collections (101 and 119 respectively), a 100% natural line (11 products), a lavender-focused line (7), charity blends (5 TTEOTE products), and a small EDP assortment (7). Products are sold in multiple formats and sizes — 6ml, 10ml, 10ml roll-on, 15ml, and 30ml oils priced from $24.00 to $95.00, 3ml and 30ml EDP sprays priced $8.00 to $57.00, plus a $20.00 EDP discovery pack and an $18.00/month Samples of the Month subscription. The company is exclusively direct-to-consumer via its own e-commerce site, possets.com, with free shipping on orders $75+ and worldwide shipping for oil-based products (UK shipping suspended as of February 2021; EDP confined to continental US due to alcohol-content regulations).

Possets serves primarily individual consumers seeking distinctive, artisan fragrances as alternatives to mass-market perfumes, with a secondary segment of charitable shoppers purchasing from the To The Ends Of The Earth range, where 30% of sales are donated to support women and girls sex-trafficked in Nepal. The business is structured as a private sole proprietorship or small independent operation with no institutional funding, no parent company, no subsidiaries, and no patents or trademarks on record. The go-to-market motion relies on content marketing (blog, newsletter with 20% off incentive), organic social (Instagram, Facebook, Twitter/X), and a community forum for customer engagement.

Name

Possets Perfume

Legal name

Possets (operated by Tom Murphy)

Website

https://possets.com

Company type

Private

Operating status

Operating

Short description

Possets Perfume is a Cincinnati-based indie perfume house selling handmade, oil-based fragrances directly to consumers through possets.com. It offers 200+ unique blends inspired by art and literature, plus a limited EDP spray line, serving individual fragrance enthusiasts worldwide.

Ownership category

akta.pro rank

Product category

Indie Fragrance / Artisan Perfume

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Niche & Artisan Fragrance (CRABADAH)

akta.pro secondary industries

Natural & Clean Fragrance (CRABADAG), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE)

Keywords

• Indie perfume oils
• Handmade fragrance
• Eau de parfum
• Natural essential oils
• Artisan perfume blends

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Others, Personnel

Revenue model

1. Perfume Oil Sales: Direct sales of handmade oil-based perfumes in various sizes (6ml, 10ml, 10ml roll-on, 15ml, 30ml). Products are sold as one-time purchases with no subscription required for the main product line.
2. EDP Spray Sales: Sales of Eau de Parfum sprays containing perfumer's alcohol, available in 30ml and 3ml travel sizes. Limited to continental US shipping only due to alcohol content shipping restrictions.
3. Subscription Service: Samples of the Month subscription service providing monthly perfume samples for $18.00 per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Possets handcrafts and sells oil-based indie perfumes inspired by art, literature, and cultural themes, offering 200+ unique blends in multiple bottle sizes (6ml–30ml). The catalog spans permanent blends, seasonal Spring/Summer Retour collections, 100% natural perfumes, lavender-focused blends, and a charity line benefitting To The Ends Of The Earth, with alcohol-based EDP sprays available only within the continental US.

Product overview

Possets Perfume is an indie perfume company specializing in handcrafted, oil-based fragrances for women and men. The core product offering consists of Perfume Oils (available in 6ml, 10ml, 10ml Roll-On, 15ml, and 30ml sizes, priced $24-$95) and EDP (Eau de Parfum) Sprays (3ml and 30ml sizes, priced $8-$57, available only within continental US). The product portfolio includes Permanent Blends (102 fragrances), seasonal Spring Retour (101 fragrances) and Summer Retour (119 fragrances) collections, a 100% Natural line (11 products), Lavender Collection (7 products), and the charitable To The Ends Of The Earth line (5 products, 30% of sales donated). Sample options include individual samples and subscription services like Samples of the Month ($18/month) and the EDP Three Sample Discovery Pack ($20). The company emphasizes artistic inspiration, essential oil-based formulations, and personal customer service.

Differentiator

Problem solved

Functional benefit

Products and services

• Perfume Oils

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• To The Ends Of The Earth (TTEOTE)coreStrategic or Co-development Partner · 1 January 2021Possets partnered with the non-profit organization To The Ends Of The Earth, which is dedicated to helping emancipate and reintegrate women and girls who have been sex trafficked in Nepal. Under this partnership, 30% of sales for each TTEOTE blend (Asmita, Maya, Priya, Rimi, and Srijana) goes directly to support the organization's work. This represents a core charitable initiative for the company.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alkemia Perfumes: Handcrafted indie perfume house with oil-based and EDP formats, sold DTC via its own e-commerce site with comparable artisan/artistic storytelling positioning.
• Solstice Scents: Indie oil-based perfume and atmospheric fragrance house with strong catalog depth, seasonal collections, and DTC e-commerce distribution—directly comparable to Possets' indie artisan model.
• Black Phoenix Alchemy Lab (BPAL): Long-running indie perfume house selling handmade oil-based fragrances with extensive literary, mythological, and pop-culture storytelling. Closest analog to Possets on catalog breadth, oil-based format, and narrative-driven brand identity.
• Smell Bent: Independent niche fragrance maker offering oil-based and alcohol-based perfumes with storytelling-driven branding and DTC sales, paralleling Possets' indie artisan identity.
• Haus of Gloi: Handmade indie fragrance and body care brand selling oil-based perfumes, seasonal collections, and exclusive memberships through DTC e-commerce—closely mirrors Possets' artisan indie model.
• Nui Cobalt Designs: Indie artisan perfume and bath brand with thematic storytelling (often mythological/nature-inspired) and DTC oil-based perfume sales—comparable niche indie positioning.
• Sixteen92: Indie niche perfume brand with limited seasonal and general catalog collections sold DTC, sharing Possets' small-batch artisan and collector-driven model.
• Deep Midnight Perfumes: Handcrafted indie perfume house with themed fragrance collections and DTC oil-based sales, comparable in scale, format, and artisan positioning.
• Firebird Bath & Body: Small-batch handmade indie perfume and body care brand with oil-based fragrances sold DTC at similar indie price points, directly comparable in size and model.
• CocoaPink: Handcrafted indie fragrance and bath brand with extensive catalog of oil-based perfumes and themed collections sold DTC—matches artisan indie niche and e-commerce-only distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PossetsPerfume
• Facebookfacebook.com/possets
• Instagraminstagram.com/possets_perfumes
• LinkedInlinkedin.com/company/possets-perfume

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Possets Perfume